Analysis Paralysis
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Erin explains why you shouldn't fear analytics
![[email_address] @steinburglar linkedin.com/in/erinsteinbruegge facebook.com/erin.steinbruegge How You Can Reach Me ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Analysis Paralysis
- 1. Erin Steinbruegge Market STL Fall 2010 Free Yourself From Analysis Paralysis
- 5. Everything from your phone to your TV is becoming more measurable
- 6. The Analytics Geek is Evolving into a Hero
- 7. events referring websites visits exits campaigns bounce rate conversions traffic sources subscriptions keywords abandoned funnels landing pages PPC newsletter blog SEO banners affiliates mobile But How Do You Make Sense of All of This Data?
- 10. Step 1: Get Organized
- 15. Analytics Programs Are Not 1-Size-Fits-All
- 17. Google Analytics Custom Reports Example
- 18. Step 2: Learn to Focus on Actionable Metrics
- 24. Event Tracking: Insight to Audience Behavior
- 29. Fix This Page!
- 30. Step 3: Test and Fail
- 32. Less than 40% of Marketers Currently A/B Test Hubspot: What’s Worth A/B Testing? Webinar 2010
- 37. Thanks! [email_address] @steinburglar linkedin.com/in/erinsteinbruegge facebook.com/erin.steinbruegge
Editor's Notes
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts
- Note that many blogs should look at bounce rate of NEW visitors, since it’s expected that recurring visitors will view the latest post and not a lot of older posts