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FUNDAMENTALS OF ENTREPRENEURSHIP
(ENT 300)
BUSINESS DATE:
BIO-VALLEY DAY SPA
PREPARED FOR:
SIR MD SHARIFF M HANIFF
DONE BY:
WAN AZUREEN BINTI WAN KAMIL 2008253522
MUNERA ZAIMAN BINTI OSEMAN 2008258266
KHAIRINA IZAZI BINTI ABD RAHMAN 2008265466
ROSLIN IZZATI BINTI ROSLAN 2008259028
DATE OF SUBMISSION
28th
MARCH 2011
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SUBMISSION BUSINESS PLAN
Bio-Valley Day Spa,
Lot 152, Jalan Konvension,
Kompleks MITC,
Ayer Keroh, 75450 Melaka.
Sir Md Shariff M Haniff
Lecture of Entrepreneurs Course ( ETR 300)
Universiti Teknologi MARA Malaysia,
40000 Shah Alam, Selangor.
Sir,
SUBMISSION OF BUSINESS PLAN
Referring to the above, we are the final semester students of Faculty Business Management, are glad
to inform to you that we have successfully completing our business plan in the time given.
2. According to the business plan, we have agreed to open a health and beauty spa by the
name of Bio-Valley Day Spa. As a student of Business Management, we believe it would give us
more exposure in our future to open our own business. We also learn to gain experience from our
mentor, Safa Wangi Spa. Our target is to fulfill the highest demand, needs and expectations from the
service that will be provided to our customers.
3. Furthermore, we have stated the location of our business which is located at Lot 152,
Jalan Konvension, Kompleks MITC, Ayer Keroh, 75450 Melaka. We also have detailed all our plans
in setting up this business in four ways which are administration, marketing, operational and financial.
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4. There are 4 shareholders in the company. They are directly involved and had signed the
partnership agreement. They are:
i. WAN AZUREEN BINTI WAN KAMIL
ii. MUNERA ZAIMAN BINTI OSEMAN
iii. KHAIRINA IZAZI BINTI ABD RAHMAN
iv. ROSLIN IZZATI BINTI ROSLAN
5. Hereby, we are pleased to hand over this business plan to your respectful party, Sir. We
really appreciate that it abides by the term that had been given to us. Lastly, we sincere thank to you
for the cooperation from your side. Thank you.
Your sincerely,
…………………………
WAN AZUREEN BINTI WAN KAMIL
GENERAL MANAGER
Bio-Valley Day Spa
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EXECUTIVE SUMMARY
The Spa industry has a great future prospect as it is a necessity for customers especially
women. Nowadays, women are fully considered about their beauty and wellness. Therefore we have
established this company in other to fulfill the needs and help them to treat their health and beauty.
This company has been established on January 2012 by 4 owners that are committed and
determined in involving themselves in business. We decided to establish and register this company as
a partnership company because the condition and requirement are suitable with our need and
desires. We also believe that partnership have many advantages compared to other type of business.
Spa is a business which provides services in terms of health and beauty treatment.
Bio-Valley Day Spa is being organized as a Natural Health Spa has provides a high quality
performance of services accordingly with our mission to become the “Destination Natural Health Spa”.
This company will be led by Ms. Wan Azureen Binti Wan Kamil. Our business has a very
strong and skillful management with high background skill, knowledge and experience which related
with the business.
Our main of the business is to give Natural Health Spa services with lesser price with best
quality than the other spas‟. Besides that, we do provide the highest level of services which we
believe would attract more customers once they have gone through the experience at the spa.
At this location, we do not have any competitor which gives the same services. We know this
is an advantage for us to achieve the maximum amount of profit. However, we believe even if there
were competitors, nothing would scare us because of our advantages which are high quality, lower
prices and optimum costumers delight.
The business‟s main strength is the labors with skills in body treatment. The business is
based on a contractual basis and payment depends on the number of cleaners hired by the client,
based on our consultation. So, as our business grow in the future, more workers will be taken in as
they are our main assets. And more customers will come to our company.
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INTRODUCTION
The word entrepreneur comes from the French word which is entreprendre, refers to
individuals who under take the risk of the new ventures. The first who used this term is Richard
Cantillon Circa 1755. He asserted that an entrepreneur invest, transforms and make profit or loss
from the business. In other words, goods are bought at a certain price, value is added by transforming
the goods, and the goods are sold at an uncertain price. So, from that activity, the entrepreneur
undertakes whatever risks associated with the process. From years to other years, the term of
entrepreneur will change follow the situation surrounding that year but the basic is still same.
For this assignment, our group tried to experience to be an entrepreneur to open a business
of a spa also called Bio-Valley Day Spa is focusing on services to customer. Spa treatments work on
the human body, which I've been interested in ever, lie head to head, touching hands as they get a
simultaneous, deeply relaxing massage. The teacher's idea was that if we understood how the body
was put together, we would better understand how to move it. It can be everything from a large
treatment room at day spas to lavish facilities with fireplaces, lounging beds and private patios at
resort spas.
By follow the “Fundamental of Entrepreneurship” subjects that can help students obtain
knowledge and exposure in the field of small business and as an entrepreneur as well as to introduce
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some of the basic techniques and tools that can be used by entrepreneurs in managing their
business. It also guides personnel to face a very challenging but rewarding career in the future.
There are many steps before opening a business. The first step that as an entrepreneur must
have is identify the needs and wants of the customers, by scanning the environment and evaluating of
self and the community, screening of business opportunities and selecting a business opportunity. It
can be done by preparing a comprehensive a business plan. A good business plan will comprise an
organizational plan, marketing plan, operation plan and financial plan.
