The document summarizes information about Adidas Group, the world's second largest manufacturer of athletic equipment. It details that Adidas was founded in Germany and has since acquired brands like Reebok and Salomon. It also lists the mission statements and strategies of Adidas, Reebok, and TaylorMade-Adidas Golf, including focusing on innovation, new markets like women's sports, and positioning as a premium brand. Strengths include a strong distribution network while weaknesses include a high cost structure.