This document provides an agenda and information about a talk on measuring Facebook. The agenda includes a reception, updates on the Hong Kong WAW group, a presentation on "Facebook? How to measure it?", and a question and answer session. The presentation will discuss Facebook statistics in Hong Kong, ways to leverage Facebook pages, applications, advertisements, sharing and connect features, and metrics to analyze like fans, interactions, demographics and page views. It will also cover choosing the right analytics tool and a workaround to implement Google Analytics tracking on Facebook pages.