It is the longer step will be taken by entrepreneur before opening a business. Without any
knowledge, bravery and patience, the business can‟t be opened with success outcome. Nowadays,
business is the major factor of sources to get the income or side income. It also can help in the growth
of the economics in a country and nations. So, entrepreneur are the engine to growth it. It is proof that
the entrepreneurs are also movers of the economy. The theory of economic growth and development,
particularly which address developing countries, stimulate that the prime mover of economic
development is the government. Over a period, however, the role of the government should gradually
diminish, enabling the passing of the baton to the entrepreneur.
From the description, an entrepreneur should be proud of them self because they are one (1)
of sources economic growth in our beloved countries, MALAYSIA. We have to born many new and
young entrepreneurs to try and make a business.
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PURPOSE OF PREPARING A BUSINESS
The Business Plan is prepared for various reasons. Among the main reasons of preparing a business
plan are:
 To view and evaluate the proposed business venture in objective, critical and practical
manner of viability and growth potential.
 To apply for loans or financing facilities from relevant financial institutions. Prepared to obtain
a loan from MARA for the amount of RM 130,000.00.
 To act as a best guidelines for the management of the spa business.
 To allocate business resources effectively and efficiently
 To gain prosperity and wealthy towards the spa business.
 To provide the needs for active and healthy lifestyle in beauty concept
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1.0 COMPANY BACKGROUND
 Name of Business :
Bio-Valley Day Spa
 Nature of Business :
Massage therapy
 Date of Business :
1
st
January 2012
 Location of Business :
MITC, Ayer Keroh
 Factors in Selecting the Proposed Business :
There are many factors that drag us to take the risks by entering the industry and by
involving actively in entrepreneurship activities. Firstly, which is the primary factor is
the background family of the company partnership member. Next is we had observes
the market and surrounding of this type of operation. It is hard to find a full treatment
of spa. Finally, we select this kind of business is also because of to achieve our
dream in providing a service to customer and to make people beautiful and have a
confident of themselves.
 Future Prospect of the Business :
Our business prospect is to give the best and good services to fulfill the customers
need and satisfaction. Besides, we want to improve our services and being
acknowledge by the community as the center where they can have information about
healthy and lifestyles thus change their life. Our business is to become the well-
known spa in this city.
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1.1 BACKGROUND OF BUSINESS
A) Name of the Company : Bio-Valley Day Spa
B) Business Address : Lot 152, Jalan Konvension,
Kompleks MITC,
Ayer Keroh, 75450 Melaka.
C) Correspondence Address : www.bio-valleydayspa.com.my
D) Telephone Number : 06-33498767
E) Form of Business : Private Limited Company
F) Main Activity : As the main menu item.
1. Health consultant
2. Massage
3. Body therapy to aromatherapy
G) Date of Commencement : 1
st
January 2012
Name Share RM
Wan Azureen Bt Wan Kamil 25% 25500
Munera Zaiman bt Oseman 25% 25500
Khairina Izazi bt Abd Rahman 25% 25500
Roslin Izzati bt Roslan 25% 25500
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BACKGROUND OF GENERAL MANAGER
A) Name of Partner : Liyana Amira Binti Khairul Anwar
B) Identity Card Number : 600507-07-5711
C) Permanent Address : No 36, Jalan Kenanga 2/14,
Seksyen 2, 40000 Petaling Jaya,
Selangor.
D) Correspondence address : No 2, Jalan Debunga, Bukit
Beruang, 75450 Ayer keroh, Melaka
E) Telephone Number : 013-3390033
F) Date of Birth : 14 May 1960
G) Age : 51 years
H) Marital Status : Married
I) Academic Qualification : Bachelor (Hons) in Business
Management
Master in Business Admintraion
J) Courses Attended :Bachelor (Hons) in Marketing
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K) Skills : Basic skill Counseling
Microsoft Word, Microsoft Excel,
Microsoft PowerPoint,
Excellence in communication skill.
L) Experiences : 10 years working at Palm Royal Spa, LA
(Manager)
M) Present Occupation : General Manager
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1.2 BACKGROUND OF PARTNERS
1.2.1 PARTNER I
A) Name of Partner : Khairina Izazi Binti Abd Rahman
B) Identity Card Number : 810507-07-5700
C) Permanent Address : No 36, Jalan Bunga Teratai 2/14,
Seksyen 2, 40000 Shah Alam,
Selangor.
D) Correspondence address : No 2, Jalan Debunga, Bukit
Beruang, 75450 Ayer keroh, Melaka
E) Telephone Number : 013-3338033
F) Date of Birth : 7 May 1981
G) Age : 30 years
H) Marital Status : Married
I) Academic Qualification : Bachelor (Hons) in Business
Management
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Master in Administration (Human
Resource)
J) Courses Attended : Bachelor (Hons) in Business Management
K) Skills : Basic skill in accounting
Microsoft Word, Microsoft Excel,
Microsoft PowerPoint,
Excellence in communication skill.
L) Experiences : 2 years working at Tlaga Spa
(Assistant Manager)
M) Present Occupation : Administration Manager
1.2.2 PARTNER II
A) Name of Partner : Wan Azureen Bt Wan Kamil
B) Identity Card Number : 820911-10-8971
C) Permanent Address : No. 26, Jalan Sentosa 8,
Taman Sentosa , Wangsa Maju
41500, Kuala Lumpur
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D) Correspondence address : No.12, Jalan Angerik 3,
