In this brand new webinar, WordStream's own PPC experts Erin Sagin and Mark Irvine reveal the secrets to truly effective remarketing. You'll learn:
>The real relationship between impressions & conversion rate
>Which ads to show to eliminate ad fatigue
>How to be aggressive, everywhere & persistent all at the same time
>And much more!
For more information about WordStream, visit www.wordstream.com.
Once you find out how awesomely effective email marketing is, you're going to want to dive right in! But it's important you run your campaigns the right way, so we created a checklist to set you on the path to success.
Rallying Your Sales Channel Around Today’s CustomerAllbound, Inc.
Research firm Gartner predicts that by 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human.
Now, if you’ve built your business by hiring as many sales people to make as many cold calls as possible, this is a very scary statistic. Moreover, if like most enterprises you’ve grown your business by onboarding a large team of value added resellers, distributors, brokers or agents who are also relying on the old-school “tried and true” approach of throwing as many bodies as possible into a sales territory, then you must be downright frightened.
Today’s B2B customer expects more.
She’s done her research. She’s identified her problem, considered some options for a solution, and is now shopping for her preferred vendor (that’s you). And, when she chooses to interact with your company, over half the time she’s unfulfilled.
Why? Because according to IDC, nearly 57% of B2B prospects feel that their sales teams are not prepared for their very first meeting.
In this 30-minute webinar, Allbound will take you along the new customer journey (which, does not end at point of purchase), and share how to empower your channel teams with the knowledge they need to best meet the needs of today’s customers.
Optimizing a pay per click campaign takes a specific skill-set and experience. With this in mind
we have put together this PPC infographic to expose the common pitfalls of pay per click
marketing and to help you avoid them all costs.
Future Proof Your Marketing by Kevin GetchKevin Getch
In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results.
In this presentation based on Kevin's book, he provides dozens of tools—many of them free—that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business.
In this new webinar, PPC experts from WordStream and Hanapin Marketing cover how to fix the 15 biggest and most common PPC mistakes you didn't even KNOW you were making in areas like:
>Quality Score
>PPC Text Ads
>Remarketing
>Display Advertising
>AdWords Campaign Settings
And much more!
_______________________________________________________
For more information on WordStream, visit www.wordstream.com.
In this brand new webinar, WordStream's own PPC experts Erin Sagin and Mark Irvine reveal the secrets to truly effective remarketing. You'll learn:
>The real relationship between impressions & conversion rate
>Which ads to show to eliminate ad fatigue
>How to be aggressive, everywhere & persistent all at the same time
>And much more!
For more information about WordStream, visit www.wordstream.com.
Once you find out how awesomely effective email marketing is, you're going to want to dive right in! But it's important you run your campaigns the right way, so we created a checklist to set you on the path to success.
Rallying Your Sales Channel Around Today’s CustomerAllbound, Inc.
Research firm Gartner predicts that by 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human.
Now, if you’ve built your business by hiring as many sales people to make as many cold calls as possible, this is a very scary statistic. Moreover, if like most enterprises you’ve grown your business by onboarding a large team of value added resellers, distributors, brokers or agents who are also relying on the old-school “tried and true” approach of throwing as many bodies as possible into a sales territory, then you must be downright frightened.
Today’s B2B customer expects more.
She’s done her research. She’s identified her problem, considered some options for a solution, and is now shopping for her preferred vendor (that’s you). And, when she chooses to interact with your company, over half the time she’s unfulfilled.
Why? Because according to IDC, nearly 57% of B2B prospects feel that their sales teams are not prepared for their very first meeting.
In this 30-minute webinar, Allbound will take you along the new customer journey (which, does not end at point of purchase), and share how to empower your channel teams with the knowledge they need to best meet the needs of today’s customers.
Optimizing a pay per click campaign takes a specific skill-set and experience. With this in mind
we have put together this PPC infographic to expose the common pitfalls of pay per click
marketing and to help you avoid them all costs.
Future Proof Your Marketing by Kevin GetchKevin Getch
In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results.
In this presentation based on Kevin's book, he provides dozens of tools—many of them free—that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business.
