A top-down strategy is not likely to bring real innovation that the healthcare consumer
is demanding.
We work with a fair amount of healthcare clients but we’re not here to tell you how
to operate your hospital. “It is a profound irony that the more you know about
a particular industry and the more experience you gain in it, the more difficult it can be to move forward,” (The Innovator Who Knew Too Much, 2013 Harvard Business Review).
Instead, we’d like to offer a perspective from 20 years of work diligently observing and designing human experiences. We know how to connect people to places and most importantly, we understand how to elevate the patient experience.
Digital medicine comes of age - ISDM E-Newsletter Feb 2020David Wortley
Consumer digital technologies such as wearables and VR/AR are now being applied to diagnose, treat and manage clinical conditions. The ISDM Feb 2020 E-Newsletter shows some examples
HOW INNOVATIVE mHEALTH APPS ARE TRANSFORMING PATIENT CARE ? BY TORI COONS, OB...Relevantz
The latest mHealth apps are doing some truly remarkable things to help reduce or eliminate inconvenient and lengthy trips to the doctor, hospital, or lab as well as to improve personalized patient care. Through better and smarter mobile technology, patients will start to see entirely new methods of delivering patient care – through digital means. By Tori Coons, ObjectFrontier Software
The Power of Sensors in health & healthcareD3 Consutling
In a series of reports we explore key digital health trends and related opportunities for technology companies, healthcare providers and patients-consumers. We take both an international and Flemish perspective, the latter based on interviews with local stakeholders. In this report we focus on sensor-based applications.
A top-down strategy is not likely to bring real innovation that the healthcare consumer
is demanding.
We work with a fair amount of healthcare clients but we’re not here to tell you how
to operate your hospital. “It is a profound irony that the more you know about
a particular industry and the more experience you gain in it, the more difficult it can be to move forward,” (The Innovator Who Knew Too Much, 2013 Harvard Business Review).
Instead, we’d like to offer a perspective from 20 years of work diligently observing and designing human experiences. We know how to connect people to places and most importantly, we understand how to elevate the patient experience.
Digital medicine comes of age - ISDM E-Newsletter Feb 2020David Wortley
Consumer digital technologies such as wearables and VR/AR are now being applied to diagnose, treat and manage clinical conditions. The ISDM Feb 2020 E-Newsletter shows some examples
HOW INNOVATIVE mHEALTH APPS ARE TRANSFORMING PATIENT CARE ? BY TORI COONS, OB...Relevantz
The latest mHealth apps are doing some truly remarkable things to help reduce or eliminate inconvenient and lengthy trips to the doctor, hospital, or lab as well as to improve personalized patient care. Through better and smarter mobile technology, patients will start to see entirely new methods of delivering patient care – through digital means. By Tori Coons, ObjectFrontier Software
The Power of Sensors in health & healthcareD3 Consutling
In a series of reports we explore key digital health trends and related opportunities for technology companies, healthcare providers and patients-consumers. We take both an international and Flemish perspective, the latter based on interviews with local stakeholders. In this report we focus on sensor-based applications.
Promise and peril: How artificial intelligence is transforming health careΔρ. Γιώργος K. Κασάπης
AI has enormous potential to improve the quality of health care, enable early diagnosis of diseases, and reduce costs. But if implemented incautiously, AI can exacerbate health disparities, endanger patient privacy, and perpetuate bias. STAT, with support from the Commonwealth Fund, explored these possibilities and pitfalls during the past year and a half, illuminating best practices while identifying concerns and regulatory gaps. This report includes many of the articles we published and summarizes our findings, as well as recommendations we heard from caregivers, health care executives, academic experts, patient advocates, and others.
7 Pitfalls to Avoid in mHealth Web or App Design— White PaperUBM Canon
As medical and wellness devices converge, health care providers, mHealth companies, and device makers are facing a number of critical — and increasingly complex — issues, including:
• Ensuring that patients and HCPs actually use their apps and devices
• Presenting potentially confusing — or alarming — data so that it is understandable and actionable
• Unknowingly triggering the need for regulatory approval • Sharing and ownership of data, beyond HIPAA concerns
This White Paper illuminates 7 pitfalls that when avoided can increase the success of an mHealth web or app design.
A review of the health sensor market estimated at 400M devices and worth $4B by 2014, including 36 companies offering devices across the wellness, chronic, diagnostic and monitoring markets. Purchase the report here: https://gumroad.com/l/Khrd
The Future Of Health 2014 www.psfk.com/future-of-health / #FutureOfHealth A Foreword PIERS FAWKES Founder & President, PSFK Labs labs.psfk.com Imagine a future where wearable technologies track key areas of your life to provide timely prompts about your health, and the data gathered can be uploaded securely to the cloud. Instead of going into the doctor’s office for a checkup, you would schedule a video consultation to discuss your recent readings. In instances when you need further care, your visits would be coordinated by medical records that flow seamlessly between key members of hospital staff and your care would be supported by relevant information that prepares you for what’s next. Your surgeon would be able to look at your results alongside the wider patient population or seek advice from specialists around the world to determine an optimal treatment plan; the effectiveness of which would determine their compensation. While the realities of the current model of healthcare tell a different story, we’re beginning to see exciting signs of change against daunting challenges. The World Economic Forum estimates that unless current trends reverse, five common ‘lifestyle’ diseases— cancer, diabetes, heart disease, lung disease and mental health problems—will cost the world $47 trillion in treatments and lost wages. Add that figure to a system that could see a shortage of 90,000 doctors in the US alone by the end of the decade, and the picture becomes bleak. Rather than view these as insurmountable obstacles, we choose to see a landscape full of opportunity. Despite a slow regulatory process a host of new mobile and social tools, sensor technologies and devices are being developed for an industry in need of change. These innovations are poised to improve health lifestyle choices and change the way care is delivered. We’re excited to share this patient-centered vision in our latest report.
