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Financial performance
• 2015 was a very expansive year for H&M group, Sales
have been well developed. Including VAT, sales totalled
SEK 210 billion (increase of 19% in SEK)
The gross profit increased by 9% in the fourth
quarter which represents a gross margin of 57.5%
the market situation regarding external factors (raw
material prices, cost inflation, purchasing currencies
and transportation costs) has continued to be
negative during the purchasing period for the fourth
quarter compared to the same period the previous
year. All of this can be considered as a consequence
of the stronger US Dollar on purchasing costs. And
this tendency has continued in the first quarter of
2016
In local currencies sales including VAT increased by 9
percent in the fourth quarter and by 11 percent during the
2015 financial year. The substantial difference between
the sales increase in SEK and in local currencies is due
to the weakness of the Swedish krona against most sales
currencies in the group compared to the same period last
year. Currency translation effects arise when sales in
local currencies are translated into the company’s
reporting currency, which is SEK. A positive currency
translation effect arises when the Swedish krona
weakens and a negative currency translation effect arises
if the Swedish krona strengthens
International business
strategies
The future aim is to increase the number of stores by
10–15 percent per year with continued high
profitability
For full-year 2016 the group plans a net addition of
around 425 new stores, with most of the expansion
taking place in existing markets
Very soon H&M will also launch e-commerce in Japan and later
in the year also in Greece, Canada and South Korea
A total of 11 H&M online markets will thus be added in 2016
which means that H&M will offer e-commerce in 34 markets
by the end of the year
H&M wants to face with
new business in “difficult”
countries so to approach
to countries where
there is a high rate of
Muslims
SOCIAL POBLEMS
SOCIAL POBLEMS
H&M has also the goal to reduce the world pollution
deriving from the production and the use of chemical
products and working with authorities to avoid this
problem
“Following a lifecycle approach, we work to limit the use
and discharge of hazardous chemicals as well as working
on overall environmental practice upstream in our value
chain”
The End

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Ppt h&m

  • 1.
  • 3. • 2015 was a very expansive year for H&M group, Sales have been well developed. Including VAT, sales totalled SEK 210 billion (increase of 19% in SEK)
  • 4. The gross profit increased by 9% in the fourth quarter which represents a gross margin of 57.5%
  • 5. the market situation regarding external factors (raw material prices, cost inflation, purchasing currencies and transportation costs) has continued to be negative during the purchasing period for the fourth quarter compared to the same period the previous year. All of this can be considered as a consequence of the stronger US Dollar on purchasing costs. And this tendency has continued in the first quarter of 2016
  • 6. In local currencies sales including VAT increased by 9 percent in the fourth quarter and by 11 percent during the 2015 financial year. The substantial difference between the sales increase in SEK and in local currencies is due to the weakness of the Swedish krona against most sales currencies in the group compared to the same period last year. Currency translation effects arise when sales in local currencies are translated into the company’s reporting currency, which is SEK. A positive currency translation effect arises when the Swedish krona weakens and a negative currency translation effect arises if the Swedish krona strengthens
  • 8. The future aim is to increase the number of stores by 10–15 percent per year with continued high profitability For full-year 2016 the group plans a net addition of around 425 new stores, with most of the expansion taking place in existing markets
  • 9. Very soon H&M will also launch e-commerce in Japan and later in the year also in Greece, Canada and South Korea A total of 11 H&M online markets will thus be added in 2016 which means that H&M will offer e-commerce in 34 markets by the end of the year
  • 10. H&M wants to face with new business in “difficult” countries so to approach to countries where there is a high rate of Muslims
  • 12. SOCIAL POBLEMS H&M has also the goal to reduce the world pollution deriving from the production and the use of chemical products and working with authorities to avoid this problem “Following a lifecycle approach, we work to limit the use and discharge of hazardous chemicals as well as working on overall environmental practice upstream in our value chain”
  • 13.