This document presents an agenda for discussing H&M, including the company's background as one of the world's largest clothing companies founded in Sweden in 1947, its current international strategies with over 1,500 stores worldwide, an analysis of the Canadian market, and recommendations.

1. Presented By:
Ziasmin Akter
Cédric Cambier
Marc Maurey
Lucie Raynal
Washiul Sheikh
Abu Saleh Soaib

2. AGENDA
 Company Background
 Current International Strategies
 Canadian Market
 SWOT Analysis
 Current Objectives
 Recommendations
 Conclusion

3. COMPANY BACKGROUND

4. COMPANY BACKGROUND
 One of the world’s largest clothing
companies
 Name came from ‘Hennes Mauritz AB’
 Established in:
– 1947
– Vasteras, Sweden
 Founded by Erling Persson

5. COMPANY BACKGROUND
 Sells clothes and accessories for:
– Women, men, teenagers, kids
 Also sells its own branded cosmetics
 Products are sold:
– In store
– Via catalogues
– Through Internet