This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
This document summarizes a webinar presentation given by TNS-Compete on improving automotive marketing effectiveness. The presentation covered:
1) Why clickthrough rates alone don't indicate advertising effectiveness and the importance of optimizing the landing page experience.
2) Case studies comparing the performance of AT&T marketing campaigns that showed higher engagement on landing pages led to better results, even with fewer clicks.
3) Principles for effective landing pages like synchronizing the message and visuals between ads and pages and highlighting calls to action.
4) Data from automotive campaigns demonstrating that optimized pages with tools and easy navigation drove higher engagement and quote requests.
5) Testing and optimizing landing
This document provides an overview of TheShoppingPro, a startup that aims to analyze user shopping behavior to deliver personalized recommendations and tools. It will have features like a recommendation engine, cashback programs, and business intelligence for retailers. The founders have technology and business experience. The initial focus will be a plugin and mobile browser to track users and push services. The goal is to prove the model works and generate revenue through affiliate commissions over 18 months starting in India.
Digital Marketing – Marrying Visibility and Usability in African websites discusses how website design should consider both visibility to search engines (crawlers) and usability for human users. It emphasizes that website success depends on synergy between owners, users, search engines, and other entities. The document outlines factors that influence website visibility to search engines like number and quality of inbound links, on-page keywords, and meta tags, noting that content quality is also important. Both whitehat and blackhat SEO techniques are discussed.
An expert panel discussed how an holistic data plan can benefit businesses. They covered establishing a single customer data source, conducting a data audit, and determining the commercial value of customer data. Opportunities from a data plan include on-site behavioral targeting, off-site behavioral targeting, A/B testing, and multi-channel attribution to improve marketing across channels based on customer behavior. The discussion focused on how leveraging customer data through a comprehensive data strategy allows businesses to gain insights, continuously optimize marketing, and increase sales across online and offline channels.
USA Web provides web design, development, and online marketing services. They have an experienced team with various certifications and awards. Their services include content management systems, mobile app development, website design and development, search engine optimization, custom web development, and proprietary CRM systems. They also present case studies of projects for clients like Lehigh Valley Airport and Above Live Magazine.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
The quantitative importance of Social Commerce - Richard Anson - ReevooWebanalisten .nl
Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.
The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.
This document summarizes a webinar presentation given by TNS-Compete on improving automotive marketing effectiveness. The presentation covered:
1) Why clickthrough rates alone don't indicate advertising effectiveness and the importance of optimizing the landing page experience.
2) Case studies comparing the performance of AT&T marketing campaigns that showed higher engagement on landing pages led to better results, even with fewer clicks.
3) Principles for effective landing pages like synchronizing the message and visuals between ads and pages and highlighting calls to action.
4) Data from automotive campaigns demonstrating that optimized pages with tools and easy navigation drove higher engagement and quote requests.
5) Testing and optimizing landing
This document provides an overview of TheShoppingPro, a startup that aims to analyze user shopping behavior to deliver personalized recommendations and tools. It will have features like a recommendation engine, cashback programs, and business intelligence for retailers. The founders have technology and business experience. The initial focus will be a plugin and mobile browser to track users and push services. The goal is to prove the model works and generate revenue through affiliate commissions over 18 months starting in India.
Digital Marketing – Marrying Visibility and Usability in African websites discusses how website design should consider both visibility to search engines (crawlers) and usability for human users. It emphasizes that website success depends on synergy between owners, users, search engines, and other entities. The document outlines factors that influence website visibility to search engines like number and quality of inbound links, on-page keywords, and meta tags, noting that content quality is also important. Both whitehat and blackhat SEO techniques are discussed.
An expert panel discussed how an holistic data plan can benefit businesses. They covered establishing a single customer data source, conducting a data audit, and determining the commercial value of customer data. Opportunities from a data plan include on-site behavioral targeting, off-site behavioral targeting, A/B testing, and multi-channel attribution to improve marketing across channels based on customer behavior. The discussion focused on how leveraging customer data through a comprehensive data strategy allows businesses to gain insights, continuously optimize marketing, and increase sales across online and offline channels.