Taman Ozana, Ayer Keroh
75450 Melaka.
E) Telephone Number : 017-4703082
F) Date of Birth : 20 November 1981
G) Age : 30 years
H) Marital Status : Single
I) Academic Qualification : Bachelor (Hons) in Economic Financial
J) Courses Attended : Beauty Treatment Course (Mustika Ratu)
K) Skills : Microsoft Word, Microsoft Excel,
Microsoft PowerPoint and
Good in communication
L) Experiences : Beauty treatment and Executive marketing
M) Present Occupation : Executive marketing
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1.2.3 PARTNER III
A) Name of Partners : Munera Zaiman Binti Oseman
B) Identity Card Number : 830311-14-3388
C) Permanent Address : No 13, Jalan Memanah, Seksyen 13
Taman Laman Sri,
40100 Shah Alam, Selangor
D) Correspondence address : No.4, Jalan Merak Mass 11, Taman Merak
Mas, Hang Tuah Jaya, 75450 Melaka
E) Telephone Number : 013-3038083
F) Date of Birth : 3 March 1983
G) Age : 28 Years
H) Marital Status : Single
I) Academic Qualification : Bachelor (Hons) in International Business
Master in Business Management
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J) Courses Attended : International Business Conference (MARA)
K) Skills : Microsoft Word, Microsoft Excel,
Microsoft PowerPoint and
Good in communication
L) Experiences : Operation Manager at Black Red Spa
M) Present Occupation : Operation Manager
1.2.4 PARTNER IV
A) Name of Partner : Roslin Izzati Binti Roslan
B) Identity Card Number : 805607-05-6690
C) Permanent Address : No.5, Jalan Nuri seksyen 7 8/17 , Kota
Damansara, 47810 Petaling Jaya, Selangor
D) Correspondence address : No. 6, Jalan Merpati, Batu Berendam,
75450 Melaka
E) Telephone Number : 013-4141763
F) Date of Birth : 5 Jun 1981
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G) Age : 30 years
H) Marital Status : Married
I) Academic Qualification : Bachelor (Hons) of Public Administration
J) Courses Attended : Bumiputera Entrepreneurship Course
K) Skills : Microsoft Word, Microsoft Excel,
Microsoft PowerPoint and
Good in communication
L) Experiences : Administration Manager at Southern Baker
M) Present Occupation : Financial Manager
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1.3 BUSINESS LOCATION
As a new establishes company, location should play the important role. If the
chosen location is strategic, more customers will come to our spa. Selecting
business location for premise is one of the crucial factors to attract customer. Selecting
our business location is influence by the following factors.
a. Transportation Facilities
This area completes with the transportation systems infrastructure. Buses and taxis are
always passing and stop at this area.
b. Infrastructures
The availability of utilities such as electricity and water are crucial in modern life. Beside,
at our business area there are many infrastructures such as parking lot, systematic road,
telephone, cyber café and restaurant.
c. Location Plan
The location plan is important in order to make sure that customer can easily access to
our spa. the location plan supposed to be realistic where all the details are available in the
plan. Therefore, Tulip Spa has design the best location plan by inserting all the landmarks
that near to our center.
d. Types of Building
 Premises Building
 Structure of Building
 This building is made from concrete. This building is an new building. The building is
combined with other premises. Renovation was made by landlord on for the usage of
previous tenant.
e. Condition
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 Its new development area and very suitable to open a spa.
2.0 ADMINISTRATION PLAN
2.0.1 INTRODUCTION
Organization of management can be defined as the activity of dividing and
coordinating the tasks and responsibilities into department, section or unit. Bio-Valley
Day Spa administration ensures that management has to be efficient and run
smoothly to achieve the organization objectives. Bio-Valley Day Spa has divided
four main task and responsibilities lead by General Manager as follows:
1. Marketing
2. Operation
3. Financial
4. Administration
Normally, people open for business to get profit but failed to interpret their objectives
and mission. Therefore in order to avoid this matter, Black Red Spa has list
down the objectives and missions clearly and specific as follows:
1. To compete with non-Bumiputera and other spa company, thus to increase
the number of Bumiputera in business industry.
2. To perform the best quality of services with update technique and trend, this
then would directly give satisfaction towards customers.
3. In future, Bio-Valley Day Spa is planning to provide more services for
customers and to open other branch at other specific location.
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4. To provide safe and comfortable spa for all customers by considering the
aspects of physical location of project, building type, infrastructures and
location plan.
2.0.1 VISION
Setting up a goal and moving towards it is the key to success. Therefore Bio-Valley Day Spa
has too, taken the initiative to set a vision for us to move forward and accomplish the
maximum satisfaction. Our visions are:
 Winning the yearly Best Beauty and Health Spa service competition.
 Opening branches in every state in Malaysia and further advancing internationally.
 Making our own product in every aspect of health and beauty.
 Making Bio-Valley Day Spa as an International brand.
 Achieving Bio-Valley Day Spa to be a Multi-national company.
2.0.2 MISSION
Having visions is not enough without effort. In this scenario Bio-Valley Day Spa has taken a
step further in planning to achieve every one of our visions. Our missions are:
 Bring out smiles in every customer after leaving the spa.
 To maintain the quality of service
 To prolong business and gain profit to the highest level
 To attract customers from around Melaka.
 To ensure increase in customers.
2.0.3 MOTTO
The motto of Bio-Valley Day Spa is:
“Beauty is Power, A Smile is its Sword”
Means: Your health and beauty is our priority and concern towards you. Our service will be
serviced to you with comfort and pleasure and gives satisfactions to customers. We will
guarantee high satisfaction after you has experience Bio-Valley Day spa.
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2.1 STRATEGY AND OBJECTIVE
Bio-Valley Day Spa is a partnership company and operates on a contractual
basis. The purpose of the establishment of the organization is to provide an extensive
range of both general and specialized in beauty and health treatment services to all
customers.
Strategies in making Bio-Valley Day Spa the number one contender in the
spa industry is top high quality, maximum sense of satisfaction and at a very low rate.
In making these strategies a reality, we have implemented a policy which is “smile..
smile.. smile..”. This policy is the key for us to gain satisfaction from the customers.
According to Dr. Smith A. Mat a professor at the Michigan University, United
States in his book ‘7 Step Towards Victorious Entrepreneurship’ he quoted that
a smile is the best cure to all the disease and the best recipe to success. Due to this
quotation we believe that our service in relaxing and comforting customers will be
much more efficient and welcoming with big smiles offered to our customers.
