Geary LSF University, a Geary LSF Initiative, is proud to present this How-to presentation about Analytics. Learn everything you need to know about analytics and attribution for digital advertising.
Version5 web analytics- EBTH.com (Everthing But the House)Urooj Ansari
This document discusses user activity data collection and analytics tools used by Everything But The House to maximize profits from online sales. It outlines key metrics such as page views, sessions, unique visitors, time on site, referral traffic, and conversion funnels that are tracked using tools like Google Analytics. The data architecture allows for real-time analytics across channels to optimize marketing goals and drive more seller and buyer traffic, time spent on site, and sales conversions.
This document provides an overview and agenda for a Google Analytics 101+201 training. It covers the basics of Google Analytics including what it is, how it works, and how to interpret reports on visitors, traffic sources, content, and conversions. It discusses advanced reporting topics like goals and funnels, social media reporting, and ecommerce reporting. It also covers implementation using Google Tag Manager and common client requests around tracking events and ecommerce. The document is intended to help attendees understand how to use Google Analytics and analyze website data.
Many if not most business have both online and offline components to their marketing ecosystem. In this session Justin Schuster and Brandon Bethea explore the challenges and opportunities presented by connecting these two worlds together through the lens of a big box retailer to drive greater understanding and improved marketing performance.
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
This document discusses building an effective reporting process for analytics. It recommends defining objectives and key metrics, setting up campaigns, content, and conversions tracking, and creating templates for an analytics task list, metrics matrix, and master questions list to support reporting. Helpful analysis tools mentioned include A/B testing, heatmaps, click interaction data, and custom alerts. The overall goal is to provide insights and recommendations to support business decisions.
This document discusses web analytics and its benefits. It describes how web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. Key metrics like traffic, conversions, bounce rates, and time spent are analyzed. The benefits of web analytics include increased ROI, understanding user behavior to improve satisfaction, and enhancing campaigns. The process involves implementing tracking, defining goals, analyzing data, and creating reports with insights.
This document discusses how an omnichannel retailer can use customer data from various touchpoints like websites, apps, emails, and in-store purchases to create a more personalized shopping experience across channels. It recommends taking a customer-centric approach by analyzing transaction history, browsing behavior, and other online and offline data to better understand customers' styles, interests and discount sensitivities. This will allow the retailer to automate targeted product recommendations and personalized communications to customers via different channels at various stages of their shopping journey.
Version5 web analytics- EBTH.com (Everthing But the House)Urooj Ansari
This document discusses user activity data collection and analytics tools used by Everything But The House to maximize profits from online sales. It outlines key metrics such as page views, sessions, unique visitors, time on site, referral traffic, and conversion funnels that are tracked using tools like Google Analytics. The data architecture allows for real-time analytics across channels to optimize marketing goals and drive more seller and buyer traffic, time spent on site, and sales conversions.
This document provides an overview and agenda for a Google Analytics 101+201 training. It covers the basics of Google Analytics including what it is, how it works, and how to interpret reports on visitors, traffic sources, content, and conversions. It discusses advanced reporting topics like goals and funnels, social media reporting, and ecommerce reporting. It also covers implementation using Google Tag Manager and common client requests around tracking events and ecommerce. The document is intended to help attendees understand how to use Google Analytics and analyze website data.
Many if not most business have both online and offline components to their marketing ecosystem. In this session Justin Schuster and Brandon Bethea explore the challenges and opportunities presented by connecting these two worlds together through the lens of a big box retailer to drive greater understanding and improved marketing performance.
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
This document discusses building an effective reporting process for analytics. It recommends defining objectives and key metrics, setting up campaigns, content, and conversions tracking, and creating templates for an analytics task list, metrics matrix, and master questions list to support reporting. Helpful analysis tools mentioned include A/B testing, heatmaps, click interaction data, and custom alerts. The overall goal is to provide insights and recommendations to support business decisions.
This document discusses web analytics and its benefits. It describes how web analytics involves measuring, collecting, analyzing, and reporting internet data to understand and optimize website usage. Key metrics like traffic, conversions, bounce rates, and time spent are analyzed. The benefits of web analytics include increased ROI, understanding user behavior to improve satisfaction, and enhancing campaigns. The process involves implementing tracking, defining goals, analyzing data, and creating reports with insights.
This document discusses how an omnichannel retailer can use customer data from various touchpoints like websites, apps, emails, and in-store purchases to create a more personalized shopping experience across channels. It recommends taking a customer-centric approach by analyzing transaction history, browsing behavior, and other online and offline data to better understand customers' styles, interests and discount sensitivities. This will allow the retailer to automate targeted product recommendations and personalized communications to customers via different channels at various stages of their shopping journey.
