Zara Campaign
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Zara is launching a holiday sales campaign focused on larger cities and trendsetting younger families aged 25-45. The campaign will feature attractive storefronts, charitable donations incentives, a holiday gift guide, and easy online purchasing. It will have a small budget of 0.3% of profits compared to 3% for most retailers. The low budget is possible because of Zara's unique business model that focuses on product innovation rather than marketing.
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- Subscribers would receive 2 messages per week and could opt out at any time. Operators like AT&T, Verizon, and T-Mobile would participate but messaging rates may apply.
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The document discusses creativity and ideas. It summarizes that to be creative:
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3) Creativity requires steady ongoing engagement with people, not just a single campaign or finish line.
4) Build on existing good ideas by putting your own spin on them, rather than insisting on total originality.
How To Create A Successful Social Media Campaign
5 preguntas básicas a resolver cuando pienses crear una campaña en Social Media. Estudio por Socialmetrix
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Experiment - Launch a 24 hour social media campaign to drive views to an e-Learning presentation: Social Media in 3D (also on SlideShare)
Tactics - Leverage featured brands on Facebook and other social media sites to see what happens.
Goals - Discover insights about social media campaigns, measure, and report the results.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
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留信网认证的作用:
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- 2. Background
- 3. What makes Zara different? Unique, innovative business plan. Focus on product, NOT marketing.
- 4. Campaign • Focus: Holiday Sales Drive – Attractive storefronts – Charitable donations incentives – Holiday gift guide – Easy online purchasing
- 5. Target Audience • Larger cities • Trendsetters • Younger Families (25-45) – Men, women, and children
- 6. Tactics/Budget • 0.3% of profit compared to 3% like most retailers • Google Adwords – Keywords: • • • • • Fashion Trends Holiday Shopping Style Fast Fashion
- 8. Technology
- 10. Why this works
Editor's Notes
- Inditex is a Spanish brand that designs, produces, and controls is product all the way through the doors of its retail location. They came up with a brilliant business plan, which has become the envy of many other leading brands as they pour more and more $$$ into advertising. Zara has proven what other businesses never dreamed possible. They have cut back on advertising expenses (0.3% of profit), and put a large value into store locations, producing a good product, and overall satisfying shoppers by listening and providing for customer’s needs.
- Unique, innovative business plans. Focus on PRODUCT, not marketing.
- For example, “Buy a $5 wristband to help support the American Cancer Foundation” and receive 24% off your purchase through December 15th” Gift Guide = what are some of the seasons must have and most popular purchases by consumers?
- Word of mouth from consumers is huge. Using various social medias to track customer’s thoughts and opinions on product, while getting the brand out there is most important. Location, location, location!
- Average $400+ for every “fan” on Facebook. New styles and lookbooks available online via Facebook and other social networks.
- Easy to use and easy to purchase! Great way to beat the holiday rush.
- Since Zara is capable of controlling its own production, the time it takes for customer feedback/reaction to a product, to new production, and back to the stores is roughly two weeks. Zara sends out 300% more designs than other retail stores, which is a huge part of its success.