Each one of the staffs of Bio-Valley Day Spa is well experienced in each of
their field. Plus, having gone through beauty and health courses have helped
strengthen the confidence of our customers. With great experience Bio-Valley Day
Spa will not only be just a spa one day, but a class for new trainees.
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2.2 ORGANIZATION CHART
GENERAL
MANAGER
ADMINISTRATION
MANAGER
MARKETING
MANAGER
OPERATIONAL
MANAGER
FINANCIAL
MANAGER
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2.3 WORKING SCHEDULE
General Manager: 8:00a.m – 5:00p.m
Tuesday – Saturday
Financial Manager: 8:00a.m – 5:00p.m
Tuesday – Saturday
Marketing Manager: 8:00a.m – 5:00p.m
Tuesday – Saturday
Operation Manager: 8:00a.m – 5:00p.m
Tuesday – Sunday
Administration Manager: 8:00a.m – 5:00p.m
Tuesday – Sunday
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2.4 LIST OF ADMINISTRATION PERSONAL
2.4.1 Manpower Planning
Position Number of staff
General Manager 1 person
Marketing Manager 1 person
Operation Manager 1 person
Financial Manager 1 person
Administration Manager 1 person
2.4.2 Schedule of Task and Responsibilities
Position Main Tasks
General Manager
 To plan, implement and control the overall
management of the business
 To plan and monitor the strategic progress of the
business
 To be accountable for the overall performance of
the business
Marketing Manager
 To provide a promotion strategy to promote the
business
 Responsible in the marketing activity.
 Responsible in effort to increase the total
employees and customers.
 Responsible to broad the company name to the
future customers.
Operation Manager
 To manage all the business flow during operation
 Order product
 Responsible for the overall performance of the
general workers assigned to them.
 Delegate duties according to the schedule given.
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Financial Manager
 To manage the financial flow of the business
 To control the cash flow
 To make a report for profit business or lost
 To prepare budget in the certain period to monitor
expenses
 Hand in invoices to the clients for that particular
month for each location
Administration Manager
 Supervise and coordinate activities of staff
 Interview job applicants
 Administer salaries and work out leave
entitlements
 Be involved in staff training and development, the
preparation of job descriptions, staff assessments
and promotions
 Locate suitable business premises and negotiate
reasonable leasing agreements
 Provide and maintain business premises and
other facilities including plant and equipment
2.4.3 Schedule of Remuneration
Position Monthly salary
(RM)
EPF contribution
(12%) (RM)
SOCSO
(2.5%) (RM)
Amount (RM)
General Manager 1800.00 216.00 45.00 2061.00
Marketing Manager 1500.00 180.00 37.50 1717.50
Operation Manager 1500.00 180.00 37.50 1717.50
Financial Manager 1500.00 180.00 37.50 1717.50
Administration
Manager
1500.00 180.00 37.50 1717.50
Total 8931.00
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2.4.4 List of Administrative Budget
Item Quantity Price/Unit (RM) Total cost (RM)
Office table and chair 5 set 300.00 1,500.00
Computer 2 set 2,000.00 4000.00
File document rack 4 30.00 120.00
Stationery 6 set 20.00 120.00
Air conditioner 2 2000.00 4000.00
Printer 1 300.00 300.00
Total 10,040.00
2.4.5 Administrative Budget
Item Fixed asset expenses
(RM)
Monthly expenses
(RM)
Other expenses
(RM)
Office equipment 9620.00 120.00
Salaries 7213.00
Utilities 350.00
Business license and
registration
3000.00
9620.00 7680.00 3000.00
Total 20300.00
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3.0 MARKETING PLAN
3.0.1 Introduction
To ensure there is promotion, this important part of the business plays its role.
Marketing is a process of planning and executing the conception, pricing, promotion and
distribution of good and services to exchange the individuals‟ satisfy and organizational
objective. The role of marketing can be considered as one of the most critical part of the
business organization because it generates income to the business. The success of each
business is depending to the achievement to the firm or company that offers products or
services that is suitable and really needed by the consumers.
Marketing is always the strategy that is used by the company to increase the sales of
their product or services in the market. The services that we provide is spa, where the
customers can ease and relax to maintain their enthusiasm and increase their health. Besides
that, it is also a place for those people who would love a friendly gathering to talk and release
all the tensions kept inside. All of this, inside one place, Tulip spa.