This document provides an introduction to web analytics. It discusses why web analytics is needed to measure the success of digital marketing efforts. Web analytics involves measuring, collecting, analyzing and reporting internet data to understand and optimize web usage. There are two main methods for collecting web analytics data: server log file analysis and page tagging. Server log files record information from a website's server, while page tagging involves including tracking code on website pages that collects user interaction data. The document outlines the advantages and considerations of each data collection method.
Tag Manager is a free tool from Google that allows marketers to place, test and manage various tags used for measurement, advertising, testing and more. While the tool is primarily used to improve efficiencies for digital marketers, we also explore its primary features, demonstrate sample processes to make the most of Tag Manager, and cover several sample use cases.
The content of this webinar (recorded December 2016) was designed to benefit both novices and others with tag management experience.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...Digital Marketing, Inc.
This document provides an overview of Marty Terbrack's experience with digital marketing, analytics, and optimization platforms and tools. It lists the various platforms and tools he has experience with, including Adobe Marketing Cloud, Google Analytics, tag management systems, social media monitoring, paid search, SEO, and more. It also outlines his experience implementing and managing analytics platforms like Adobe Analytics, building digital marketing strategies, and improving marketing performance through data-driven insights.
Getting Actionable Insights with Google Analytics - Webinar ReapDigital
Learn how Customizing google analytics setup to meet your business needs can help you optimize marketing campaigns, get insights to improve user experience, understand the customer journey and to get actionable business insights.
Take a closer look at real life examples of business that has won their domain with analytics insights.
Using Google Analytics for Business Growth - Webinar ReapDigital
Learn how to go beyond the default setup of Google Analytics and adopt a holistic approach to Google Analytics by measuring your business KPI’s, online and offline customer journey and, using analytics to discover actionable insights.
Case Studies - Customer & Marketing Analytics for Retail Gurmit Combo
The document discusses three case studies involving customer intelligence and marketing effectiveness services:
1. A luxury retailer case study where customer segmentation and profiling identified their most valuable customers to focus relationship management efforts.
2. A technology company case study where product association analysis and scoring identified accounts likely to purchase docking stations for targeted cross-selling.
3. A CPG company case study where regression modeling decomposed the impact of price, promotion, competition and cross-category effects on sales volumes, revealing promotion strategy optimizations.
Beyond Cross-Device: Latest innovations in cross-device, micro-segmentatio...Jonatan Zinger
- How can you track and target your customers across devices through identity based technologies?
- Micro-Segment analysis and targeting: How to analyse your website's audience, mobile app users,
offline store customers, etc.
- Online-Offline tracking and targeting: Getting insights on how online advertising is influencing offline
in-store purchases and vice-versa.
This document discusses strategies for gradually engaging website visitors through light interactions to build relationships and gather user data. It recommends starting with simple signup processes that allow visitors to discover content before fully subscribing. Data collection should be simplified and contextualized based on a user's interests. Tracking user behavior and integrating multiple channels can provide insights to personalize content and conversions. Marketing platforms need functionality for lead generation, sales conversion, and reporting to enable gradual engagement strategies.
Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
The document provides an overview of marketing analytics, including defining marketing analytics, key elements and capabilities, impact, and getting started with analytics. Some key points:
- Marketing analytics is the process of identifying valid performance metrics, tracking them over time, and using the results to improve marketing. The goal is to measure progress toward objectives.
- Key elements include people, steps, tools/technology, inputs and outputs. Capabilities include understanding performance and reporting it externally.
- Impacts can include optimizing brand recognition, content, channels, customer understanding, and predictive intelligence.
- Getting started involves assessing readiness, reviewing objectives, and establishing metrics like website, social media, email, and digital advertising metrics.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
- Campaign Name is not a required parameter in the URL builder.
- A goal completion rate metric would most directly help measure performance against a business objective of maximizing sales.
- The Measurement Protocol allows sending data to Google Analytics from any web-connected device or point of sale system.
The document provides an overview of marketing analytics. It introduces the presenter and outlines an agenda that covers descriptive, predictive, and prescriptive analytics. Marketing analytics are defined as measuring, managing, and analyzing trends to maximize marketing strategy effectiveness. Examples are given of how companies use analytics. The document then discusses measurement sources, applications, benefits, and tools of marketing analytics.
Developing Email Campaigns that Educate and ConvertAct-On Software
The document discusses best practices for developing email campaigns that educate and convert leads. It recommends segmenting audiences based on attributes and behaviors. Content should be targeted, personal, and address the specific needs of different audience segments. Email messages should educate over time to build rapport while subtly promoting products. Testing different message elements helps maximize effectiveness. The goal is to engage the right person with the right information at the right time through an automated drip campaign.