In this new webinar, PPC experts from WordStream and Hanapin Marketing cover how to fix the 15 biggest and most common PPC mistakes you didn't even KNOW you were making in areas like:
>Quality Score
>PPC Text Ads
>Remarketing
>Display Advertising
>AdWords Campaign Settings
And much more!
_______________________________________________________
For more information on WordStream, visit www.wordstream.com.
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...Carnival Creative Ltd
Think Visability March 2011 Jackie Hole / Carnival Creative Speaker notes. Why Pay-Per-Click / PPC is Crucial to Your Search Engine Marketing Strategy and 10 major tricks you might be missing. #thinkvis
Product Distribution Strategy PowerPoint Presentation SlidesSlideTeam
This complete presentation has a set of nineteen slides to show your mastery of the subject. Use this ready-made PowerPoint presentation to present before your internal teams or the audience. All presentation designs in this Product Distribution Strategy Powerpoint Presentation Slides have been crafted by our team of expert PowerPoint designers using the best of PPT templates, images, data-driven graphs and vector icons. The content has been well-researched by our team of business researchers. The biggest advantage of downloading this deck is that it is fully editable in PowerPoint. You can change the colors, font and text without any hassle to suit your business needs
John Morabito — Google is Your New Business CardSemrush
These slides were presented at the SEMrush webinar "Your Brand SERP is Your Business Card and Cannot Be Ignored". Video replay and transcript are available at https://www.semrush.com/webinars/your-brand-serp-is-your-business-card-and-cannot-be-ignored/
Tiering, Prioritising, and Segmenting Your CustomersGainsight
Russ Drury. Director of Customer Success at Workfront, and Dan Steinman, General Manager of Gainsight EMEA, discuss the benefits of segmenting your customer base and the strategy involved.
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
6 Ways to Retarget Audiences Using Facebook Ads to Maximize Revenue during Q4Tinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Ad Espresso Presents:
During Q4 the cost of advertising on Facebook sees a steep increase in price so it’s important to turn to your best audiences to maximize revenue. During this webinar we’ll cover 6 retargeting techniques you must be using to guarantee success at this busy time of year.
Personalizing a One-To-Many Customer Success ApproachAmity
Not every business model can support a high-touch or even low-touch customer success approach. Some businesses need to choose a tech-touch or automated success model because they have a low price point or a tech-focused customer base. Other companies have a segment of customers that fits best with a one-to-many approach.
How do you make the transition to an automated Customer Success approach? In this webinar, we cover:
• How to design the program
• Automated touch-points
• Balancing automation and personalization
• The importance of testing
• Technology ideas and option
Image credit: Jack Smith (https://www.eyeem.com/p/98846914)
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
Digital Marketing Techniques Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques Powerpoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need. https://bit.ly/3F8Ia5P
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides SlideTeam
Finding ways for promoting your products and services over the internet? Now you don’t have to worry! SlideTeam presents you pre-designed internet marketing concepts and strategies PowerPoint presentation slides. Our content ready online advertising presentation PPT will help you get the idea of how to promote your products and services online. This professionally designed online advertising PPT graphics cover slides like promotional objectives, e-mail advertising, blogging, pay per click marketing, social media marketing, digital marketing, viral selling, AIDA model, weekly/monthly/yearly performance, search engine marketing, website performance review, monthly traffic source overview, web traffic insights, lead generation activities, paid search analytics and many more. Not just this, by using these internet advertising PPT presentation layouts, you can also cover various other topics like online advertising, digital promotion, display presentation, online promotion platform, search engine optimization, content promoting, technology promotion, e-commerce advertising etc. So why wait? You are just one click away to get this amazing internet marketing concepts and strategies presentation templates. Elaborate on the ideal diet with our Internet Marketing Concepts And Strategies PowerPoint Presentation Slides. Highlight the important health factors considered.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...Carnival Creative Ltd
Think Visability March 2011 Jackie Hole / Carnival Creative Speaker notes. Why Pay-Per-Click / PPC is Crucial to Your Search Engine Marketing Strategy and 10 major tricks you might be missing. #thinkvis
Product Distribution Strategy PowerPoint Presentation SlidesSlideTeam
This complete presentation has a set of nineteen slides to show your mastery of the subject. Use this ready-made PowerPoint presentation to present before your internal teams or the audience. All presentation designs in this Product Distribution Strategy Powerpoint Presentation Slides have been crafted by our team of expert PowerPoint designers using the best of PPT templates, images, data-driven graphs and vector icons. The content has been well-researched by our team of business researchers. The biggest advantage of downloading this deck is that it is fully editable in PowerPoint. You can change the colors, font and text without any hassle to suit your business needs
John Morabito — Google is Your New Business CardSemrush
These slides were presented at the SEMrush webinar "Your Brand SERP is Your Business Card and Cannot Be Ignored". Video replay and transcript are available at https://www.semrush.com/webinars/your-brand-serp-is-your-business-card-and-cannot-be-ignored/
Tiering, Prioritising, and Segmenting Your CustomersGainsight
Russ Drury. Director of Customer Success at Workfront, and Dan Steinman, General Manager of Gainsight EMEA, discuss the benefits of segmenting your customer base and the strategy involved.