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3.0.2 Service
a) Tulip Treatment Package
Tulip Back Massage – RM38.00
Tulip Tummy Massage – RM 38.00
Tulip Hand Massage – RM 28.00
Tulip Shoulder Massage – RM 38.00
Tulip Leg Massage – RM 48.00
Slimming Oil – RM 35.00
(Slim-X Treatment Oil)
Wrapping Spa – RM 25.00
(EX-Hottish Cream)
Tulip Jakuzzi Bath – RM 38.00
(+RM 15.00 for Floral Mix up / Milk Mix up / Salt+Oil Mix up)
Tulip sauna / Steamer Bath – RM 38.00
(+RM 15.00 for Nano Therm Oil + Nano Herbal Salt)
Tulip Footspa – RM30.00
(+RM 15.00 for Floral / Essential Oil)
b) Tulip Ladies Club
Tulip Body Spa RM150.00 x 2 = RM300.00
(Massage30minutes+Scrubbing+Sauna/steamer+Jakuzzi+Footspa)
Tulip Slimming Spa RM 180.00 x 3 = RM 540.00
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(Massage 1 hour + Scrubbing + Sauna / Steamer + Jakuzzi +Foot Spa)
3.0.3 Product
Code
Product
Name
Packing
Price RM
(W)
Price RM (E)
TFS002 Tlaga Face Spa Set 3 Item Set 130.00 140.00
FS001A Face Spa Salt 145gm 46.00 48.00
FS002A Face Spa Oil 130gm 58.00 60.00
FS003A O2 Gel Mask 150gm 61.50 66.50
TBS003 Tlaga Body Spa Set 4 Item Set 230.00 240.00
BS001A Nano-Therm Oil 130ml 45.00 47.00
BS001A Nano-Herbal Salt 145gm 36.00 38.00
BS001A Slim-X Treatment Oil 60ml 96.00 98.00
BS001A E-X Cream 150gm 78.00 80.00
TBS004 Tlaga Body Spa Set 2 Item
(SALON PACK)
BS001B Nano-Therm Oil 1000ml 250.00 260.00
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BS001B Nano-Herbal Salt 700gm 85.00 90.00
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Aromatherapy 100% (Pure)
TEO001 Tlaga Essential Oil
(Lemongrass)
16ml 33.00 35.00
TEO002 Tlaga Essential Oil (Lavender) 16ml 33.00 35.00
KT0001 Tlaga Coffee 4in1
15 sachet/box
25g/sachet
15.80 16.50
3.1 TARGET MARKET
Bio-Valley Day Spa emulates the traditional style of Fiji design, emphasizing the 4R‟s which is
relax, refreshed, renew and rejuvenate. Our target market is more to the carrier woman and a
full-time housewife. As we know, a carrier woman at the office, a housewife at home and a
mother to their children need to pampered themselves occasionally after a long day and
week. Based on our research, the lifestyle of the community lives around MITC is average
whereby they spend more on the necessary things.
3.2 MARKET SIZE
1) Assumption amount of people go to SPA
15% X RM 350000 = RM 52,500 person.
2) Assumption amount of money a person willing to spend for SPA for a month
RM 52,500 X RM 50 = RM 2,625,000
3) Assumption of amount each person will spend at our SPA
RM 2,625,000 X 6% = RM157,500
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3.3 COMPETITORS
Competitors refers to a competition from other company that involves in the same type of
business and offers similar, substitute or other alternative of the competitor in terms of size,
experience and years in business, financial ability and product line. It is good to have
competition from other competitors so that we can improve our service. Therefore Tulip Spa
had done a survey at our identified competitors. We had interviewed the competitors and
collect the information as much as we could on the survey. From the survey we know the
advantages and disadvantages of the competitors; plus the strength and weakness of Tulip
Spa. The better performance of our services provides, the more number of customers that we
can have. The competitors are as follow:
COMPETITORS :
1) Sutra Maya Spa
2) Vital Beauty Boutique
i. SUTRA MAYA SPA:
Advantages
 Use theme of „‟Balinese concept‟‟
 Had a lot treatments such as massages, scrubs bath, facial, reflexology, pedicure
and manicure
Disadvantages:
 Not a strategic place
 No car park available
 No network coverage
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a. VITAL BEAUTY BOUTIQUE
Advantage
 Provide beautician class
 A supplier for beauty product
 Treatment for hair
Disadvantage
 More chemical product
 No online business
3.4 MARKET SHARE
Name of competitors Percentages Amount
Sutra Maya Spa 25% RM656250
Vital Beauty Boutique 18% RM472500
Other (5) 25% RM656250
Total 100% RM 2625000
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After Entering the Market:
Name of competitors Percentages Amount
Sutra Maya Spa 23% RM603750
Vital Beauty Boutique 17% RM446250
Other (5) 23% RM603750
Tulip Spa 6% RM157500
Total 100% RM2625000
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3.5 SALES FORECAST
Sales forecast is expected purchases from the identified target market. It is quoted in units or
in ringgit for the period of a year or a month. The entrepreneur should consider of the factors
such as customers‟ awareness, seasonal factor and characteristic of the business sector in
forecasting sales. In forecasting sales, we have taken some other factors to consider our
business based on the;
1. The number of competitors may increase at the operation.
2. Demand for the product and service will increase based on the promotions that have
been done.
3. All services and products that we sell is in RM (Ringgit Malaysia).
Month Sales Collection (RM)
January 157,500
February 150,000
March 155,000
April 155,000
May
160,000
June 170,000
July 155,500
August 150,000
September 145,000
October 160,500
37 | P a g e
November 165,000
December 170,500
Total
1,894,000
Year 2 Total sale
1,988,700
Year 3 Total sale
2,108,022
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3.6 MARKETING STRATEGY
1) Product/Service Strategy
3.6.1 Products
Bio-Valley Day Spa offers customized products and services especially designed by
experts in spa industry. Our spa products is produced from a high quality and natural
ingredients. At Bio-Valley Day Spa, most of the treatments use is oil which is blends
from the uniqueness of the natural flora. The oil is specially processed in low
temperature to ensure all active ingredients are retrieved, has been traditionally used
in the East for centuries which give us a variety of health and beauty benefits. The
naturally, scientifically and aesthetically developed through the special process as it is
use in a variety of spa therapies such as to rejuvenate the stamina, smoothen hair
and skin, as well as to slow down aging process. Using only the natural products, we
guarantee that our customers reach maximum wellness.
3.6.2 Quality
Bio-Valley Day spa is focused more in products and service quality because we
believe every customers will feel welcome with a good services and presentable
appearance. We also trained our workers in an intensive 600 hour of training before
they start working in our spa. So, the result at the end of two weeks are absolutely
satisfied.
3.6.3 Treatment
Why is the treatment at Bio-Valley Day Spa is special? Bio-Valley Day Spa will make
sure that each of our therapist starts their day by practicing the energy resonance by
way of meditation, tai-chi and other spiritual and physical practices before giving a
treatment to our customers. This practice will ensure a high level of energy balance,
39 | P a g e
and by doing so, they will able to help clients regain their lost stamina. Therefore, this
energy resonance can stimulate self-healing treatment for our clients who experience
mental and physical fatigue. Our treatment blends the discipline of the West and the
wisdom of the east. Bio-Valley Day Spa delivers international standard treatment.
