The document discusses the (RED) campaign, which was founded by Bono and Bobby Shriver to raise money for HIV/AIDS programs in Africa. (RED) partners with companies to produce (PRODUCT)RED branded items, with a percentage of the profits going to the Global Fund to finance AIDS treatment. Over 34 million people have HIV globally, with over 22 million in Africa, yet treatment costs only $0.40 per day. (RED) aims to leverage consumer purchases to support this treatment.