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
6 Ways to Retarget Audiences Using Facebook Ads to Maximize Revenue during Q4Tinuiti
The Q4 Ecommerce Brand Accelerator Virtual Summit
Ad Espresso Presents:
During Q4 the cost of advertising on Facebook sees a steep increase in price so it’s important to turn to your best audiences to maximize revenue. During this webinar we’ll cover 6 retargeting techniques you must be using to guarantee success at this busy time of year.
Personalizing a One-To-Many Customer Success ApproachAmity
Not every business model can support a high-touch or even low-touch customer success approach. Some businesses need to choose a tech-touch or automated success model because they have a low price point or a tech-focused customer base. Other companies have a segment of customers that fits best with a one-to-many approach.
How do you make the transition to an automated Customer Success approach? In this webinar, we cover:
• How to design the program
• Automated touch-points
• Balancing automation and personalization
• The importance of testing
• Technology ideas and option
Image credit: Jack Smith (https://www.eyeem.com/p/98846914)
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
Digital Marketing Techniques Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques Powerpoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need. https://bit.ly/3F8Ia5P
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides SlideTeam
Finding ways for promoting your products and services over the internet? Now you don’t have to worry! SlideTeam presents you pre-designed internet marketing concepts and strategies PowerPoint presentation slides. Our content ready online advertising presentation PPT will help you get the idea of how to promote your products and services online. This professionally designed online advertising PPT graphics cover slides like promotional objectives, e-mail advertising, blogging, pay per click marketing, social media marketing, digital marketing, viral selling, AIDA model, weekly/monthly/yearly performance, search engine marketing, website performance review, monthly traffic source overview, web traffic insights, lead generation activities, paid search analytics and many more. Not just this, by using these internet advertising PPT presentation layouts, you can also cover various other topics like online advertising, digital promotion, display presentation, online promotion platform, search engine optimization, content promoting, technology promotion, e-commerce advertising etc. So why wait? You are just one click away to get this amazing internet marketing concepts and strategies presentation templates. Elaborate on the ideal diet with our Internet Marketing Concepts And Strategies PowerPoint Presentation Slides. Highlight the important health factors considered.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
It’s always been difficult to quantify the effectiveness of marketing, as illustrated by the popular John Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” However, our survey of over 600 U.S. marketers shows some CAN prove marketing’s contribution to revenue with confidence. What’s their secret?
Check out the “5 Habits of Highly Effective Marketers” to see what they’re doing differently to succeed and how you can, too.
Word Of Mouth Marketing Strategy PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Word Of Mouth Marketing Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of twenty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/39GoDdc
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager.
Join experts Erin Sagin from Wordstream and Hayley Cummings from Hanapin as they discuss 10 tips, tricks, and strategies that will keep you ahead of the game and running past your competition.
Visit www.wordstream.com or http://www.hanapinmarketing.com/ for more information.
Digital Marketing Summit in Dhaka, Bangladesh keynote presentation delivered by keynote speaker Michael Leander.