USA Web provides web design, development, and online marketing services. They have an experienced team with various certifications and awards. Their services include content management systems, mobile app development, website design and development, search engine optimization, custom web development, and proprietary CRM systems. They also present case studies of projects for clients like Lehigh Valley Airport and Above Live Magazine.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
The quantitative importance of Social Commerce - Richard Anson - ReevooWebanalisten .nl
Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.
The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.
User Report - how to evaluate and optimize website performanceLinh Huynh
This document provides an introduction to the UserReport web analytics tool. It allows users to:
1. Document the demographics of website users through online surveys.
2. Measure user satisfaction on a website through 360-degree evaluations.
3. Get feedback and ideas from website visitors through an online feedback forum.
The tool also provides features like click mapping, geographic reports, newsletter signups, and report sharing to give marketers a full picture of website usage and user behavior. It has been reviewed positively online and is used by over 4,000 websites worldwide.
- BlackBox is an online marketing suite that consists of various applications for digital marketing tasks like visitor acquisition, conversion optimization, analytics, and channel analytics.
- It uses a unified scripting concept and is modular, allowing customers to customize it for their needs. Customers can use individual products, combinations of products, or the entire suite.
- The suite helps with measuring website traffic, understanding visitor behavior, managing communications, engaging customers through social sites, monitoring sentiments, and performing research through data analysis.
Marketing to the Power of ONE discusses how top brands use cross-channel marketing throughout the customer lifecycle to attract, engage, and retain customers. It emphasizes acquiring customers through inquiry, engaging them through evaluation, converting them through purchase, serving them through usage, growing them through repurchase/renewal, and retaining them as brand advocates. Successful marketers integrate data from all customer touchpoints and use dynamic content to deliver personalized messages across channels at each lifecycle stage.
Beyond Google Analytics focuses on how marketers need more advanced analytics tools to understand complex customer journeys across multiple digital channels and optimize marketing campaigns. It discusses trends driving this need such as the proliferation of digital platforms, more complex customer behaviors, and the desire to prove marketing ROI. The presentation then covers conversion rate optimization and multi-channel reporting tools that can help increase efficiencies, test design elements, and attribute conversions across touchpoints like SEO, social media, display ads and paid search.
Rich media ads encourage higher interaction and engagement than static display ads. They drive higher brand awareness and site engagement. A study by Yahoo! found that rich media ads on their site had a 1.5x higher click-through rate and 7.4% interaction rate compared to static ads. Rich media also increased brand awareness metrics like unaided and aided awareness more than other ad formats. Site engagement, as measured by page views on the advertiser's site, increased by 90% during campaigns and 45% after campaigns when rich media ads were used versus other ad formats. Purchase intent was also higher for rich media campaigns on Yahoo! compared to banner/flash campaigns.
Digital analyst with over 10 years of experience in web and user behavior analytics. Specializes in defining key performance indicators and metrics to continuously improve websites and measure success. Provides data-driven recommendations by analyzing user flows, goals, and interactions to increase sales, customer satisfaction, and reduce costs.
Digital Metrics - Presentation to Schulich School of BusinessDelvinia
Digital Metrics lecture slides providing an overview of digital measure landscape and best practices. The lecture was for MBA Marketing Students at the Schulich School of Business by Rosalina Lin Allen
Adding voice of customer to your analytics toolkitiperceptions
At the eMetrics Tour event in Montreal, Lane Cochrane, VP research @ iPerceptions, introduced the audience to Voice of Customer (VoC). Digital analysts attending the event were presented examples of how attitudinal and behavioral data integration can lead to actionable insights. Learn more at http://www.iperceptions.com.
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
Data driven approach to multi channel marketingImran Khan
This document summarizes E-Loan's data-driven approach to multi-channel marketing. It discusses how E-Loan uses analytical techniques like A/B testing, predictive modeling and segmentation analysis across search marketing, TV advertising, websites and other channels. It emphasizes testing variables, measuring results across segments, and optimizing channels based on ROI. The document also provides best practices like budgeting based on ROI, hiring analytical marketers, and making agencies partners to stay ahead in using data to integrate online and offline marketing.