SharePoint Marketing Suite - Presentation from Intlock and AtidanDavid J Rosenthal
The document discusses Intlock's SharePoint Marketing Suite, which provides analytics, reporting, and marketing tools integrated with SharePoint. It allows marketers to optimize digital interactions across intranet, extranet, and internet sites built on SharePoint. The suite includes modules for web analytics, campaign tracking, testing and optimization, visitor profiles, customer feedback, SEO, and plugins for CRM integration and third-party tools. It is designed to help enterprises better understand customers, increase demand, empower marketers, and engage audiences.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
1) The document discusses various methods for understanding website visitors' behaviors and motivations in order to better persuade them to convert, such as heatmaps, surveys, and usability testing.
2) It provides examples of tests focused on understanding visitors and optimizing websites, like an insurance company survey finding visitors left due to missing pricing or simplifying checkout carts.
3) The key is applying persuasion techniques thoughtfully based on good user research to unlock conversions.
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
This document summarizes a lunch and learn presentation about Google Analytics. It introduces Google Analytics and why it is useful for understanding website traffic and performance. It provides an overview of key Google Analytics concepts like properties, views, dimensions, metrics and common metrics. It also summarizes how to navigate the Google Analytics interface and view standard reports on audiences, acquisitions, behavior and conversions. Additionally, it covers setting up conversion goals and custom reports. The presentation aims to provide attendees with foundational knowledge of Google Analytics and how to use it to analyze their website.
This document discusses direct and database marketing. It provides an overview of database marketing strategies and techniques, including profiling customers, analyzing customer data to segment markets and target specific groups, and using customer information to personalize communications over time in order to build loyalty. It also covers best practices for data management and measuring the performance of database marketing programs.
Geary LSF Vice President of Paid Media, Liz Serafin, presented at the 2014 MEDevice medical device conference in San Diego on the topic of digital marketing in the healthcare industry. See her tips for successful digital advertising.
Attribution: A Marketers Guide for Making This Pipe Dream a RealityKatie Fellenz
Kendra Losee is an Account Director at GearyPMG who specializes in attribution. The document discusses attribution and provides an overview of getting started with attribution, including internal considerations like organization, resources, and goals, and external considerations like technology and vendors. It then covers implementing different types of attribution like interactive attribution using Google Analytics, expanding interactive attribution to measure enrollments, and cross-channel attribution to incorporate traditional and digital channels. The conclusion emphasizes having clear goals, a phased approach, alignment with the organization, and ensuring the right resources and vendor capabilities.
This document provides an introduction to web analytics. It discusses why web analytics is needed to measure the success of digital marketing efforts. Web analytics involves measuring, collecting, analyzing and reporting internet data to understand and optimize web usage. There are two main methods for collecting web analytics data: server log file analysis and page tagging. Server log files record information from a website's server, while page tagging involves including tracking code on website pages that collects user interaction data. The document outlines the advantages and considerations of each data collection method.
Tag Manager is a free tool from Google that allows marketers to place, test and manage various tags used for measurement, advertising, testing and more. While the tool is primarily used to improve efficiencies for digital marketers, we also explore its primary features, demonstrate sample processes to make the most of Tag Manager, and cover several sample use cases.
The content of this webinar (recorded December 2016) was designed to benefit both novices and others with tag management experience.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...Digital Marketing, Inc.
This document provides an overview of Marty Terbrack's experience with digital marketing, analytics, and optimization platforms and tools. It lists the various platforms and tools he has experience with, including Adobe Marketing Cloud, Google Analytics, tag management systems, social media monitoring, paid search, SEO, and more. It also outlines his experience implementing and managing analytics platforms like Adobe Analytics, building digital marketing strategies, and improving marketing performance through data-driven insights.
Getting Actionable Insights with Google Analytics - Webinar ReapDigital
Learn how Customizing google analytics setup to meet your business needs can help you optimize marketing campaigns, get insights to improve user experience, understand the customer journey and to get actionable business insights.
Take a closer look at real life examples of business that has won their domain with analytics insights.
Using Google Analytics for Business Growth - Webinar ReapDigital
Learn how to go beyond the default setup of Google Analytics and adopt a holistic approach to Google Analytics by measuring your business KPI’s, online and offline customer journey and, using analytics to discover actionable insights.
Case Studies - Customer & Marketing Analytics for Retail Gurmit Combo
The document discusses three case studies involving customer intelligence and marketing effectiveness services:
1. A luxury retailer case study where customer segmentation and profiling identified their most valuable customers to focus relationship management efforts.
2. A technology company case study where product association analysis and scoring identified accounts likely to purchase docking stations for targeted cross-selling.
3. A CPG company case study where regression modeling decomposed the impact of price, promotion, competition and cross-category effects on sales volumes, revealing promotion strategy optimizations.
Beyond Cross-Device: Latest innovations in cross-device, micro-segmentatio...Jonatan Zinger
- How can you track and target your customers across devices through identity based technologies?
