This document summarizes Rudi Leung's workshop on creative presentation and pitching skills. The workshop provides techniques for constructing and delivering effective pitches, including following a problem/solution/requirement framework in under 2 minutes. It emphasizes starting with why instead of what, keeping visuals and font sizes large, and conceptualizing the story and tone first when creating pitch decks. The goal is to engage audiences and convince them within a short timeframe by understanding their perspective and crafting the presentation like a story. Practice and feedback are important aspects of the workshop.

1. Creative Presentation Workshop
Deliver Your Perfect Pitch
Prepared by Rudi Leung
July 11, 2013

2. Your Lecturer Rudi Leung

3. The Year When I Began
My Career In Advertising

4. Copywriter
Senior
Writer
Crea/ve
Group
Head
Crea/ve
Director
Associate
Crea/ve
Dir
Rudi Leung 1.0

5. Rudi Leung 2.0
Crea/ve
Ambassador
Vice
President
GM,
HK
&
GZ
Dir
of
Comm.
Planning

6. Master
of
Science
In
Marke/ng
Bachelor
of
Marke/ng
&
Adver/sing
My Second Job

7. My Third Job

8. But I Used To Be Very Shy
I grew up with five sisters & I’m the youngest
I’m a typical introvert

9. Then I became A Musician
It took me a long journey to overcome my fear in
standing and performing on a stage

10. Presentation Skill Is Learnable
Some people might have it as a gift
Some people acquire it via learning & practicing

11. ®
2013
Tribal
Worldwide
Let’s Practice It This Morning

12. ®
2013
Tribal
Worldwide
Deliver Your Perfect Pitch
Courtesy of photo: DJ Anto D

13. What’s A Pitch?
An attempt to propose, sell, or convince the
audience to buy into your idea/product/service
Courtesy of photo: GettyImages

14. Why You Need It?
A must-have skill in not only the business world,
but also charity, politics, & even personal life
Courtesy of photo: Kalexanderson

15. Purposes Of A Pitch
Engage
So they will listen, ask questions & most important,
give you more time to talk
Intrigue
So they will pay attention
Convince
So they will buy into your idea

16. Course Objective
To provide you a framework to construct &
deliver a Pitch efficiently
Courtesy of photo: GettyImages

17. Learning Outcomes
ü Tactics to construct an Elevator Pitch
ü Skills in delivering your Pitch
ü Basic framework of a Pitch Deck
ü Practice & receive comments about your Pitch
ü Evaluate your Pitch Style & get feedback

18. What’s An Elevator Pitch?
You run into Mr. Li in an elevator & you know
that he is interested in investing your business
What Do
You Do?

19. Why Practicing Elevator Pitch Is So Important?

20. Attention Span Of A Gold Fish
9 Seconds

21. Attention Span Of Human Beings
8 Seconds

22. Time For An Elevator Pitch
120 Seconds

23. People don’t buy what you do;
People buy why you do it.
Simon Sineck

24. Don’t talk about how large the storage of an iPod has
Just tell straight WHY we need an iPod for

25. WHY?
Every fan’s dream is to take
part in the idol-making
process
HOW?
Fans’ support determines if
an individual artist can
perform and be successful
WHAT?
Create a teen idol group
with 88 girls. Everyday, only
the most-popular 48 will
perform in Akihabaara

26. WHY?
Imagine if human being is
no longer on the top of the
food chain
HOW?
Humanlike but brainless
giants come to eat us,
mercilessly
WHAT?
Human beings formed
special forces to fight back.
They also built tall walls to
protect them from giants

27. Introduction 10 Sec
WHY - Problem/Situation Analysis 45 Sec
HOW - Solution/Your Vision 45 Sec
WHAT – Requirement/Do What? 20 Sec

28. Time For A Typical Pitch Presentation
20 Minutes

29. ®
2013
Tribal
Worldwide
How To Start?

30. Don’t Start Straight With Your PowerPoint

31. Conceptualize & Frame Your Story

32. Craft Your Last Slide & Set The Tone First

33. Different Font Type Depicts Different Tone
Keep All Font Sizes Larger Than 30 Points

34. Prepare Your Pitch Deck With Various Tools
Visuals Slides Statistics
PowerPoint Keynote Haiku Deck

35. Visualize your concept
Keep it as simple as possible

36. Summarize your pitch in ONE Phrase

37. Title
Page
Overview
Compe//ve
Analysis
Problem
Our
Advantage
Idea/
Solu/on
Sales
&
Marke/ng
Business
Model
KPI
Forecast
The
Team
Milestones
Recap
Why
us?
Reference: Guy Kawasaki “How to Create an Enchanting Pitch”
The 12 Slides Principle

38. Recap Of Today’s Workshop

39. Reference: How to give more persuasive presentations: A Q&A with Nancy Duarte (2012/10)
1. Be audience-centric
2. Understand your role
3. Wrap your content in a story
A Persuasive Presentation Should Be…

40. Reference: Nancy Duarte “Structure Your Presentation Like a Story” (2012/10)

41. 1.Know Your Audience, What’s In It For Them?

42. 2.Tell A Story And Inspire Them With A
Dream, Believe Or Cause

43. 3.Structure/Plan Your Pitch

44. 4.Keep It Short, Simple & Easy To Understand

45. 5.Enjoy The Pitch & Keep Practicing

46. Where Else To Get Inspirations?

51. facebook.com/rudileungblog

52. ®
2013
Tribal
Worldwide
Don’t just present it. Pitch it!
Courtesy of photo: DJ Anto D