The 3D-Eye Home platform allows eye care practices to educate patients through animated videos accessed from home. Practices can recommend specific animations for patients to view before their appointment. This improves patient education and compliance by providing information in a personalized and engaging format. It also benefits practices by strengthening the doctor-patient relationship and standardizing education. The platform is largely funded through product sponsors, making it cost-effective for practices to use.
An introduction to dentistry in the digital ageAmit Paryag
An overview of current technlogies available and an overview of imprortant concerns about getting into dentistry in the digital age. The content herein is referenced as much as possible and disemminated without charge for discussion and eduation purposes.
The Future in Dentistry is Digital and a Paperless Records Dental OfficeLarry Emmott
The fact is that it is possible to create a completely paperless dental record management system. And going paperless can save you tens of thousands of dollars. A paperless dental office can streamline a practice saving time, money and creating an easier way to communicate with your patients. The Going Paperless Guide provides a step by step help in setting up a paperless office, including the eight essentials that need to be in place before you get started, four ways to digitize stuff and front deskless workflow.
The Future is Coming and it will be Amazing!
Virtual reality in health care by Rabeendra Basnetरविन्द्र बस्नेत
Virtual Reality in Healthcare in terms of preventive, curative and restorative and rehabilitative purpose in the physical, virtual, Ambient and Augmented Reality through computer generation enviroments.
Samsung Zero Clients Unlock Efficiencies for Physicians and Accelerate Electr...Samsung Business USA
Olympic Medical Center (OMC) in Port Angeles, Wash., had been building a virtual environment to support faster electronic health record (EHR) adoption by its physicians. The program’s success depended on the ability of the virtual solution to make the physician’s job easier and more productive, while maintaining patient data security. The existing program utilizing tablets suffered a setback, however, when challenges integrating key applications such as physician dictation software led to an inefficient workflow, loss of productivity and higher costs. Learn how Samsung zero client displays helped unlock efficiencies for physicians and accelerate electronic health record adoption.
Virtual and Augmented Reality in HealthcareGary Monk
An overview of some of the latest examples of where Virtual Reality, Augmented Reality and Mixed Reality are impacting healthcare in a dramatic way. There are numerous examples across a range of conditions.
Note: A number of these examples are featured in more detail in the health section of the following book:
The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything (Scoble & Israel)
An introduction to dentistry in the digital ageAmit Paryag
An overview of current technlogies available and an overview of imprortant concerns about getting into dentistry in the digital age. The content herein is referenced as much as possible and disemminated without charge for discussion and eduation purposes.
The Future in Dentistry is Digital and a Paperless Records Dental OfficeLarry Emmott
The fact is that it is possible to create a completely paperless dental record management system. And going paperless can save you tens of thousands of dollars. A paperless dental office can streamline a practice saving time, money and creating an easier way to communicate with your patients. The Going Paperless Guide provides a step by step help in setting up a paperless office, including the eight essentials that need to be in place before you get started, four ways to digitize stuff and front deskless workflow.
The Future is Coming and it will be Amazing!
Virtual reality in health care by Rabeendra Basnetरविन्द्र बस्नेत
Virtual Reality in Healthcare in terms of preventive, curative and restorative and rehabilitative purpose in the physical, virtual, Ambient and Augmented Reality through computer generation enviroments.
Samsung Zero Clients Unlock Efficiencies for Physicians and Accelerate Electr...Samsung Business USA
Olympic Medical Center (OMC) in Port Angeles, Wash., had been building a virtual environment to support faster electronic health record (EHR) adoption by its physicians. The program’s success depended on the ability of the virtual solution to make the physician’s job easier and more productive, while maintaining patient data security. The existing program utilizing tablets suffered a setback, however, when challenges integrating key applications such as physician dictation software led to an inefficient workflow, loss of productivity and higher costs. Learn how Samsung zero client displays helped unlock efficiencies for physicians and accelerate electronic health record adoption.
Virtual and Augmented Reality in HealthcareGary Monk
An overview of some of the latest examples of where Virtual Reality, Augmented Reality and Mixed Reality are impacting healthcare in a dramatic way. There are numerous examples across a range of conditions.
Note: A number of these examples are featured in more detail in the health section of the following book:
The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything (Scoble & Israel)
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
The American Society of Caract and Refractive Surgery's magazine, EyeWorld quoted Dr. Dominick Maino extensively on his views concerning the role optometry and ophthalmology should play in the integrated practice.