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...Moon Technolabs Pvt. Ltd.
Are you curious about fitness app solutions in USA? Perhaps you’re wondering whether they’re a difference at all or not. Well, this write-up will clarify your doubts.
Wired's Digital Health 2019 summary: Ruder Finn UK RobinKim38
Wired Health 2019 covered several exciting ways healthcare is being revolutionised by technology. Ruder Finn's health tech experts in London have summarised the key themes and topics from the conference ranging from AI, sensors, personalization and the hospitals of the future which are shaping the future of digital health landscape.
Promise and peril: How artificial intelligence is transforming health careΔρ. Γιώργος K. Κασάπης
AI has enormous potential to improve the quality of health care, enable early diagnosis of diseases, and reduce costs. But if implemented incautiously, AI can exacerbate health disparities, endanger patient privacy, and perpetuate bias. STAT, with support from the Commonwealth Fund, explored these possibilities and pitfalls during the past year and a half, illuminating best practices while identifying concerns and regulatory gaps. This report includes many of the articles we published and summarizes our findings, as well as recommendations we heard from caregivers, health care executives, academic experts, patient advocates, and others.
7 Pitfalls to Avoid in mHealth Web or App Design— White PaperUBM Canon
As medical and wellness devices converge, health care providers, mHealth companies, and device makers are facing a number of critical — and increasingly complex — issues, including:
• Ensuring that patients and HCPs actually use their apps and devices
• Presenting potentially confusing — or alarming — data so that it is understandable and actionable
• Unknowingly triggering the need for regulatory approval • Sharing and ownership of data, beyond HIPAA concerns
This White Paper illuminates 7 pitfalls that when avoided can increase the success of an mHealth web or app design.
A review of the health sensor market estimated at 400M devices and worth $4B by 2014, including 36 companies offering devices across the wellness, chronic, diagnostic and monitoring markets. Purchase the report here: https://gumroad.com/l/Khrd
The Future Of Health 2014 www.psfk.com/future-of-health / #FutureOfHealth A Foreword PIERS FAWKES Founder & President, PSFK Labs labs.psfk.com Imagine a future where wearable technologies track key areas of your life to provide timely prompts about your health, and the data gathered can be uploaded securely to the cloud. Instead of going into the doctor’s office for a checkup, you would schedule a video consultation to discuss your recent readings. In instances when you need further care, your visits would be coordinated by medical records that flow seamlessly between key members of hospital staff and your care would be supported by relevant information that prepares you for what’s next. Your surgeon would be able to look at your results alongside the wider patient population or seek advice from specialists around the world to determine an optimal treatment plan; the effectiveness of which would determine their compensation. While the realities of the current model of healthcare tell a different story, we’re beginning to see exciting signs of change against daunting challenges. The World Economic Forum estimates that unless current trends reverse, five common ‘lifestyle’ diseases— cancer, diabetes, heart disease, lung disease and mental health problems—will cost the world $47 trillion in treatments and lost wages. Add that figure to a system that could see a shortage of 90,000 doctors in the US alone by the end of the decade, and the picture becomes bleak. Rather than view these as insurmountable obstacles, we choose to see a landscape full of opportunity. Despite a slow regulatory process a host of new mobile and social tools, sensor technologies and devices are being developed for an industry in need of change. These innovations are poised to improve health lifestyle choices and change the way care is delivered. We’re excited to share this patient-centered vision in our latest report.
How Fitness And Wellness Apps Are Transforming The Healthcare Industry In Los...Moon Technolabs Pvt. Ltd.
Are you curious about fitness app solutions in USA? Perhaps you’re wondering whether they’re a difference at all or not. Well, this write-up will clarify your doubts.
Wired's Digital Health 2019 summary: Ruder Finn UK RobinKim38
Wired Health 2019 covered several exciting ways healthcare is being revolutionised by technology. Ruder Finn's health tech experts in London have summarised the key themes and topics from the conference ranging from AI, sensors, personalization and the hospitals of the future which are shaping the future of digital health landscape.
Digital leaders are expert at identifying those business moments which can lead to meaningful Interactions - Interactions which connect people, places, businesses and things. In tomorrow’s digital era; dynamic, digital algorithms which are nurtured and directed by Data will be at the core of those Interactions. When things connect with business and people vast amounts of rich data is always generated. What companies do with that data will determine how well they maximise the opportunity presented by digital business.
Valorisez vos évènements grâce aux réseaux sociauxWebpatron
Salons professionnels, ateliers, conférences, réunion de clubs, etc. Chaque évènement professionnel est l'occasion d'augmenter sa notoriété et soigner sa réputation. Lors de cette matinale organisée par la CCI de Rennes le 14 novembre 2013, nous avons passé en revue quelques actions faciles à mettre en oeuvre pour valoriser l'organisation ou la simple participation à des évènements.
Hiscox vient de conduire une étude prospective en concertation avec la Future Foundation sur la Maison du Futur. Nous nous sommes demandé quels seraient les principaux développements dans le domaine de l’habitat, des modes de vie et de la construction dans en France, au Royaume-Uni et en Allemagne dans les dix prochaines années.
Ce premier rapport Hiscox nous révèle notamment que le fonctionnement et les possibilités des futures habitations évolueront sensiblement.
When it comes to creating a comprehensible solution, it has to depend on consultations with both end-users and doctors. It’s the only way to ensure that an app built by the best mobile app development company will have a bright future.
Source: https://www.moontechnolabs.com/blog/exclusive-ideas-from-a-healthcare-app-development-company/
Are you in search of information related to brain health? Do you care for a person with a form of dementia like Alzheimer's, Lewy Body, Vascular, or Frontotemporal? Looking for a way to support someone caring for another with dementia?