1. The document describes a method for scalable, privacy-friendly targeted internet advertising using machine learning.
2. A bipartite graph is constructed from anonymized browser data and content URLs to measure each browser's proximity to different brands.
3. A two-stage modeling process is used, first estimating unconditional brand proximity scores, then a conditional model to find the best prospects given an ad impression.
(1) Rich media advertisements allow users to interact with ads through animation, video, games and other engaging elements. (2) There are several types of rich media units including in-page ads, expandables, floatings, transitionals and takeovers. (3) The objectives of a rich media campaign, such as awareness, interest, consideration, trial and purchase, advocacy or loyalty, will determine the best ad format and metrics to use. (4) Both branding metrics like ad recall and direct response metrics like click-through rate or actions should be considered when evaluating campaign effectiveness.
Web Engagement: From Capability to Cross-Channel ExecutionAlterian
Consumers are grabbing control of online relationships – and they’re not letting go. Consumer empowerment is changing everything about digital marketing. The good news is that social media, personalization, dynamic content delivery, social content management, and a host of other tools and practices are coming together in engagement hubs that give marketers what they need to deliver value in every customer interaction.
The document discusses a presentation by Ken Pearl, CEO of Advertiser Perceptions, about advertisers' perceptions and optimism regarding digital video advertising. It provides data from studies on advertisers showing increasing optimism and migration from TV to digital video advertising, with most categories being optimistic about increasing their digital video ad spending in the next year. The presentation also covers topics like decision drivers, and advertiser preferences around format, pricing, and length for digital video ads.
A consumer electronics brand and Olympics sponsor wants to maximize social media engagement during their existing marketing campaign. A proposed solution called Digigraph would provide personalized photos of Olympic athletes to consumers with an autograph and message. Consumers could then easily share these photos on social media. This would create a personal connection to the inspiring athletes and drive viral sharing among consumer networks, extending the brand's reach on platforms like Facebook and Twitter. The solution would also collect consumer data to measure campaign results and lifetime customer value.
The document outlines a 7-step battle plan for small and medium agencies to use digital tools to keep clients and grow. It discusses: 1) bought advertising like display, pay-per-click, video, and mobile advertising; 2) earned advertising including search engine optimization and email; and 3) viral advertising through social media. The document provides definitions, benefits, limitations, and examples of platforms for each of the 7 steps for agencies to understand online advertising options and formulate an effective strategy.
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SEO is important because search engines have become the primary way people find information online. To succeed at SEO, a website needs to make its content accessible and relevant to search engines through techniques like optimizing titles, URLs, meta descriptions and on-page content for target keywords. It also needs to build links, social shares and citations from authoritative sources to gain the search engine's trust. Regular tracking and testing of rankings, usability and conversions is required to continuously improve search performance.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.
User Report - how to evaluate and optimize website performanceLinh Huynh
This document provides an introduction to the UserReport web analytics tool. It allows users to:
1. Document the demographics of website users through online surveys.
2. Measure user satisfaction on a website through 360-degree evaluations.
3. Get feedback and ideas from website visitors through an online feedback forum.
The tool also provides features like click mapping, geographic reports, newsletter signups, and report sharing to give marketers a full picture of website usage and user behavior. It has been reviewed positively online and is used by over 4,000 websites worldwide.
- BlackBox is an online marketing suite that consists of various applications for digital marketing tasks like visitor acquisition, conversion optimization, analytics, and channel analytics.
- It uses a unified scripting concept and is modular, allowing customers to customize it for their needs. Customers can use individual products, combinations of products, or the entire suite.
- The suite helps with measuring website traffic, understanding visitor behavior, managing communications, engaging customers through social sites, monitoring sentiments, and performing research through data analysis.
