SlideShare a Scribd company logo
How Brand
Monitoring
Impacts Your
Online Reputation
#SEMrushlive
The ability to listen
lies beneath any
successful
conversation.
#SEMrushlive
Although broadcasting
is huge now, marketing
is always a dialogue.
#SEMrushlive
How to measure
your brand
awareness
data based on #semrushchat
#SEMrushlive
Brand awareness metrics
% of new visits to the website
Google Analytics -> Aquisition -> Channels
#SEMrushlive
Audience growth
#SEMrushlive
Increase in branded search traffic
Amazon.com.au for AU database in SEMrush (Feb 2016)
#SEMrushlive
How mentions can
impact your
online reputation
#SEMrushlive
Benefits of brand monitoring
new testimonials and
reviews
Closer connection to your
audience and potential
brand advocates
new content ideas and
guest posting opportunities
better understanding of your
targeted audience, and how
they perceive your brand
more trust and respect by
promptly reacting to
negative feedback
new link building
opportunities
#SEMrushlive
Track misspellings,
abbreviations, synonyms,
colloquial words and
main spokespeople
#SEMrushlive
1. Talkwalker Alerts
2. BuzzSumo
3. Mention
4. Branded24.net
5. Brandwatch
6. NEW: SEMrush Brand Monitoring tool
Brand
Monitoring
Tools
#SEMrushlive
#SEMrushlive
SEMrush Brand Monitoring Tool: New addition to Projects
#SEMrushlive
SEMrush Brand Monitoring Tool
#SEMrushlive
How we structure
mentions
1. Title
2. Author
3. Domain authority
4. Mention/Link
5. Context/topic
6. Country
● Key topics/advantages
● Geo-targeting
● How influential the authors are
● Backlink potential
Our takeaways
#SEMrushlive
TweetBinder: Hashtag, keyword and @mention analysis
#SEMrushlive
Which tools do
you use now?
POLL!
#SEMrushlive
Person who listens
makes the speaker
feel important
#SEMrushlive
“Thank you” templates it was so awesome
of you to mention
@brandname in
your recent post
about _________!
love your recent
post on _________!
thanks for
mentioning
@brandname!
thank you for
mentioning
@brandname in
your article about
____! Honored to be
included!
#SEMrushlive
Positive feedback is your time to shine
#SEMrushlive
Be timely with your
response!
#SEMrush
With information
overload and too
much buzz people
don’t believe they can
make a difference
#SEMrushlive
How to handle
negative feedback
1. never delete negative comments
(exception - curse words)
2. be as quick as possible
3. apologise and thank the user
4. always be polite
5. be honest, acknowledge the
mistake if the brand made it
6. use negative feedback to tackle
common issues
#SEMrushlive
How to reply to negative comments
Our apologies. We expect
the issue to resolve in a
few hours. Reliability is
our top priority!
We appreciate all
your patience &
support while we
deal with the issue.
Thank you for
helping us
improve!
#SEMrushlive
People who post
negative comments
want you to solve
issues, so it's all about
how you respond.
#SEMrushlive
Go beyond your
branded searches
#SEMrushlive
#SEMrushlive
Target new audiences based on topics
Track relevant queries:
Hilton Suggests Case
#SEMrushlive
Thank you for
listening!
Questions?
#SEMrushlive

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