- Micro-Segment analysis and targeting: How to analyse your website's audience, mobile app users,
offline store customers, etc.
- Online-Offline tracking and targeting: Getting insights on how online advertising is influencing offline
in-store purchases and vice-versa.
This document discusses strategies for gradually engaging website visitors through light interactions to build relationships and gather user data. It recommends starting with simple signup processes that allow visitors to discover content before fully subscribing. Data collection should be simplified and contextualized based on a user's interests. Tracking user behavior and integrating multiple channels can provide insights to personalize content and conversions. Marketing platforms need functionality for lead generation, sales conversion, and reporting to enable gradual engagement strategies.
Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
The document provides an overview of marketing analytics, including defining marketing analytics, key elements and capabilities, impact, and getting started with analytics. Some key points:
- Marketing analytics is the process of identifying valid performance metrics, tracking them over time, and using the results to improve marketing. The goal is to measure progress toward objectives.
- Key elements include people, steps, tools/technology, inputs and outputs. Capabilities include understanding performance and reporting it externally.
- Impacts can include optimizing brand recognition, content, channels, customer understanding, and predictive intelligence.
- Getting started involves assessing readiness, reviewing objectives, and establishing metrics like website, social media, email, and digital advertising metrics.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
- Campaign Name is not a required parameter in the URL builder.
- A goal completion rate metric would most directly help measure performance against a business objective of maximizing sales.
- The Measurement Protocol allows sending data to Google Analytics from any web-connected device or point of sale system.
The document provides an overview of marketing analytics. It introduces the presenter and outlines an agenda that covers descriptive, predictive, and prescriptive analytics. Marketing analytics are defined as measuring, managing, and analyzing trends to maximize marketing strategy effectiveness. Examples are given of how companies use analytics. The document then discusses measurement sources, applications, benefits, and tools of marketing analytics.
Developing Email Campaigns that Educate and ConvertAct-On Software
The document discusses best practices for developing email campaigns that educate and convert leads. It recommends segmenting audiences based on attributes and behaviors. Content should be targeted, personal, and address the specific needs of different audience segments. Email messages should educate over time to build rapport while subtly promoting products. Testing different message elements helps maximize effectiveness. The goal is to engage the right person with the right information at the right time through an automated drip campaign.
SharePoint Marketing Suite - Presentation from Intlock and AtidanDavid J Rosenthal
The document discusses Intlock's SharePoint Marketing Suite, which provides analytics, reporting, and marketing tools integrated with SharePoint. It allows marketers to optimize digital interactions across intranet, extranet, and internet sites built on SharePoint. The suite includes modules for web analytics, campaign tracking, testing and optimization, visitor profiles, customer feedback, SEO, and plugins for CRM integration and third-party tools. It is designed to help enterprises better understand customers, increase demand, empower marketers, and engage audiences.
Customers no longer follow neat, linear paths toward a purchase. Instead, they utilize various channels across their lifecycle and with each interaction, your organization must be able to capture their past interactions, preferences, and data to advance their journey – and provide the right customer experience, no matter the channel. With the modern customer journey being nearly impossible to predict, the impact of omni-channel consistency is key.
1) The document discusses various methods for understanding website visitors' behaviors and motivations in order to better persuade them to convert, such as heatmaps, surveys, and usability testing.
2) It provides examples of tests focused on understanding visitors and optimizing websites, like an insurance company survey finding visitors left due to missing pricing or simplifying checkout carts.
3) The key is applying persuasion techniques thoughtfully based on good user research to unlock conversions.
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
This document summarizes a lunch and learn presentation about Google Analytics. It introduces Google Analytics and why it is useful for understanding website traffic and performance. It provides an overview of key Google Analytics concepts like properties, views, dimensions, metrics and common metrics. It also summarizes how to navigate the Google Analytics interface and view standard reports on audiences, acquisitions, behavior and conversions. Additionally, it covers setting up conversion goals and custom reports. The presentation aims to provide attendees with foundational knowledge of Google Analytics and how to use it to analyze their website.
This document discusses direct and database marketing. It provides an overview of database marketing strategies and techniques, including profiling customers, analyzing customer data to segment markets and target specific groups, and using customer information to personalize communications over time in order to build loyalty. It also covers best practices for data management and measuring the performance of database marketing programs.
Geary LSF Vice President of Paid Media, Liz Serafin, presented at the 2014 MEDevice medical device conference in San Diego on the topic of digital marketing in the healthcare industry. See her tips for successful digital advertising.
Attribution: A Marketers Guide for Making This Pipe Dream a RealityKatie Fellenz
Kendra Losee is an Account Director at GearyPMG who specializes in attribution. The document discusses attribution and provides an overview of getting started with attribution, including internal considerations like organization, resources, and goals, and external considerations like technology and vendors. It then covers implementing different types of attribution like interactive attribution using Google Analytics, expanding interactive attribution to measure enrollments, and cross-channel attribution to incorporate traditional and digital channels. The conclusion emphasizes having clear goals, a phased approach, alignment with the organization, and ensuring the right resources and vendor capabilities.
