The document discusses launching an online fundraising program in 2014. It provides an overview of the current online fundraising landscape which shows continued double-digit growth in online giving. Various fundraising metrics and benchmarks are presented showing the effectiveness of email, sustainer programs, and online donations. The presentation encourages nonprofits to have an optimized online presence and integrated fundraising campaigns to strengthen their annual fundraising. It promotes a Go! Essentials program that provides tools, training, and consulting to help nonprofits improve their digital fundraising.