Then please check out our Brain Health Bulletin! Please feel free to forward this to anyone who may find benefit in receiving it! The Brain Health Bulletin is designed to be your quick reference to the latest information about brain health, dementia research, technology, cultural awareness for effective, inclusive, and compassionate dementia treatment, care partner tools, and more!
The speech focuses on digital innovation from the point of view of a pharmaceutical company: how technology can integrate the offer of drugs and therapeutic solutions for the healthcare and well-being of citizens. Last year the app I-nonni was presented as a Sanofi start-up project with the primary goal of connecting the older adults with relatives and health professionals, such as doctors and pharmacists, in an easy and effective way. This year the progress in the services offered will be presented, as well as a study proving the effectiveness of the digital fitness tool that we developed with the aim of training the cognitive abilities of older adults (and not only).
A short market review and summary on how the pharmaceutical and healthcare sector can use the mobile platform as their new channel of communication towards their target groups: physicians, patients, hospitals, pharmacies, etc
Qrepublik Medical ID Seed Round Funding_compressed.pdfQREPUBLIC, INC.
QRepublik builds secure, innovative information tools to help people manage their health data – including wellness, illnesses, injuries, and chronic health conditions. The QRepublik Health mission is to make it easy for everyone to access, own, and control their health information to support better health care and attain better health for themselves, their loved ones, and their communities. QRepublik Health provides a platform for organizations to engage patients, collect up-to-date data and build communities. QRepublik Health complies with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) to ensure data protection for its users' information.
We use accessible, easy-to-understand language and tools to effectively communicate with patients. Our technology can enhance the “human touch” in patient servicing. And it can underpin customized patient servicing whilst streamlining operations across the health ecosystem.
QRepublik is a beautifully designed medical ID platform built exclusively for people. Comprehensive medical ID solution that provides an easy way to access, store, and manage your health information. Your medical profile can be accessed anytime, anywhere via QRepublik medical ID Products such as bracelets, sticker kits, and sleeves for smartwatches.
A report on macro trends relating to health technology, produced in a one-day topic sprint by the members of KANT Berlin: Alper Çuğun, Chris Eidhof, Martin Spindler, Matt Patterson and Peter Bihr. (CC by)
To learn more about KANT Berlin and its members, please visit www.kantberlin.com
Qrepublik MedID Presentation Product (NEW)_compressed.pdfQREPUBLIC, INC.
QRepublik Medical ID is a beautifully designed medical ID platform built exclusively for people. We make it easy to medical IDs to thousands of people in the United States and around the world. In emergencies or times of need, we provide members’ critical health and identification information to first responders. This information exchange empowers first responders to act promptly to protect and save lives.
Solutions for B2B &B2C market
Swiss Re - Center for Global Dialogue Report: Healthcare revolution: Big dat...Thomas Dijohn
dacadoo is proud to be referenced by Swiss Re - Center of Global Dialogue in report 'Healthcare revolution: Big data and smart analytics'.
dacadoo is referenced in the section "Sensor innovations driving the digital health revolution"
QRepublik Medical IDs Product Presentation1.pdfQREPUBLIC, INC.
QRepublik is a beautifully designed medical ID platform built exclusively for people. Comprehensive medical ID solution that provides an easy way to access, store, and manage your health information. Your medical profile can be accessed anytime, anywhere via QRepublik medical ID Products such as bracelets, sticker kits, and sleeves for smartwatches.
Healthcare Report: Robots, Tablets & Social MediaIDG Connect
IDG Connect has released a new report on how consumer devices are dramatically changing healthcare. It examines the numerous benefits it offers, such as the integration of iPads into practicing medicine, and the use of apps that can track patient health. It also questions the impact of these devices on the patient-doctor relationship. Are these devices actually improving patient care – or are they contributing to destroying the heart of healthcare – the traditional patient-doctor relationship?
The Razorfish Healthware Report from Doctors 2.0 & You Conference 2014, including the section "Digital advance in the patient journey", with my views about omnichannel marketing in healthcare
Unprecedented Technological Trends Push the Envelope in Life SciencesCognizant
The life sciences and pharmaceuticals industry is facing startling digitizational changes on many levels, with these five key technology trends setting the pace: bundling products and services, edge analytics, human augmentation, automation and AI, and patient data ownership.
Gleecus Whitepaper : Applications of Artificial Intelligence in HealthcareSuprit Patra
In the field of medicine, Artificial Intelligence (AI) goes a long way in strengthening and improvising the communication between Doctors and Patient like never before. The Healthcare industry requires enormous amounts of digitized data to be periodically shared, stored and yet kept secure at the same time. Smart algorithms are powering artificial intelligence (AI) applications in the healthcare sector By enabling intelligent applications to not only speak and listen but also to make decisions in unrivaled ways to nullify human errors.
Read this research paper to know how AI is taking healthcare by storm.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
2. We are passionate about customer experiences – designing them, embedding them but often, just looking out
for them. After all – one of our values is relentless curiosity. We are always on the look out for great
experiences for all sorts of customers – be they passengers, shoppers or even patients.
For this autumn edition 2013 of TMI-Spy Health we are introducing 10 key trends that caught our eye. They
come from Europe, the US and Asia. We hope they will provide you with some good food for thought. If you
would like to know more or would like us to come and present these in person, do drop us a note or give us a
call and we would be delighted to chat.
