This document provides an overview of TheShoppingPro, a startup that aims to analyze user shopping behavior to deliver personalized recommendations and tools. It will have features like a recommendation engine, cashback programs, and business intelligence for retailers. The founders have technology and business experience. The initial focus will be a plugin and mobile browser to track users and push services. The goal is to prove the model works and generate revenue through affiliate commissions over 18 months starting in India.
This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
This document summarizes a webinar presentation given by TNS-Compete on improving automotive marketing effectiveness. The presentation covered:
1) Why clickthrough rates alone don't indicate advertising effectiveness and the importance of optimizing the landing page experience.
2) Case studies comparing the performance of AT&T marketing campaigns that showed higher engagement on landing pages led to better results, even with fewer clicks.
3) Principles for effective landing pages like synchronizing the message and visuals between ads and pages and highlighting calls to action.
4) Data from automotive campaigns demonstrating that optimized pages with tools and easy navigation drove higher engagement and quote requests.
5) Testing and optimizing landing
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
The quantitative importance of Social Commerce - Richard Anson - ReevooWebanalisten .nl
Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.
This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
This document summarizes a webinar presentation given by TNS-Compete on improving automotive marketing effectiveness. The presentation covered:
1) Why clickthrough rates alone don't indicate advertising effectiveness and the importance of optimizing the landing page experience.
2) Case studies comparing the performance of AT&T marketing campaigns that showed higher engagement on landing pages led to better results, even with fewer clicks.
3) Principles for effective landing pages like synchronizing the message and visuals between ads and pages and highlighting calls to action.
4) Data from automotive campaigns demonstrating that optimized pages with tools and easy navigation drove higher engagement and quote requests.
5) Testing and optimizing landing
The document describes a service that allows companies to create their own branded search engines to better engage with customers. A branded search engine would provide a customized search experience tailored to a target audience's interests related to that brand. This gives users more choice in how they search online and exposes them to relevant brand-related content during searches. It is proposed that a branded search engine could significantly increase audience awareness of and engagement with a company's website compared to generic search engines.
The document discusses the evolution of digital media buying over the past 15 years. It describes how buyers have gone from manually purchasing sites to now having millions of sites to choose from. This has increased reliance on networks but reduced visibility. New platforms like exchanges and demand side platforms are bringing more transparency around pricing, granularity in purchasing impressions, and control and insights for buyers. However, change is difficult and old habits die hard. Ultimately, specialization, centralization of buying technology, and leveraging data will be required for success in the future of digital media buying.
Internet Summit - Preconference Training (2012)Dana Todd
Even the most mature search marketing campaigns can use a kick in the pants. Here are ten of the toughest problems we solve for clients on a regular basis, Includes: local search, seo crisis management, search engine optimization challenges, search for branding, paid search marketing conflicts, and more.
Sangram Kachwaha, Vice President of Digital Services at Zeta Interactive, presented several ROI secrets for search marketing success. These included: (1) Understanding competitors' online presence beyond just their websites, (2) Using testing platforms to optimize landing pages with minimal resources, (3) Qualifying link opportunities to ensure quality and security, and (4) Leveraging multi-channel attribution to adjust budgets and improve messaging across channels. The presentation provided tips for identifying popular mobile keywords, reusing high-performing content, and measuring digital branding campaigns against competitors.
It's an A.R.M.'s Race (Acquisition, Retention and Monetization in Mobile Gaming)Betable
Tapjoy's Brian Sapp gave this presentation at the SF Game Monetization meetup. If you're in San Francisco, join the meetup to see more presentations like this:
http://www.meetup.com/SFGameMonetization/
Be sure to thank Brian for letting us publish this by tweeting him at @sappalicious (http://twitter.com/sappalicious)
The quantitative importance of Social Commerce - Richard Anson - ReevooWebanalisten .nl
Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.
The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
An expert panel discussed how an holistic data plan can benefit businesses. They covered establishing a single customer data source, conducting a data audit, and determining the commercial value of customer data. Opportunities from a data plan include on-site behavioral targeting, off-site behavioral targeting, A/B testing, and multi-channel attribution to improve marketing across channels based on customer behavior. The discussion focused on how leveraging customer data through a comprehensive data strategy allows businesses to gain insights, continuously optimize marketing, and increase sales across online and offline channels.