Geary LSF University Presents: Paid Media DisciplineKatie Fellenz
The Geary LSF University is pleased to present an advanced course on how to implement Paid Media skills such as Paid Search, Display Marketing, and Retargeting into your marketing campaign. With real-world examples and case studies, you're sure to learn everything you need to know about digital advertising.
Geary LSF University Presents: Advanced Paid Media LessonsKatie Fellenz
Geary LSF's VP of Paid Media, Liz Serafin, recently presented a class on Advanced Paid Media techniques and trends for the internal Geary LSF University initiative. These slides focus on Display Advertising, Paid Search (PPC), and various updates and tricks of the trade.
The Local-Mobile Opportunity: Presented by 15milesKatie Fellenz
The 3rd webinar in a series presented by Local Search experts, 15miles. Learn how-to take your business mobile and optimize your business for local search.
The document is a presentation about using social media in the classroom given by Mike Nantais to teachers at Boissevain School. It discusses what social media is, provides examples like Facebook and Twitter, and explains how social networks can enhance teaching and learning when students and teachers collaborate online. The presentation encourages teachers to try incorporating social media tools into their classes to foster sharing, collaboration, and improved learning rather than focusing on any single tool.
Geary LSF University Presents: Analytics BasicsKatie Fellenz
Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.
This document provides an overview of a Google Analytics knowledge session. The agenda includes discussing the basics of Google Analytics including metrics, dimensions, and the interface. It covers settings like filters, events, and UTM tagging. The session includes assessments to test understanding and covers more advanced topics like conversions, segments, and dashboards. Attendees are encouraged to ask questions.
Better conversion with Intelligent AnalyticsTim Stewart
As presented at #BrightonSEO and #SearchElite Manchester September 2017
Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.
Google Analytics for Miva Merchants by Morgan JonesMiva
This document provides an agenda and overview for a Google Analytics training session for Miva Merchants. The first hour will cover an introduction to Google Analytics, key metrics, and reporting. The second hour will discuss using Analytics to drive business, reporting strategy, campaign tagging, profitability reporting, and Google Tag Manager. It also introduces the presenter and their company which provides Analytics consulting. The document reviews important Google Analytics concepts and metrics like goals, locations, traffic sources, and ecommerce reporting. It emphasizes using Analytics data to optimize business performance, including identifying profitable and unprofitable products/campaigns, improving site experiences, and attributing traffic sources.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google Analytics allows you to track and analyze website traffic. This document provides an overview of key Google Analytics features:
1) It describes how to set up filters, UTM codes, event tracking, tracking pixels, and Google Tag Manager to automate data collection. This provides cleaner data and reduces manual tracking errors.
2) It explains how to set up goals to track conversions, use multi-channel funnels to identify successful paths, and funnel reports to find dropout points. This helps optimize processes like sales funnels.
3) Google Analytics features like advertising reports and demographics help create customer personas by providing audience insights. This allows targeting the right customers.
4) Setting up Google Webmaster Tools
Google Analytics is essential for every ecommerce website. In this session, you'll learn to read and understand GA reporting, and how the reports relate to your business. If you already understand how Google Analytics works, the advanced course will teach you how to implement best practices for successful ecommerce marketing strategies.
I delivered this presentation to MSc Digital Marketing class of "The UCD Michael Smurfit Graduate Business School - University College Dublin" in February 2015.
The presentation covers some basics and fundamental information about Google Analytics.
Search Ads 360 is a tool that allows users to centralize, automate, and optimize search marketing campaigns at scale. It includes features like unified reporting, strategic bid optimization, and maximizing retail performance. Users can manage campaigns across multiple search engines and platforms. Search Ads 360 uses machine learning to enhance performance through features like predictive modeling, portfolio bidding, and automated bid strategies. It also allows integration of offline data sources and custom metrics to improve optimization.
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
This document provides an overview of 10 underused features in Google Analytics 360, including:
1. Custom funnels allow users to track steps users take to complete tasks through a website.
2. Advanced analysis provides comprehensive customer journey analysis through exploration, segment overlap, and funnel tools.
3. Custom tables specify metrics, dimensions, and filters to access Analytics data without sampling for faster reports.
4. Cohort analysis examines user retention and behaviors over time by grouping users who shared common traits like acquisition date.