Introduction
All around the world, healthcare is experiencing more change right now than it has ever known. Whilst
researching this paper, 5 ‘C’ words keep cropping up in this context. ‘Crowdsourcing’ – never more has the
wisdom of crowds been sought – whether amongst experts or more recently, involving patients. The role of
‘Community’ is also significantly on the increase – whether community as we have known traditionally – or
broader, virtual communities. ‘Choice’ and ‘Control’ are for many healthcare organisations core drivers for
change – patients are demanding both and are increasingly able to vote with their feet. This is all very well and
good but the final ‘C’ is the one that is dominating many top-team conversations in the industry – how to take
‘Cost’ out whilst enhancing the patient experience. We hope that the ideas coming through over the next
pages may provide some pointers.
1. Collective Wisdom
Co-production or co-creation is becoming increasingly integrated into healthcare. On many levels it makes
sense. Traditional systems of healthcare are creaking under increased demand, capacity needs to come from
somewhere else. More innovative solutions need to be sought and often these solutions are enhanced by
involving those who are not the provider of the service. It also helps leaders tune into their users more – in
real time – and critically it helps to build a sense of community and shared responsibility. Co-production
sessions are cropping up in surgeries and hospitals – with clinicians, administrators, patients, users, volunteers
etc. The following examples take the idea of collective wisdom just that one step further – from conversations
with people in a room to a much broader network with virtually infinite possibilities.
3. This new photo-sharing app for healthcare professionals
enables them to post images to the medical community,
comment and share diagnosis. Healthcare professionals can
add arrows, comments and tags to their pictures, and
receive feedback from others in their field in real time. To
protect the patient’s privacy the app features automatic
face blocking, and the ability to remove identifying patient
details with the swipe of a finger.
US-based CrowdMed platform (currently in beta) aims to facilitate the diagnosis of rare disease conditions via
the collective knowledge of their users. Anyone can anonymously submit a case – listing symptoms, family and
medical history – and other users collaborate to provide a diagnosis. An algorithm aggregates the answers and
CrowdMed then suggests a possible diagnosis based on the information. Individuals submitting the correct
diagnosis earn points, ranking them on a virtual leader board and giving them the chance to win cash prizes.
Users are required to pay an introductory fee of US$199. CrowdMed calls their community “Medical
Detectives” and they can include medical students, retired physicians, nurses, physician assistants, scientists
etc. Of course CrowdMed offers no reassurance that the diagnosis to a specific case is correct and stresses
that these solutions must be used as a discussion point with a patient’s own physician not as a treatment in
isolation of a doctor. CrowdMed’s founders are targeting patients with complicated symptoms and conditions
because they believe these patients often see many doctors who work in silos with potentially entrenched
communications barriers.
The medical community itself is understandably divided on this – concerned that it leads to rampant
misdiagnoses and potentially false hopes. Supporters claim that complex problems need ‘more heads’. It is too
early to tell.
4. Of course, new technology provides even more crowdsourcing opportunities.
One of the most talked-about so far is Google Glass. So far just in prototype
stage – most famously perhaps with Dr. Rafael Grossman (see left) who live-
streamed his endoscopic insertion of a feeding tube into a patient. Grossman's
trial run demonstrated the potential for physicians to view and possibly even
consult on surgical operations conducted in other geographical regions.
Possibly the most intriguing health-care opportunities lie in how Google Glass
could connect with other technology. An obvious possibility is IBM's Watson.
New York's Memorial Sloan-Kettering Cancer Center plans to use Watson as
something of a physician's assistant. The goal is for Watson's natural language
processing, hypothesis generation and evaluation, and evidence-based learning
capabilities to help doctors diagnose and treat patients. Connecting Watson to
Google Glass could be a winning combination.
There are astonishingly over 10,000 fitness and healthcare apps available today on ITunes. Whilst this can be
very empowering for individuals, it could leave the most vulnerable out in the cold. Most importantly, these
are not currently subjected to any regulatory controls. Security issues are clearly also a concern. And doctors
report on the growing influence of ‘Cyberchondria’ which perversely has increased rather than decreased the
number of visits to doctors.
2. D-I-Y Health
5. Launched in the Netherlands, Earlydoc is an online app enabling individuals to check symptoms and work out
if they need to see a doctor or not. By entering details of their symptoms, users can view simple information
on whether these are serious or not, and whether they need to see a doctor immediately. The site also
generates a list of other symptoms to look out for, and tips on what to do to get better. All of Earlydoc’s
information is checked by doctors, and the service is free to use. It is currently in beta phase and not based on
a real-time system. The answers are based on a combination of medical data sources such as medical
guidelines, medical databases and input from medical professionals. Based on all that information an
algorithm is created that determines which questions one needs to answer, what your answers mean and
what results you get. And the whole system and algorithms are then double-checked by doctors to make sure
that everything is correct before they are being used by the public. In the future, you should be able to link
with your doctor through this app, or send your doctor your initial diagnoses which he can then pick up or
schedule an appointment.
On a similar vein, Medivizor is a search tool that helps patients find medical information that is personalised to
them. Users of the tool first sign up and enter details about themselves and their condition. The service then
delivers relevant news and updates that may help them learn more about their condition and what it means
for them. It is not meant to cut out professional opinion, but rather aims to empower patients to do their own
research which they can then share with their doctors.
6. Currently still a prototype, Scanadu Scout is a palm-sized device that is packed with sensors to help individuals
keep track of their own health and detect health conditions early. Users can get detailed information about
their heart beat and ECG, core body temperature, blood oxygen and blood pressure, breathing and emotional
state by placing the Scanadu Scout to their forehead for ten seconds. Results are then instantly delivered via
Bluetooth to their smartphones. (And for those Trekkies out there, yes – it was inspired by the ‘tricorder’ on
Star Trek!)
A new app called uChek is making it possible
for anyone to check their urine for signs of
25 different diseases. Created by Mumbai-
based Biosense, the app aims to replace the
large and expensive machines that are
currently used to scan urine samples. The
app comes bundled with chemical strips
that change colour when dipped into a urine
sample. After a picture of the strip is taken
with a smartphone, the app quickly analyses
the results based on the colour of the strip,
producing accurate and easy-to-understand
results.