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
The document discusses customer loyalty solutions from Aimia. It highlights that Aimia has programs in multiple countries with hundreds of millions of members. It also notes that Aimia scored top marks in the 2016 Forrester Loyalty Provider Wave Report for best overall solution, technology capabilities, strategy, and loyalty management. The document provides an overview of Aimia's approach to strategy, technology, and operations for customer loyalty programs.
IAB Automotive seminar 2013 - Making Measurement MeaningfulSam Granleese
Interactive Advertising Bureau of Australia
http://www.iabaustralia.com.au/en/Insights/Resource_Library/Presentations/2013_IAB_Event_Automotive_Seminar_Presentations_Available.aspx
This document discusses mobile strategy and tactics. It outlines a mobile strategy framework that includes assessing audience behaviors, identifying best mobile tactics, defining goals and metrics, defining the user experience, integrating mobile calls-to-action, and measuring and refining. It discusses evaluating mobile web vs mobile apps. Key performance indicators for mobile web and apps are also outlined for different marketing objectives like awareness, consideration, intent/evaluation, purchase/conversion, and loyalty/advocacy. The document emphasizes integrating mobile from the beginning, blurring lines between digital and mobile, having audience insights, and being part of key moments.
Mobile App Monetization and Business ModelsRich Fernandes
This document discusses different business models and monetization strategies for mobile apps. It begins by defining monetization and business models, then outlines common models like in-app advertising, purchases, freemium, and subscription. Non-traditional models like incentivized downloads and premium SDKs are also covered. The timing of monetization is addressed, noting the tradeoff between early monetization through pay-per-download versus optimizing revenue over time from a larger user base. The document wraps up by advising app creators to pick the best strategy and explore new models, while only monetizing once the user base is large enough.
The document outlines plans for growing an online business in 2012. It discusses three key objectives: 1) developing a new customer acquisition channel through online marketing, 2) selling standardized products online, and 3) improving the customer experience. Metrics are identified to validate hypotheses for each objective. A quarterly roadmap is presented, mapping objectives to hypotheses and planned tests and optimizations. The goal is to leverage existing content in Q1-2 and expand coverage in Q3-4 based on search demand.
Within the eCommerce industry, landing pages and microsites are important tools that can increase the ROI of online marketing campaigns. By designing custom landing pages and microsites to provide targeted information to prospects, dealerships can improve conversion rates and generate more qualified leads. For example, one dealership generated over 14,000 qualified leads in 2006 using landing pages and microsites, closing over 1,000 internet sales with a cost per lead of less than $10 and cost per sale of $135. Effective landing pages eliminate confusion for prospects, capture attention with graphics and text, build trust, and improve the post-click experience to convert more visitors into customers.
Rich media ads encourage higher interaction and engagement than static display ads. They drive higher brand awareness and site engagement. A study by Yahoo! found that rich media ads on their site had a 1.5x higher click-through rate and 7.4% interaction rate compared to static ads. Rich media also increased brand awareness metrics like unaided and aided awareness more than other ad formats. Site engagement, as measured by page views on the advertiser's site, increased by 90% during campaigns and 45% after campaigns when rich media ads were used versus other ad formats. Purchase intent was also higher for rich media campaigns on Yahoo! compared to banner/flash campaigns.
A talk I gave in Paris drawing similarities between what changes are happening in games to what changes took place when the Film industry was challenged by Television. Download the file for the notes
The document discusses how Google Play and the mobile app marketing platform Fiksu provide marketers more visibility and insights into user acquisition and app usage. They allow marketers to attribute app installs and user actions to specific traffic sources, and optimize ad spending in real time based on these insights. Key differences from iOS app marketing on Google Play include deeper attribution and optimization of ad spend, greater opportunities for organic discovery through search rather than app ranking, more cost-effective ad networks, and an immediate app approval process.
The Case for Conversion Attribution: Kenshoo and Figaro Digital SeminarKenshoo
Kenshoo Research Analytics Team Lead, Yossi Synett, discusses the topic of conversion attribution at a Kenshoo and Figaro Digital Seminar in August 2012.