Marketing to the Power of ONE discusses how top brands use cross-channel marketing throughout the customer lifecycle to attract, engage, and retain customers. It emphasizes acquiring customers through inquiry, engaging them through evaluation, converting them through purchase, serving them through usage, growing them through repurchase/renewal, and retaining them as brand advocates. Successful marketers integrate data from all customer touchpoints and use dynamic content to deliver personalized messages across channels at each lifecycle stage.
Beyond Google Analytics focuses on how marketers need more advanced analytics tools to understand complex customer journeys across multiple digital channels and optimize marketing campaigns. It discusses trends driving this need such as the proliferation of digital platforms, more complex customer behaviors, and the desire to prove marketing ROI. The presentation then covers conversion rate optimization and multi-channel reporting tools that can help increase efficiencies, test design elements, and attribute conversions across touchpoints like SEO, social media, display ads and paid search.
Rich media ads encourage higher interaction and engagement than static display ads. They drive higher brand awareness and site engagement. A study by Yahoo! found that rich media ads on their site had a 1.5x higher click-through rate and 7.4% interaction rate compared to static ads. Rich media also increased brand awareness metrics like unaided and aided awareness more than other ad formats. Site engagement, as measured by page views on the advertiser's site, increased by 90% during campaigns and 45% after campaigns when rich media ads were used versus other ad formats. Purchase intent was also higher for rich media campaigns on Yahoo! compared to banner/flash campaigns.
Digital analyst with over 10 years of experience in web and user behavior analytics. Specializes in defining key performance indicators and metrics to continuously improve websites and measure success. Provides data-driven recommendations by analyzing user flows, goals, and interactions to increase sales, customer satisfaction, and reduce costs.
Digital Metrics - Presentation to Schulich School of BusinessDelvinia
Digital Metrics lecture slides providing an overview of digital measure landscape and best practices. The lecture was for MBA Marketing Students at the Schulich School of Business by Rosalina Lin Allen
Adding voice of customer to your analytics toolkitiperceptions
At the eMetrics Tour event in Montreal, Lane Cochrane, VP research @ iPerceptions, introduced the audience to Voice of Customer (VoC). Digital analysts attending the event were presented examples of how attitudinal and behavioral data integration can lead to actionable insights. Learn more at http://www.iperceptions.com.
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
Data driven approach to multi channel marketingImran Khan
This document summarizes E-Loan's data-driven approach to multi-channel marketing. It discusses how E-Loan uses analytical techniques like A/B testing, predictive modeling and segmentation analysis across search marketing, TV advertising, websites and other channels. It emphasizes testing variables, measuring results across segments, and optimizing channels based on ROI. The document also provides best practices like budgeting based on ROI, hiring analytical marketers, and making agencies partners to stay ahead in using data to integrate online and offline marketing.
1. The document describes a method for scalable, privacy-friendly targeted internet advertising using machine learning.
2. A bipartite graph is constructed from anonymized browser data and content URLs to measure each browser's proximity to different brands.
3. A two-stage modeling process is used, first estimating unconditional brand proximity scores, then a conditional model to find the best prospects given an ad impression.
(1) Rich media advertisements allow users to interact with ads through animation, video, games and other engaging elements. (2) There are several types of rich media units including in-page ads, expandables, floatings, transitionals and takeovers. (3) The objectives of a rich media campaign, such as awareness, interest, consideration, trial and purchase, advocacy or loyalty, will determine the best ad format and metrics to use. (4) Both branding metrics like ad recall and direct response metrics like click-through rate or actions should be considered when evaluating campaign effectiveness.
Web Engagement: From Capability to Cross-Channel ExecutionAlterian
Consumers are grabbing control of online relationships – and they’re not letting go. Consumer empowerment is changing everything about digital marketing. The good news is that social media, personalization, dynamic content delivery, social content management, and a host of other tools and practices are coming together in engagement hubs that give marketers what they need to deliver value in every customer interaction.
The document discusses a presentation by Ken Pearl, CEO of Advertiser Perceptions, about advertisers' perceptions and optimism regarding digital video advertising. It provides data from studies on advertisers showing increasing optimism and migration from TV to digital video advertising, with most categories being optimistic about increasing their digital video ad spending in the next year. The presentation also covers topics like decision drivers, and advertiser preferences around format, pricing, and length for digital video ads.