There are also a multitude of devices for coronary heart conditions – one of the biggest killers in the UK and
US. These include Telemedicine’s Smartheart which is a lightweight personal electrocardiogram (or ECG) that
allows you to monitor your heart in real-time. The accompanying free app, which is available on smartphones
connects to the ECG wirelessly. The app will display your results and give you the opportunity to email them
directly to your physician. For those who find themselves in harrowing circumstances, the app will
immediately identify an irregular or abnormal heart condition and send an alert to the user.
7. IneedMD’s EKG glove is known as The Physician's Hand® and can quickly identify a cardiac event, expedite
transfer to a medical facility, and avert unscheduled and unnecessary ER visits.
And technology isn’t just helping with diagnosis but with treatment as well. MedSnap ID aims to help patients
accurately identify pills to ensure they take the right ones. Users first place the medication they want to
identify onto a precision imaging surface that comes with a subscription to the MedSnap ID service. Multiple
types of pills can be placed on the surface before the user takes a photograph with their smartphone. The app
instantly recognizes the pills by matching them with images in its database, bringing up data such as name,
use, dosage recommendations and other important information. Patients with multiple prescriptions can
ensure they know which pill they’re meant to be taking, and doctors can use it to quickly identify unlabelled
pills in their inventory. The app has also been designed to work without an internet connection, making it
useful for health professionals operating in remote areas or in the field.
8. Providing real time accessibility to services for enhanced choice and access is something that we consumers
are used to now – particularly with so-called aggregator sites that provide information regarding financial
services options, or sites that enable you to reserve a table in some of the world’s leading restaurants. So it is
no surprise that these services are starting to enter into the world of healthcare.
3. Choice and Access
Sometimes just trying to know who to go to is a maze. The BetterDoctor platform in the US offers simple to
use web and mobile apps that let you find the right doctor in minutes. You can select what kind of doctor you
are looking for, pick your insurance plan and see a list of verified “Better Doctors” near you.
One of the most high-profile apps to date is ZocDoc. Although it was developed 6 years ago, ZocDoc has just
become the first healthcare app to make it into the top 100 apps. ZocDoc is a US web-based service to help
consumers find and schedule doctors’ appointments online – in real time.
9. In India, the medeel.com healthcare platform matches those in need of surgery with customised care
packages based on their medical records. The platform is aimed at those who have been advised to undergo
medical procedures by their doctors or GPs, but want to ensure they get the cheapest deal or the best
surgeons. Medeel first invites patients to detail their treatment needs and upload their medical records using
its secure submission process. Medeel then shares this information with local hospitals that offer the required
surgery. After around two or three days, customers receive customised healthcare plans from those hospitals,
enabling them to choose the one which is the most suitable and offers the best care for their situation.
Having more choice means that doctors are now having to consider new ways of access. Technology such as
Skype is leading to changes in the doctor and patient interchange. Whilst teleconferencing itself has been
around for decades, the accessibility of Skype means that this is a viable alternative for psychiatry and
psychology. Fans claim it is allowing patients who previously would not have had access to a range of talented
mental health professionals to choose from a large pool of them and say that Skype creates more competition
because distance is no longer a blocker.
They also say that when people speak to one another on Skype, they tend not to look away. This apparently
can create a surprisingly intense connection while addressing emotionally-charged topics. And Skype can be
available during the exact times when a person is suffering anxiety or feeling most depressed or struggling
with an emotional issue or experiencing a moment of epiphany. If the doctor is available, then the session can
begin – in seconds.
Some argue just the opposite saying that Skype creates more barriers and relies too much on what you can
see on the screen rather than the bigger picture. Most psychologists caution against using this for anyone with
severe mental illness. Interestingly several studies have concluded that patient satisfaction with face-to-face
interaction and online therapy (often preceded by in-person contact) was statistically similar. It appears
though that satisfaction with online therapy is enhanced if it is preceded with face to face contact and is used
for on-going treatment.
10. Quite rightly, more and more healthcare providers from the full spectrum of health are looking for ways to
make often times intimidating and potentially frightening situations for young children as calm, soothing and
even playful as possible. These ideas range from the sublimely simple to the divinely delightful.
4. Looking After Little Ones
A dentist in Indonesia – Dhanni Gustiana – hopes to make those dreaded trips to the dentist slightly more
bearable by modifying a conventional dentist’s drill to play music via an MP3 player instead of the dreaded
buzzing sound usually associated with a dentist’s surgery. To encourage the child to open their mouth wide
open, the sound becomes amplified, the wider the child opens its mouth. The musical drill has proved popular
with younger patients, who can even request their own music to make their day at the dentist a bit more
pleasant.
11. One of our favourite spots are the ‘super hero’ window cleaners at children’s hospitals. In Pittsburgh,
Pennsylvania, some window cleaners have dressed up as superheroes to surprise and cheer up young patients
whilst doing the window cleaning. Small input, big impact.
And staying with the superhero theme, in Brazil, a partnership between Warner Bros, ad agency JWT and A. C.
Camargo Cancer Center has resulted in the rebranding of cancer treatments and hospital wards to make them
more inspiring and child-friendly. Covers for intravenous bags carrying chemotherapy drugs were designed to
resemble the costumes worn by super heroes and are referred to as superhero superformula. Part of the
children’s ward was also revamped to look like the Hall of Justice and a comic book series was developed to let
kids read about their favourite superheroes as they go through their treatment and recovery.
The Alberta Children’s Hospital in Canada has introduced MEDi, a robot that distracts kids from uncomfortable
medical examinations and procedures, and even aids their recovery.