"How to Market Digital Games" Game Connection presentationSteve Fowler
The presentation deck from my recent talk at Game Connection Paris. This deck focuses on the practice of marketing videogames in the new era of digital distribution and the changes that marketers face. Primary focus is payed to the difference in marketing games as a service vs. games as a product.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
Peer39 provides page-level intelligence and attributes that can be used for targeting ads, including quality, safety, category, and common attributes. It analyzes factors like ad viewability based on position on the page (ATF index), and ad density (ad count). Case studies found targeting to attributes like high ATF index and low ad count improved cost-per-acquisition and conversion rates. The document discusses how Peer39 data can be used to target the right audiences in the right contexts to maximize results.
This document describes a mobile advertising platform called Hypercon that pays users small amounts of money to view targeted and contextual ads. It allows brands to purchase access to specific user groups. Hypercon keeps 33% of advertising fees and distributes the rest to users based on their level of engagement. The platform gives users control over what ads they see. It uses gamification and micro-incentives to encourage ad viewing. Charts show Hypercon's projections to rapidly grow its user base, brand customers, revenue and profits over the next few years by offering highly targeted and low-cost mobile advertising.
(1) Rich media advertisements allow users to interact with ads through animation, video, games and other engaging elements. (2) There are several types of rich media units including in-page ads, expandables, floatings, transitionals and takeovers. (3) The objectives of a rich media campaign, such as awareness, interest, consideration, trial and purchase, advocacy or loyalty, will determine the best ad format and metrics to use. (4) Both branding metrics like ad recall and direct response metrics like click-through rate or actions should be considered when evaluating campaign effectiveness.
Lean Launchpad Tucson - Customer RelationshipsAaron Eden
The document outlines an agenda for an Aaron Eden workshop on business model development. It lists topics to be covered from May to July, including first pitches, experiment day, value propositions, customers, distribution channels, and lessons learned presentations. It also lists some discussion topics like customer relationships, value propositions, and channel diagrams. The source is noted as coming from Steve Blank's Aaron Eden workshop website.
The document proposes a digital roadmap and strategy for brands, including developing a 360-degree online strategy, building brand identity through innovative website models, optimizing websites for different target segments, and measuring return on investment through analytics. Key aspects include creating a social media-enabled website, developing mobile-friendly websites, search engine optimization tactics, email marketing, social media management, application development, online advertising, promotions strategy, and quantifying ROI. The goal is to help brands engage customers across digital channels and measure the impact of their digital efforts.
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
An expert panel discussed how an holistic data plan can benefit businesses. They covered establishing a single customer data source, conducting a data audit, and determining the commercial value of customer data. Opportunities from a data plan include on-site behavioral targeting, off-site behavioral targeting, A/B testing, and multi-channel attribution to improve marketing across channels based on customer behavior. The discussion focused on how leveraging customer data through a comprehensive data strategy allows businesses to gain insights, continuously optimize marketing, and increase sales across online and offline channels.
Making money on mobile: acquisition, retention, monetizationWarply
A presentation by John Doxaras, CEO of Warply.
It includes an overview of the mobile marketing ecosystem in Greece and worldwide, useful insights on customer lifecycle value, highlights and real cases of successful practices, infographics and more.
Hosted at Founda.tion and its Educ.ation class, an educational platform aiming to help young people develop their knowledge and skills in the field of entrepreneurship.
The document discusses customer loyalty solutions from Aimia. It highlights that Aimia has programs in multiple countries with hundreds of millions of members. It also notes that Aimia scored top marks in the 2016 Forrester Loyalty Provider Wave Report for best overall solution, technology capabilities, strategy, and loyalty management. The document provides an overview of Aimia's approach to strategy, technology, and operations for customer loyalty programs.
IAB Automotive seminar 2013 - Making Measurement MeaningfulSam Granleese
Interactive Advertising Bureau of Australia
http://www.iabaustralia.com.au/en/Insights/Resource_Library/Presentations/2013_IAB_Event_Automotive_Seminar_Presentations_Available.aspx
This document discusses mobile strategy and tactics. It outlines a mobile strategy framework that includes assessing audience behaviors, identifying best mobile tactics, defining goals and metrics, defining the user experience, integrating mobile calls-to-action, and measuring and refining. It discusses evaluating mobile web vs mobile apps. Key performance indicators for mobile web and apps are also outlined for different marketing objectives like awareness, consideration, intent/evaluation, purchase/conversion, and loyalty/advocacy. The document emphasizes integrating mobile from the beginning, blurring lines between digital and mobile, having audience insights, and being part of key moments.