3.6.5 Brand
According to the definition in Fundamental of Entrepreneurship book, brand is a
name, term, sign, symbol or design that identifies a product and differentiates it from
any other products. The name „Bio-Valley Day Spa”, we use give us the meaning of
the natural ingredients of flora. Besides easy to pronounce, it is also easy to
recognize and remember by the local and foreigners. Our brand name is also
protected by copyright.
2) Pricing Strategy
The definition of pricing is the amount of money charge for a product or services. To
setting the price of our Bio-Valley Day Spa services and products is by using the value-
based pricing.
3.6.6 Value Based Pricing
This method of pricing is used when the manager want to set the price base on the
customer satisfaction and the quality of services that we provide to the customers.
This method of pricing is based on the customer needs and value perception of the
products. To make the method rational and can be used for our menu pricing, we
decided to give high standard services that match with the price of the products. The
price also match with the spa decorations and layout of the room that create the
comfortable and relaxing environment.
Place or distribution strategies
Distribution strategy :
Manufacturer  consumer
40 | P a g e
i. Direct to customer
This type of channel is called the direct marketing channel or channel one . It‟s
has no intermediary level and consists of a business selling directly to
consumers. It‟s normally used in services companies. We choose ground floor
because will attract customer pass by . It also can display our product and MITC
is a new development area in Melaka.
3) Promotion Strategy
The purpose of doing the promotion strategy is to promote our products and services to
people in order to increase the number of customer. Promotion strategy is used to
disseminate information about the company‟s product or services with the purpose of
attracting the target market.
I. Advertising
Advertising is a non-personal, do the promotion through the mass media. The main
advertising strategies are creating advertising message and selecting advertising
media.
a) Flyers
The flyers will concentrate on the target market segmentation. We include the
details of our spa and the latest promotions.
b) Internet
We also introduce our spa information through internet. We have created a
website for consumer to know more about our product and services offered at our
spa.
b) Membership Card
We introduce a membership card in our spa so the customer will enjoy benefit
from our spa by using the membership card.
d) Discount & Free gift
We give a discount price for the first trial with any of our services to let our
customer to try and feel the ambiance in our spa.
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3.6.7 List of Marketing Personnel
Position Number of Personel
Sales assistants 1
3.6.8 Schedule of Tasks and Responsibilities
Position Tasks and responsible
Sales assistants
 Promote our spa aggressively as it is
new to the market
 Attract customers
3.6.9 Schedule of Remuneration
Position No. Monthly Salary EPF SOCSO Amount
Sales assistants 1 RM650 RM78 RM16.25 RM744.25
3.7 MARKETING BUDGET
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ITEMS
FIXED ASSET
EXPENSES
(RM)
MONTHLY
EXPENSES
(RM)
OTHER
EXPENSES
(RM)
Signboard 3000.00
Marketing personnel
-salary 650.00
- EPF/SOCSO 94.25
- utilities 350.00
Promoting 9800.00
Grand Opening 5500.00
Total 3000.00 1094.25 15300.00
19394.25
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4.0 OPERATION PLAN
4.0.1 Introduction
As entrepreneur, operation plan is one of the essential parts other than
administration and marketing plan. Operation plan involves the production of the product
or services according to quantity, quality, specification and time to the customer.
Operation management can be defined as the process of marshalling resources to produce
output through the transformation process. The operation comprises 3 main components
like business input, transformation system and output.
Basically the operation plan of Bio-Valley Day Spa comprises how the
company runs the business in particular period time. By having the operational plan, we
can use it as guideline when facing any problems. Besides that, this plan also helps us in
managing with suppliers in term of purchasing machine / equipment and supplements or
vitamins.
In order to satisfy the customer, we employ 5 workers who is expertise in
this field. They are hired to give advice to customer, aid them and give out the best service at
every hour. Other than that they have to make sure all the products that are applied safe to
use and will not cause any harm to the customer. A cashier is hired to manage payment from
the customer and also to remind the customer at what time is the operation time of the spa
and so on. A cleaner are among the workers in the spa whom will ensure that the spa is
always in a clean condition.
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4.0.2 Operations Plan
1) Operation Process
The key steps or phases in the operations process towards producing the product
or providing the service. In our business we more practice into the service such
as massage, slimming packages, facial and other service. All of this service is for
generate customer satisfying. In this operational process include three
component that output, input and transformation process.
Based on the above, it is general picture about operation management which refer to
a process of marshaling resources to produce output through the transformation
process.
Input refers to all resources required to produce a particular output, while the
transformation system refers to the activities involved in transforming input into
output. Then the output refers to the ended product created as the result of
transformation process.
Input
Labour
Raw material
Capital
Equipment
Transformation
process
Output
Product &
services
45 | P a g e
4.0.3 Operation Process Flow Chart
Our spa has two type of service flow that is walk in service and booking from
customer. The flow is referring to the chart below.
a) Walk in Service
Greet and seat the customer
Give an explanation on services
• Deal with customer
• Walk to room
• Get the right equipment.
• Treatment
• Quality of service
• Return to waiting area.
• Make a cup of coffee
• Receive payment
Get the right equipment
Quality of service
Walk to room
Deal with customer
• Deal with customer
• Walk to room
• Get the right equipment.
• Treatment
• Quality of service
• Return to waiting area.
• Make a cup of coffee
• Receive payment
Do the treatment
Return to a waiting area
Make a cup of coffee
Receive payment
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b) For Booking
Received the customer call
Explain about the package
Record detail of customer
Check spa schedule to make a booking
Set a date and time for the customer
Deal with customer
Customer pays the deposit through the spa
account
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4.0.4 Capacity Planning
Capacity planning refers to the amount of output that can be produced within a
specified time.
