This document provides guidance on pitching a startup project to investors in 4 minutes. It recommends including an attractive logo on the first slide, clearly stating the problem being solved, describing the solution and technical details through pictures and video, demonstrating the team's abilities, validating the market opportunity, outlining the business model and revenue streams, addressing competition, and finishing with future goals to leave a strong impression. The document emphasizes practicing multiple times, getting feedback, using the full 4 minutes, and preparing for technical issues to deliver an effective pitch within the allotted time.

1. SWTuzla SWTuzla
Introduction to Pitching
Juraj Danko 2k13

2. format
• 4 minutes presentation
• Including all videos, demos, etc.
• 4 minutes Q&A for Jury
• Preferably 1, maximum 2 speakers

3. reason
• You pitch to present the work of
your team
• You represent the team!

4. reason
• You pitch to present the work of
your team
• You represent the team!
And, in the end of the day, you want to
SELL

5. reason
• You pitch to present the work of
your team
• You represent the team!
And, in the end of the day, you want to
SELL
Your product, startup, yourself

6. audience
• You are lucky, your audience is
professionals
 Understand some IT, Tech, Business,
Economy, Marketing

7. audience
• You are lucky, your audience is
professionals
 Understand some IT, Tech, Business,
Economy, Marketing
• They do NOT know almost anything
about your project
 Like you were explaining it to your friend,
teacher, whoever new

8. audience
• You are lucky, your audience is
professionals
 Understand some IT, Tech, Business,
Economy, Marketing
• They do NOT know almost anything
about your project
 Like you were explaining it to your friend,
teacher, whoever new

9. So how should I
pitch then?

10. timing
• You have exactly 04:00 minutes
 Use it!
 Its not easy to fit; practice!

11. timing
• You have exactly 04:00 minutes
 Use it!
 Its not easy to fit; practice!
• Its MUCH different when training
and when going for real
 Present to your friends, mentors, whoever
 Bonus is feedback

12. be sexy
• You (hopefully) have a designer.
• He built you an awesome logo.
• Use it for first slide. Just the logo.
Why not.

13. be sexy
• You (hopefully) have a designer.
• He built you an awesome logo.
• Use it for first slide. Just the logo.
Why not.
• Make it beautiful. Use Illustrator,
nice graphics. Let your creatives do
this.

14. problem
• State the problem you solve

15. problem
• State the problem you solve
 Don’t be narrative. Just state the problem.
 If you need to, use a story.
 If you really have to, ask a question.

16. problem
• State the problem you solve
 Don’t be narrative. Just state the problem.
 If you need to, use a story.
 If you really have to, ask a question.
• How BIG is it?
 How you determined the market size?
• Who is your customer?

17. solution
• Did you solve it?
• How?

18. solution
• Did you solve it?
• How?
 Now its time for quick and CLEAR resume
 Just tell in few seconds what is your
solution about

19. technical
• Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches

20. technical
• Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos
• Video is safer than live presentation

21. technical
• Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos
• Video is safer than live presentation
• Show what you managed to do
during the weekend
 Mockups, prototype, web, application

22. technical
• Make sure everyone understands it
• Try it with your friends / mentors, different
versions, different approaches
• Use pictures, schemas, videos
• Video is safer than live presentation
• Show what you managed to do
during the weekend
 Mockups, prototype, web, application
MVP

23. team
• Investor invests to your TEAM
• You will pivot your idea dozens of
times and he knows it
• Persuade us that your team is
WORTHY that.

24. market
• What is the market response?
• Validation?
• Surveys?

25. market
• What is the market response?
• Validation?
• Surveys?
• Yes, the time is limited. So..
• Get out and ASK the people! (if B2C)
• Get some info from web, partners,
friend companies, etc. (if B2B)

26. money
• Revenue streams?
• Monetization?
• Reasons for that?
• Expectations?
• Be realistic!

27. marketing
• Market-entry strategy?
• Customer acquisition?
• Viral potential?

28. marketing
• Market-entry strategy?
• Customer acquisition?
• Viral potential?
• Going GLOBAL? Scalability?

29. competition
• Who are your competitors?
• How you are better?
• Repeatability?
• Sustainability?

30. business
• When will you breakeven?
• Initial costs?
• Further requirements?
• Investor? Angel? Other?
• Cash flow?

31. business
• When will you breakeven?
• Initial costs?
• Further requirements?
• Investor? Angel? Other?
• Cash flow?
• Use graphs, no small tables
0
1
2
3
4
5
6

32. finish
• State further goals. Plans.
Extensions.
• Highlight your strongest point.
• Leave good impression.

33. few tips
• Get motivated. Browse for good
pitches.
• Practice. A lot.
• Its good to prepare what you’ll be saying.
• Get advice and feedback.
• Its your presentation. This is just
hints.
• Be original. Be yours. Different.

34. few tips
• What you spent most time with is
usually NOT the most important for
your presentation.

36. ask & train
• Go to mentors. We are here to help
you to prepare a good pitch.
• Do a tech check. Its painful to solve
technical issues.
• Especially if you use audio
• Tech check starts at 15:00

37. SW Tuzla
Thank you!
Questions?
@sudanec
http://sudanec.com