The robot is a humanoid that interacts with children in a variety of ways, designed to take their mind off
painful flu shots or check ups. The robot greets children, asks them for a high five, asks them questions about
their favourite movies and games and plays music they request. It also gets them engaged in a simple activity
such as arranging toys on a table in front of them.
12. During tests carried out at the hospital by researchers at the University of Calgary, which included a group of
children aged four to nine who had previously reacted badly to needles, MEDi asked them to clear some dust
from a toy duck on the table by blowing on it. The kids were distracted by the activity, and the gesture is
known to relax muscles, making injections less painful. The upshot was that those children reacted less
violently to the procedure, experienced less pain and even recovered more quickly. At the same time, parents
also felt more relaxed.
Great Ormond Street Children Hospital in London recently commissioned an installation called the ‘Lullaby
Factory’. The project was put forward following a multi-phased redevelopment of Great Ormond Street
Hospital which resulted in several large windows directly facing a nearby pipe work-ridden brickwork facade.
Rather than attempting to hide this pipe work or tidy it up somehow, Studio Weave instead made a feature of
it, incorporating various fixtures and fittings from the aging building in order to create a compelling vision of a
Lullaby Factory. The ‘factory’ produces gentle lullabies which can be accessed either through special “listening
pipes” or by tuning into an internal radio station.
13. Staying along similar lines to the previous trend is the use of gamification – often but not exclusively aimed at
the younger audience. Gamification techniques have shown huge success in motivating patients, making the
condition or the treatment more engaging and if possible also a little more fun whilst at the same time
creating detailed logs of their daily statistics in order to provide a better view of what’s going on over time and
track improvements.
Scotland’s Royal Hospital for Sick Children has developed a ‘Hospital Passport’ to make young patients feel
more at ease and involved in the care they receive. Rather than being transferred to different parts of the
hospital without an explanation, the gamified approach encourages children to get their passport stamped
and collect stickers when moving around the building, or ‘travelling’ to a different department. By filling up
the passport the kids are getting closer to completing their treatment. Parents are given a separate Hospital
Passport Coping Kit, which includes information on how they can help to discuss with their children the
reasons they’re having the treatment, further reducing any anxiety and it also acts as an aid for adults to keep
track of their child’s hospital history. It also provides for the staff by giving them hints and tips in how to
support the children. A win win win for all parties involved.
5. Play Healthy, Stay Healthy
14. The app mySugr is a charming diabetes manager in the form of a mobile game to make the handling of the
condition easier. Each user gets a virtual monster that represents their diabetes and each time the patient
enters data – whether it’s blood glucose numbers, time of injection, the meals they have eaten or activities
they’ve done – the monster reacts positively or negatively based on their on-going performance and helps you
stay motivated. You win points for every entry made which help tame your diabetes monster. Challenges are
available to help you set and attain personal goals. The app has a similar purpose to a diabetes logbook. By
keeping the monster happy, users increase the amount of data they have on their condition and can use the
app to create detailed graphs, educating them about how their body behaves in certain situations.
MIRA Rehab (Medical Interactive Rehabilitation Assistant) gaming software aims to make physical therapy fun
and convenient for patients by gamifying home-exercises which patients are required to do as part of their
treatment plan. These are medically validated, customizable to fit patient needs and cover a large area of
pathologies. In order to record the patient's movements, the games make use of Microsoft Kinect, an external
camera allowing accurate tracking of the patient's body.
15. The results are then converted into statistics to allow the physiotherapist to monitor the patient’s progress.
The patient can use MIRA at hospital under supervision, and then continue treatment at home with prescribed
exercises. MIRA can also be used during diagnosis, when the physio can create personal profiles – which can
be filtered by name or relevant fields. Furthermore, the physiotherapist can create a schedule with video-
game exercises. Each game from the schedule has settings which can be set according to the patient's
abilities.
Waiting time is clearly a huge patient frustration. There are many plans in place to improve this across a range
of touchpoints. As a rule, research shows that after 5 minutes, a customer’s perceived wait time is 2x the
actual wait time. On top of that is the realisation that patients do not all experience time in the same way –
one person’s 10 minutes feels like another person’s half hour; occupied time always goes faster than
unoccupied time. So trends in these areas are about cutting out some of the processes at time-consuming
touchpoints to make things go quickly as well as to change the perception of time.
6. Stop the Wait
The Radio Fast Radiology System is an ingenious technological solution that has the potential to significantly
cut waiting times in ER. Designer Francois Rybarczyk has calculated that patients wait the longest between
their initial examination and their diagnostic imaging. This gap could be reduced to five minutes with the
assistance of this handheld x-ray machine. The mobile medical unit consists of the display screen tablet and a
cord-connected cassette. Easily accessed injuries can be scanned between the two components to produce an
instant image at one's seat. Once the scan is taken the system can then be set into a docking station that can
print a copy of the screening and top up the device's charge for immediate diagnosis.
16. Another portable handheld device, ELSA (Enabling Language Service Anywhere) connects users with live
interpreters who are highly skilled linguists, many of whom have specialized training, who can quickly
translate, as well as record, 180 different languages and dialects into English. The device uses existing wireless
networks to connect users with translators instantly. The immediacy in communication is a key benefit
particularly in situations involving emergency responders where time is often a crucial factor. Traditionally
these departments have relied on bilingual personnel or other translation services, neither of which are
always immediately accessible.
17. Healthcare practices can download PatientReach onto an iPad, transforming it into an automated system for
gathering patient information. The iPads are distributed to incoming patients, who then begin a simplified
check-in process. PatientReach boosts practice efficiency by allowing the patient to update insurance
information, read and sign legal forms, submit patient reviews and much more right from the doctor’s waiting
room. The digital intake provides legible documentation, ensuring accuracy and data validity. The paperless
PatientReach method eliminates the need for printing, scanning and shredding documents previously
distributed on a clipboard. PatientReach also lets patients sign up for the online patient portal, where they can
pay bills, schedule appointments, send or receive secure messages, and change their correspondence
preferences at any time.
