SlideShare a Scribd company logo
SWTuzla SWTuzla
Introduction to Pitching
Juraj Danko 2k13
format
• 4 minutes presentation
• Including all videos, demos, etc.
• 4 minutes Q&A for Jury
• Preferably 1, maximum 2 speakers
reason
• You pitch to present the work of
your team
• You represent the team!
reason
• You pitch to present the work of
your team
• You represent the team!
And, in the end of the day, you want to
SELL
reason
• You pitch to present the work of
your team
• You represent the team!
And, in the end of the day, you want to
SELL
Your product, startup, yourself
audience
• You are lucky, your audience is
professionals
 Understand some IT, Tech, Business,
Economy, Marketing
audience
• You are lucky, your audience is
professionals
 Understand some IT, Tech, Business,
Economy, Marketing
• They do NOT know almost anything
about your project
 Like you were explaining it to your friend,
teacher, whoever new
audience
• You are lucky, your audience is
professionals
 Understand some IT, Tech, Business,
Economy, Marketing
• They do NOT know almost anything
about your project
 Like you were explaining it to your friend,
teacher, whoever new
So how should I
pitch then?
timing
• You have exactly 04:00 minutes
 Use it!
 Its not easy to fit; practice!
timing
• You have exactly 04:00 minutes
 Use it!
 Its not easy to fit; practice!
• Its MUCH different when training
and when going for real
 Present to your friends, mentors, whoever
 Bonus is feedback
be sexy
• You (hopefully) have a designer.
• He built you an awesome logo.
• Use it for first slide. Just the logo.
Why not.
be sexy
• You (hopefully) have a designer.
• He built you an awesome logo.
• Use it for first slide. Just the logo.
Why not.
• Make it beautiful. Use Illustrator,
nice graphics. Let your creatives do
this.
problem
• State the problem you solve
problem
• State the problem you solve
 Don’t be narrative. Just state the problem.
 If you need to, use a story.
 If you really have to, ask a question.
problem
• State the problem you solve
 Don’t be narrative. Just state the problem.
 If you need to, use a story.
 If you really have to, ask a question.
• How BIG is it?
 How you determined the market size?
• Who is your customer?
solution
• Did you solve it?
• How?
solution
• Did you solve it?
• How?
 Now its time for quick and CLEAR resume
 Just tell in few seconds what is your
solution about
technical
• Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
technical
• Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos
• Video is safer than live presentation
technical
• Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos
• Video is safer than live presentation
• Show what you managed to do
during the weekend
 Mockups, prototype, web, application
technical
• Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos
• Video is safer than live presentation
• Show what you managed to do
during the weekend
 Mockups, prototype, web, application
MVP
team
• Investor invests to your TEAM
• You will pivot your idea dozens of
times and he knows it
• Persuade us that your team is
WORTHY that.
market
• What is the market response?
• Validation?
• Surveys?
market
• What is the market response?
• Validation?
• Surveys?
• Yes, the time is limited. So..
• Get out and ASK the people! (if B2C)
• Get some info from web, partners,
friend companies, etc. (if B2B)
money
• Revenue streams?
• Monetization?
• Reasons for that?
• Expectations?
• Be realistic!
marketing
• Market-entry strategy?
• Customer acquisition?
• Viral potential?
marketing
• Market-entry strategy?
• Customer acquisition?
• Viral potential?
• Going GLOBAL? Scalability?
competition
• Who are your competitors?
• How you are better?
• Repeatability?
• Sustainability?
business
• When will you breakeven?
• Initial costs?
• Further requirements?
• Investor? Angel? Other?
• Cash flow?
business
• When will you breakeven?
• Initial costs?
• Further requirements?
• Investor? Angel? Other?
• Cash flow?
• Use graphs, no small tables
0
1
2
3
4
5
6
finish
• State further goals. Plans.
Extensions.
• Highlight your strongest point.
• Leave good impression.
few tips
• Get motivated. Browse for good
pitches.
• Practice. A lot.
• Its good to prepare what you’ll be saying.
• Get advice and feedback.
• Its your presentation. This is just
hints.
• Be original. Be yours. Different.
few tips
• What you spent most time with is
usually NOT the most important for
your presentation.
StartupWeekend Tuzla pitching like a boss
ask & train
• Go to mentors. We are here to help
you to prepare a good pitch.
• Do a tech check. Its painful to solve
technical issues.
• Especially if you use audio
• Tech check starts at 15:00
SW Tuzla
Thank you!
Questions?
