- Lululemon is a Vancouver-based athletic apparel company founded in 1998 that sells yoga, running, and fitness clothing. It currently has 289 stores across 5 countries and is focusing on international expansion. - Lululemon's target market is primarily women ages 18-34 who are college-educated, professional, and have a moderate to high income. Men have become a secondary target market. - Since going public in 2007, Lululemon's stock has significantly outperformed the S&P 500 and its competitors. It has experienced rapid revenue and store growth but faces challenges from quality issues, competition, and limited brand recognition in some markets.