 The operations output in units of product or hours of operations relevant to the
business. The calculation of product is :-
Target market = RM 52,500 x 0.06
= 3150 person per month
Customer per day = 3150 ÷ 26 (opening day)
=121 person per day.
 During the calculation we can estimated that 121 person will go to spa in one
day and equal to 3150 person per month.
4.0.5 Operation Hour of Bio-Valley Day Spa
Bio-Valley Day spa was open on Tuesday until Sunday and closed on Monday. Our
spa start the operation on 9.00 am until 5.00 pm. After 5.00 until 10.00 pm its
opening depends on appointment by the customers.
Monday - Closed
Tuesday until Sunday: 9.00 am to 5.00 pm
5.00 pm to 10.00 pm (Appointment only)
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4.1 Material Requirement
Product
Name
Packing QUAN
Price RM
(cost)
Price RM (sold) Total RM
Tlaga Secret Skin Set 4
Item
Set 130 44.00 88.00 5720.00
Refreshing Facial Wash Gel 100ml 14.00 28.00
Hydrating Facial Toner 100ml 14.00 28.00
Restoring Nutricare Cream 30ml 19.00 38.00
Intensive Aqua Gel 30ml 17.00 34.00
Tlaga Face Spa Set 3 Item Set 130 65.00 130.00 8450.00
Face Spa Salt 145gm 23.00 46.00
Face Spa Oil 130gm 29.00 58.00
O2 Gel Mask 150gm 30.75 61.50
Tlaga Body Spa Set 4
Item
Set 115.00 230.00
Nano-Therm Oil 130ml 65 22.50 45.00 1462.50
Nano-Herbal Salt 145gm 65 18.00 36.00 1170.00
Slim-X Treatment Oil 60ml 130 48.00 96.00 6240.00
E-X Cream 150gm 130 39.00 78.00 5070.00
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Tlaga Body Spa Set 2
Item
(SALON PACK)
Nano-Therm Oil 1000ml 65 125.00 250.00 8125.00
Nano-Herbal Salt 700gm 65 42.50 85.00 2762.50
Aromatherapy 100%
(Pure)
Tlaga Essential Oil
(Lemongrass)
16ml 130 16.50 33.00 2145.00
Tlaga Essential Oil
(Lavender)
16ml 130 16.50 33.00 2145.00
TLAGA Coffee 4in1
15 sachet/box
25g/sachet
130 7.90 15.80 1027.00
TOTAL 44317.00
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4.2 List of Operation Personnel
Position Number of Personnel
Reception 1
Consultant 1
Worker 3
4.3 Schedule of Task and Responsibilities
Position Task
Reception
• Greet guest
• Make and receive phone call
• Give guest the spa form
• Receive payment from guest
Consultant
• Introduce product to the guest
• Deal with guest
• Help guest full the form
Massage staff
 Do treatment
 Check material stock that uses in massage treatment.
Facial staff
 Do the facial treatment
 Check material stock that uses in facial treatment
4.4 Working Schedule
O = OPENING
STAFF MON TUE WED THU FRI SAT SUN
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RECEPTION C O O O O O O
CONSULTANT L O O O O O O
FACIAL STAFF O O O O O O O
MASSAGE STAFF 1 S O O O O O O
MASSAGE STAFF 2 E O O O O O O
4.4.1 Schedule of Remuneration
 Basic salary per month = RM800.00
 EPF= 12% x RM800.00 = RM96.00
 SOCSO = 2.5% x RM800.00 = RM20
 Commission for 1 guest = RM10.00
 Overtime = RM3.00 per hour
Position
No Job status
Wages rate
EPF(12%)
/SOCSO(2.5%)
Amount
Reception 1 Full time RM800.00 RM116.00 RM916.00
Consultant 1 Full time RM900.00 RM130.50 RM1030.50
Facial staff 1 Full time RM800.00 RM116.00 RM916.00
Massage staff 1 1 Full time RM800.00 RM116.00 RM916.00
Massage staff 2 1 Full time RM800.00 RM116.00 RM916.00
TOTAL RM4100.00 RM594.50 RM4694.50
As the starting, our company only hired 5 service workers, one receptionist, one consultant ,
one facial staff and operation staff. Their salary is paid monthly. We have chosen to hire them
because taking part time workers are much more costly. Service worker‟s task is stated in the
agreement they signed which is keeping the place clean, keeping all decorations as
presentable as possible and keeping all equipment‟s for treatment at a hygiene level.
52 | P a g e
4.4.2 Identify supplier
 Price and discount: the price are affordable.
 Quality & material : a lot of people trust them
 Sale term & condition : there were a discount if we pay before the time given.
 Sale service & warranty: they come to spa and give service.
