MANGO Clothing products for Mens and Womens

1. Brand Story

2. The Spanish company Mango produces clothing
and accessories for the feminine, dynamic and
seductive women, who always follow fashion
trends.

3. History
• In 1984 Mango opened its first shop on the Paseo de Gracia
(Barcelona).
• The company had five outlets in Barcelona and from this point on,
with the opening of a shop in Valencia; it began its expansion in
the domestic market.
• Was initially a small team had begun to grow: by 1988.
• The company had 13 sales outlets in Spain.
• In 1992, the company took its first steps outside the domestic
market with the inauguration of two stores in Portugal.
• The following year, the company opened its 100th store in Spain
and, two years later, the business management system, based on
specialized and co-ordinate teams, was successfully introduced -
and is still in place today.

4. •They can differentiate between two stages in the history of their
company:
In the first stage,
from 1984 to 1995, Mango gradually gained a greater knowledge
of the business and consolidated the product and store concept,
and implemented the Just in Time philosophy in the distribution
area, obtaining a certain critical mass on the Spanish market.
In the second stage –
from 1996 to the present, they have reinforced the values of the
team and increased their investment in a new concept of
complete logistics based on speed, information, and technology.
During this stage, they have opened bigger stores and increased
the rate of store openings in other countries.

5. Collection Line mango
• MANGO is characterized by offering fashion for the young, modern and
urban woman. It has its own design which adopts the latest fashion
tendencies and is presented in three differentiated lines:
• CASUAL
An informal collection to mismatch, aimed at a very wide selection of
people who choose their clothes from among the Suit and Casual
collections.
• SUIT-EVENING
A safe bet for a style that is both formal and very feminine, rising to special
occasions with sophistication.
• SPORT-MNGJEANS
The sport collection marks the season's trends, with unmissable fashion
items. The jeans are at their best alongside any of the trendiest tops.
• All the lines in the MANGO collection can be combined with different
accessories: shoes, bags, belts, costume jewellery... MANGO has created a
diverse collection so that every woman will find garments, form the pure
basics to the most fashionable, which match her style and her personality.

6. National and International Expansion
• The expansion of the Mango group continued during the 2010 financial year with
the opening of 464 new stores throughout the world. At the end of the 2010
financial year, they were represented in 102 countries. As at 31st December 2010
the group had 707 own stores and 1,050 franchises. The total selling space of the
chain is 429,754 m2 of which 220,387 m2 corresponds to company stores (51.78%)
and 209,376 m2 correspond to franchise stores (48.72%).
• The franchise system is used in countries where the cultural and administrative
characteristics are different to theirs and it is therefore more appropriate that people
in their own country manage the stores. This management system is also used
where there is a good location and when the characteristics of the market make it
more appropriate

7. Women Clothing Different Types
Tops, Tees & Shirts
Dresses & Jumpsuits
Trousers & Jeans
Capris, Shorts & Skirts
Winter Wear
Summer Jackets & Shrugs
Kurtas & Suit Sets
Tunics
Clothing Accessories

8. Boys Clothing
Winter Wear
T-Shirts & Polos
Jeans & Trousers
Shirts