Neera Eye Center offers comprehensive patient care, sight enhancement and rehabilitation services. It has all the latest diagnostics and treatment modalities meeting International Standards which makes it a preferred destination for eye treatment for both Indian and International patients.
Improving Performance with Social Business Solutions - Featuring: Premier Hea...Perficient, Inc.
Learn how to leverage IBM Social Business solutions to innovate and collaborate more productively, and how to anticipate market needs and deliver exceptional customer experiences. Hear how Premier is integrating business processes with social and analytical tools from IBM to create a competitive advantage and pioneer a better way of doing business.
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
Design Thinking: 5 Steps to Healthy Healthcare AppsJeffery Belden
Learn the steps of "design thinking" in the healthcare IT context. Co-presented at HIMSS 16 in Las Vegas on March 3, 2106 with Lorraine Chapman, Sr. Director for Healthcare at Macadamian.
Visual identity and branding motivation for healthcare and eyecare startups with a twist for artificial intelligence
download: https://www.dropbox.com/s/x7d3et04639jx0u/healthcare_visualBranding.pdf?dl=0
Dr. De La Cruz, a Filipino American, entered college at the age of fifteen and received his Bachelor’s degree from Texas
Tech University, where he graduated summa cum laude, majoring in Cellular and Molecular Biology. He successfully balanced
his studies with volunteer work at the Texas Mental Health & Mental Retardation Center in Lubbock, Texas.
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
The American Society of Caract and Refractive Surgery's magazine, EyeWorld quoted Dr. Dominick Maino extensively on his views concerning the role optometry and ophthalmology should play in the integrated practice.
Neera Eye Center offers comprehensive patient care, sight enhancement and rehabilitation services. It has all the latest diagnostics and treatment modalities meeting International Standards which makes it a preferred destination for eye treatment for both Indian and International patients.
Improving Performance with Social Business Solutions - Featuring: Premier Hea...Perficient, Inc.
Learn how to leverage IBM Social Business solutions to innovate and collaborate more productively, and how to anticipate market needs and deliver exceptional customer experiences. Hear how Premier is integrating business processes with social and analytical tools from IBM to create a competitive advantage and pioneer a better way of doing business.
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.for more details please visit
www.indiandentalacademy.com
Design Thinking: 5 Steps to Healthy Healthcare AppsJeffery Belden
Learn the steps of "design thinking" in the healthcare IT context. Co-presented at HIMSS 16 in Las Vegas on March 3, 2106 with Lorraine Chapman, Sr. Director for Healthcare at Macadamian.
Visual identity and branding motivation for healthcare and eyecare startups with a twist for artificial intelligence
download: https://www.dropbox.com/s/x7d3et04639jx0u/healthcare_visualBranding.pdf?dl=0
Dr. De La Cruz, a Filipino American, entered college at the age of fifteen and received his Bachelor’s degree from Texas
Tech University, where he graduated summa cum laude, majoring in Cellular and Molecular Biology. He successfully balanced
his studies with volunteer work at the Texas Mental Health & Mental Retardation Center in Lubbock, Texas.
This is a story I wrote about the SPOT autorefractor for the AOANews. It features the staff at Lyons Family Eye Care and several others who are involved in its use and development.
A top-down strategy is not likely to bring real innovation that the healthcare consumer
is demanding.
We work with a fair amount of healthcare clients but we’re not here to tell you how
to operate your hospital. “It is a profound irony that the more you know about
a particular industry and the more experience you gain in it, the more difficult it can be to move forward,” (The Innovator Who Knew Too Much, 2013 Harvard Business Review).
Instead, we’d like to offer a perspective from 20 years of work diligently observing and designing human experiences. We know how to connect people to places and most importantly, we understand how to elevate the patient experience.
Design and implementation of instructional 3D Web-based interactive medical d...Pubrica
Top 3D Animation Services Companies in India virtual worlds and computer simulations are examples of these, which can help healthcare professionals improve their training by giving them hands-on experience in virtual surroundings.
Learn More : https://pubrica.com/services/scientific-communication/
Reference: https://bit.ly/3r1iP9t
Why Pubrica:
When you order our services, we promise you the following – Plagiarism free | always on Time | 24*7 customer support | Written to international Standard | Unlimited Revisions support | Medical writing Expert | Publication Support | Bio statistical experts | High-quality Subject Matter Experts.
