This document discusses various types of pitches including investor pitches, project pitches, and elevator pitches. It notes that pitching is both an art and a science and emphasizes starting a pitch by explaining why something is important. Good pitches inspire and convince an audience while connecting emotionally. Effective pitching requires preparation, a focus on the audience, and an authentic delivery that relates to the audience and explains things simply.

1. Pitch

3. Anytime

4. What is a Pitch?

5. Pitch ? ?
?
Your Their
head heads
Never enough time

6. A (Start-up) Pitch

7. Pitching Universe

8. Investor Pitch

9. Project Pitch

10. Elevator Pitch

11. Conference Pitch

13. Friends Pitch

14. Back of Napkin Pitch

15. Southwestern Airline

16. „Impressing the Ladies“ Pitch

17. Investor Pitch
Elevator Pitch
One Liner

18. Art not Science

19. ?

20. „Start with WHY“

22. In general for whole universe

23. “Everything you
achieve, you
will achieve
with or through
other people.”

24. YOU
For example „SUL Prague“

25. You are
here

26. Startup Week 2011

27. Pitching
for
Success

28. If so important,
you would think
people work hard
to do it well….

29. A European comparision?

30. ~ 500 pitches
Really good ones:
~ 20
(that I acctually remember)

31. We have a
problem in
Europe!

32. People are dying…

33. …and dying….

34. …ok, some manage to survive…

35. …. but it is an epidemic…

36. …that covers Europe

37. Name of the disease:
B.P.P.

38. Bad
Presentations
& Pitches

43. but NOT (powerpoint)
bullets kill people

44. people kill
People!

45. YOU (potentially)
1. Kill people
2. Waste opportunities
3. Contribute to epidemic

46. Good news!!!

47. Pitching & Presenting can be TRAINED

48.  Right mindset
(hopefully now)

49. Pitching Universe

50. YOU?
Who of you was there?

51. YOU?
Who of you was there?

52. Vs.
What is more important?

53. Center of the universe

54. Pitching = inspiring

55. Pitching = selling

56. Pitching = convincing

57. But pitching requires more!

58. Let‘s think about the „center“

59. YOU
What do YOU want?

60. Connection
Emotion
Excitement Retention

61. Clarity

62. Remember?
I bet you are inside here
Pitch ? ?
?
Your Their
head heads

63. Get out of YOUR head

64. K.I.S.S.S.

65. Explain to teenager

66. Relate to know things

67. Delivery

68. Authenticity
Find a unique part…

69. Structure

70. Anatomy 1 – Elevator Pitch
You Solution
Problem Your Need

71. Anatomy 2 – Elevator Pitch
You Satisfaction
Need Your Need

72. Anatomy 3 – Elevator Pitch
You „Product“
Vision Your Need

73. Bad Pitch
You Solution
Problem

74. The forgotten Half of the Pitch

76. Magic formula
Emotion

77. Pitching with Slides

78. 3 Steps

79. 1. Preperation*
2. Focus
3. Process
* Creating a good presentation starts far before designing the first slide!

80. PREperation

81. Unplug

82. Gather

83. Think before doing

84. Focus

85. Audience

86. YOUR Reason*
*Different reason why you want to present = different presentation

87. Core
What is the
core of what
you do?

88. Ready to go

89. Process

90. Back to basics*
*Use one piece of paper per slide and start basic drafting

91. Storyline*
*Fit to a „story“ and add more details to draft

92. Refine*
*Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)

93. Design
*57th International Advertising Festival in Cannes

94. 1. Preperation Three broad
2. Focus
steps for
creating good
presentations
3. Process

95. Investor Pitch

96. Broad Investor
Perspective*
*Different investors have different expectations

97. The not so secret
formula

98. PP CC TT RR
2P 2C 2T 2R
2PCTR

99. Value
Product
Potential

100. Can we win?
Competition
Capital

101. Lines
not
dots
Traction
Team
*Mark Suster / Bothsidesofthetable.com

102. Return
Risk

103. 2PCTR
2PiCTuRes *
*a figurative memory bridge for the abbreviation

104. *if you literally want to remember 2 pictures with a relevance to pitching

105. 1 Possible Structure

106. 0. One-Liner
1. Problem / Need
2. Solution / Satisfaction = Product (!)
3. USP / Unfair advantage
4. How do you make money?
5. Market / Going to Market
6. Team
7. Status Quo
8. Outlook
9. Backup Slides

107. Example
http://investors.dressrush.com/

108. stARTistsCANdo
Can Ertugrul