The document provides guidance on engaging with social media for an organization. It outlines five key secrets: 1) Identify the target audience and goals. 2) Choose appropriate social media platforms. 3) Get management approval by addressing concerns. 4) Assemble a team to develop and maintain initiatives. 5) Carefully engage the target audience on the chosen platforms and monitor developments. The document also lists the current social media presence and engagement strategies of M. D. Anderson Cancer Center as an example.

1. How to Go Web 2.0 Secrets from the front lines

2. Secret #1 Identify your Target

3. Identify your Target Where is M.D. Anderson?

4. Identify your Target

5. Identify your Target #7 “What is Cancer”

8. Secret # 2 Choose Your Weapons

9. Choose your Weapons M. D. Anderson choose only a handful of sites to develop in our original plan

11. Choose your Weapons Who is talking about you and where are they doing so?

12. Choose your Weapons Your analytics may also give you clues… monitor traffic sources & click paths

13. Choose your Weapons Paid and Freemium tools are available online to monitor the converstion

14. Getting Approval Secret # 3

17. Getting Approval Demonstrate how your industry and competitors are using social media

19. Secret # 4 Assemble your Army

23. Your Army Web 2.0 Discussion Group An internal lunch & learn group for people who want to learn more about social media and discuss possible web 2.0 projects. The group was open to anyone, meets twice a month and further discussion happens in our private Facebook group

24. Secret # 5 Engage the Target

26. Engage the Target

27. Engage the Target

28. Engage the Target

30. THANK > Jennifer Texada E-mail [email_address] Twitter www.twitter.com/jenntex My Blog - How to Go Web 2.0 http://jennifersreport.blogspot.com/