Contact us:
Web: https://pubrica.com/
Blog: https://pubrica.com/academy/
Email: sales@pubrica.com
WhatsApp : +91 9884350006
United Kingdom: +44-1618186353
Carestream’s Vue Motion provides on-demand access to patient images throughout and beyond the healthcare enterprise and it is easily adapted to work with healthcare IT systems already installed. http://www.carestream.com/motion.
For more information, please visit us at: http://www.carestream.com/vue
Design and implementation of instructional 3D Web-based interactive medical d...Pubrica
Top 3D Animation Services Companies in India virtual worlds and computer simulations are examples of these, which can help healthcare professionals improve their training by giving them hands-on experience in virtual surroundings.
Learn More : https://pubrica.com/services/scientific-communication/
Reference: https://bit.ly/3r1iP9t
Why Pubrica:
When you order our services, we promise you the following – Plagiarism free | always on Time | 24*7 customer support | Written to international Standard | Unlimited Revisions support | Medical writing Expert | Publication Support | Bio statistical experts | High-quality Subject Matter Experts.
Contact us:
Web: https://pubrica.com/
Blog: https://pubrica.com/academy/
Email: sales@pubrica.com
WhatsApp : +91 9884350006
United Kingdom: +44-1618186353
Auckland ux meetup Sept 13 augmented reality in healthcarehealthydigital
Ian Power from Healthy Digital presents an update of some cool AR stuff happening in healthcare, and an intro to an idea to improve patient adherence with long term medicines.
Presented to the Auckland UX meet up, September 2013
Inside the Operating Room of the Future: How Mass General is Unleashing the P...Elizabeth Mixson
We at the Software Design for Medical Devices are very excited to invite you to join us for an in-depth tour of Massachusetts General Hospital / Partners HealthCare/CIMIT’s state-of-the-art, Medical Device Plug-and-Play Interoperability Lab on Monday, January 22 in Cambridge, MA. A true pioneer in the industry, experience first hand how the MD PnP Interoperability Lab is making interoperability the foundation of next generation patient care.
In anticipation of the site tour, we sat down with Julian M. Goldman, MD., Director and Founder of the MD PnP Program to learn more about their facility, what projects they’re currently working on and how the adoption of open standards and interoperable technologies have the potential to dramatically improve patient care.
DocPad is a digital solution for healthcare providers and consumers. We help doctors attract more patients and treat them better while helping patients find the right professionals to take care of them, providing them digital tools to manage their health information.
Head-to-Head Comparative Study of Two Optical Biometric Devices in Modern Cat...SM2 Strategic
Today's cataract surgeon has adopted non-contact optical
biometry as the standard of care in performing IOL calculations.
While modern formulae incorporate multiple variables as part
of their calculations, Axial Length and Keratometry readings
continue to be the inputs that are most influential in determining
IOL power. Some of the newer generation formulas such as
Holladay 2 and Olsen now incorporate more elements to help
increase accuracy.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...GL Anaacs
Contact us if you are interested:
Email / Skype : kefaya1771@gmail.com
Threema: PXHY5PDH
New BATCH Ku !!! MUCH IN DEMAND FAST SALE EVERY BATCH HAPPY GOOD EFFECT BIG BATCH !
Contact me on Threema or skype to start big business!!
Hot-sale products:
NEW HOT EUTYLONE WHITE CRYSTAL!!
5cl-adba precursor (semi finished )
5cl-adba raw materials
ADBB precursor (semi finished )
ADBB raw materials
APVP powder
5fadb/4f-adb
Jwh018 / Jwh210
Eutylone crystal
Protonitazene (hydrochloride) CAS: 119276-01-6
Flubrotizolam CAS: 57801-95-3
Metonitazene CAS: 14680-51-4
Payment terms: Western Union,MoneyGram,Bitcoin or USDT.
Deliver Time: Usually 7-15days
Shipping method: FedEx, TNT, DHL,UPS etc.Our deliveries are 100% safe, fast, reliable and discreet.
Samples will be sent for your evaluation!If you are interested in, please contact me, let's talk details.
We specializes in exporting high quality Research chemical, medical intermediate, Pharmaceutical chemicals and so on. Products are exported to USA, Canada, France, Korea, Japan,Russia, Southeast Asia and other countries.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
Phone Us ❤85270-49040❤ #ℂall #gIRLS In Surat By Surat @ℂall @Girls Hotel With...
Homeward bound
1. TODAY’S PRACTICE
Homeward Bound
The future of educating patients.
