This image is promoting Katy Perry's perfume "Killer Queen". It depicts Katy Perry sitting on a throne wearing red, with symbols of royalty like a crown and mirror. Her posture signifies power and control. The colors red and gold are associated with royalty, matching the perfume bottle. The thrown over sideways king's crown suggests female power overturning patriarchy. The image aims to portray Katy Perry as the "Queen" and convince viewers that wearing the perfume will make them feel powerful and confident.

1. (Image Analysis)

2. She is referred to the ‘Queen’ as in the
music industry she is the Queen of Pop.
She is wearing red to prove her feminism,
furthermore the colour red can be
associated with the word ‘Killer’ as red
connotes danger, fierceness however the
positive connotations of Red is Royalty,
Power, Love, Passion and Beauty which
this poster/image is trying to prove. The
word ‘Killer’ proves the power of the
model (Katy Perry) and how her perfume
is ‘powerful’.
The mise-en-scene of this image which makes it
a royal theme is the small props around her.
The crown, the stick, the mirror proves the
royalty, furthermore as the perfume is called
‘Killer Queen’ you can see that she is showing
on how female are stronger. This is shown by
the throne on the floor sideways, with the king
crown on the floor, this signifies the power of
females. This is called binary opposites.
It also has an atmosphere of a ‘fairy-tale’,
rather than having a ‘blood shedding’
atmosphere.
The colours used in this image are Red, and
Gold. These colours associate with royalty.
Additionally the royal colours used in this
specific image matches with the colour scheme
of the perfume bottle, keeping it constant.
These are royal colours, in which further in
depth, the colour red as more of the shine to
the image.
The slogan ‘Own the Throne’ is used
furthermore to show the power on how a
celebrity can persuade anyone to buy this to
‘own the throne’.The name of the perfume is
at the bottom of the image,
with the image of the
perfume next to it.
Katy Perry is in pose where has taken
control, which makes the audience feel
like if they wore this perfume they would
feel more powerful and dominant. Her
head held high, legs crossed, and straight
posture signifies the maturity and
furthermore she represents the power of
females.
Katy Perry has got direct eye contact
with the audience, which creates the
mode of address. The mode of
address of this
This image is a symbolic signifier as these are the visual signs that randomly
links to referents.

3. The ideology of this image is the name
of this fragrance.
This is iconic signifier which signifies
the act as evidence. The flowers are
there to be as evidence on the perfume
being made out of flowers,
This is a close up shot of this fragrance,
which also has a depth in focus. The
image is only focusing on the name of
the perfume.
The wording used to help the audience
recognise what type of perfume it is
and the brand of it.
Bright, happy colours are used at it
connotes the fragrance being a
pleasant smell for the audience.
The colour scheme is yellow and black.
Images of flowers are featured as it proves
the cheerful side of yellow and how this
perfume can cheerful. The images are
anchoring the text.
Mode of address of this image is quite formal
however there is no model in the image which
would usually have direct eye contact in which
they directly address to the audience specifically.