The document discusses Anne Sophie Laurent's use of various social media platforms over the fall of 2011 for her marketing efforts. It provides an overview of her blog, Facebook, Twitter, and LinkedIn accounts, including metrics like followers, pageviews, and groups joined. It closes by reflecting on the importance of online communities, knowledge sharing, and using these tools for both personal and professional purposes.

1. UCR Social Media
Anne Sophie Laurent – Fall 2011

2. OVERVIEW
O BLOG
O FACEBOOK
O TWITTER
O LINKEDIN
O CLOSING THOUGHTS
AS Laurent - Fall 2011 - Social Media Marketing 2

3. BLOG
AS Laurent - Fall 2011 - Social Media Marketing 3

4. BLOG
O UCR Social Media AS Laurent
O 12 followers
O 15 final posts
O Pageviews : 434
O Most comments: “Why social media
marketing ?
O Keep a blog ?
AS Laurent - Fall 2011 - Social Media Marketing 4

5. BLOG - VIDEO
AS Laurent - Fall 2011 - Social Media Marketing 5

6. FACEBOOK
AS Laurent - Fall 2011 - Social Media Marketing 6

7. FACEBOOK
O Anne Sophie Laurent (personal account)
O Play a crucial role in marketing and
business
O Interaction with customers
O Relationship
O Allow more power to customers
O Perceptions shift
O Effectiveness
O Use in the future ?
O Personal and Professional purpose
AS Laurent - Fall 2011 - Social Media Marketing 7

8. FACEBOOK - ANALYTICS
O Social Media List : 22 friends
O Brands and groups I’m following : 10
AS Laurent - Fall 2011 - Social Media Marketing 8

9. TWITTER
AS Laurent - Fall 2011 - Social Media Marketing 9

10. TWITTER
O @AnneSophieLUCR
O Like Facebook, important tool for a
company to be closer to its customers
O Keep using Twitter ?
O Following
O Classmates
O KTLA, LeMonde.fr, L.A Times, UC
Riverside…
AS Laurent - Fall 2011 - Social Media Marketing 10

11. LinkedIn
AS Laurent - Fall 2011 - Social Media Marketing 11

12. LinkedIn
O Anne Sophie Laurent
O Already had a LinkedIn account before
O Using LinkedIn to build my personal brand
O Groups I belong to
O UC Riverside Alumni
O IDRAC Paris
AS Laurent - Fall 2011 - Social Media Marketing 12

13. CLOSING THOUGHTS
O Online communities
O Knowledge sharing
O Use of these tools for business
O Use vs Not use
AS Laurent - Fall 2011 - Social Media Marketing 13

14. THANKS FOR LISTENING
AS Laurent - Fall 2011 - Social Media Marketing 14