@sudanec
http://sudanec.com

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StartupWeekend Tuzla pitching like a boss

  • 1. SWTuzla SWTuzla Introduction to Pitching Juraj Danko 2k13
  • 2. format • 4 minutes presentation • Including all videos, demos, etc. • 4 minutes Q&A for Jury • Preferably 1, maximum 2 speakers
  • 3. reason • You pitch to present the work of your team • You represent the team!
  • 4. reason • You pitch to present the work of your team • You represent the team! And, in the end of the day, you want to SELL
  • 5. reason • You pitch to present the work of your team • You represent the team! And, in the end of the day, you want to SELL Your product, startup, yourself
  • 6. audience • You are lucky, your audience is professionals  Understand some IT, Tech, Business, Economy, Marketing
  • 7. audience • You are lucky, your audience is professionals  Understand some IT, Tech, Business, Economy, Marketing • They do NOT know almost anything about your project  Like you were explaining it to your friend, teacher, whoever new
  • 8. audience • You are lucky, your audience is professionals  Understand some IT, Tech, Business, Economy, Marketing • They do NOT know almost anything about your project  Like you were explaining it to your friend, teacher, whoever new
  • 9. So how should I pitch then?
  • 10. timing • You have exactly 04:00 minutes  Use it!  Its not easy to fit; practice!
  • 11. timing • You have exactly 04:00 minutes  Use it!  Its not easy to fit; practice! • Its MUCH different when training and when going for real  Present to your friends, mentors, whoever  Bonus is feedback
  • 12. be sexy • You (hopefully) have a designer. • He built you an awesome logo. • Use it for first slide. Just the logo. Why not.
  • 13. be sexy • You (hopefully) have a designer. • He built you an awesome logo. • Use it for first slide. Just the logo. Why not. • Make it beautiful. Use Illustrator, nice graphics. Let your creatives do this.
  • 14. problem • State the problem you solve
  • 15. problem • State the problem you solve  Don’t be narrative. Just state the problem.  If you need to, use a story.  If you really have to, ask a question.
  • 16. problem • State the problem you solve  Don’t be narrative. Just state the problem.  If you need to, use a story.  If you really have to, ask a question. • How BIG is it?  How you determined the market size? • Who is your customer?
  • 17. solution • Did you solve it? • How?
  • 18. solution • Did you solve it? • How?  Now its time for quick and CLEAR resume  Just tell in few seconds what is your solution about
  • 19. technical • Make sure everyone understands it • Try it with your friends / mentors, different versions, different approaches
  • 20. technical • Make sure everyone understands it • Try it with your friends / mentors, different versions, different approaches • Use pictures, schemas, videos • Video is safer than live presentation
  • 21. technical • Make sure everyone understands it • Try it with your friends / mentors, different versions, different approaches • Use pictures, schemas, videos • Video is safer than live presentation • Show what you managed to do during the weekend  Mockups, prototype, web, application
  • 22. technical • Make sure everyone understands it • Try it with your friends / mentors, different versions, different approaches • Use pictures, schemas, videos • Video is safer than live presentation • Show what you managed to do during the weekend  Mockups, prototype, web, application MVP
  • 23. team • Investor invests to your TEAM • You will pivot your idea dozens of times and he knows it • Persuade us that your team is WORTHY that.
  • 24. market • What is the market response? • Validation? • Surveys?
  • 25. market • What is the market response? • Validation? • Surveys? • Yes, the time is limited. So.. • Get out and ASK the people! (if B2C) • Get some info from web, partners, friend companies, etc. (if B2B)
  • 26. money • Revenue streams? • Monetization? • Reasons for that? • Expectations? • Be realistic!
  • 27. marketing • Market-entry strategy? • Customer acquisition? • Viral potential?
  • 28. marketing • Market-entry strategy? • Customer acquisition? • Viral potential? • Going GLOBAL? Scalability?
  • 29. competition • Who are your competitors? • How you are better? • Repeatability? • Sustainability?
  • 30. business • When will you breakeven? • Initial costs? • Further requirements? • Investor? Angel? Other? • Cash flow?
  • 31. business • When will you breakeven? • Initial costs? • Further requirements? • Investor? Angel? Other? • Cash flow? • Use graphs, no small tables 0 1 2 3 4 5 6
  • 32. finish • State further goals. Plans. Extensions. • Highlight your strongest point. • Leave good impression.
  • 33. few tips • Get motivated. Browse for good pitches. • Practice. A lot. • Its good to prepare what you’ll be saying. • Get advice and feedback. • Its your presentation. This is just hints. • Be original. Be yours. Different.
  • 34. few tips • What you spent most time with is usually NOT the most important for your presentation.
  • 36. ask & train • Go to mentors. We are here to help you to prepare a good pitch. • Do a tech check. Its painful to solve technical issues. • Especially if you use audio • Tech check starts at 15:00