The talk is about digital marketing and covers a number of relevant tips and insights on digital marketing.
A simple guide and how-to on digital age for your marketing purpose. Advice and practice to implement many interesting framework such as HOOK Model, Bullseye framework, and many others.
7 Easy Ways to Improve Your Re-Targeting Ad Campaigns. Retargating means to target the person who have visited our Site but have not paid.It is an olders Marketing Concept.
Outbound sales are quite effective when you are launching a new product or when you want to make the best use of a newly-launched marketing campaign. Defining an ideal customer profile and generating a list of the target audience is one of the most vital elements of an outbound sales strategy.
Outbound sales are effective as long as you are able to draw the attention of the prospect and he is ready to listen to you. While performing outbound sales, it is important to convince the client to just listen to you for the one reason being, it is always said if your product is good, it will sell itself, you just have to put efforts in one direction, that is, putting up the product well in the eyes of the customer.
All the efforts of outbound sales are directed in two directions, first being preparing the customized sales calling script and the other one being outbound sales objection management. In this video, we will discuss everything that you needed to know about Outbound sales- Why, How, and When. We would also cover how NeoDove can help you in your outbound sales.
To know more , visit:
https://neodove.com/
Follow us on
Facebook-https://www.facebook.com/NeoDoveTech/
Linkedin- https://www.linkedin.com/company/neodove/
Twitter- https://twitter.com/NeoDoveTech
Instagram- https://www.instagram.com/neodove_tech/
Email:sales@neodove.com
Call us: +91-9509624540
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
Carrie Albright of Hanapin Marketing and Susan Waldes from 3Q Digital discuss advanced remarketing techniques to add to your digital marketing repertoire for 2014.
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Similar to 3 Bold Tips to Rethink Remarketing (20)
The AdWords Evolution of 2017 - Top 7 Updates you NEED to Know AboutMark Irvine
In this webinar, we review the top 7 updates of AdWords in 2017. Learn more about Ad Variations, AdWords Promotion Extensions, Shopping Showcase Ads, Gmail Dynamic Remarketing, Custom Match Targeting by Phone Number & Address, Custom Intent Audiences, and Life Event Targeting within AdWords!
Search & Social: 3 Data Packed Tips to Finding your Customers OnlineMark Irvine
Google or Facebook? Where's the best investment on your limited advertising budget?
Learn the strengths of each network and how to leverage them together to make them work even better!
Pave Your Path to Paid Search Success - 6 Fundamental Skills Every Advertiser...Mark Irvine
Paid search can be hard to learn - learn the fundamentals of choosing your keywords, your bids, your targeting, and optimizing your campaigns every step of the way!
Paid Search Has Changed - 3 Ways to Keep Up in 2017Mark Irvine
With a new ad format and a new digital environment, paid search is fundamentally different than how it was years ago. Learn the latest changes to your ads, your targeting, and new best practices to keep up!
Bidding is a major part of paid search and will ultimately determine your success - however, it's also one of the more difficult parts of managing your AdWords campaigns. Learn best practices and tricks to managing your bidding strategies!
PPC Best Practices - Local & Mobile EditionMark Irvine
As local and mobile searches continue to surge, learn the best practices for writing ads for these changing audiences, structuring your campaigns, and adjusting your bids to become successful in paid search!
The People of Search - Advanced Audiences and Demographic Targeting on the Go...Mark Irvine
Not all clicks are created equal - learn how to find and target your best audiences, write better ads for your audiences, and improve the targeting of your PPC campaigns
Evolved Text Ads - Tricks for Writing New Ads for the Next Age of SearchMark Irvine
Learn how advertisers have managed the migration from Google's Standard Text Ads to Expanded Text Ads. Learn tricks for managing the migration, writing ads for natural speech, voice search, different audiences, and mobile devices.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. 3 Bold Tips to
Rethink Remarketing
Erin Sagin, Customer Success Manager, WordStream
@erinsagin
Mark Irvine, Data Scientist, WordStream
@markirvine89
#wordstream
2. #wordstream
About WordStream
Search Marketing software company founded
in 2007 located in Boston, MA
Winner of Best Customer Engagement Driver
Award from MITX
Leading provider of:
o PPC Advisor (PPC Management Platform)
o The Free AdWords Performance Grader
o The Free AdWords Landing Page Grader
o Expert PPC Management Services
3. #wordstream
PPC University
Go straight to the front of the class with
WordStream's PPC University.