Additionally, patients can select from a customized group of healthcare articles that are then emailed to the
patient to read at their convenience. The articles engage patients with point-of-care education and encourage
them to take a more active role in their healthcare.
Virtual Triage Kiosks in hospitals help patients admit themselves into hospital and improve the relationship
between patients and doctors by optimising the hospital consultation access. The ‘Smart Consulting Service’
invented by Arthur Kenzo replaces the need for high numbers of triage nurses or staff. This machine takes care
of administration and, to an extent, diagnoses. A patient can approach the cutting-edge clinical stand, scan
their health card, place their hands down on the sensored surface and be guided through the process of
admission. A series of questions can be answered easily by the Smart Consulting Service user through an
intuitive touchscreen interface. Most communication is carried out by the video image of a medical
professional. The sophisticated machine can assess your vital signs and symptoms on its own as well and
deliver all of your information to the doctor who will see you.
18. Patients at the upcoming Ng Teng Fong General Hospital and Jurong Community Hospital can look forward to
a hassle-free experience with the new One Queue, One Bill system. The new specialist outpatient experience
will see an integrated system for better coordination of appointments as well as through a new role called the
Patient Service Coordinator (PSC). A visit to the hospital which involves multi-disciplines or varied tests will be
streamlined on the same day, if possible. This will help to cut down travel time and money.
Sometimes having health issues can be a lonely existence. Here are some rather wonderful examples of how
different groups of people are being connected together.
7. Connecting People
The Cedars-Sinai Medical Center in Los Angeles has introduced a new project called BabyTime, which connects
mothers with babies in intensive care and enables them to check on them and interact with them. It is an
iPad-based program whereby a device is immediately delivered to moms whose newborn has been admitted
to intensive care. An iPad is set up next to the baby and parents can see their child and interact with doctors
present, asking questions and getting updates. The initiative could help reduce the stress and fear felt by both
parents and babies when they’re separated at birth, providing a more comfortable environment for new
mothers.
19. French start-up Hôpital Affinité is a lovely new concept connecting patients with long hospital stays with
fellow patients that share similar interests and improving their stay when they are feeling lonely. The company
offers a platform that enables patients to fill out their interests, alongside their time of stay. The service then
offers recommendations of current patients who enjoy the same things. Users can chat over the system – on
their laptop or smartphone – before viewing a map of the building to find out where their friend’s bed is. Since
patients often rely on visits from relatives and friends for company, Hôpital Affinité aims to make patient stays
more enjoyable by connecting them with like-minded guests. At the same time, hospitals can also
communicate important announcements to their patients through the service.
20. Sometimes patients don't necessarily need to see their doctor or therapist but do need that on-going support
and connection– a bit of encouragement to ensure they maintain momentum with their treatment. That's the
idea put forth by a US start-up that calls itself DropKicker. It offers a cloud-based text-messaging service that
encourages physical therapy patients to keep up their therapist-prescribed exercises. Physical therapists can
use the service to send pre-written reminders and encouragement to their patients about doing their home
exercises, then keep a log of how regularly the patient is completing his or her exercises. Patients will also
have the option to recruit a team -- friends and family members, for example -- who can be included in the
messages as a form of positive peer pressure to encourage progress. For now, DropKicker remains in testing
mode but the company plan to make its product available to physical therapists in the US later this year.
To improve empathetic care, some medical schools are offering buddy programmes that link medical students
with Alzheimer's patients, and results show it is benefiting the students just as much as the patients.
Northwestern University Alzheimer's Disease Center developed its Buddy Program more than a decade ago to
empower Alzheimer's patients.
Tim Cook, the CEO of Apple recently said that “I think the wrist is interesting”. Whilst industry observers said
this was a subtle dig at his competition over at Google Glass – there is no question that whether it is the wrist,
the eyes or indeed the whole body – the implications of wearable technology over the next few years is huge.
8. Wearable Technology
21. OMsignal is a company that has created a shirt that continuously tracks your biometrics to keep track of
wearers’ mental and physical wellbeing. Sensors are embedded in the fabric and can monitor your heart rate,
breathing, physical activity and emotional state. The linked OMsignal app can then display your data in real-
time on your mobile phone which can also be shared socially.
OMsignal hopes that, with further development, the shirt will help users track a wide range of metrics, from
eating habits to the health of babies in pregnant women.
New York start-up, Pixie Scientific has developed clever wearable technology: a nappy that can detect possible
urinary tract infections, kidney dysfunction, type 1 diabetes and dehydration and transmit the information to a
smartphone. The smart nappy has a small patch on the front, containing chemical agents that have different
reactions depending on which proteins are present in the child’s urine. If the levels are abnormal, the colour
on the patches will change. At the end of each use, one simply needs to take a picture of the QR code-like
patch with a smartphone. The accompanying app then analyses the patches, provides a result and can send
those directly to a doctor.
A range of research has documented the importance of the environment on a patient’s and staff member’s
well-being. Hospitals, surgeries and other environments have started to really up their game in this area. Some
– such as San Francisco General – have even created positions such as Director of First Impressions to focus
solely on this area.