Mobile App Monetization and Business ModelsRich Fernandes
This document discusses different business models and monetization strategies for mobile apps. It begins by defining monetization and business models, then outlines common models like in-app advertising, purchases, freemium, and subscription. Non-traditional models like incentivized downloads and premium SDKs are also covered. The timing of monetization is addressed, noting the tradeoff between early monetization through pay-per-download versus optimizing revenue over time from a larger user base. The document wraps up by advising app creators to pick the best strategy and explore new models, while only monetizing once the user base is large enough.
The document outlines plans for growing an online business in 2012. It discusses three key objectives: 1) developing a new customer acquisition channel through online marketing, 2) selling standardized products online, and 3) improving the customer experience. Metrics are identified to validate hypotheses for each objective. A quarterly roadmap is presented, mapping objectives to hypotheses and planned tests and optimizations. The goal is to leverage existing content in Q1-2 and expand coverage in Q3-4 based on search demand.
Within the eCommerce industry, landing pages and microsites are important tools that can increase the ROI of online marketing campaigns. By designing custom landing pages and microsites to provide targeted information to prospects, dealerships can improve conversion rates and generate more qualified leads. For example, one dealership generated over 14,000 qualified leads in 2006 using landing pages and microsites, closing over 1,000 internet sales with a cost per lead of less than $10 and cost per sale of $135. Effective landing pages eliminate confusion for prospects, capture attention with graphics and text, build trust, and improve the post-click experience to convert more visitors into customers.
Rich media ads encourage higher interaction and engagement than static display ads. They drive higher brand awareness and site engagement. A study by Yahoo! found that rich media ads on their site had a 1.5x higher click-through rate and 7.4% interaction rate compared to static ads. Rich media also increased brand awareness metrics like unaided and aided awareness more than other ad formats. Site engagement, as measured by page views on the advertiser's site, increased by 90% during campaigns and 45% after campaigns when rich media ads were used versus other ad formats. Purchase intent was also higher for rich media campaigns on Yahoo! compared to banner/flash campaigns.
A talk I gave in Paris drawing similarities between what changes are happening in games to what changes took place when the Film industry was challenged by Television. Download the file for the notes
The document discusses how Google Play and the mobile app marketing platform Fiksu provide marketers more visibility and insights into user acquisition and app usage. They allow marketers to attribute app installs and user actions to specific traffic sources, and optimize ad spending in real time based on these insights. Key differences from iOS app marketing on Google Play include deeper attribution and optimization of ad spend, greater opportunities for organic discovery through search rather than app ranking, more cost-effective ad networks, and an immediate app approval process.
The Case for Conversion Attribution: Kenshoo and Figaro Digital SeminarKenshoo
Kenshoo Research Analytics Team Lead, Yossi Synett, discusses the topic of conversion attribution at a Kenshoo and Figaro Digital Seminar in August 2012.
"How to Market Digital Games" Game Connection presentationSteve Fowler
The presentation deck from my recent talk at Game Connection Paris. This deck focuses on the practice of marketing videogames in the new era of digital distribution and the changes that marketers face. Primary focus is payed to the difference in marketing games as a service vs. games as a product.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
Peer39 provides page-level intelligence and attributes that can be used for targeting ads, including quality, safety, category, and common attributes. It analyzes factors like ad viewability based on position on the page (ATF index), and ad density (ad count). Case studies found targeting to attributes like high ATF index and low ad count improved cost-per-acquisition and conversion rates. The document discusses how Peer39 data can be used to target the right audiences in the right contexts to maximize results.
This document describes a mobile advertising platform called Hypercon that pays users small amounts of money to view targeted and contextual ads. It allows brands to purchase access to specific user groups. Hypercon keeps 33% of advertising fees and distributes the rest to users based on their level of engagement. The platform gives users control over what ads they see. It uses gamification and micro-incentives to encourage ad viewing. Charts show Hypercon's projections to rapidly grow its user base, brand customers, revenue and profits over the next few years by offering highly targeted and low-cost mobile advertising.
