The document discusses strategies for enhancing collaboration and creativity within groups, emphasizing the importance of play and structured problem-solving activities like the 'spark-a-thon.' It identifies barriers to co-creation such as departmental silos and generation gaps, and provides frameworks for ideation, including defining audience needs and brainstorming solutions. Additionally, it offers practical examples, such as designing a party-scheduling tool, to encourage team-building and collaborative decision-making.

1. BURNING DOWN THE BLOCKS!
SPARKING COLLABORATION
THROUGH CREATIVE PLAY

2. HELLO, IT’S NICE TO MEET YOU.
CAROLYN CHANDLER ANNA VAN SLEE
@chanan @adventuringanna

3. LET’S GO ON AN #ADVENTURE

4. HERE IS OUR ADVENTURE MAP:
SPONGE SPARK SPLATTER SCULPT STORYTELL
Choose a design
challenge and
immerse in the
related context.
What do you want to
make better? For
who?
Take insights from
Sponge. Define your
audience and their
needs. Generate the
solution idea you
want to design.
Brainstorm multiple
ideas (quantity over
quality). Explore
possible features
and content.
!
Form and refine
your solution with
user insights and
design strategy.
!
Express the
importance and
meaning of your
solution.

5. LET’S PLAY !
(AGENDA)
• Problem: Barriers to
Group Co-Creation
• Solution: Collaboration
Strategies
• In Practice: Spark-A-Thon!
• Tips, Tricks & Hacks

6. WE’VE GOT PROBLEMS
Barriers to Collaboration and Co-Creation:
• Departmental Silos
• Generation Gaps
• Power Distances

7. DEPARTMENTAL SILOS
One person = One role = One great way to stifle creativity

8. GENERATION GAPS
From WiFi to Hi-Fi, we’ve got some differences to overcome.

9. POWER DISTANCES
Pressure to perform can be murder on creativity

10. KEEP CALM & COLLABORATE
Strategies to Maximize “Group Think” Dynamics:
• Focused Challenges
• Abductive Logic
• Play

11. FOCUSED CHALLENGES
Adding and removing constraints can force a game-changing
perspective shift in your perspective on a problem.

12. ABDUCTIVE LOGIC
Nothing gets the creative juices flowing like a non sequitur.

13. PLAY
Play is practice for the real world, but without the consequences

14. THE SPARK-A-THON

15. SPARK-A-THON TYPE A
The Problem-Finding Spark-a-Thon encourages
bigger-picture thinking and involves field exploration
(LET’S START ONE NOW…)

16. REMEMBER MAD LIBS?
• Shout out some Activities!
• Next, give us some User Types!
• Finally, let’s have some Improvements!
IF YOU ARE DOING THIS FOR WORK,
MAKE SURE TO INCLUDE SOME
ELEMENTS THAT ARE RELEVANT TO THE
PROBLEM YOU WANT TO SOLVE.

17. Spark Frame
Make this activity...
Considering these problems...
Considering these problems...
improved in this way (more, less...) for these people:
we’ll spark solution ideas by asking:
CHALLENGE
SPARK
SOLUTION IDEAS

18. START YOUR ASSUMPTIONS!
Break into teams of 2-4 with the folks around you and
discuss your Challenge.
What is good about this situation now? What’s broken?
What do you think are the most urgent problems to
solve?
WHEN YOU’RE DOING THIS FOR-REALSY,
COMMIT TO A MULTI-DAY AFFA I R .

19. MAKE TIME FOR INTROSPECTION

20. GET OUT IN THE FIELD

27. IN SUMMARY…
The Problem-Finding Spark-a-Thon is good when your
team is jumping to solutions too quickly.
It encourages bigger-picture thinking and involves field
exploration. It helps with building a more collaborative
team culture around ideating.
Think 80% play and 20% work.

28. SPARK-A-THON TYPE B
The Problem-Solving Spark-a-Thon develops
collaborative creation and idea refinement

29. PROVIDE CONSTRAINTS

30. Spa Day Planner (Hypothetical Challenge)
Hosted parties are a common approach that our consultants use to share their passion for
products, and to gain new customers. Our company and its consultants have a business
goal to increase the number of parties hosted.
!
However, encouraging non-consultants to host parties can sometimes be difficult due to:
!
• Scheduling difficulties
• Reluctance of potential guests to attend a “product-centric” party
• Other reasons?
Challenge:
Design a party-scheduling tool that also helps overcome other obstacles that may
interfere with attendance.
!

31. Spa Day Planner: Personas
Patricia the Planner (32)
Patricia is an avid explorer of her city - if you go to a fest in the summer,
you’ll probably run in to her. She’s also the magnet that draws her friends
together. About once a month, she tries to plan a get-together.
Patricia really likes the idea of doing double-duty, supporting her friend
(who is a consultant for the company) and hosting a spa event that will
draw out her friends. As a vegan, she’s also interested in our products
herself, but hasn’t tried them yet.
Goals
• Find or host interesting events - ones that will get several of her friends together.
• Be a supportive friend.
• Have an event that she can host with minimal work, so she can enjoy the party
itself.
!
Frustrations
• It’s so hard to get friends to commit! Everyone has such busy schedules, and
many of Patricia’s friends have kids, so they have to arrange for babysitters or
work with their spouse’s schedules. Patricia feels like she spends most of her
time negotiating dates, or trying to think of events that will really get friends
interested and excited.
• Patricia is worried that some of her friends may feel pressured to come to a party
where products are being sold.

32. ROLE-PLAY

33. GENERATE IDEAS

34. CHOOSE THE BEST TOGETHER

35. SHOW OFF YOUR STUFF

36. IN SUMMARY…
The Problem-Solving Spark-a-Thon is good when your
team has trouble expanding on ideas and then
choosing the best - saying no to the rest.
It encourages team decision-making and provides
guidance on navigating the uncomfortable aspects of
criticism.
Think 50% play and 50% work.

37. TIPS, TRICKS & HACKS:
• These exercises can be used together, or separately
• Try a play warm-up to get people “in the mood”
• Solicit ideas both coming into the activity (or have
some pre-prepared), and after it’s over

38. THANK YOU!
YOU’VE BEEN A REAL TROOPER!
@chanan
@adventuringanna