9. A Healthy Environment
22. US ambulance service Life EMS are working together with interior design firm SKP Design and ambulance
manufacturer American Emergency Vehicles, of Jefferson, N.C., to develop a next-generation ambulance
concept that will improve the patients' experience. The ambulance is designed to be more patient-friendly and
comfortable for passengers with an interior that has soft lighting, uses colours inspired by nature (blue,
burgundy and lavender) and artwork to help create a more relaxing atmosphere during a usually stressful
situation. Studies show that art, particularly that depicting nature, has a positive influence on patient
outcomes. It gives them something to focus on to help them relax. Furthermore the design elements of the
new concept include surfaces with rounded and padded corners, forward-facing seats for medical personnel
(instead of sideways), a five-point restraining system (instead of three) and equipment placed within an arm’s
reach amongst other things.
An NHS sexual health clinic in London has taken the interior design concept with a good sense of humour.
Entire ceilings are covered in artwork taking sexual puns and imagery as their theme and designed to be
viewed from the examination couch. The waiting room has two suspended mobiles comprised of forms
resembling (ahem) sexual organs which gently rotate(!). The entrance is open, welcoming and informal
featuring a communal table where visitors can read the papers and drink complementary coffee. All has been
designed to help break down taboos around the nature of the clinic and put users at ease.
23. In order to manage little patients’ fear whilst on their way to the operating theatre, Great Ormond Street
Hospital for Children in London has installed an LED-illuminated wall to soothe and engage kids. LED panels are
embedded in the fifty metre long corridor wall at various heights. The wall comes to life when sensors in the
ceiling detect movement below, causing them to engage and interact playfully with patients. A whole digital
forest comes to life with interactive animated light patterns revealing a whole range of animals such as birds,
frogs, bears, deer, horses etc.
Another good example is the Birmingham Young Persons Unit which has been designed in a modern and
colourful way and resembles a boutique hotel rather than a teenage cancer patients ward.
24. Cleveland Clinic in Ohio has taken art and health very seriously. For
example, in a hallway on the outskirts of the children’s hospital at
Cleveland Clinic’s main campus, there’s a series of black-and-white
photographs of cats and dogs hanging in a row. When children
arrive for a several-night stay, they can choose a favourite one,
and a staff member will print a copy of that image to hang in their
room, where it remains as a “pet” throughout the rest of their
stay.
The Clinic’s art programme now comprises more than 4,500 pieces
of art on display across all of the outpatient facilities and hospitals
that are part of the Clinic’s system, some of them commissioned
for specific sites. Every waiting room and exam room has some
kind of poster or painting. Patients and visitors can also take an
audio-guided walking tour through the hospital’s art collection. It’s
designed to be a way to encourage patients to get out of their
rooms, and for families to avoid sitting in waiting rooms for hours
upon hours.
Dementia is one of the biggest public health challenges of the 21st century. These ideas really do exemplify
how a little bit of thought and a lot of heart goes a long way in making a tangible difference to the care some
of our more vulnerable members of society receive.
10. Forget Me Not
25. Ipswich Hospital in the UK has put a lot of effort into some very simple things that have had a huge impact.
The Trust added to its already existing visual alerts system through the updating of the forget-me-not symbol
and the introduction of the blue wristband. The forget-me-not is now used above the bed and on the Patient
Status at a Glance boards. The wristbands are particularly useful if a patient goes to another department
whilst they are in, for example, x-ray. As the patient keeps the wristband they can facilitate early identification
if they return to the hospital, for example, through the emergency department.
The Trust also worked to create an exemplar dementia friendly ward environment using art, colour and
lighting, designed in partnership with staff, patients, carers and local Alzheimer’s Society representatives.
Some enhancements include giving the bays an individual makeover using colours chosen for their
relationship to flowers from a Suffolk country garden. Each bay has been named after a particular flower and
has an accompanying picture for enhanced patient recognition. So we have Poppy and Bluebell bays alongside
Snowdrop and Daffodil. Lines from Poppy and Daffodil bays lead the way to and from their respective toilets -
ensuring patients find their way around more easily and can maintain independence. Each bay has also been
provided with drop-down desk space for the writing up of notes - enabling nursing staff and allied health
professionals to interact with patients as they complete the necessary paperwork rather than having to cluster
around the station. Pictograms ensure the toilets and bathrooms are clear for all to understand.
Memory suitcases have also been developed in partnership with museums containing items that remind
patients of good memories. The suitcase contains playing cards, old household items, photographs of the
town and the area, picture books, etc.
JWT Singapore teamed up with global fragrance company Givaudan to create 'Smell a Memory,’ kits that are
designed to bring out emotional memories in Alzheimer’s and dementia patients through different scents.
Each Smell a Memory kit is personalised for individual patients based on their age, ethnicity, family history,
and personal stories. Givaudan worked closely with rehabilitation experts and therapists to customize unique
scents such as ‘Mom’s Cooking,’ ’Freshly Cut Grass,’ ‘Prayer,’ and ‘School Days.’ The scent kits are meant to
evoke memories in patients and help families engage their loved ones who are suffering from dementia or
Alzheimer’s.
26. There are guide dogs, sniffer dogs, even search and rescue dogs but let us now introduce you to ‘dementia
dogs’. A pilot scheme in Scotland has given dogs special training to assist dementia patients. One of these first
dogs in the UK is golden Labrador Kaspa and his skills include fetching medicines when a reminder alarm goes
off, waking up his owners at the right time and carrying items between them. As well as helping out around
the house with his practical training, the dog helps to relieve a great deal of stress and encourages its owners
to get out and about more. Carers find they spend less time giving reassurance to their partner because the
dog provides a ”calming“ effect.
If you’ve enjoyed reading this trends sheet and would like to receive future editions please drop Anne-Cecile
our Customer Experience Curator an email: annececile.bertrand@tmi.co.uk or give her a call on (+44)
7740771901.
We also curate trends sheets in the following categories: Retail, Airports, Airlines, Trains and Hotels & Leisure.
If you would like to find out more about any of these industries, just let us know and we’ll make sure we keep
you up to date.