(1) Rich media advertisements allow users to interact with ads through animation, video, games and other engaging elements. (2) There are several types of rich media units including in-page ads, expandables, floatings, transitionals and takeovers. (3) The objectives of a rich media campaign, such as awareness, interest, consideration, trial and purchase, advocacy or loyalty, will determine the best ad format and metrics to use. (4) Both branding metrics like ad recall and direct response metrics like click-through rate or actions should be considered when evaluating campaign effectiveness.
Lean Launchpad Tucson - Customer RelationshipsAaron Eden
The document outlines an agenda for an Aaron Eden workshop on business model development. It lists topics to be covered from May to July, including first pitches, experiment day, value propositions, customers, distribution channels, and lessons learned presentations. It also lists some discussion topics like customer relationships, value propositions, and channel diagrams. The source is noted as coming from Steve Blank's Aaron Eden workshop website.
The document proposes a digital roadmap and strategy for brands, including developing a 360-degree online strategy, building brand identity through innovative website models, optimizing websites for different target segments, and measuring return on investment through analytics. Key aspects include creating a social media-enabled website, developing mobile-friendly websites, search engine optimization tactics, email marketing, social media management, application development, online advertising, promotions strategy, and quantifying ROI. The goal is to help brands engage customers across digital channels and measure the impact of their digital efforts.
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
Rand Schulman discusses how mobile marketing today is like web marketing in 1997 and more analytics are now needed. He talks about new opportunities from technology advances in big data, cloud, and real-time data. Brands need customer insights to build valuable lifetime experiences on mobile. Games companies have shown how to increase user engagement and monetization through analytics. Mobile should be part of omni-channel metrics to measure ROI. Marketers now need to be content engineers who test and optimize using behavioral data and analytics.
Reduce Data is a third party analytics service that helps advertisers optimize their ad spending through insights from tracking user behavior and campaign performance across networks and channels. Their platform captures data from ad campaigns, tracks user retention and engagement metrics, and provides recommendations to reduce redundant spending by up to 30% based on comparative analysis of campaign and network performance. Key features include tracking cross-channel campaigns, comparing performance, and generating user profiles and retention reports to identify marketing waste.
Why do affiliates promoting digital goods are earning the most? The presentation will outline the traits and tactics best affiliates in the software industry use with specific case studies.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Software
Michael Ni, SVP, Marketing and Products, Avangate
This document describes Priori's data partner program which offers publishers up to 50% off subscriptions in exchange for sharing app store account access. This allows Priori to improve its data models while providing partners valuable app market intelligence through Priori's platform. The partnership is framed as mutually beneficial, with publishers gaining discounted access to Priori's historic download, revenue, and benchmarking data to inform decisions in the app economy.
5 Critical Local Marketing Strategies for National Brands in 2013Ivanti
The document outlines 5 essential strategies for local marketing success: 1) Consider demand generation last, not first; 2) Stop building programs only for the biggest players; 3) Modify outdated co-op programs to include digital; 4) Make local websites the marketing hub; 5) Value the phone as a major marketing channel. It emphasizes focusing first on data, capture, and connection before demand generation to build a successful local marketing pyramid.
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
Approach to Omni Channel strategy for betting and gaming industryVikas vardhan soni
Building and implementing an Omni Channel strategy for a betting and gaming operators. This documents try to encapsulate few ideas which can help in chalking path of Omni channel convergence.
The document discusses leveraging online platforms for foodservice manufacturers. It outlines how websites can benefit various stakeholders like marketers, sales teams, and operators. Websites provide metrics, content for customers, and a 24/7 resource. Operators increasingly prefer finding industry information online through search, manufacturer sites, and emails. The document recommends fresh, relevant content and interactive features to engage customers. It also discusses best practices like using rich media and optimizing for search engines. Social media is transforming how everyone interacts, and marketers must adapt to new rules around transparency, PR, and cause marketing.
