This document provides information about H&M, a large global clothing retailer. It discusses H&M's history and founders, vision, mission, brands offered, target customers, and 4P marketing analysis. Key details include: - H&M was founded in Sweden in 1947 and has expanded globally, becoming one of the largest fashion retailers. - Their vision is for sustainable business operations that meet needs of present and future generations. - Their mission is to increase store numbers and comparable sales by 10-15% annually. - H&M offers clothing, accessories, and home goods for men, women, children and babies.

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3. Fashion and Quality at the Best Price

4. History

5. Erling Persson
Founder of
Est. at : 1947
1947 The first store opens inVästerås, Sweden, selling
women’s clothing.The store is called Hennes.
1952 Hennes opens in Stockholm.
1964 The first store outside Sweden opens in Norway.
1968
Founder Erling Persson buys MauritzWidforss, a hunting
and fishing equipment store. Sales of men’s and children’s
clothing begin.The name is changed to Hennes & Mauritz.

6. Company
name then
became
Hennes &
Mauritz (H&M)
H&M was
listed on
Stockholm
Stock
Exchange in
1974
Expanded into
US, Europe,
Asia, Africa,
and South
America
Currently one
of the largest
clothing
retailers in the
world

7. Vision
Their vision is that all business operations
shall be run in a way that is economically,
socially and environmentally sustainable,
they mean that the needs of both present
and future generations must be fulfilled.

8. Mission
H&M’s growth target is to increase the
number of stores by 10–15% per year and
at the same time increase sales in
comparable units.

10. Brand Value
H&M: the most valuable retail brand in Europe
With a brand value of 13 billion Euros, H&M is currently the
most valuable retail brand. In Europe, according to the fourth
annual Best Retail Brands report from brand consultancy firm
Interbred.

11. Brands Offered By H&M

12. Product Types Offered By H&M (Men)
T -shirts &Vests
 Shirts
 Hoodies & Sweatshirts
 Sweaters & Cardigans
 Jackets & Coats
 Jackets & Suits
 Pants
 Jeans
 Basics
 Sportswear
 Underwear
 Accessories
 Shoes
 Swimwear
 Shorts
 H&M Man
 Modern Classics
 Casual
 Divided

13. Product Types Offered By H&M (Ladies)
 Jackets & Coats
 Cardigans & Sweaters
Tops
 Basics
 Pants
 Jeans
 Dresses & Jumpsuits
 Shirts & Blouses
 Blazers & Kimonos
 Skirts
 Shorts
 Lingerie
 Sleepwear
 Swimwear
Shoes
Beauty
Accessories
Everyday Fashion
Divided
Party
Modern Classics
Casual
Sportswear
H&M+ Plus Sizes
MaternityWear
Divided

14. Target Customer
• Fashionable & trendy consumers
•Women 15-40 years of age, Men,
Babies/Toddlers, Kids,Teens, College to
graduate social status
• Most popular segment: females 20-27 years
old

15. 4 P’s Analysis (Product)
• Innovation on a reasonable price
• Producing cheap products of Reasonable quality, inspired by
the latest trends.
•The brand is innovating and developing all the time. H&M
has its own innovation model.
• See shopping as social activity providing pleasure in their
daily life.

16. 4 P’s Analysis (Price)
 Sweden-based fast-fashion chain H&M has kept
prices low in Europe despite higher cotton costs,
 A strategy that has paid off during the downturn.
Same-store sales rose 2% in February.
 H&M's strategy of keeping prices low is gaining
momentum, and people are clearly shopping at H&M
rather than at their competitors.

17. 4 P’s Analysis (Promotion)
 UseVide Advertisements
 Print Advertisements
 The concept of e-marketing

18. 4 P’s Analysis (Place)
 Important communication channel
 Consistent and strong store image = high store
loyalty
 Prime store locations
 Wide open spaces
 The new line has a special place

19. Organization Staffs
Total Number of Employees : 132 000

21. SWOT ANALYSISSTRENGTH
Deliver on trend
fashions at an
affordable price
Efficient supply chain
and distribution
channel
Ability to adapt and
influence customer’s
shopping behaviors
Restocking store
inventories daily
Effective relationship
with customers
Collaborated with
many designers
WEAKNESS
A gap between
customer
behaviors and
brand attachments
The high cost of
maintaining
inventory in order
to respond to
changes in fashion
H&M’s largest
target market is
comprised of 20 to
27 year olds
OPPORTUNITY
Developing home
related products
H&M has
developed an
interactive online
website
THREAT
Does not have
absolute control
over the quality of
the products being
made
Cost of products
may increase due
to wage increases
around the world

23. H&M Distribution Channel
Idea and
design
Planning
the range
Production
Logistics and
distribution
Retailing
• Promised to give new design to the market.
• Special designer team.
• Produce from there workshop.
• Does not have own Factories.
• Around 700 independent suppliers,
primarily in Asia and Europe.

24. Recent Outlook

25. Strategic Recommendations'

26. Thanks
Everybody
Thanks for your
Patience

Creative Six