You have got it wrong. A social media introduction.
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This is a social media presentation that explores social media from a personal SEO and brand perspective. It acts as an introduction to a social media strategy seminar.
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You have got it wrong. A social media introduction.
- 1. You’ve Got It Wrong! It is simpler than you think 1 Håkan Söderbom, www.konsultpartners.com
- 2. After this, you will… Talk about social media as an expert Know what social media is, and isn’t Have a good overview of some key tools This session is not about “how” to do it 2
- 4. What is…? Media? Social Media? 4
- 5. Types of Social Media Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc 5
- 6. Social Media Revealed Social Media Tools Social Media Marketing 6
- 7. Our strategy Visible Valued 7
- 8. 8 Becoming Visible and Valued
- 9. Search Engine Optimization 9 www.KonsultPartners.com/presentations Keywords Links Tags Page Rank …
- 11. The Role of the Tools? 11
- 13. Contacts
- 14. Groups
- 15. Answers
- 16. Companies
- 18. Timeline updates
- 19. Likes
- 20. Pages
- 21. Profiles
- 23. Follows
- 24. Searches
- 25. Direct messages
- 27. Follows
- 29. Wordpress 17 Most popular blogging platform Hosted at Wordpress.com or self hosted Alternatives: Posterous, Blogger, Blogspot
- 30. Wikipedia 18 The defacto online Encyclopedia Executive biographies Sportsmen Politicians Published experts No self promotion No slander
- 31. ACC LR EA M Audience Segmentation Content Strategy Conversation Strategy Listen & Respond Engage & Activate Measure 19 CARL MACE™
- 32. Call to Action Call for advice LinkedIn profile review Recommend to project owners Small: set up personal or company website Large: worldwide social media for Boeing Photographs PNG with transparent background JPG with standard background $10, pay to PayPal: HakanSoderbom@live.com 20 www.KonsultPartners.com/presentations Doesn’t have to cost much, or anything
- 33. Thank You! http://konsultpartners.com http://hakansoderbom.com 21
Editor's Notes
- What is Media?NYTKomo 4 NewsNetflixLincoln Mercury AdOrPrintingTVSubscriptionAdvertisementWhat is Social Media?FacebookTwitterLinkedInGoogle AdwordsOrSocial networkingMicro-bloggingBusiness social networkingPay per Click Advertising
- Social Media ToolsCloud ServiceSeparate but interconnectedPublish, track, respondPublic, semi-private or privateFree, fee, subscription…Become visibleSocial Media MarketingEngage an audienceProvide value and become an SMEEngage in a conversation and build trustReputation managementBecome valued
- Becoming VisibleRight placesRight keywordsGo where they goBring them to youBecoming ValuedHave something to sayBe remarkableEngage in a conversation
- What does it take to get to the top with Google?
- What would you like your brand to be? Take charge of your online presence and project the right image!
- In the next presentation we will look at a strategic framework that helps us deploy and use the social tools in effective ways.