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Social Media for Global Health

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The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".

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Social Media for Global Health

  1. 1. For Global Health Elliot Greenberger Communications Manager, See3 Communications Social Media www.see3.net | @elliotg
  2. 2. Visit : www.Girl2Woman.org
  3. 3. Visit : www.YouTube.com/NonprofitVideoAwards
  4. 5. Overview <ul><li>The Big Picture </li></ul><ul><li>The Tools </li></ul><ul><li>Crafting a Social Media Strategy </li></ul><ul><li>Real Life Applications </li></ul><ul><li>Discussion </li></ul>
  5. 8. What is Social Media? <ul><li>What are the core values of social media? </li></ul><ul><ul><li>S torytelling </li></ul></ul><ul><ul><li>T ransparency </li></ul></ul><ul><ul><li>A uthenticity </li></ul></ul><ul><ul><li>R elationships </li></ul></ul>
  6. 9. What is Social Media? Traditional Marketing Social Media Marketing One-way Multi-direction Brand Community Interruption Permission Control “ Chaos” Results-Driven Process-Driven
  7. 10. The Good <ul><li>Connects you to your community </li></ul><ul><li>Personal blends with professional </li></ul><ul><li>You get instant feedback </li></ul><ul><li>“Free” resources </li></ul><ul><li>It’s fun! </li></ul>
  8. 11. The Not So Good <ul><li>Takes time </li></ul><ul><li>Requires buy-in from organization </li></ul><ul><li>Personal blends with professional </li></ul><ul><li>Measurement and impact is sometimes abstract </li></ul><ul><li>Lots of “noise” </li></ul>
  9. 12. Why You Use Social Media <ul><li>Monitor your issue and competitors </li></ul><ul><li>Discover information and news </li></ul><ul><li>Find new stakeholders and build a following </li></ul><ul><li>Promote publications, events, and staff </li></ul><ul><li>Raise awareness, stimulate discussion </li></ul><ul><li>Advocate and fundraise </li></ul>
  10. 13. <ul><li>Personal social network </li></ul><ul><li>Set up fan page for your cause </li></ul><ul><li>Share updates, photos, messages </li></ul><ul><li>Ability to run local, targeted ads </li></ul>
  11. 14. Ways to Use Facebook: <ul><li>Create fan page for your organization or your issue </li></ul><ul><li>Share links to videos and news stories online </li></ul><ul><li>Upload photos and videos of your work or recent events </li></ul><ul><li>Organize an event and invite Friends/Fans </li></ul><ul><li>Create a targeted ad to gain supporters or publicize your event </li></ul>
  12. 18. <ul><li>“ Micro-blogging” – 140 characters </li></ul><ul><li>Share updates, news, links, promotions </li></ul><ul><li>Build a “following” and “follow” other users </li></ul><ul><li>Stay updated on industry trends & news </li></ul>
  13. 19. Ways to Use Twitter: <ul><li>Use Twitter Search ( http://search.twitter.com ) to find people discussing your issue </li></ul><ul><li>Monitor industry news using Tweetdeck or Hootsuite </li></ul><ul><li>Determine your best content by tracking clicks (use a URL shortener such as bit.ly or tinyurl.com) </li></ul>
  14. 22. <ul><li>Build a personal or organizational “Channel” </li></ul><ul><li>Upload and view online videos </li></ul><ul><li>Popular search engine </li></ul>
  15. 23. Ways to Use YouTube: <ul><li>Promote an event with a simple slideshow </li></ul><ul><li>Interview leaders in your field on camera </li></ul><ul><li>Show your supporters behind-the-scenes videos </li></ul><ul><li>Host a weekly vlog (video blog) </li></ul><ul><li>Curate videos on a topic using playlists </li></ul><ul><li>Embed your and other videos on your site </li></ul>
  16. 24. Great Cameras Under $200 Kodak zi8 Flip Mino HD
  17. 25. The Nonprofit Program <ul><li>Increased branding capabilities </li></ul><ul><ul><li>HTML channel banner </li></ul></ul><ul><ul><li>Branded side column image </li></ul></ul><ul><li>Ability to receive donations using Google Checkout </li></ul><ul><li>Ability to add Call to Action overlay and externally linkable annotations </li></ul><ul><li>Opportunities using Video Volunteers http://www. youtube . com/videovolunteers </li></ul>