A consumer electronics brand and Olympics sponsor wants to maximize social media engagement during their existing marketing campaign. A proposed solution called Digigraph would provide personalized photos of Olympic athletes to consumers with an autograph and message. Consumers could then easily share these photos on social media. This would create a personal connection to the inspiring athletes and drive viral sharing among consumer networks, extending the brand's reach on platforms like Facebook and Twitter. The solution would also collect consumer data to measure campaign results and lifetime customer value.
The document outlines a 7-step battle plan for small and medium agencies to use digital tools to keep clients and grow. It discusses: 1) bought advertising like display, pay-per-click, video, and mobile advertising; 2) earned advertising including search engine optimization and email; and 3) viral advertising through social media. The document provides definitions, benefits, limitations, and examples of platforms for each of the 7 steps for agencies to understand online advertising options and formulate an effective strategy.
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SEO is important because search engines have become the primary way people find information online. To succeed at SEO, a website needs to make its content accessible and relevant to search engines through techniques like optimizing titles, URLs, meta descriptions and on-page content for target keywords. It also needs to build links, social shares and citations from authoritative sources to gain the search engine's trust. Regular tracking and testing of rankings, usability and conversions is required to continuously improve search performance.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
The document provides an overview of Google Analytics and how it can be used to track key metrics and optimize marketing campaigns and websites. It discusses setting goals, analyzing traffic sources and user behavior through reporting, and how analytics can help executives, marketers and webmasters. Funnel and e-commerce reporting are also covered to help improve conversions.
EPiServer and Intergen spoke to attendees about what’s new with the latest version of the EPiServer CMS Content Management System as well as their other offerings for Commerce and Communities.
This session is designed as an update for any existing non-technical EPiServer customers or anyone interested in looking at the EPiServer offerings.
EPiServer in Australia/New Zealand: Developments in the past year, the team, purchase of Media Chase, corporate growth, new EPiServer.world and community for editors
What’s new with EPiServer Software: EPiServer as a platform, EPiServer CMS 7 release, CMO, Google Analytics, SEO, Find, Commerce, Relate, Social Pack, Mobile (short demo & slides)
Upgrade to EPiServer CMS7: What’s involved and why you should consider it
Upcoming events: EPiServer Customer Day 2013, seminar/webinar series
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
This document provides an overview of a workshop on website and online marketing. The workshop outline includes understanding web terms, website design basics, domain name registration and hosting, promoting and driving traffic to a site, how search engines work, tips for email marketing campaigns, and social media marketing. The document defines common web terms and acronyms. It provides tips on website design best practices like managing images, naming pages, linking and tagging content. It also discusses promoting a website through search engine optimization, cross-linking to other sites, and submitting the site to search engines. Lastly, it gives examples of how companies have used social media sites like LinkedIn, Facebook, and YouTube to promote their brand.
This document discusses how search ads and display ads can be used together effectively. It argues that while search ads are effective, they only work when customers are actively searching and have limited branding benefits. Display ads are more efficient at building awareness but have traditionally been more difficult to measure results for. Recent platforms have made display ads more measurable and cost-effective. Studies show that combining search and display ads can increase click-through rates, related searches, and online and offline purchases. The document provides best practices for display ad campaigns such as testing multiple creatives, iterating on elements, using advanced targeting, and tying the channels together.
This document discusses big content and web quality in the age of big data. It defines big content as unstructured information like that found in libraries. The presentation covers what matters for web destinations including content, design, information architecture, search engine optimization, usability, and accessibility. Common errors are outlined for each area as well as recommendations for improving web quality. Tools for exploring sites using technology are also mentioned.
