The document analyzes several horror movie posters. It discusses various design elements of the posters like the main images, use of color, taglines, and inclusion of institutional information. Across the posters described, common conventions are identified, such as the main images drawing attention through dramatic scenes or eye manipulation, titles using certain colors or font sizes to emphasize words, taglines being placed discreetly, and release dates and institutional information included at the bottom for promotional purposes. Design elements are discussed in terms of how they draw audience attention or serve promotional effects.

1. Horror Poster Analysis!
By Laura Naylor

2. Main Image: The main image is
in black and white and the only
colour that is used on the image
is a blood splatter that is on her
dress instantly
drawing the
audiences
attention.
Tagline: This poster has used a tagline,
however this is at the top of the page where
usually the tagline would be at the bottom of
the poster.
Other
Information: The
poster uses
additional
information like
the actors who
are in the film as
a promotional
effect.
Title: The title of the poster uses the
colour of red which has connotations
of blood or even death.
Institutional Information: This applies the
institutional information which allows the
audience to recognise the director and
producers known as a promotional effect.
Dark
Shadows: The
image uses
dark shadows
which are
connotations
of isolation
and death,
illustrating
aspects of the
film.

3. Additional Information: The poster includes other
films that the directors and producers have
Eyes: The image uses a produced as a promotional effect.
manipulation of the eyes
which is a common
convention of horror
posters as it allows the
viewers to get an idea of
the character.
Main Image: The main
image takes over the
poster, although the boy
doesn’t look scary he has
an eerie presence about
him.
Background Image: The
background image is of a
traditional looking house
which is a common
convention of a horror
film.
Title: The title of the
poster is at the bottom of
the page which is a
common convention of a
horror poster. There are 2
letters that are
highlighted red which
may suggest blood of
death.
Tagline: The poster uses a
tagline, however this is
extremely small and takes
no attention away from the
title or the main image.
Release Date: The
release date for this
poster is larger than the
rest of the writing which
is used as a promotional
effect.
Institutional Information: The poster uses
institutional information again this is a
promotional effect.

4. Main Image: The poster
uses a woman’s face being
pushed to the floor with a
scruffy looking, pale hand
which instantly draws the
attention of the audience.
The image also takes over
the poster.
Title: The title takes up
most of the empty area
of the page and some of
the writing is larger than
the other to emphasis
certain words within the
title.
Institutional Information:
The poster places the
institutional information at
the bottom of the page and
this allows the readers to
find out who directed and
produced the film. This is
used as a promotional effect.
Tagline: The
tagline for this
poster is under the
title and is quite
small so that it
doesn’t drag the
attention away
from the title or
the main image.
Release Date: This is placed
at the bottom of the page
which is used for promotional
effects so that people can see
the date so that they will go
see the film in the cinema.