  18. 26. <ul><li>Blogging platform </li></ul><ul><li>Post thoughts, updates, photos regarding your work </li></ul>
  19. 27. Ways to Use Blogs: <ul><li>Share news about your organization </li></ul><ul><li>Present your opinion and critique of industry news </li></ul><ul><li>Tell a deeper story about a product or service </li></ul><ul><li>Do an interview or recap an industry event </li></ul><ul><li>Create a Top 10 List, or link to other resources </li></ul><ul><li>Use as your main website! Easy CMS system </li></ul>
  20. 28. Visit : www.Google.com/Alerts
  21. 29. Visit : www.Animoto.com
  22. 30. Visit : www.Flickr.com
  23. 31. Visit : www.CreativeCommons.org
  24. 32. Visit : www.FirstGiving.com
  25. 33. Visit : www.mGive.com
  26. 34. Recommended Tools? <ul><li>What other online tools do you use or have you seen used in social media? </li></ul>
  27. 36. Planning Your Strategy <ul><li>What are your goals? </li></ul><ul><li>Who are you trying to reach? </li></ul><ul><li>What tools do you need to use? </li></ul><ul><li>Do you need extra staff and/or resources? </li></ul><ul><li>How will you measure success? </li></ul>
  28. 37. <ul><li>Site visits and actions taken </li></ul><ul><li>Video views and shares </li></ul><ul><li>Discussion volume and comment quality </li></ul><ul><li>Online mentions and links </li></ul><ul><li>Fans, followers, and subscribers </li></ul><ul><li>Event attendees, donations </li></ul><ul><li>More more more! </li></ul>Measuring Impact
  29. 38. charity:water
  30. 39. <ul><li>Recruited hosts and organized events to support charity:water on April 12 </li></ul><ul><li>Tools : Website, Video, Twitter, Facebook </li></ul><ul><li>The Results </li></ul><ul><li>1,000 volunteers hosted events in 200 cities </li></ul><ul><li>10,000 people attended and raised $250,000 </li></ul><ul><li>Almost 25,000 Tweets </li></ul>What They Did
  31. 40. <ul><li>Tied online to offline </li></ul><ul><li>Great story, original approach </li></ul><ul><li>Empowered constituents and gave them the tools to participate </li></ul><ul><li>Deadline-driven action </li></ul><ul><li>Plan for retaining audience over time </li></ul>Why It Worked
  32. 43. <ul><li>Decrease number of incoming media calls </li></ul><ul><li>Increase transparency about disaster response </li></ul><ul><li>Offer real-time, valuable information for people affected and their families </li></ul><ul><li>Audiences: Local and national media, affected people and families, concerned public </li></ul><ul><li>Tools : Wordpress, Flickr, Utterli </li></ul>The Strategy Thanks Beth Kanter and Wendy Harman, http://beth.typepad.com
  33. 44. <ul><li>Increased press for each disaster </li></ul><ul><li>Exponentially increased hits and links </li></ul><ul><li>Increased field engagement </li></ul><ul><li>Fewer negative stories about how RC was not responding quick enough or giving enough </li></ul><ul><li>Collected hundreds of “thanks” from people affected by disasters (result in loyalty, trust) </li></ul>What They Achieved
  34. 45. Best Social Media Work? <ul><li>What organizations or campaign have you seen online that you’ve been impressed with? </li></ul>
  35. 46. <ul><li>Go deep, not wide </li></ul><ul><li>Start with your goals and your audience </li></ul><ul><li>Don’t forget to listen </li></ul><ul><li>Test and learn </li></ul><ul><li>Take advantage of free resources </li></ul>5 Takeaways
  36. 47. Learning Resources <ul><li>Beth.Typepad.com </li></ul><ul><li>GlobalHealthIdeas.org </li></ul><ul><li>SocialEdge.org </li></ul><ul><li>GlobalHealth.Change.org </li></ul><ul><li>SocialMediaToday.com </li></ul><ul><li>This slidedeck will be posted at www.see3.net </li></ul><ul><li>under Resources > Events. </li></ul>
  37. 48. Thank you! Elliot Greenberger <ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @elliotg / @see3 </li></ul><ul><li>Website : www.see3.net </li></ul><ul><li>Facebook : www.Facebook.com/See3Communications </li></ul><ul><li>Phone: 773-784-7333 </li></ul>

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