5. Navigation summary drills down to common paths users take to and from specific URLs.
6. Other features increase efficiency through custom attribution models, calculated metrics, and accessing Analytics
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
The document provides an overview of advanced Google Analytics features including limitations, best practices for setup, customizing goals and event tracking, using advanced segments and custom reports, filtering out IP addresses, and tips for optimization including setting key performance indicators (KPIs). Some of the key points covered include tagging different traffic channels, viewing campaign reporting, tracking various on-site events, segmenting traffic from social media, and modeling metrics to determine the highest drivers of conversions.
This document provides an overview of web analytics and Google Analytics. It defines web analytics, discusses ways to analyze data both traditionally and through the web analytics paradigm. It also covers setting up goals and funnels in Google Analytics, using segments, alerts and enhanced ecommerce tracking. A key section discusses attribution modeling and how to set up a custom attribution model based on an understanding of your business and customer journey.
Compete PRO is a competitive intelligence tool that analyzes online consumer behavior and traffic patterns using a large panel of online users. It provides insights into website performance metrics, audience demographics, and competitive trends. This information helps digital marketers optimize campaigns, understand their target audiences, and evaluate competitors. Compete PRO offers more accurate and extensive data than local analytics tools, along with customizable dashboards and reports to track key metrics over time. Common uses of Compete PRO include identifying prospects, monitoring website performance, and researching competitors.
This document provides an overview of Google Analytics 101. It discusses why analytics are important, how to set up goals to define desired outcomes, and how to analyze data on acquisition sources, user behavior, conversions and more. The goal is to understand how visitors interact with a website and drive continual improvement through data-driven decisions.
This document provides an agenda for a Google Analytics training session. The agenda includes topics such as getting started with Google Analytics, navigating the interface, audience, acquisition, behavior, and conversion reports. It also covers account administration, advanced tracking implementations, measuring content, importing and extracting data, and common applications of Google Analytics. The training emphasizes using Google Analytics for analysis rather than just reporting, and how to tell data-driven stories to different audiences. It provides best practices for setting up views and segments, understanding users, tracking campaigns and visitor engagement, and setting up conversion goals.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
Similar to Geary LSF University Presents: Advanced Analytics (20)
Content Marketing: Your Digital SalespersonKatie Fellenz
This document discusses how Google is adapting search results to provide more localized, relevant information to users. It notes that Google is creating new result types like knowledge cards, video results, and localized results that provide information tailored to a user's location. The document also discusses how brands can adapt by ensuring their content is useful, relevant, and meets users across different devices and points in their decision journey. It provides tips for moving companies on creating mobile-friendly content to reach users throughout the moving process.
Google Partner Agency Digital Breakfast with Geary LSFKatie Fellenz
Geary LSF and Google partnered up to present the latest innovation at Google and in digital marketing at an exclusive Google Partner Agency event in San Francisco.
Geary LSF University Presents: Social Media BasicsKatie Fellenz
This document provides information on social media strategy and management. It discusses why social media is important for building brands and reaching new audiences. It also provides an exercise to develop a social content strategy by determining business/audience details and content types. Additionally, it covers choosing social media profiles, tracking engagement with tools like Google Analytics, and how social signals can improve search engine rankings. Finally, it lists the most popular social media sites and 23 types of social media.
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
This document discusses building an integrated marketing campaign from the strategy level down. It emphasizes the importance of developing strategies that answer how and where consumers want to engage with brands across different channels. The document provides tips for marketers such as acknowledging the need for integration, holding all marketing teams accountable, and leading strategically by bringing teams together early in the planning process to coordinate efforts. Key points of integration discussed include paid search and SEO, display and social media, online and offline efforts, and ensuring all channels support consistent messaging.
This document summarizes a presentation about using social media for employment. It discusses how over 200 million people use social networks actively and their growing popularity across age groups. It outlines levels of social media participation from observer to leader. The presentation recommends using social media like LinkedIn, Twitter and blogs to build your professional brand, showcase thought leadership, and get job leads through your expanded network. It emphasizes managing your online reputation by owning your name on search engines and social profiles to control what potential employers might find when searching for you online.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
6. GA REAL-TIME REPORTING
» Real-Time allows you to monitor visitor activity as it happens on your site.
» You can immediately and continuously monitor the effects that new
campaigns and site changes have on your traffic.
6
7. GA REAL-TIME REPORTING
» A few good ways to use Real-Time is for:
» immediately verify that the tracking code is working on your site
» monitoring whether new and changed content on your site is being viewed
» see whether a one-day promotion is driving traffic to your site, and see which pages these visitors
are viewing
» monitor the immediate effects on traffic from a blog/social network post or tweet
» In Real-Time, a user is active if he or she has triggered an event or pageview within
the past 5 minutes.
» Real-Time reflects your profile data.
» If your data looks incorrect, check which filters are being applied to the profile.
» When debugging tracking code implementations, be sure to use an unfiltered profile.
» Real-Time supports App profiles, so you can see mobile SDK traffic in real time as
well.
