Module 5 - Video Change


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Module 5 - Video Change

  1. 1. 6 ways 2 create CHANGE using online video
  2. 2. 1 video petitions
  3. 3. 1 video petitions What is it? Instead of a list of signatures - create a petition as a collection of videos, or an edited video of many people voicing their support for an issue. e.g. Greenpeace created a video wall petition of mobile phone video clips with people voicing their opposition to Heathrow expansion
  4. 4. 1 video petitions Why do it? Show decision makers how many people are really willing to stand up and speak out on an issue. Present a petition in a more visual, emotive and immediate way. Show people that they are part of a movement when they see their contribution to the video petition alongside those of many other people online.
  5. 5. 1 video petitions What next? Make sure you send a copy to each of the relevant decision makers. Take it direct to show them on a laptop if necessary - and record their response to the petition on a video camera so you can share that online as well. Plus, upload the video to a video sharing site - and promote it to anyone who has been supporting the campaign. Add a note on the end to tell people who don’t know about the campaign how they can get involved.
  6. 6. 2 video participation
  7. 7. 2 video participation What is it? More and more opportunities are emerging to talk direct to democratic representatives and institutions through online video. e.g. Gordon Brown has been inviting and responding to questions from the public on YouTube Look for opportunities to create and submit short clips to ask questions of world leaders and to call for change.
  8. 8. 2 video participation How ‘Ask Downing Street’ worked: Gordon Brown invited questions to be submitted to the Downing St YouTube Channel 100s of people submitted short video questions to Gordon Brown. 5 were chosen to get a direct reply by Video from the Prime Minister But in being chosen - all were looked at inside Downing Street And even videos that were not chosen were seen by 1000s of people Downing St are going to run similar thematic Q&A sessions in the future
  9. 9. 2 video participation Why do it? If your video questions are chosen they will get seen by world leaders and could get a direct response. Even if not selected, responses to ‘calls for videos’ will usually be seen by policy makers close to power. Plus - online video projects with key leaders and institutions involved have a high profile - and your message will be seen by many other citizens - helping to spread anti-poverty messages to new groups.
  10. 10. 2 video participation How to do it? Watch out for future opportunities to participate - and use Oxfam campaign materials to help you develop your question. Video it. Upload it. Share it. Wait.
  11. 11. 3 campaign videos
  12. 12. 3 campaign videos What? Why? How? Take a look back at modules three and four for the lowdown on creating and sharing clips with a clear campaign message...
  13. 13. 4 information videos
  14. 14. 4 information videos What is it? You could create a ‘FAQ* on film’, or put together a mini-lecture on a hot topic. Or you could make a mini-documentary about your campaigning group. Anything which leaves people more informed on an issue, or on how they can get involved, than they were before. Think of an information video as a resource to support campaigning. *FAQ = Frequently Asked Questions
  15. 15. 4 information videos How do it? Work out the information gaps. Who needs to know what? How can you best communicate with them? Script an interview, or put together a presentation that will give people the information they need. Capture your presentation or interview on video and edit it down into a clip for the web. Upload it, share it, and embed it on any campaign websites you might have.
  16. 16. 5 video reporting
  17. 17. 5 video reporting <ul><li>What is it? </li></ul><ul><li>Video reports provide an insight into what went on at an event, conference, protest or action. </li></ul><ul><li>This form of video citizen journalism can cross over into mainstream media - and can provide new perspectives on </li></ul><ul><ul><ul><ul><ul><li>an issue and on events. </li></ul></ul></ul></ul></ul>
  18. 18. 5 video reporting How to do it? If you’re going to a conference, a protest or a campaign event - take your video camera and get some clips. Capture the key speakers on camera, and interview some of the people there. Get other people to capture ‘B-Roll’ footage on their mobile phones. Edit it together and upload it to a video sharing site. Think about any clips that might be of interest to mainstream media.
  19. 19. 5 video reporting <ul><li>Why do it? </li></ul><ul><li>Capture a true record of what the politicians said and hold them to account; </li></ul><ul><li>Share the event with others who could not make it; </li></ul><ul><li>Create a buzz around an issue; </li></ul><ul><li>Share the story of an event without the campaign message being lost; </li></ul><ul><li>Help the words of inspirational speakers reach a wider audience and change more minds; </li></ul>
  20. 20. 6 video conversations
  21. 21. 6 video conversations What is it? Video conversation websites provide a way of broadcasting a question or idea to a group of people via webcam, and inviting feedback and comments in the form of short videos also from people’s webcams. The conversations can usually then be shared for others to view, or can be embedded in other websites
  22. 22. 6 video conversations Why use it? Video conversation sites bring together people with often very diverse views - but people ready to engage in discussion. If you enjoy answering tricky questions and discussing issues in depth with people - then a video conversation site like may be for you. You can create conversations that change minds one-by-one - and you can then share those conversations so others learn from the insights they provide.
  23. 23. ways 2 create CHANGE using online video which will you explore?