The 'Truthiness' of Marketing AttributionOrigami Logic
In this presentation, you will discover the 'truthiness' (for those of you who are Stephen Colbert fans) of marketing attribution. Modern marketers now depend on a growing number of digital and offline channels - web, email, social, search, display, video, television, out of home, radio and many more - to deliver messages to their audiences. Faced with increased accountability for ROI and frequent requests for campaign metrics, marketers are scrambling to determine which channels are performing best and how to allocate budget to maximize sales.
It’s no wonder that marketers are rushing to attribution solutions, in an effort to decipher data and assign credit to specific channels and touchpoints. However, marketers often face a rude awakening when they realize that attribution models fail to reveal the whole truth and can’t answer some of their most urgent, time-sensitive questions.
Join us to gain a clear understanding of the four key limitations of attribution and learn how to:
- Establish a data foundation and measurement framework
- Develop an “always-on” view of multi-channel performance
- Test and optimize to assess and determine lift
The changing landscape of display & what smart marketers need to knowIABmembership
This document provides an overview and agenda for a webinar on how display advertising has evolved and what smart marketers need to know. The webinar will include presentations from representatives of Netmining, Chango Inc, and Evidon on topics such as the real-time bidding environment, the role of big data and programmatic buying, audience targeting via real-time bidding, and the importance of transparency and consumer privacy in online advertising.
1) The document discusses trends in optimizing the ecommerce experience in 2011, including increasing investments in optimization services that can enhance existing websites and platforms.
2) Popular optimization services addressed include personalization, content targeting/testing, product recommendations, live help, and call/click tracking to improve engagement and conversion across channels.
3) Case studies show how companies have successfully used services like site testing, personalization, and mobile apps to double leads and increase customer interactions.
This document provides an overview of DavidCutler.net, which offers marketing, business development, technology, and media services. It focuses on innovation delivery through systems thinking, design thinking, and code thinking. It lists clients and partners and provides examples of digital transformation projects involving technology due diligence, user research, prototyping, and product development. The document emphasizes an agile approach to ideation, design, development, and scaling of solutions to drive business results for clients.
This presentation discusses how social media can be used to drive revenue for contact centers. It outlines the speaker's approach which involves mapping target demographics and desired outcomes to specific social networks. Their system utilizes hundreds of online platforms and data extraction techniques to optimize lead generation. A typical deployment roadmap and growth pattern are shown, along with an industry client showcase. The value proposition is to apply their proven system to substantially lower the cost-per-lead compared to current methods.
This document provides information about DavidCutler.net, a marketing, business development, and technology consulting firm. It summarizes the firm's services such as strategic thinking, design thinking, agile development, and data analytics. It also lists clients, partners, case studies and testimonials about projects involving digital transformation, product development, and data-driven marketing and innovation programs.
10 Ways to Make Your Affiliate Program Stand OutAffiliate Summit
The document outlines 10 ways for an affiliate program to stand out and improve marketing to and through affiliates. It recommends (1) optimizing for keywords on affiliate networks, (2) outranking competitors on search engines, (3) offering incentives for affiliates to activate, (4) providing performance incentives like bonuses, and (5) innovating to differentiate the program. It also suggests (6) supporting mobile affiliates, (7) adding pay-per-call models, (8) implementing co-branding, (9) using micro-banners, and (10) providing personalized support.
Want to keep your cloud business responsive and relevant to ever-changing markets? Attend this session to learn tricks of the trade from some of our most successful ISV partners who have extended their apps and grown their business. From adding new modules, to building for new market segments, to integrating seamlessly with other apps, join this session to explore options for extending your app to new heights. This session is primarily intended for product managers, architects, and developers.
