A consumer electronics brand and Olympics sponsor wants to maximize social media engagement during their existing marketing campaign. A proposed solution called Digigraph would provide personalized photos of Olympic athletes to consumers with an autograph and message. Consumers could then easily share these photos on social media. This would create a personal connection to the inspiring athletes and drive viral sharing among consumer networks, extending the brand's reach on platforms like Facebook and Twitter. The solution would also collect consumer data to measure campaign results and lifetime customer value.

1. © 2012 Digigraph.me, Inc. All Rights Reserved.

2. SITUATION
RFP Details:
 Well known consumer electronics Brand & Olympics sponsor (let‟s say it‟s
Samsung), seeks to drive MAXIMUM enhanced Social Media engagement, using
existing media strategy, and campaign assets
Relevant Stats:
 68% of web users share content to give people a better sense of who they are
what they care about1
 Web users share content in social media based on how they want to be
perceived (an athlete, a rock star, a political figure, etc.)2
 Facebook sharing makes up 52.1% of all sharing on the web; 13.5% on Twitter3
1. Heuvel Marketing, “Why Do People Share Online?,” January 2012
2. MediaPost News, “Top Social Engagement Brands Make „Me Statements,‟” March 2012
3. All Twitter Mediabistro News, “Twitter: 13.5% of All Social Sharing in 2011, Up 576.9% (But Facebook is 4x Bigger),” December 2011
© 2012 Digigraph.me, Inc. All Rights Reserved.

3. INSIGHT
Consumers value and WILL SHARE
a personal CONNECTION
to the Olympic athletes that INSPIRE them
© 2012 Digigraph.me, Inc. All Rights Reserved.

4. SOLUTION
“Digigraph“(„DIJI-GRAF): Instant, personalized, digitally autographed, reward and activation
photos, immediately share-worthy and delivered to every relevant digital channel
Consumer‟s Name
Personalized Note
Digital Autograph
Social Sharing Icons
Sponsor Branding
Try It Now!
Text DGOMMA to 95323 and “send”
Follow instructions in the text message replies
Digigraph is Patented Technology
© 2012 Digigraph.me, Inc. All Rights Reserved.

5. APPLICATION
Integrated Campaign Elements
Text Samsung to 95323
Text Samsung to 95323
© 2012 Digigraph.me, Inc. All Rights Reserved.

6. RESULTS
Total Impressions:
• A function of the existing media buy
Social Media Activations drive Viral Reach
and extension among User networks in all
relevant channels:
• Facebook
• Twitter
• GetGlue
• Purchase Incentives delivered via Email
• TV Ad online plays
New To File Samsung Opt-Ins (in
Social/Mobile/Email) – Lifetime Value for
Samsung‟s BRAND
Incremental Featured Product Purchases Samsung’s Social Media
SUPERSTAR!!!
• TOTAL ADDED CAMPAIGN VALUE:
PRICELESS
© 2012 Digigraph.me, Inc. All Rights Reserved.

7. Thank you!
Barry Berkowitz| 818.359.9509| barry@digigraph.me
Find Digigraph.me on Facebook & Follow us on Twitter: @digigraphme
© 2012 Digigraph.me, Inc. All Rights Reserved.