» Serves as a great end to end debugging tool
7
9. SETTING UP FOR REPORTING
» Determine questions first
» Did we reduce cart abandonment?
» Did the average order value go up?
» Which landing pages increased engagement?
» ?
» Identify dimensions & metric/KPIs to answer
» Determine how you want to see the numbers
» Comparing multiple items / instances
» Time series progressions
» Time vs time
» ?
19. BEHAVIOR IN USER PATHS
» Most transactions
happened on day of
initial visit
» Most transactions
had multiple visits
(on the same day)
» Change landing
pages, increased
Remarketing
22. ECOMMERCE DATA
VALUE DESCRIPTION
ID The transaction ID
Affiliation The store or affiliation from which transaction occurred
Revenue Specifies the total revenue/grand total associated with the transaction.
Should include shipping or tax.
Shipping Specifies the total shipping cost of transaction.
Tax Specifies the total tax of the transaction.
22
VALUE DESCRIPTION
ID The transaction ID
Name The item name
SKU Specifies the SKU or item code
Category The category to which the item belongs.
Price The individual, unit, price for each item.
Quantity The number of units purchased in the transaction.
Transaction Data
Item Data
23. ECOMMERCE DATA
» Ecommerce data can be segmented:
» By traffic source so you can see sales data from online marketing, SEO, referral traffic
and more, as well as comparing these to see which gives you the best return.
» By user type to find out how valuable your returning visitors are and how much you
might benefit from remarketing to them.
» By test groups; running conversion rate optimization tests on the site will show you the
monetary difference and not just the difference in user interaction between your tests.
» By landing pages to see which generated the most revenue and if optimizing their
visibility can produce more revenue.
» By targeted keywords to see how they are performing and whether any non target
keywords are performing better.
» By average order value and if low, would an offer with free shipping over $100 increase
the average order value.
» By product lines to see which sold best from organic traffic compared to those from paid
marketing.
» By looking at the hour of the day in which most purchases happen, you can provide a
better schedule for customer service support, or when to send your email marketing.
» By missing data – which keywords, traffic sources, pages, etc., are not bringing any
revenue?
23
25. CASE STUDY:
NISSAN ECOMMERCE TRACKING
» Ecommerce for non
ecommerce
» Captured product detail for
test-drive request
» Localized information
» Provide local site optimization
» Custom reporting & sharing
» Provide “ecommerce”
information to local managers
» Local managers see product
popularity
30. GOALS & FUNNELS/
SUCCESS EVENTS
» Goals / Success Events
» Important actions or events that
take place
» Sale, page type, signup, down
loads
» Measure sale, engagement,
activity, important pages
» Funnels
» Identify the important steps on
the path to the goal
Step 1
Step 2
Step 3
Discussion Point:
How do you know If your
work had the desired
results?
34. THE SHOE LP GOALS & FUNNELS
» Funnels can tag any part or all of the user path
Action points:
Modify buy flow, adjust
/ change page content
35. GUCCI GOALS & FUNNELS
Men’s Ready to Wear
Shirts
Slider
Shirt detail
Home Page
Events
36. GA DASHBOARDS AND CUSTOM REPORTS
» Add flexibility to layouts and reporting configurations
37. DASHBOARDS
» Easy Access to key information
» Track across multiple Channels
» Can Share Dashboards
» Present widgets / Reportlets
» Import from third parties
46. Category Company
Bid Management Kenshoo
Bid Management Marin
Bid Management DoubleClick
Bid Management Adobe SearchCenter
Attribution Clearsaleing
Attribution Adometry
Attribution C3 Metrics
Tag Management Bright Tag
Tag Management Google Tag Manager
Page analysis ClickTale
Merchandizing HiConversion
Merchandising Monetate
THIRD PARTY TOOLS
» Top providers for tool integrations
47. ON-DEMAND GA RESOURCES
» Google Analytics How To Videos by Steve Haar:
» Custom Segment - Recommendation Engine
» Ad content
» Creating a goal funnel
» Ecomm Example
» Social Dashboard Example
» Organic Search Custom Segments
» Compare Time Periods
» Google Analytics Conversion University
» http://www.google.com/analytics/iq.html
47
http://www.youtube.com/playlist?list=PLC2M9UWjDXiBTf_QOWzm4T1lTl7-amo4H&feature=view_all
48. » In Summary:
» Reporting
» Quality Control
» Segments
» Conversion Triggers
» Goals
» Funnels
» Ecommerce
» Dashboards
» GA Profiles
» Future Topics:
» Beyond Analytics
» Information types
» Roles
» Context
» Other Tools
» Analytics Discipline
» Quantitative vs. Qualitative
» Holistic Ecosystem
» GLSF U Analytics
Certification
Hi everyone! It’s time to get your protractors & calculators ready for another session of Analytics.
