WE Fashion is an international fashion company that sells clothing through approximately 240 stores across Europe. It aims to inspire personal styles with contemporary collections that are easy to combine. The company seeks to build strong foundations, explore growth options like expanding product categories and entering new countries, and accelerate these efforts. It aims to define future processes through speed and integration.

1. WE FASHION COMPANY INTRODUCTION PRESENTED BY WE FASHION • SEPTEMBER 2011

17. WE THE BRAND.

20. WE THE BRAND - TODAY 237 30 126 1 34 9 35 2 * Switzerland * The Netherlands * Luxembourg * Germany * France * Belgium * Austria Stores 3.000 250 1.800 475 450 25 * Switzerland * The Netherlands * Germany * Belgium/France/ Luxembourg * Austria Employees

24. WE THE BRAND – OUR PROMISE

25. WE STRATEGY – 3 STEPS 3. ACCELERATE Further Country differentiation Expand Girls, Accessories, E-commerce, Franchise Add new countries 2. EXPLORE GROWTH OPTIONS Set up further country differentiation Pilot Girls, Accessories, Pilot E-commerce / Franchise Improve product availability Test/Pilot further growth area’s 1. BUILD FOUNDATION Improve Processes and Capabilities Improve Positioning & Product Prepare the organization for growth

26. WE STRATEGY – OUR WORLD IS CHANGING Our future processes are defined by SPEED & INTEGRATION

27. WE STRATEGY - OUR WORLD IS CHANGING

28. OUR PROFILE CUSTOMERS

29. OUR CUSTOMERS - CHRIS

30. OUR CUSTOMERS - CHRIS

31. OUR CUSTOMERS - CHRIS

32. OUR CUSTOMERS - LISA

33. OUR CUSTOMERS - LISA

34. OUR CUSTOMERS - LISA

37. STORES & STAFF

38. STORES AND STAFF - NEW STORE CONCEPT WOLUWE/BRUSSELS HAMBURG ELBE AMSTERDAM LEIDSESTRAAT VIENNA SCS LUZERN

39. STORES & STAFF – NEW STORE CONCEPT

40. STORES & STAFF – NEW STORE CONCEPT

41. STORES & STAFF – NEW STORE CONCEPT

42. STORES & STAFF – NEW STORE CONCEPT

43. STORES & STAFF – NEW STORE CONCEPT

44. LIVING THE BRAND – OUR COMPANY CULTURE

46. THANKS!