The document outlines the agenda for a Hong Kong Web Analytics Wednesday event held on December 15, 2010, featuring discussions on tracking offline media and a Q&A session. It provides statistics from previous events, highlighting significant web traffic and engagement metrics. The document also suggests utilizing smartphones and QR codes for improved offline media tracking and includes links to social media and contact information.

1. 15th December, 2010 (19:00 – 22:00) Support by:Sponsor by:Partnership with:

2. Agenda19:00 – 19:30 Reception Open19:30 – 19:45 Update on Hong Kong WAW19:45 – 20:45 How to track offline media?20:45 – 21:15 Q&A21:15 – 22:00 Networking

3. Hong Kong Web Analytics WednesdayTWITTER HASH TAG#HKWAW

4. Web Analytic Summit 2010

5. Hong Kong Web Analytics WednesdayAfter 1 year

6. 6,650 Visits & 13,755 Page Views

7. 44 Posts, 1,060 Tweets & 288 Fans

8. 7 Web Analytics Wednesday

9. 200+ people attended Web Analytics Wednesday

10. Alexa Rank – Global 883,024, China 197,316, Hong Kong 14,580

11. Google, Yahoo! & Baidu Analytics Research

12. Invited Webtrends, Coremetrics, Omniture & k-matrix to our events

13. Support 3 other local events

14. Introduce Beehive MethodologyHong Kong Web Analytics Wednesday2011 PLAN2 StreamsEducation Outside WAWWeb Analytics Summit 2011

15. How to track media offline?

16. Current IssuesNot able to justify offline media cost and acquisition!Cannot track user interaction when user are not connect online!

17. What we can leverage?Something already in the market!Smart Phone (Phone with Camera)Bit.ly – QR CodeInternet ConnectionGoogle Analytics