BY SHAREEF MAHDAVI
When we look closely at the factors that
influence the demand for eye care serv-
ices, we tend to focus on the content of “3D-Eye Home benefits practices by
what is being offered (eg, description of
a procedure or type of prescription, dis- improving their ability to connect
cussion of outcomes, and costs). We meaningfully with patients.”
could classify the content as the what
part of the communication process with patients. The
method of counseling patients rarely includes the how
component; we tend to consider our methods of com- range from conditions (eg, glaucoma, cataracts) to
munication only as an afterthought. Ten years ago, treatments (eg, premium IOL implantation, blepharo-
Steven Sopher, OD, set out to change the way patients plasty) to spectacle and contact lens options. This sys-
get introduced to the revolutionary treatments offered tem streamlines your educational process by effectively
by eye care providers. Frustrated by the eye model he combining dozens of paper brochures into a single
had long used to educate patients (which one day fell asset. The animations are included on what appears to
and scattered all over the examination room’s floor), patients to be the doctor’s educational hub. 3D-Eye
Dr. Sopher sought to create video-based animations Home benefits practices by improving their ability to
that could tell the story better and easier than he could. connect meaningfully with patients before and after
What resulted is Eyemaginations, Inc. (Towson, MD), office visits and to take the traditional doctor/patient
and more than 9,000 practices are currently using its relationship to a higher level.
3D-Eye Office software suite to improve the educational There is a bigger picture, however, that is worth
process during office visits. reviewing to understand just how large an impact this
Recently, Eyemaginations released a new product that home-based technology is going to have on the oph-
I believe redefines how we influence patients’ behavior thalmic profession with the potential to take the tradi-
before and after office visits. 3D-Eye Home is part of a tional doctor patient relationship to a much higher
long-term trend of decentralizing patients’ medical level.
experience by moving educational events/encounters
from the doctor’s office to their homes. This trend is
evident across medical specialties, as exemplified by
diagnostics like home testing of blood glucose levels.
3D-Eye Home may be shared as a CD-ROM or via an
e-mail message to the patient from his doctor’s prac-
tice. The CD-ROM does not itself contain the narrated
topics, but it allows patients to access animations by
(Courtesy of Eyemaginations, Inc.)
calling up an Internet connection automatically. The
CD-ROM’s jacket serves as a type of prescription pad
(Figure 1). The physician or staff can recommend ani-
mated narratives by checking off the topics. The e-mail
tool allows the practice to send a fully customized letter
as well as links to specific animations that are similar to
what appears on the CD-ROM. The media’s narratives
include information about recommended procedures. Figure 1. The cover of the 3D-Eye Home CD-ROM is used like
The system contains more than 50 narrated topics that a prescription pad.
OCTOBER 2008 I CATARACT & REFRACTIVE SURGERY TODAY I 81
2. TODAY’S PRACTICE
COMMUNIC ATI ON
SNEAK PEAK
Patients want and need their eye doctor to listen to them.
They desire an effective exchange of information about their In early 2009, Eyemaginations, Inc. (Towson, MD), will offer
ocular conditions and available treatments. Much of the an upgrade that will make its 3D-Eye Office even easier to
doctor/patient relationship gets bogged down and suffers use. Internally called Office 5.0, the new platform has a touch-
because of poor communication skills on the part of the
screen interface that will greatly reduce users’ need to scroll
doctor and/or staff. One problem is that patients often find
contemporary medical technology confusing. Insufficient, and click with a mouse—a blessing to those who find it diffi-
rushed explanations and demonstrations leave patients per- cult to operate a mouse in the middle of a consultation.
plexed and damage their relationship with the doctor.
With the 3D-Eye Home system, a physician’s staff can tial postoperative outcome. The saying everything communi-
send customized e-mail messages to patients before their cates applies to all aspects of the practice. 3D-Eye Home’s
appointments. Presented with a list of specific topics to animations made me confident enough to allow my 12-
review, patients can click on the link provided. They may year-old daughter to get contact lenses. The two video seg-
learn at their own pace and even repeat the animations, if ments we watched together enabled me to be sure that she
desired. understood what her role is in caring for her eyesight. I am
positive this software will reduce patients’ fears about LASIK
COMPLIANCE AND CONSI STENCY and IOL-based refractive surgery and will improve conver-
Doctors want and need patients to comply with pre- sion rates. The CD-ROMs and e-mail messages strengthen
scribed therapy. Research on how people learn shows that the impression that the surgeon and staff understand pa-
individuals gain knowledge differently. 3D-Eye Home can tients’ fears and that the practice is the right place to over-
convey complex information using visual and auditory stim- come them.
