Advertisement: a Bridge or Barrier Between Consumer & Business
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Advertisement may be bridge or barrier between consumer & business
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Advertisement: a Bridge or Barrier Between Consumer & Business
- 5. Pre Modern Age 19th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, Radio Advertisements the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers.. Internet Marketing through the Internet opened new frontiers for advertisers Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. Racial Marketing Before the Civil Rights Movement of the 1950s and 1960s, black people were missing from mainstream advertising. The long- standing "hierarchy of skin color" whereby those with lighter skin tones were seen as being more socially and culturally acceptable than dark-skinned black people. Ashorthistoryofadvertising Egyptians used papyrus to make sales messages and wall posters. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.
- 6. 01 02 03 04 05 Direct Mail A direct mail approach is more personal. A cost effective form of direct mail is to send your newsletters or flyers electronically to an email database Directory If your target market uses print and online directories, it may be useful to advertise in both, although print directories are being used less. Online Being on the internet can be a cost-effective way to attract new customers RDCs & TVCs Television has an extensive reach and advertising this way is ideal if you cater to a large market in a large area. Radio is a great way to reach your target audience Newspaper and Magazine Newspaper & Magazine advertising can promote your business to a wide range of customers. Typesofadvertisement
- 7. REASONSOFADVERTISING! Contently Changed Market People Forget Fast! Creating Awareness Strengthens Your Identity Survival And Growth
- 8. REASONSOFADVERTISING! Creating Customer Loyalty Maintaining Morale Competitive Advantage Continuing Business A Method of getting invested money back
- 10. Coca-Cola took advantage of trend. In 1929 Archie Lee came up with the slogan "The Pause That Refreshes," and it became the first of many popular marketing campaigns. The "pause" became synonymous with Coca-Cola. Before artist Hadoon ads appeared in the 1931, Santa Clause had been illustrated as wearing blue, green, yellow, or red. He was also of average size.