What is marketing automation and how can it benefit your business? Find out the answers to these common questions.

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2. 2 8/2/2016
Marketing automation is a suite of tools that enable
businesses to more effectively market across multiple
channels while automating repetitive tasks, generating
more leads, driving more sales and optimize ROI.

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Three benefits of marketing
1. DRIVE MORE LEADS – Identify up to 98% of anonymous web
traffic with Visitor ID and track leads, whether they come by
phone, form or email list
2. CONVERT LEADS TO SALES – Connect with your leads with
behavior-based tracking and follow up with customized automated
emails
3. PROVE YOUR ROI – Understand your end-to-end ROI and make
key decisions with accurate and relevant data.
automation are as follows:

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Let’s look at each benefit more closely.
 Allowing you to identify anonymous
visitors.
 Capturing lead data with dynamic
forms.
 Allowing you optimize your
campaigns in real time, including
social media campaigns.
First, marketing automation drives
more leads by:

5. 5 8/3/2016
Let’s look at each benefit more closely.
 Lead scoring to alert you of hot
leads.
 Email automation for nurturing leads.
 Behavior tracking for deeper lead
insights.
 Automated sales notifications.
Second, it can help you convert
leads to sales with:

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Let’s look at each benefit more closely.
 Comprehensive campaign analytics.
 Google AdWords integration.
 Exportable graphs and reports.
 Content ROI tracking.
Finally, marketing automation can
accurately measure the return on
investment (ROI) with:

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Quick reminder: Marketing ROI is defined by the
business value of the outcomes it generates. Are you
calculating the business value of any of your
marketing outcomes?

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There you have it! Three benefits of marketing automation
and their supporting details to help answer the question of
why you need marketing automation. With everything in
one place, you’ll find it easier than ever to grow your
marketing programs and increase your sales.

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