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
3. Team
Ashish Gupta
• Alumni - IIT, Delhi (2001)
• Partner – Tekriti Software (Acquired & amalgamated into a public
company – Kellton Tech)
• Co-Founder – StudyPlaces.com (Acquired by Educomp)
• Six Sigma Black-belt
• Core Expertise: Product, Technology Management & Business
Development
4. Team
Lavesh Bhandari
• Alumni - IIT, Delhi (2011)
• Technical Analyst – Royal Bank of Scotland
• Core Expertise: Building across platforms
and interfaces
10. Features
The Enablers
• Recommendation Engine
• Cashback (Multi Layer)
Hot Sauce
• Business Intelligence For Retailers
• Targeted Localized Marketing
• Product Discovery (The “Google Now” of Products)
• Partnerships
11. Platforms
Plugin Pivotal medium for Mobile
Expected to be the
tracking user primary medium of
behavior & pushing consumption in
truly differentiated coming times
services
Website
Essential platform
for initial
engagement & SEO
/ Social strategies
12. Plugin Strategy
GATHER DATA on EMPOWER
Utilize AUTOMATED user search, browse & RETAILERS to setup
transaction behavior
ACTIVATION to targeted campaigns
deliver ease of use for ACROSS ALL SITES based on user analytics;
enablers; enhance with to power the product POWER
discovery for users &
SOCIAL TWEAKS business intelligence for PARTNERSHIPS via
retailers plugins/widgets
13. Mobile Strategy
Launch a specialized SHOPPING
BROWSER for monitoring the Backup browser with an APP to
user behavior and delivering the
deliver services PULLED by user.
DIFFERENTIATED SERVICES
(PUSH)
15. Market Size
• Affiliate Marketing Spend US* : $ 4 Billion
• Affiliate Marketing Spend UK* : £ 5 Billion
“Nearly every Internet
Retailer Top 500 merchant
has an affiliate program;
and while it differs from one
merchant to
another, affiliate-referred
sales tend to range from
Geno Prussakov
10% to 40% of all their
Organizer, Affiliate Management sales”
Days * Source: Forrester
16. Unit Economics
• The financial model is based on affiliate commission. High level unit economics
provided below:
– Average Transaction Size : USD 70*
– Transactions Per User Per Year : 12
– Affiliate Commissions : 2.5%
– Revenue Per User Per Year : USD 21
– Revenue Passed On (MLM/Cashback) : 67%
– Margin Per User Per Year : USD 7
It is very likely that our initial product mix will be much
higher value but lower transactions per year
* Source: Comscore
20. Preview: Mobile
Browser
Get 4% Cashback Go 20,890 @ Go
at Jabong
21. Screencast: Current Mobile
Browser
User launches TSP browser as
a regular browser
User enters the site of interest
All the relevant information
will be shown right there as
the site loads (cashback in
this example)
Clicking “Go” sets the tracking
cookies by refreshing the
page. Now all purchases will
be eligible for cashback.
22. Current Relationships
Affiliate tie ups with about 40 key retailers
The fact that I can not only win more
business but also understand what
my consumers are doing outside of
my site makes me ask only one
question: When are you guys
launching?
Prashant Tandon, Founder & CEO
Healthkart.com
TheShoppingPro’s ability to help
me get traffic from my competitor’s
website makes it really exciting!!
Pearl Uppal, Co-Founder
Fashion & You
23. Pre-Alpha (DONE)
The main goal of the pre-alpha was to validate the ACCEPTABILITY OF THE PLUGIN & EASE
OF USE that it brought. Some results shared below (under 100 users across India & US):
Tested the overall system out and made some initial (albeit miniscule)
revenues
25. Alpha
Focus on the PLUGIN & BROWSER
• Test for adoption
• Prove effectiveness when used
• Prove social strategies work
• Show practical value of Business
Intelligence, Targeted Marketing &
Partnerships
26. Alpha Launch Plan
LAUNCH…
• with enablers within 2 months and have the hot sauce ready within 8 months.
GET TRACTION…
• and prove hypothesis over a period of 18 months
FOCUS ON THE INDIAN MARKET…
• during this phase but undertake trial runs in US & UK to confirm reproducibility
of the model
37. Creating Entry
Barriers
USABILITY
• The nature of the plugin makes it impossible for a user to use two competing
plugins simultaneously
MLM
• Competitors may replicate the model but will find it hard to move an established
MLM
PARTNERSHIP
• Partners will be reluctant to move as by doing so, they will miss out on the long
term revenues from the purchases of consumers referred.
38. Leverage With Big
Players
LESS DEPENDENCE ON BIGGIES
• The system does not require the host sites’ data in its
database, so it is effective in taking traffic away from non-
participant site. This consequently gives a leverage with
big players