The document analyzes several horror movie posters. It discusses various design elements of the posters like the main images, use of color, taglines, and inclusion of institutional information. Across the posters described, common conventions are identified, such as the main images drawing attention through dramatic scenes or eye manipulation, titles using certain colors or font sizes to emphasize words, taglines being placed discreetly, and release dates and institutional information included at the bottom for promotional purposes. Design elements are discussed in terms of how they draw audience attention or serve promotional effects.