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Generic Conventions of Horror
Film Posters
Grace Fowkes
Candidate Number : 1076
Centre Number : 27258
One main generic convention we see, not
just in horror movie posters is the that on
it we see other named other well known
horror movies made by the same
director/producer. This done so that the
audience feels that because they have
liked other movies produced and directors
by them they are likely to like this one too.
Another generic convention we see the
use of is the dark and quite dull colour
scheme used in all these posters.
Although there is still some colour to
‘The Conjuring’ it is still quite dull grey
coloured. This is done to almost set the
tone of the films already that they are
dark and mysterious.
Another generic convention of the
horror film are that the title of the
films are also very central in the
poster and use fonts that relate to
the vibe of the film, for example the
paranormal text is very blurred to
represent the ghosts and to create
tension.
Another generic convention of the horror
films are that we see the film credits
appear somewhere on the poster,
predominately along the top and bottom of
the poster. This provides the audience with
more information as to the cast and
production of the film.

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Poster conventions

  • 1. Generic Conventions of Horror Film Posters Grace Fowkes Candidate Number : 1076 Centre Number : 27258
  • 2. One main generic convention we see, not just in horror movie posters is the that on it we see other named other well known horror movies made by the same director/producer. This done so that the audience feels that because they have liked other movies produced and directors by them they are likely to like this one too.
  • 3. Another generic convention we see the use of is the dark and quite dull colour scheme used in all these posters. Although there is still some colour to ‘The Conjuring’ it is still quite dull grey coloured. This is done to almost set the tone of the films already that they are dark and mysterious.
  • 4. Another generic convention of the horror film are that the title of the films are also very central in the poster and use fonts that relate to the vibe of the film, for example the paranormal text is very blurred to represent the ghosts and to create tension.
  • 5. Another generic convention of the horror films are that we see the film credits appear somewhere on the poster, predominately along the top and bottom of the poster. This provides the audience with more information as to the cast and production of the film.