Film posters follow certain conventions to attract audiences. They must be eye-catching with a focal image that draws the viewer in. This image for "The Blair Witch Project" poster features a scared woman in the woods to entice viewers interested in dark, eerie films. The large title below the image reinforces the fear and mystery when viewers hear the movie's name. Using red for the title alone adds to the danger and intrigue, encouraging audiences to learn what happens in the film.

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Movie poster codes & conventions

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Conventions of a film poster
• It must be eye catching and attract the audience.
• Their must be a focal picture to draw in the audiences eye.
• The poster should be aiming to attract the largest audience that it can.
• There could be reviews or titles of previous films they have made.
• There is usually a part of the poster that indicates when the release date of the film is such as
‘coming soon’.
• They producers and directors names are usually displayed along the bottom of the poster.
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The main image is of a character with a high angled close up
looking very scared, she's wearing a hat and the shine on her
face gives the effect of a torch with makes us assume she's
stuck outdoors, all this works in favour of the movie
appealing to the public and enticing them to watch the film.
Shows that it is a dark and eerie film because of the dark
remote woods in the background.
The title is large and draws in the audience, its set
right below the main image so when you hear the
name the Blair witch project, you are automatically
filled with fear
The symbol is coloured red whilst everything else is black and
white. Red symbolised death and danger in films, which will
encourage its audience to come and view it to find out what
happens .

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Movie poster clichés
Building faces out of other objects.

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Heroically standing before distruction

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Movie poster
montage

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