I. The document discusses a study of the Nike retail store located in Solapur City, India. It provides details about the store's location, design, target customers, merchandise, and suggestions for improvements. II. Key information includes the store covers 1,200 square feet and focuses on footwear, sportswear, and athletic wear. It targets sports athletes of all ages and genders. III. The document analyzes aspects of the store like its exterior design, window displays, interior layout, and promotions through social media. Suggestions are made to expand the parking area and product range.

2. Subject : Retail Management
{BBA III}
Group Members: Roll No.
Jay Joshi 2816
Dhananjay Nagaonkar 2823
M Sanathkumar 2819
Shubham Randive 2829
Mahadev Kotale 2818
Study of Retail Store in Solapur City
“NIKE” - Just Do It.

3. According to Philip Kotler, “Retailing
include all the activities involved in selling
goods and services to final consumers for
their personal or non-business use.”
Retailing

4. Types of Retail
Organized Retail Unorganized
Retail

5. Introduction

6. Introduction
 Industry :
Manufacturing and designing sportswear and
sports equipments.
 Founded :
Jan.1964 as Blue Robbin Sports came to be known
as NIKE.
 Meaning of NIKE:
NIKE means wing goddess of victory.

7.  Founders :
William J. “Bill” Bowerman and Philip H. Knight
 Headquarters :
Washington country, Oregon, United States.
 Key People:
Philip H. Knight (Chairman)
Mark Parker (CEO and President)
 Products / Merchandise:
Athletic shoes, Apparels, Sports Equipments and
Accessories.
Introduction Cont…

8. NIKE
In Solapur City

9.  Name:
NIKE (Just Do It…!)
 Address:
Employment Chowk, VIP Road, Solapur 413002.
 Establishment Year in Solapur :
13th Oct. 2014
 Name of Owner:
Mr. Rishab Soni
Introduction
In Solapur City

10. Retail Format

11. Types of Retail Format
Discount Store
Departmental
Convenience
Specialty Store
Hypermarket
Supermarket
Catalogue Store

12.  A store specializing in a particular type of merchandise or
single product of durable goods or range of normally
complimentary durable goods product categories is
termed as a specialty store.
 Usually concentrate on apparel, jewellery,
fabrics, sporting goods, furniture etc.
Example: NIKE
Specialty Store

13. Store Location

14. Address:
Employment Chowk, VIP Road, Solapur 413002.
Store Location

15.  High Street Location:
I.
• Nike falls under high street location.
II.
• Basically deals with very high customer traffic.
III.
• Draws people during business hours.
IV.
• Heavy public transportation.
V.
• Residential area.

16.  High Street Location:

17.  Area Covered :
I.
• Total Area Covered : 1200 sq.ft.
III.
• 330 sq.ft covered for Parking.
II.
• 870 sq.ft. covered by actual store.

18.  Accessibility:
I.
• Situated in the main commercial area of the city i.e.
Employment chowk.
II.
• 1 km from Railway station and 4 km from bus stand.
III.
• The distance from NaviPeth which is a shopping hub is
about 3 km.

19.  Location Background :
I.
• Number of customers visiting this area is huge.
II.
• All type of customers visit this place which is a big
advantage for Nike store.
III.
• Enjoys other facilities like clean surroundings and proper
roads.

20.  Nearby Competitors:
There is an advantage for Nike Store as it has only
one competitor which is the Reebok Store (Park Chowk).

21. Store Details

22.  It is a very strong tool in the hands of the retailer, for
communicating and creating the image of the store in the minds
of the customers.
 The environment, which is created in the retail store, is a
combination of the exterior look of the store.
Store Design

23. Store Design
Exterior Interior
Store Design

24. Exterior
I.
• Exterior refers to the external image and appearance of the
store.
II.
• Nike store is a store in a shopping complex.
III.
• There is a staircase that leads the
store.

25. Exterior
II.
• The outer side of store is covered with the glasses.
I.
• There is parking area in front of the store.

26. I. • Window Display
II. • Store Name
III. • Inviting Entrance
Exterior

27. Window Display

28. Inviting Entrance

29. Store Name

30. Store Theme

31.  Store theme is a theme that gives the idea about
the store to the customers.
Store Theme

32.  Marquee generally means the first mark of identification.
Store Marquee

33.  Store Frontage is a factor that influences the
customer.
 It is a reflection of the personality of the store.
Store Frontage

34. Target Customers
I.
• Sports athletes.
II.
• Wide range of verities including both Male and Female.
III.
• They do not deal with anything related to kids.

35.  Interior store design is a function of the aesthetics
within the store.
 The merchandise sold within and the space used
for the same and the overall layout of the store.
Interior

36.  Space planning helps a retailer to determine the amount of space
available for selling and for storage.
Space Planning

37.  Atmosphere deals with things like visual communications,
lighting, colour, music and scent, etc.
Atmosphere & Aesthetics

38. Lighting & Ventilation

39. Merchandise

40. Merchandise
Footwear Sportswear Athletic wear
a) Running Shoes
b) Basketball Shoes
c) Soccer Shoes
d) Sipper Shoes
e) Slippers
a) Protective Equipments
b) Gloves
c) Bags
d) Wrist Bands
e) Socks
a) T-shirts
b) Shirts
c) Track Pant
d) Polo Shirts
e) Shorts
Consists Consists Consists

41. Footwear

43. Sportswear

44. Athletic Wear

46. Promotion

47.  Publicity of Nike is done through SMS & Social
medias.
 Word of mouth publicity.

48. People
I.
• Employees.
II.
• Employee task.
III.
• Recruitment.

49. Technology

50. Suggestions
I.
• Nike Store could increase their parking space
VI.
• Nike Store may also expand their sport range in case of
accessories related to other sports.
V.
• Nike Store can keep their prices reasonable as it can be
affordable to everyone..
II.
• Nike Store can also extend their promotional activities in
the city.
III.
• Nike Store can provide one more changing room or trail
room.