This document discusses how to accelerate your brand using social media. Some key points made are: 1) Your brand is determined by what others say about you on social media, not just what you say. 2) To manage your brand effectively using social media requires hard work and consistency over time. 3) An effective social media branding strategy involves choosing the right tools based on your goals and audience, establishing a central homebase, listening to conversations, and continually monitoring and measuring your brand.