This document appears to be a preliminary analysis of responses to a questionnaire about horror movies and trailers. It asks respondents about their gender, age, interest in horror movies. It also asks what people like about horror movies, how often they watch them, if they watch horror trailers, and their opinions on whether and why horror trailers are effective at advertising films. The document collects responses on what people expect to see in horror trailers, including quick shots, a sense of uncertainty, protagonists, creepy music, environments, and a progression from calm to creepy settings.

1. Preliminary
Audience
Questionnaire
Analysis!
By Laura Naylor

2. What is you gender?
What is your gender?
Male
Female

3. How old are you?
How old are you?
12 and under
13-15
16-18
19-20
21+

4. Are you Interested in horror
movie?
Are you interested in horror
movies?
Yes
No
Sometimes

5. What do you like about horror
movies?  I like how the pace of
the shots quicken
when it gets more
intense
 They are very
interesting
 I like the thrill I
get off them
 I like how the music
builds up when
there is something
about to happen
 I enjoy they way
horrors entice the
audience

6. How often do you watch
horror movies?
How often do you watch horror
films?
Less than
once a week
At least twice
a week
3 Times a
week

7. Do you watch horror trailers?
Do you watch horror trailers?
Yes
No

8. Do you think horror trailers are a good
way to advertise horror films? If so
please state why…
Yes, because they let that
audience get a brief
understanding of what the
films are about
Yes they are as they give
the audience shocks which
interests them into going to
see the film
No because they give
too much away in my
opinion
Yes because they are very
exciting and gives the
audience a slight
adrenaline rush.
Yes as the build up to the
exciting parts allow the
audience to feel a slight
uncertainty which may
interest them
Yes because horror trailers
leave the audience wondering
who the protagonist is and
what could have possessed the
victim making them want to go
see the film.

9. What would you expect to see within a
horror trailer? Please state below…
I would expect to
see a range of
quick pace shots. There should be a
sense of uncertainty
within the trailer.
There should be
some type of
protagonist.
Horror trailers should
consist of creepy
music to enhance
the audience.
Horror trailers should
have creepy
environments to fit
the theme.
There should be a safe
and calm equilibrium
and then should
progress into a more
creepy setting.