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
Balderton Marketing Event May 2012 Slide DeckLucy Baker
The document outlines the agenda for a marketing event, including presentations on performance marketing, attribution, mobile advertising best practices, social media platforms, and interactive advertising. Speakers will discuss new trends, managing PR agencies, ROI-driven user acquisition, and using platforms like Twitter, Facebook, and video for direct response. The event aims to provide insights for marketers on optimizing digital campaigns and measuring effectiveness.
The document provides an overview of inbound marketing and search engine optimization. It discusses paid, owned, and earned media and how search engine programs like SEO and paid search work. Key areas covered include the importance of search, search engine basics, organic and paid search optimization, social media and search integration, and new issues in search like real-time and personalized results. Testing is emphasized as critical to success.
Directors Forum: Who needs a measurement framework anyway?Foviance
The document discusses the importance of having a measurement strategy to understand customer behavior and maximize business value. It provides examples of key metrics to measure at different stages of the customer journey, from awareness to usage to performance. Additionally, it presents a framework for developing a measurement roadmap that links business objectives and requirements to priority outcomes, metrics, and customer segments. The framework is intended to help select the right metrics and demonstrate the value of initiatives like email services.
Overview on measurement in the digital space, broken down by digital tactics, and with best practice on how to measure them in an integrated, customer-centric and financially focused ways.
The document discusses lessons learned in content management from Savant Degrees, a consultancy. It addresses the problems of high IT project failure rates and the need to speak both the business and development languages. It also covers different forms of content systems, dimensions of content organization, and examples like Joomla, WordPress, Confluence and Magento. The document concludes with discussions of clickroute planning and search engine optimization.
The document discusses four fundamentals of SEO to boost natural search traffic: 1) creating compelling web content tailored to the audience, 2) optimizing metadata like title tags, meta descriptions, and URL structure, 3) developing targeted landing pages for long-tail keyword searches, and 4) implementing comprehensive site maps. It emphasizes the importance of high-quality, relevant content and optimizing all aspects of the site's architecture and technical implementation to improve search engine visibility and rankings.
The Fundraising Summit: Maximizing Online Donations with Google Grants Vivanista
A recent study by Blackbaud found that petitioning donors online can triple the amount of funds organizations receive. One of the most effective ways to reach potential donors online is through advertising platforms like Google AdWords. Fortunately for non-profits, the Google Grants program provides free advertising to qualified organizations.
David Terry, Website Optimization and Automation to Maximize Lead Generation ...webcontent2007
The document discusses web content management systems and how they can help optimize websites for lead generation. It outlines the evolution of web CMS from basic authoring tools to integrated platforms that support content consistency, usability, optimization, automation, and analytics. An optimized CMS can turn a website into a lead generation engine by facilitating tools like SEO, landing pages, forms, email marketing, and integrating with CRM systems to measure results. The presentation argues that an integrated CMS approach is needed to unlock a website's potential and achieve positive customer experiences and results.
Similar to Hong Kong Web Analytics Wednesday #6 (20)
This document provides an overview and comparison of Yahoo! Web Analytics and another analytics tool. It summarizes Yahoo! Web Analytics features such as account setup, data collection, customization options, dashboards, reports, filtering, segmentation, path analysis, and privacy controls. The document also outlines an upcoming event on digital analytics and links to related resources.
In Hong Kong, email marketing is still a very important channel so tracking email conversion is very important. This month we have invited Emarsys to talk about email marketing analytics.
As many people have been asking how to optimise and conduct effective testing, we will be covering site optimisation this month. We will be cover the best practices as well as tools that can be use for A/B testing and Multivariate Testing
As Social Media is growing rapidly in the past few years, there is a need not only to monitor the impact but also understanding how to measure the effectiveness of Social Media Marketing. There are many tools and methods that taking the first step to capture these data. So what tools we can leverage and how we can justify the effectiveness of Social Media? We are going to discuss in more details on how to track the data and share your ideas on how we these data can be more relevant to your business.
This is the last Web Analytics Wednesday for 2010. Again, thanks for all the support this year and we are looking forward to see everyone again in 2011. Hope everyone enjoy pulling out your smartphone and using QR Code to track offline media. Now if you open up any computer magazine, you should see more and more usage of QR Code. Normally it will be around the Apps Review section but most of them are not tracking any data.