If you joined us for Analytics Basics in session 1, welcome back and let’s put your thinking cap back on. If you missed it, there should be a recorded version of the class up on the GLSF University site.Today we will dig deeper into reporting, what to look for when QA’ing your newly implemented Google Analytics account before diving in and analyzing. Then we can find some comfort in defining segments and know that that our Conversion Triggers are reliable for setting up goals and funnels. We’ll take a look at eCommerce configurations and how to set up GA dashboards in the console. Finally, how to control access to data and reports with different settings in GA Profiles for specific user groups or individuals.
Before you jump right into pulling data and setting up for reporting, it is advisable to double check the quality of your GA installation…
There’s a great new feature in GA – Real Time Reporting… This is a great tool to use for QA’g and debugging your site
Every website contains a mix of visitors, sources, and behaviour. When it comes to reporting, it’s important to segment your traffic.
Here, we have, a case study where Swissotel used Advanced Segmentation to zero in on high-potential customers in the luxury-service oriented industry.
SiteCatalystAttribute Importing and Naming Tool
Before we move further…let’s see if you all were paying attention up until now. Think back a few slides…Quiz Question: What are three good uses of Real-Time reporting?
Before Google Analytics can report ecommerce activity for your website, you must enable ecommerce tracking on the profile settings page. Make sure your web developers implement this for you.Ecommerce tracking allows you to measure the number of transactions and revenue that your website generates and is an Essential tool for your e-store.
There are two types of ecommerce data you can send using the analytics code: transaction and item dataA transaction represents the entire transaction that occurs on your siteAn item represents the individual products that were in the shopping cartOn a typical ecommerce site, once a user clicks the "purchase" button in the browser, the user's purchase information is sent to the web server, which carries out the transaction. Ecommerce tracking is typically implemented once the user has completed the checkout process.
Ecommerce tracking adds many more dimensions for segmenting your data for even more powerful insights…read aboveOr created your very own creative custom segments to see differences in revenue between one word vs. four word search terms, lets sayDo they need to optimized or do they need to be removed?
Identify these as either Dimensions (D) or Metrics (M)Visits (M)Language (D)Referrals (D)Page Views (M)Landing Pages (D)Pages / visit (M)
Quiz Question: What are the three steps to set up for reporting?
One of the more powerful tools to help us improve our KPIs is the use of Goals. These can be set up to measure activity ranging from actual sales to engagement such as time on site, or specific events. The Keys to using goals are: 1) understanding how the connect to your KPIs, and 2) keeping the number of goals to a manageable and actionable level.
Getting to the goal creation is relatively simple.Admin => profile => Goal (tab) =>set up goal
As you create the Goal, based on the URL, you can select the match type. Exact [perfect match], Head [is safest, start of parameter match], regular expression[multiple urls/parameters, use various reserve characters]Just as each page is associated with a level in the funnel, each step in the set up (the page) is also related to each level in the funnel.
Goal funnels can be very long or short. For each GA account, there can be 20 goals with associated funnels. Each Goal is set up independent of the others. So, they can share the same urls.
A goal can be set up to also capture the views of the detail page.
The dashboard is a powerful way to conveniently keep track of the KPIs for yourself and your team.
For those managing people in different areas, you can set up dashboard for each area. You can share the dashboard configuration with the direct reports, so that they know what you are looking at. Conversely, they can share their configurations with you.
It is important to know that the custom variables can be reported in the custom reports.While you can always use filters and drill downs in the standard reports, creating a custom report for these variables will allow you quick access it in the UI, and also enable sharing of the reports via email.
Profiles only capture the data that passes through the filters created for it. Anything not through the filter is lost.
Quiz Question: True or False, Ecommerce Tracking can only be used if you are selling products or services online?-False. Although e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities, it can also be used to track non ecommerce activity as in our Nissan Case Study from earlier.
Section 3.At its heart, Google Analytics is a powerful reporting tool. When set up properly, it can provide clear information to help marketers form decisions. But, it does not work in isolation. GA can integrate with ecommerce /shopping carts, testing tools and merchandising optimization programs. So, while our focus today is on GA, let’s take a few moment to talk about integrating Google Analytics with tools such hiconversion, or monatatefor merchandizing. To optimize the conversion funnel, you will benefit from deploying some of these testing tools.
Section 3.We can extend the utility of these tools by integrating GA. The Google Analytics eCommerce functions rely on a relatively simple bit of code and scripting to capture your sales data, and using the proper tagging can provide insight into all aspects of sales, including the testing results from the merchandizing tools right in GA.
And, that’s all for today’s class. Is your brain on overdrive yet? We’ve covered a lot of ground with advanced topics in this second session of Analytics. Please use the provided video resources at your leisure to review the elements discussed & further hone your understanding of analytics.