A presentation I made to the BC Human Resource Managers Association. I talked about how to use Social Media to help with Branding, Engagement & relationship Building from the HR dept perspective

1. Social Media = Branding, Engagement
and Relationship Building

2. BC Human Resource Management Association

3. Before Social After Social

4. Mobile to surpass desktop by 2015

5. Social Media - Branding
Top Reasons Brands Are Investing in Social
1. To generate word of mouth advocacy
2. Develop brand loyalty and build closer relationships with
customers/employees
3. Address customer care issues
4. Educate customers/employees and media about company-related
issues
5. Support product/service sales and events

6. Social Media - Branding
Questions to ask yourself
1. Why social?
2. What are people saying about my brand, product or
service?
3. How do I position my brand?
4. What assets do I have/need?
5. Who do I admire (socially)?
6. What area of my business needs the most help?
7. Where do I start?
8. What platforms are most relevant?
9. What does success look like and how do I measure it?

7. Social Media - Branding

8. Social Media - Engagement
Blank
http://youtu.be/Nl9fvn8c_Eo

9. Social Media - Engagement
1. Be strategic, not just experimental
2. Listen to what they want
3. Have a goal, set some benchmarks
4. Develop a conversation strategy
5. Post like a friend, not like brand
6. Recognize your fans’ awesomeness
7. Use good content to drive conversation
8. Define success, know when you did well
9. Define value, and make a difference

10. Social Media - Engagement
Brand Friend

11. Social Media - Engagement
Don’t
Edit
Yourself

12. Social Media - Engagement

13. Social Media - Relationship

14. Social Media - Relationship
The Break Up
http://youtu.be/D3qltEtl7H8

15. Social Media - Relationship

16. Social Media – Why Should
HR Care?
1. Great brands attract the best talent
2. Innovative brands are quick to adapt and take advantage of opportunities
3. Engaged employees become brand ambassadors
4. Engaged employees are more productive
5. Amplifies the positive
6. Informs what your employees are saying and care about
7. Creates an on going multidimensional dialogue
8. Removes silos mentality and facilitates departmental cooperation
9. BECAUSE EVERYONE ELSE DOES

17. Q&A

18. Resources
http://www.infopost.ca/en/social-media-employee-policy/

19. Credits
Becoming a Top Brand on Facebook-Slideshare
http://www.slideshare.net/22squared/22squared-buffalo-wild-wings-
womma-summit-2010
Social Strategy-Why does strategy get left behind?
http://www.slideshare.net/22squared/social-strategy-why-does-strategy-
get-left-behind-7780313
Social Media Marketing
http://www.slideshare.net/3wpr/social-media-marketing-2461438

20. Contact
@amuse_events
Facebook.com/AmuseConsulting
Google+ - AmuseConsulting@gmail.com
Linked.com/in/AmuseConsulting
Marc@amuseconsulting.ca