The presentation is uploaded and you can look at that below. If you are interest to discuss more about how to track offline media, please do let me know as we need more data to prove this concept. Sorry we didn't take much photo that night as I cannot present and take photo at the same time.
This month we have invited Edmund Lee CEO & Founder of k-martix Hong Kong. Edmund is in charging the overall company direction and development. Over 10 years experiences on digital intelligence development. He earned his Computer Science degree in Hong Kong Polytechnic University.
k-matrix is a digital intelligence solution company based in Hong Kong. Their objective is to enable and to provide best and cutting edge digital intelligence solutions which assist companies in adapting the new version of the Internet and gain the most digital communication and marketing benefits and insights from the fast growing e-community.
k-matrix also established development team in Shenzhen since 2007. The team is currently focusing in software development and support for both China and Hong Kong customers and partners.
The document outlines the steps for implementing an effective web analytics methodology, including defining goals, implementing tracking, analyzing data, optimizing based on insights, and continually measuring results. It also discusses selecting web analytics tools, customizing tracking, combining metrics and segmentation, and establishing governance for an analytics project. The presentation agenda includes an overview of why websites need analytics and group activities for networking.
This document provides an agenda and information about a talk on measuring Facebook. The agenda includes a reception, updates on the Hong Kong WAW group, a presentation on "Facebook? How to measure it?", and a question and answer session. The presentation will discuss Facebook statistics in Hong Kong, ways to leverage Facebook pages, applications, advertisements, sharing and connect features, and metrics to analyze like fans, interactions, demographics and page views. It will also cover choosing the right analytics tool and a workaround to implement Google Analytics tracking on Facebook pages.
The document summarizes a meeting for the Hong Kong Web Analytics Wednesday group. The meeting agenda includes a reception from 19:00-19:30, introduction from 19:30-20:00, presentation on a new way to look at bounce rate from 20:00-21:00, and Q&A and networking from 21:00-22:00. The presentation will discuss analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. It provides examples of factors within the design dimension that can influence bounce rate, such as visual appeal, layout, content, navigation, compatibility, color, and page load times.
The document summarizes a meeting for the Hong Kong Web Analytics Wednesday group. The meeting agenda includes a reception from 19:00-19:30, introduction from 19:30-20:00, presentation on a new way to look at bounce rate from 20:00-21:00, and Q&A and networking from 21:00-22:00. The presentation will discuss analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. It provides examples of factors within the design dimension that can influence bounce rate, such as visual appeal, layout, content, navigation, compatibility, color, and page load times.
The document summarizes a Web Analytics Wednesday event in Hong Kong on January 27, 2010. The event included a reception from 19:00-19:30, an introduction from 19:30-20:00, a presentation on a new way to look at bounce rate from 20:00-21:00, and a Q&A and networking session from 21:00-22:00. The presentation focused on analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. Specific factors discussed included visual appeal, layout, content, navigation, compatibility, color, images vs text vs animation, personalization, page load time, and code errors.
The document summarizes a meeting for the Hong Kong Web Analytics Wednesday group. The meeting agenda includes a reception from 19:00-19:30, introduction from 19:30-20:00, presentation on a new way to look at bounce rate from 20:00-21:00, and Q&A and networking from 21:00-22:00. The presentation will discuss analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. It provides examples of factors within the design dimension that can influence bounce rate, such as visual appeal, layout, content, navigation, compatibility, color, and page load times.
The document summarizes a meeting for the Hong Kong Web Analytics Wednesday group. The meeting agenda includes a reception from 19:00-19:30, introduction from 19:30-20:00, presentation on a new way to look at bounce rate from 20:00-21:00, and Q&A and networking from 21:00-22:00. The presentation will discuss analyzing bounce rate across six dimensions: design, product, development, blogging, deployment, and media. It provides examples of factors within the design dimension that can influence bounce rate, such as visual appeal, layout, content, navigation, compatibility, color, and page load times.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
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Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
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Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)