Advertising has existed for thousands of years, starting with wall paintings in ancient Egypt and Rome used to promote goods and political ideas. In the 18th century, printed advertisements began appearing in newspapers to promote books and medicines. The development of radio in the 1920s led to the first radio advertisements, with early radio stations providing programming in exchange for brief promotions of sponsors. This model was later adopted for the new medium of television in the 1950s, establishing the ongoing practice of multiple short advertisements spaced throughout commercial programming.
PUBLIC SERVICE BROADCASTING IN THE UNITED KINGDOM OF GREAT BRITAIN AND NORTHE...Ella Bo
Presentation on British public service broadcasting for module: Media Systems in an International Comparative Perspective as part of an MA in Journalism, Media, and Globalisation at Universität Hamburg.
Marc Kushin
PUBLIC SERVICE BROADCASTING IN THE UNITED KINGDOM OF GREAT BRITAIN AND NORTHE...Ella Bo
Presentation on British public service broadcasting for module: Media Systems in an International Comparative Perspective as part of an MA in Journalism, Media, and Globalisation at Universität Hamburg.
Marc Kushin
This is a slideshow I created for my A level media in which I discuss the development of advertising and marketing. I discuss the history and some of the first advertisement texts on different platforms and also what I believe the future will hold for it.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. Advert
Advertising is a form of communication for marketing and used to encourage,
persuade, or manipulate an audience (viewers, readers or listeners;
sometimes a specific group) to continue or take some new action. Most
commonly, the desired result is to drive consumer behavior with respect to a
commercial offering, although political and ideological advertising is also
common.
3. History
.
Egyptians used papyrus to
make sales messages and
wall posters. Commercial
and ancient Arabia. Lost
and found advertising on
papyrus was common in
messages and political
campaign displays have
been found in the ruins of
Pompeii Ancient Greece
and Ancient Rome.
4. Wall or rock painting for
commercial advertising is
another manifestation of an
ancient advertising form,
which is present to this day in
many parts of Asia, Africa, and
South America. The tradition
of wall painting can be traced
back to Indian rock art
paintings that date back to
4000 BC.History tells us that
Out-of-home advertising and
billboards are the oldest forms
of advertising.
5. As education became an apparent
need and reading, as well as printing,
developed advertising expanded to
include handbills.In the 18th century
advertisements started to appear in
weekly newspapers in England. These
early print advertisements were used
mainly to promote books and
newspapers, which became
increasingly affordable with advances
in the printing press; and medicines,
which were increasingly sought after
as disease ravaged Europe. However,
false advertising and so-called "quack"
advertisements became a problem,
which ushered in the regulation of
advertising content.
6. In the early 1920s, the first radio stations were
established by radio equipment manufacturers and
retailers who offered programs in order to sell more
radios to consumers. As time passed, many non-profit
organizations followed suit in setting up their own radio
stations, and included: schools, clubs and civic groups.
When the practice of sponsoring programs was
popularized, each individual radio program was usually
sponsored by a single business in exchange for a brief
mention of the business' name at the beginning and end
of the sponsored shows. However, radio station owners
soon realized they could earn more money by selling
sponsorship rights in small time allocations to multiple
businesses throughout their radio station's broadcasts,
rather than selling the sponsorship rights to single
businesses per show .
Commercial television in the 1950s
7. This practice was carried over to commercial television in the late
1940s and early 1950s. A fierce battle was fought between those
seeking to commercialise the radio and people who argued that the
radio spectrum should be considered a part of the commons – to be
used only non-commercially and for the public good.
The United Kingdom pursued a public funding model for the BBC,
originally a private company, the British Broadcasting Company, but
incorporated as a public body by Royal Charter in 1927. In Canada,
advocates like Graham Spry were likewise able to persuade the
federal government to adopt a public funding model, creating the
Canadian Broadcasting Corporation. However, in the United States,
the capitalist model prevailed with the passage of the
Communications Act of 1934 which created the Federal
Communications Commission (FCC).However, the U.S. Congress did
require commercial broadcasting companies to operate in the
"public interest, convenience, and necessity". Public broadcasting
now exists in the United States due to the 1967 Public Broadcasting
Act which led to the Public Broadcasting Service (PBS) and National
Public Radio (NPR).
8. In the early 1950s, the DuMont Television
Network began the modern practice of selling
advertisement time to multiple sponsors.
Previously, DuMont had trouble finding sponsors
for many of their programs and compensated by
selling smaller blocks of advertising time to several
businesses. This eventually became the standard
for the commercial television industry in the
United States. However, it was still a common
practice to have single sponsor shows, such as The
United States Steel Hour. In some instances the
sponsors exercised great control over the content
of the show—up to and including having one's
advertising agency actually writing the show. The
single sponsor model is much less prevalent now,
a notable exception being the Hallmark Hall of
Fame.
The advertising business model has also been
adapted in recent years. A new development is
Media for equity.