You'll learn how to master pay-per-click
advertising and Google AdWords in three
guided courses, from PPC 101 to
Advanced PPC, plus webinars, white
papers, and free tools to help you along
the way.
Get smart in Pay-Per-Click Advertising!
wordstream.com/learn
5. Meet Our Presenters
#wordstream
Erin Sagin, Customer Success Manager
• Recently spoke at PubCon in Las
Vegas
• Oversees a team managing 2,000+
Paid Search Accounts
• When she’s not working, you’ll find
her hula hooping, vacationing in the
Caribbean and binging on reality TV
• @erinsagin
Mark Irvine, Data Scientist
• 3+ years of Paid Search experience
• Spot trends in data to help hit search
& remarketing goals
• Trains new WordStreamer’s on paid
search best practices
• Shamelessly addicted to reality TV
• @MarkIrvine89
20. #wordstream
9:15AM: Coffee Break
• User shops online and puts item in cart
• Interrupted before completing purchase
• Cookied and added to remarketing list with
impression cap of 2
12PM: Lunch Break
• User returns online to browse email
• Served one remarketing ad
• Returns to work
3PM: Afternoon Break
• User goes online to read the news
• Not served second remarketing ad, as
Google assumes she will return online
later in the day
5PM: Workday Complete
• User packs up and heads home for the
day
• Google never had the opportunity to
serve another ad and the impression cap
of 2 is NOT met
The Display network is Competitive
28. #wordstream
• AdWords Ad Gallery, formerly
the Display Ad Builder, allows
you to create ad of all sizes for
free.
• Don’t like the AdWords option?
Try BannerSnack software or
work with a graphic designer!
37. Pro Tip!
#wordstream
1. Head to Google Analytics.
2. View Conversions Time Lag.
3. Determine the time frame in which 95% of your conversions
occur. This should be your new Membership Duration.
30 Day
Duration!
40. 3 Bold Steps to Boost your Experience
1. Be Aggressive Set Impression Caps to
Unlimited
2. Be Everywhere Create Ads in All Formats and
Sizes
3. Be Persistent Extend your Membership
Duration to 3x Sales Cycle
#wordstream
42. Special Offers! Would you like…
1. Free 1-on-1 live demo of the WordStream
software with a PPC Certified Expert
2. A FREE 1-on-1 AdWords Assessment
Walkthrough with a PPC Certified Expert
3. Nothing at the moment
#wordstream
44. Thank You!
#wordstream
Questions? Give us a call.
Turbo Boost Your PPC Results!
WordStream’s Free AdWords Performance Grader
www.wordstream.com/google-adwords
Editor's Notes
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On average, users are 76% more likely to click on a remarketing ad than a non-remarketing ad on the GDN! (UPDATE GRAPH, add in arrows)
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I know the stats sound crazy at first, but we all have first hand experience with this. My most recent example was with my new guilty pleasure, Jeni’s Splendid Ice Cream. I first tried it back in July and I was so enamored with it that I just couldn’t help perusing their new flavors online. Next thing I know, start getting ads….and they’re coming pretty frequently, for weeks. Now God knows, I did not need to spend $12.99 plus shipping on a pint of ice cream, nor did I need to sugar binge mid-beach season, but when you’re bombarded with images of gourmet ice cream for days, it’s tough to resist. If I had seen the ad a few times, just after having eaten a pint, I would have been able to resist the temptation. But ongoing? Well, I couldn’t get the image of ice cream out of my mind—I had to have it. In this case, aggressive remarketing worked like a charm…Yes, I did buy $56 worth of ice cream solely because of remarketing,
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We know that everyone’s time frames are dependent on what they are selling, but this standard will ensure that you are capturing any lagging leads that could result in conversions