This document discusses how to use Drupal for online fundraising and donations. It notes that while online giving is growing, most non-profits still rely on third-party services for donations. Using Drupal allows customizing the user experience and keeping donation data in-house. The RedHen Donation and Raiser modules are introduced as tools for enabling donations and fundraising campaigns within Drupal sites. Case studies of non-profits using these modules are also mentioned.

1. Fundraising with Drupal
NTC Drupal Day 2016: San Jose
March 22, 2016
#16NTCDrupal

2. • Lev Tsypin, CEO & Founder of
ThinkShout
• Drupal contributor since 4.6
• Led the development of
RedHen CRM
• @levelos on the Internet
Hello!

3. Open Source
&
Fundraising

5. –According to Blackbaud’s 2015 Charitable Giving Report
“Only 7.1% of funds given to nonprofit
organizations were made online in 2015”

6. Times are Changing
• Online giving has been steadily growing, up
9.2% from 2014 to 2015.
• M+R's 2015 Benchmark Study found a 13%
increase in the number of gifts.
• Digital natives are more likely to donate online.
• Small orgs benefit the most from online giving.

7. –Source: Blackbaud’s 2015 Charitable Giving Report

10. There’s no shortage
of fundraising tools

11. Direct Donations

12. Peer-to-Peer

13. Great. So, Why this Guy?

14. – http://www1.networkforgood.org/digitalgivingindex
“Six times more money is raised through
custom-branded donate pages than through
third-party donate pages.”
CMS Integration

15. CMS Integration
• Present calls to action at the right time.
• Craft a compelling experience leading up to
the donation.
• Focus a users attention on just the donation.

16. Customized User Experience

17. DEM Illustrated
Generic Customized

18. Where’s my Data?

19. Payment Processing
• Use any payment gateway and easily change
providers.
• Pay only processing fees, not the added
service fees.

20. Under One Roof

21. Challenges

22. PCI Compliance

23. Upfront Costs
vs
Total Cost of Ownership

24. Bugs!

25. Donations are among the most
important interactions a
constituent will have with an
organization.
Don’t give that away a to a 3rd
party service!

26. I’m convinced.
How do we do it in Drupal?

27. + +
RedHen CRM &
Donation
Drupal
Commerce
Drupal
Fundraising Stack

28. RedHen Donation
• Enable donations on any entity in Drupal.
• Single page donation forms.
• Use any payment method or processor.
• One time and recurring payments.
• “Automagically” create and update contacts.

30. Key Raiser Features
• Multiple campaigns
• Hierarchical team management
• Donor tools: blogs, updates, progress widget
• Plug and play

31. https://dashboard.pantheon.io/products/redhen_raiser/spinup
Give it a try!

32. Case Studies

33. Los Angeles Conservancy

34. Capital Area Food Bank

35. Demo Time!

36. ?

37. Thank you!
Lev Tsypin
@levelos