Website Health Check: Top Technical SEO Tips & Tools

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Have you checked your website’s health lately? Your website might look great on the outside, but have you checked deeper? A healthy website is more than just a good-looking site. Search engines like Google don’t rank websites based on appearance. Instead, they rank sites in search based on how well they are optimized. Watch this webinar to discover how you and your team can optimize your website health beyond the classic SEO tactics. It’s about time for a checkup... During this SEJ Webinar, you will discover: - What is website health, and why you need to care. - What main pillars/elements make for good website health? - Top tips to optimize your pages efficiently. Website health scores can decay over time. As the web changes and your website gets updated, your site’s health scores will also change. Overlooking factors, such as accessibility, security, user experience, and the right tools, can lead to missed opportunities and loss of potential customers. Join us as the awesome Deepcrawl team of Ashley Berman Hale, VP for Professional Services, and Jamie Indigo, Lead Senior Technical SEO, show us how to use tools to increase website health and achieve the rank you’re looking for.

Marketing

@bermanhale @jammer_volts
+Tech SEO across teams
+ Defining website technical health
+ Main pillars to optimize
Agenda
+ Actions you can take today

@bermanhale @jammer_volts
Technical SEO
Developers
Traditional SEOs
Marketers
Media Buyers
Decision makers
Business owners

@bermanhale @jammer_volts
Website Health

@bermanhale @jammer_volts
6
Tech SEO is a reflection of overall site health.
The issues techs find impact every user, channel,
medium.
We simply have the tools and skills to see them.

@bermanhale @jammer_volts
Discoverability Accessibility
Performance Security

@bermanhale @jammer_volts
8
Won't you be my
crawlabilabuddy?

@bermanhale @jammer_volts
Googlebot is code.
Code obeys rules.
Rules in a set order.
Pillars of a healthy website

@bermanhale @jammer_volts
10
Webpage go
BRRrrRRRRrrRRR

@bermanhale @jammer_volts
12
List of
scripts
from our
initial
HTML
List of
Images
& Styles
Crawl Queue
Crawler Crawled
DOM
Initial
HTML
Render
Rendered
DOM

@bermanhale @jammer_volts
13
Accessibility

@bermanhale @jammer_volts
14
What is web accessibility?
● Perceive what is happening on a site
● Understand the information there
● Navigate the site
● Interact with the site

@bermanhale @jammer_volts 19
Our vision is to empower businesses to bring SEOs,
marketers, and engineers closer together,
connecting the dots between often siloed SEOs
and the wider business, and converging business
operations to improve their website performance.
Our SaaS Technical SEO platform is powerful and
flexible and is used every day by thousands of
enterprise businesses as well as all six major global
group advertising agencies – including leading brands
like Adobe, eBay, Microsoft, Twitch, Canva, and Paypal.
Deepcrawl empowers the world’s leading brands to harness their full revenue
potential through the one initiative most businesses overlook – technical SEO.
About

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In today's rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Check out this exclusive webinar, where we will delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success. You’ll learn expert tips for: - Driving efficiency in paid media campaigns. - Working towards long-term success. - Leveraging cross-channel strategies. Integrating CRO with Paid channels to deliver optimum results. With Tim Murphy and Susovan Ray, we’ll explore a scalable and sustainable acquisition framework to support long-term growth objectives. Whether you're a marketing leader seeking practical strategies or a performance marketer looking to enhance your company's digital presence, this webinar will equip you with insights needed to break through barriers and achieve success in digital acquisition.

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Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this webinar as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact. You’ll learn: - Fresh methods for measuring your content's impact. - Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective. - Ways to persuade decision-makers to invest in more content by showcasing its value convincingly. With Bill Franklin and Oliver Tani of DAC Group, we'll unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy. You’ll also get insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates. Whether you're a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.

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Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue. Check out this webinar as we discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the right platforms and processes in place to improve all your key site health metrics. You'll learn: - Why SEOs and website managers need to expand their view beyond content and keywords for maximum business results. - Tips for improving your website's technical health (including crawlability, indexability, site speed, accessibility and more). - How to build streamlined connected website health workflows to align your team and resolve issues faster. With Richard Barrett and Matt Ford of Lumar, we’ll dive into ways to enable faster fixes and cause less stress for everyone involved. With these tips, you’ll come away with ways to improve efficiency and efficacy, streamlining your website health improvement processes and ensuring every member of your team is on the same page.

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With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Let us help. Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market. We’ll show you: - An overview of SERP features: what they are, why they’re important, and what’s new. - How the top 5 SERP features stack up with fresh data on prevalence and share of voice. - How to craft your own tailor-made SERP feature strategy to win visibility. You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence. Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!

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From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level next year. Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024. You’ll learn: - The most important SEO updates from 2023, and what they mean for the future of SEO. - How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE. - Actionable predictions for featured snippets, voice search, and more in the coming year. In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023. Register and learn the keys to staying ahead of the curve in 2024.

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

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Emergency SEO: How To Recover When SERP Rankings Suddenly Drop

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With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they suddenly drop? Do you know what steps to take to restore your rankings? Watch this for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue. You’ll takeaway: - The proper steps to take to evaluate the impact of changing Google rankings. - How to protect your website and stay ahead of sudden ranking drops. - How to identify the cause of lowered rankings. With Ryan Maloney, SEO Success Manager at Conductor, we’ll explore how to take proactive steps to protect your rankings following the latest Google algorithm updates, so you can mitigate drops in the future. Register now and learn to protect and rescue your rankings from sudden drops.

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1. @bermanhale @jammer_volts

2. @bermanhale @jammer_volts +Tech SEO across teams + Defining website technical health + Main pillars to optimize Agenda + Actions you can take today

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12. @bermanhale @jammer_volts 12 List of scripts from our initial HTML List of Images & Styles Crawl Queue Crawler Crawled DOM Initial HTML Render Rendered DOM

13. @bermanhale @jammer_volts 13 Accessibility

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15. @bermanhale @jammer_volts 15

16. @bermanhale @jammer_volts 16 Security

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18. @bermanhale @jammer_volts

19. @bermanhale @jammer_volts 19 Our vision is to empower businesses to bring SEOs, marketers, and engineers closer together, connecting the dots between often siloed SEOs and the wider business, and converging business operations to improve their website performance. Our SaaS Technical SEO platform is powerful and flexible and is used every day by thousands of enterprise businesses as well as all six major global group advertising agencies – including leading brands like Adobe, eBay, Microsoft, Twitch, Canva, and Paypal. Deepcrawl empowers the world’s leading brands to harness their full revenue potential through the one initiative most businesses overlook – technical SEO. About

20. @bermanhale @jammer_volts Thank you

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