uli, which are more engaging than a paper brochure. The
result, I believe, is a more highly motivated patient who bet- COST
ter understands what the doctor wants to happen and is The cost of brochures can really add up over the course
more willing to participate in the process. An ongoing of the year. A practice seeing 200 patients a week can easily
measurement of viewership by the company indicates that spend $7,000 to $10,000 per year on brochures that typically
89% of the e-mail messages sent from doctors to patients cost $0.50 to $1.00 apiece. That figure does not take into
using the 3D-Eye Home are opened, which should ultimate- account shipping, inventory, and the waste cycle created.
ly lead to improved education and compliance on the part 3D-Eye Home cuts down on paper and costs less, $250 per
of patients. Similarly, every practice struggles to ensure that year plus $0.60 per disc after the first few hundred. E-mail
staff members educate patients in a consistent manner. The messages are free of charge.
3D-Eye Home platform helps to ensure that all patients
receive high-quality education. HOW WELL D OE S IT WORK?
Eyemaginations conducted a 3-month trial involving
CUSTOMIZATI ON 500 practices to see how well 3D-Eye Home works (data on
Customizing a practice’s services to the personal needs of file with Eyemaginations, Inc.). The company found that pa-
patients automatically improves their experience. 3D-Eye tients spent an average of 12 minutes interacting with the
Home personalizes education in a way that printed software (this is considered nearly an eternity by Web site
brochures cannot. In addition, the Web site where patients designers) and typically watched three narrative topics,
view animations includes an “about the doctor” link, which nearly double the number that had been prescribed on
lists contact information for the practice (including photo- average. More than four of every 10 patients clicked on
graphs of the doctor and staff). This branding reinforces additional links to learn more about a doctor’s practice.
the idea that the narratives are coming directly from the Some big-name ophthalmic practices have re-engineered
physician. their patient education process to base it around the
3D-Eye Home platform. Because it saves the doctor and
CONFIDENCE staff precious minutes during most patient encounters, the
I have long maintained that, when patients research benefits are nearly instantaneous. Anecdotal reports are also
refractive surgery, they want to be convinced that the pro- verifying what was once said by clothing retailer Sy Syms:
cedure and the practice are right for them. Part of the for- “An educated consumer is our best customer.” Patients who
mula is to offer educational assets that are as high tech as are candidates for premium IOLs and who are watching the
the procedure’s technology and as impressive as the poten- specific animations are reportedly much more interested in
82 I CATARACT & REFRACTIVE SURGERY TODAY I OCTOBER 2008
3. TODAY’S PRACTICE
receiving these lenses. This puts “prep the patient for sur- links is well accepted on the Internet, and it avoids financial-
gery” in a whole new light; practices can now use these ani- ly burdening either the physician or the consumer. Com-
mations to help prepare patients emotionally earlier in the pany executives estimate that it would cost anywhere from
decision making process—a benefit to both the patient and $3,000 to $7,000 per year if the practice had to cover the
the practice. expense.
As more practices begin adopting 3D-Eye Home, I
believe ophthalmic surgeons will begin using the software SUMM ARY
to improve their connection with tertiary specialists (eg, The 3D-Eye Home platform addresses one of the key
retina) as well as primary care referral patients from sticking points in medicine: the communication gap be-
optometrists. Similarly, the tool will become a novel version tween doctors and patients that results in lower compli-
of word of mouth to help patients communicate with ance. Practices do not need to use 3D-Eye Office to use 3D-
friends and family. Eye Home. Providing better communication at a lower cost
is a key step to building demand for many of the new diag-
THE BUSINE SS MODEL nostic and therapeutic tools available to the modern eye
Just as revolutionary as this tool is the business model care practice. ■
behind it. The main funding for 3D-Eye Home comes from
the manufacturers that sponsor the content. They pay for Shareef Mahdavi is President of SM2 Strategic, a Pleasanton,
the privilege of having their product and/or company’s California, firm helping medical manufacturers and providers
name featured with a link that patients can click to view the create demand for new technologies. Mr. Mahdavi is a mem-
company’s Web site and, in many cases, download coupons ber of the National Advisory Board for Eyemaginations, Inc.
for discounts on products (eg, over-the-counter dry eye Mr. Mahdavi may be reached at (925) 425-9900;
lubricant). This model of sponsor-supported messages with shareef@sm2strategic.com.