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How to Go Web 2.0 - AMA

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Jennifer Texada
Jennifer Texada

M. D. Anderson Cancer Center was established in 1941 as part of the University of Texas System. It is one of the original three Comprehensive Cancer Centers designated by the National Cancer Act of 1971. With over 25 buildings in Houston and Central Texas, M. D. Anderson is one of the largest cancer centers worldwide. The document discusses M. D. Anderson's implementation of social media platforms like Facebook and Twitter to extend its reach to new online audiences and enhance its online presence. It created guidelines and champions throughout the institution to develop strategic visions and work plans for platforms.

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How to Go Web 2.0 Jennifer Texada Digital & New Media Program Manager M. D. Anderson Cancer Center
 
M. D. Anderson Cancer Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons why Web 2.0 is not for us ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where’s M D Anderson?
 
Google Video Search Google Search page 1 #7 “What is Cancer”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Web 2.0 can help us do ,[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow M D Anderson News – www.twitter.com/mdanderson_news
 
Follow Cancerwise – www.twitter.com/cancerwise
 
 
How did we do it? ,[object Object],[object Object],[object Object],External Communication | Internal Communications | HR & Recruiting | Patient Education | Faculty Education | Marketing | Internet Services | Physician Relations | Public Education | Publications & Creative | Research Med Library | Faculty Development | Clinical Research ….
Web 2.0 Discussion Group A lunch & learn group for people who want to learn more about social media and discuss possible web 2.0 projects. The group was open to anyone, meets twice a month and further discussion happens in our private Facebook group
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Now? Where do we go from here?
Jennifer Texada Digital & New Media Program Manager E-mail [email_address] Twitter www.twitter.com/jenntex My Blog - How to Go Web 2.0 http://jennifersreport.blogspot.com/ Thank You!

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How to Go Web 2.0 - AMA

  • 1. How to Go Web 2.0 Jennifer Texada Digital & New Media Program Manager M. D. Anderson Cancer Center
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  • 5. Where’s M D Anderson?
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  • 7. Google Video Search Google Search page 1 #7 “What is Cancer”
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  • 18. Follow M D Anderson News – www.twitter.com/mdanderson_news
  • 19.  
  • 20. Follow Cancerwise – www.twitter.com/cancerwise
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  • 24. Web 2.0 Discussion Group A lunch & learn group for people who want to learn more about social media and discuss possible web 2.0 projects. The group was open to anyone, meets twice a month and further discussion happens in our private Facebook group
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  • 26. Jennifer Texada Digital & New Media Program Manager E-mail [email_address] Twitter www.twitter.com/jenntex My Blog - How to Go Web 2.0 http://jennifersreport.blogspot.com/ Thank You!