H&M had a very expansive year in 2015 with sales totaling SEK 210 billion, a 19% increase. However, the stronger US dollar negatively impacted purchasing costs and raw material prices. For 2016, H&M plans to increase stores by 10-15% and add 11 new online markets, bringing the total to 34 countries online. It also aims to reduce pollution from chemical products and work with authorities to improve environmental practices across its value chain.