Day 2 - YouTube and Videosharing

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How to use YouTube and videosharing more generally to tell your non-profit's story and energize your supporters to get involved. These slides accompany live internet demonstrations of do's and don't's. Presentation by Nina Simon, Museum 2.0

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Day 2 - YouTube and Videosharing

  1. 1. Sharing Your Story Via Video and YouTube Nina Simon Social Media and Nonprofits: Two-Day Intensive Workshop
  2. 2. videosharing for non-profits: big picture explore audience goals and platform options find and produce stories that translate well on video set up your YouTube channel or videosharing presence connect your video efforts to other online initiatives find ways to cultivate community strategically
  3. 3. videosharing for non-profits: big picture explore audience goals and platform options find and produce stories that translate well on video set up your YouTube channel or videosharing presence connect your video efforts to other online initiatives find ways to cultivate community strategically
  4. 4. Determining Videosharing Goals: We Can’t All Go Viral Who will you reach? What connections and partnerships will you make? What existing content will you use? What new content will you produce? What’s your capacity for maintenance and continued growth?
  5. 5. YouTube is one of many options... Blip.TV - for vodcasts and shows Viddler - for video tagging Vimeo - clean and simple for embeds Internet Archive - nonprofit, hosting only Current.TV - a cable TV network 12seconds - the video version of Twitter do you need a community or a hosting service? how much control do you want? how many people are you hoping to reach?
  6. 6. videosharing for non-profits: big picture explore audience goals and platform options find and produce stories that translate well on video set up your YouTube channel or videosharing presence connect your video efforts to other online initiatives find ways to cultivate community strategically
  7. 7. Which of your stories are best told in video? Low-hanging fruit: videos you already have What captivated live audiences? How can you energize partners and users to tell their own stories? contests interviews quickcapture at events What promotes controversy? (And how will you handle that?)
  8. 8. Advanced Tips for Storytelling on YouTube Use playlists and roll-out to update content Create videos that encourage responses (comments and videos) Create/offer video responses to related content
  9. 9. videosharing for non-profits: big picture explore audience goals and platform options find and produce stories that translate well on video set up your YouTube channel or videosharing presence connect your video efforts to other online initiatives find ways to cultivate community strategically
  10. 10. Building Your YouTube Channel (live demo) Remember! Title your videos and add descriptive tags Use playlists to group content Use a clear call to action (if appropriate) Determine your user personality, posting schedule, and comment response strategy
  11. 11. videosharing for non-profits: big picture explore audience goals and platform options find and produce stories that translate well on video set up your YouTube channel or videosharing presence connect your video efforts to other online initiatives find ways to cultivate community strategically
  12. 12. Connecting to Other Web Efforts Send people to your videos Send people from your videos to you
  13. 13. videosharing for non-profits: big picture explore audience goals and platform options find and produce stories that translate well on video set up your YouTube channel or videosharing presence connect your video efforts to other online initiatives find ways to cultivate community strategically
  14. 14. Cultivating Community Connect with your existing partners Find new friends and subscribe Remember your audience goals!
  15. 15. Deep Engagement with the YouTube Community But is this your target audience?
  16. 16. more resources on this... http://www.wearemedia.org/Tactical+Track+Module+3 projects referenced in these slides: http://www.youtube.com/user/AutismTakeFlight, http://www.youtube.com/user/dahalcon http://blip.tv/, http://www.viddler.com/, http://www.vimeo.com/, http://www.archive.org/, http://current.com/, http://12seconds.tv/ http://www.youtube.com/user/GreenpeaceVideo, http://www.youtube.com/user/ ProjectLifesize http://www.youtube.com/user/surfriderfoundation, http://www.youtube.com/user/aspca http://chezsez.wordpress.com/2008/12/12/can-i-still-talk/ http://www.youtube.com/user/hsus http://www.youtube.com/user/videochick770, http://www.youtube.com/user/ 888torontomeetup, http://www.youtube.com/user/OntarioScienceCentre

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