This document provides an overview and comparison of Yahoo! Web Analytics and another analytics tool. It summarizes Yahoo! Web Analytics features such as account setup, data collection, customization options, dashboards, reports, filtering, segmentation, path analysis, and privacy controls. The document also outlines an upcoming event on digital analytics and links to related resources.

1. 27th July, 2011 (19:00 – 22:00) Support by:Sponsor by:Partnership with:

2. AGENDA19:00 – 19:30 Reception Open19:30 – 19:45 Update on Web Analytics Wednesday19:45 – 20:45 Yahoo! Web Analytics20:45 – 21:15 Q&A21:15 – 22:00 Networking

3. Connect with Us@hkwebanalyticshongkongwebanalytcs.comfacebook.com/hkwebanalytics@hkwebanalytics@hkdaahkdaa.orgfacebook.com/daa.hk@digitalyticsdigitalanalytics.asiafacebook.com/digital.analytics

4. This month updateDigital Analytics Survey 2011 – http://bit.ly/HKDAAWeb Analytics Association 2011 Outlook ReleaseAsia Digital Analytics Summit – Open registrationGoogle Plus launch (Business profile coming soon)Google Analytics (WebMaster & Social Media Integration)

6. Yahoo Web AnalyticsDATA OWNERSHIP AND PRIVACYhttp://wam.typepad.com/wam/2010/11/google-analytics-and-yahoo-analytics-privacy-data-ownership-and-data-expiration-with-the-office-of-management-and-budget.htmlCOMAPARSION: http://www.webanablog.com/2010/01/07/omniture-google-yahoo-analytics-comparison/Insight comparison http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual

7. Yahoo Web AnalyticsYahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.

8. Account ManagementEasy and free to setup any account

9. Tracking code is available after setup

10. a limit of 50 profiles per analytics account but unlimited analytic accounts

11. Easy and free to setup, but account opened for Yahoo! Web Analytics Consultant Network

12. Tracking code can be downloaded after account setupUser managementExisting user management from user manager

13. Easy to manage new user-Email-Security Level (2-level)

14. Existing user management from user manager and login info

15. Easy to manage new user-Name/Email-Security Level (4-level)Data collectionCopy and paste the basic coding of JavaScript to website

16. 1st Party cookies

17. Basic Code can be customized

18. Based on “Page Tracker”

19. Copy and paste the basic coding of JavaScript to website

20. 1st Party cookies

21. Basic Code can be customized

22. Based on “YWA Tracker”Code customizationComprehensive customization documentation available

23. 5 custom variables