Jayde Hessler owns Hillcrest Sports Medicine, a proposed sports medicine and orthopedic surgery business in Kearney, Nebraska. The business will employ doctors, physical therapists, radiologists, technicians and office staff. Jayde projects the business will be profitable, earning $5 million in profits within 3 years. She aims to be the top sports medicine provider in the region within 5-10 years by providing exceptional patient care and developing strong community relationships. Jayde will need $1 million in capital, including $50,000 for computers and $750,000 for medical equipment, and plans to obtain a loan.

1. JAYDE HESSLER
Sophomore at Gibbon High School

2. FAMILY
• Parents; Pam and Steve
• Step: Step-mom Julie, step-sister Natasha and
step-brother Jeremiah

3. GOALS
• Graduating from high school
• Attending college
• Successful business

4. HILLCREST SPORTS MEDICINE
• 830 2nd Avenue, Kearney NE 68848
• (402) 890-0544
• Jayde Hessler, CEO
• 45665 69th Road Gibbon, NE 68840
• October 1st, 2012
• Jayde Hessler
• Copy Number 1

5. HILLCREST SPORTS MEDICINE
• My business will be only me (as of now)
• My business will be a sports medicine & orthopedic surgery
• My business will be in Kearney or somewhere close. Possibly Grand Island or Lincoln
also.
• It is unique because it will be a very friendly and open environment. It won’t be like many
other doctor’s offices.

6. MARKET OPPORTUNITIES
• My business will take the be in the position of taking advantage of the sports medicine
field. We will use what is necessary and do our best to make our business the best.
• The market is right for my business because athletics is a big thing, and it will continue to
be for generations.
• Our friendly policies and doctors will bring in customers. We will make sure that our
business is the best possible for your needs.

7. MISSION STATEMENT
• We will do our very best to grant you with what is needed. Our trained and specialized
staff will care for you injuries and meet them to full recovery. We will listen carefully to
your goals and see them through.

8. MANAGEMENT
Physical Therapist
Other Doctors Physical Therapists
Management
Radiology Radiology
Me, CEO/doctor Other Doctors
Management Technicians
Office Manager Office Staff

9. COMPETITORS
• In today’s economy, I am competing with other sports medicine clinics and even regular
doctors offices.
• What makes my company stronger is that we are dedicated to our patients. We will see
them through and care for them the best way possible.
• The weakness of our competitors we are targeting are the how in depth they are into their
specialty and the well being of our clients.

10. COMPETITIVE ADVANTAGES
• What will make my company successful is our advance knowledge, our personability, and
our advertising.
• Our business location will make us successful because it will be in a well known and
business area in that city.
• Our business décor will make our business successful because it will be modern and
professional. We will keep the outside of the building neat and not cluttered.

11. FINANCIAL PROJECTION
• The inventory of our business will be a collection of office items, medical equipment, and
physical therapy equipment. The cost of this will roughly be around $2.5 million.
• A prediction of profit in three years is roughly around $5 million.
• Our goal is to be the top sports medicine in the area in 5 to 10 years. We want to be the
best of the best and fulfill what our clients need so they recommend their family and
friends to come here also.

12. STRATEGIC RELATIONS
• I want my company to have many healthy relationships with some of the top people in this
area. We want to have the top of the line for our company.
• We will have the top attorney, advertising company, accountant, and investors.
• I would get local businesses and schools to make my business bigger and better and that
also can refer people to my business.

13. S.W.O.T ANALYSIS
• The strengths of our company is that we will be the most worthy and the top of the line for
our clients. We won’t treat you like just another person, we will treat you with respect.
• The weakness we need to over come is trying to get up and running.
• The opportunities we are taking advantage of is that we are an up and coming
business, so we can make the best of ourselves before anyone can prove other wise.
• The threats we have to overcome is the other doctors office’s around. Hopefully we can
make nice with them in the end so they can recommend to us if someone has a special
need that we can help them in.

14. PRODUCTS/SERVICES
• My service is to provide the task of making your physical heath better.
• I will provide physical therapy and objects to help in that service. We will also provide any
braces or needed objects for any injuries.

15. MARKET ANALYSIS
• My target audience is high school, college, and professional athletes.
• My competition would be other doctors offices and other sports medicine doctors offices.
• My market trends would be that sports are always popular and are on the rise.
• We will research the rise and fall of the sports athlete market.

16. COMPANY BRANDING
• I want my company to have a strong and well known brand. I want my image to be well
known around the state.
• I will market my brand by advertising everywhere and aiding in a relationship with other
doctors offices.
• Hillcrest Sports Medicine, We bust ours to fix yours!

17. CAPITAL FUNDS NEEDED
• I need a million dollars. I will need $50,000 for computers. I will need $750,000 for
medical equipment.
• I will need a loan to get my business up and running. I feel it will be very easy when my
business is up and running to repay the loans.
• For my cash flow statement, after expenses each year, I will have a generous of money
left for more research and to update technology.

18. GLOBAL STRATEGY
• At this time, I have no global strategy.

19. TRAINING
• I plan to put my managers through a training course. I think this would be good because if
they go through special courses, they will be the best in management.
• I will train new employees by other employees. The past employees would know how the
way things work around my business, so they could easily teach the new employees the
ropes of the business.

20. ETHICS
• Customers and investment professionals will trust me because I will give them every
reason to. I would not give them any reason to not trust my business. My business will be
the most trustworthy in this field.
• Our policies and people will prove that our business is trustworthy. We will always stick to
our word.