 Delivery term: free transportation
4.4.3 SUPPLIER
 TlagaVenture
i. No.54 Jalan Perdana Selatan, Bandar Perdana, 14000 Bukit Mertajam, Pulau
Pinang
ii. Fax:04-5022252
iii. Email: tlagaventure@gmail.com
 Spa Equipment & Furniture Supplies
i. No.56, Jln 3/62D, Bandar Manjalara, Off Sri Damansara, 52200 Kepong,
Wilayah Persekutuan
ii. 03-6277 34045
 Finns Sauna Trading & Builder Sdn Bhd
i. 3-2, Jln Metro Perdana Timur 1, Taman Usahawan, 52100 Kepong, Wilayah
Persekutuan
ii. 03-6277 89248
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4.5 Machine and Equipment
QUAN. ITEM
PRICE PER UNIT
(RM)
TOTAL (RM)
1 Steamer room
4000.00
4000.00
1 Sauna room
11000.00
11000.00
1 Tahiti Multi-Jet Shower
2300.00
2300.00
1 Jacuzzi Tubs
5000.00
5000.00
1 Multifunction facial
700.00
700.00
1 g – 5 machine
1000.00
1000.00
2 Massage bed
600.00
1200.00
2 Facial bed
400.00
800.00
2 Foot Bath
500.00
1000.00
1 Hot blanket
800.00
800.00
2
Ozone Steamer & 5 Dioptor
Magnifying Lamp 129.00
258.00
1 Sterilizer
500.00
500.00
30 Batik sarong
14.00
420.00
100 Towel(multiple size)
7.50
750.00
1 Chair
250.00
250.00
2 Jacuzzi Spa Pillow
46.50
93.00
3 Leisure Bay Spa pillow
50.00
150.00
5 Glass Biker Parts
5.00
25.00
2 Salon Cart With Drawers
225.00
450.00
3 4 Level Plastic Trolley Cart 139.00 417.00
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5 burner aromatherapy
3.00
15.00
30 Disposable plastic
0.50
15.00
50 Disposable panties free size
0.50
25.00
50 Disposable bra
0.80
40.00
200 Candle(100ct)
15.00
30.00
3 Essential oil
5.00
15.00
10 Sponge
3.00
30.00
10 Spa Headband
5.00
50.00
30 Closed Toe Cotton Slippers
3.75
112.50
20
Waffle Weave White Kimono
Robe 25.00
500.00
2 Vinyl Gloves Powder Free (100ct)
10.50
21.00
5 Makeup Remover Sponge
1.95
9.75
5
Medium Wood Spatulas (50pcs)
2.95
14.75
TOTAL
31991.00
4.6 Location
 Lot152,Jalan Konvension, MITC Ayer Keroh, 75450 Melaka
 Incur renovation cost around RM80000
 Operations, administration and marketing sections under one roof.
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Figure 1: Floor Plan
Office toilet Room 1 Room 2 jet shower
Room3
Cashier
Reception
Waiting area steamer Sauna jakuzi
4.7 Operation Budgets
ITEMS Amount
Electricity RM200
Water RM100
Telephone RM200
OPERATION BUDGETS
Item Fixed Asset
Monthly Expenses
(RM)
Other Expenses
Changin
g room
Equipment
56 | P a g e
(RM) (RM)
Renovation RM80000.00
Deposit rental RM10000.00
Utilities RM2300.00
Insurance RM2000.00
Wages + salary RM4694.50
Rental RM2000.00
Machine & equipment RM31128.00 RM863.00
Material RM44137.00
Total RM 123128.00 RM53994.50 RM 177122.50
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5.0 FINANCIAL PLAN
6.0.1 Introduction
There are several factors that must be considered before start the business such as
financial. The financial plan is the final step in the preparation of the business plan.
The financial plan incorporates all financial data derived from the operating budget
like marketing, operation and administration budget. Through this maximum profit, it
will be guided line for the company to predict about business potentials in the future.
It will need at least three years of projected financial data where the first years will
reflect to monthly data. In short, a good financial pelan should be able to determine
the following:
 Project Implementation Cost
 Sources of Funds
 Fixed Asset Depreciation Schedule
 Loan Amortization Schedule
 Hire Purchase Repayment Schedule
 Pro- Forma Statement
 Manufacturing Accounts
 Trading Accounts
 Profit and Loss Accounts
 Balance Sheet Accounts
58 | P a g e
The financial is crucial to the overall business plan that is developing for a insets project.
There are many advantages of the financial planning as:
 To be used as the guideline for implementation.
 While managing the business, we ensured that the initial capital is sufficient.
 To show to the creditors and banks about the company's ability to pay back the
loan.
 To analyze each of the business performance based on all the resource to achieve
a maximum profitability level.
 The viability can be appraised before the actual investment is committed.
 To analyze how the operation of the business are working and its impact to
financial sector.
 To identify and proposed the relevant sources of fund.
6.0.2 Task and Responsibilities of Financial Manager
 To ensure the company maximize the profit and minimize the cost.
 Involve with bank loan.
 Do the cash flow of the company to see how progress is.
 Responsible in managing the company budget.
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NAME OF BUSINESS/COMPANY Bio-Valley Day Spa
MARKETING EXPENDITURE
Fixed Assets RM
Signboard 3,000
Working Capital
Salary 650
EPF 78
SOCSO 16
Promoting 9,800
Grand Opening 5,500
Utilities 350
Other Expenditure
Other Expenditure
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor
Vehicle
Other Expenditure
TOTAL 19,394
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ADMINISTRATIVE EXPENDITURE
Fixed Assets RM
Land & Building
Office Equipment 10,040
Working Capital
Salaries 7,800
Utilities 350
EPF 936
SOCSO 195
Stationary 120
Other Expenditure
Other Expenditure
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences 3,000
Insurance & Road Tax for Motor
Vehicle
Other Expenditure
TOTAL 22,441
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OPERATIONS EXPENDITURE
Fixed Assets RM
Renovation 80,000
Insurance 2,000
Machine 31,128
Working Capital
Raw Materials 44,317
Carriage Inward & Duty
Salaries, EPF & SOCSO 4,695
Utilities 2,300
Rental 2,000
Equipment
Other Expenditure
Other Expenditure
Pre-Operations
Deposit (rent, utilities, etc.)
Business Registration & Licences
Insurance & Road Tax for Motor
Vehicle
Other Expenditure 10,000
TOTAL 176,440
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SALES PROJECTION
Month 1 157,500
Month 2 150,000
Month 3 155,000
Month 4 155,000
Month 5 160,000
Month 6 170,000
Month 7 155,500
Month 8 150,000
Month 9 145,000
Month 10 160,500
Month 11 165,000
Month 12 170,500
Total Year 1 1,894,000
ToTal Year 2 1,988,700
Total Year 3 2,108,022
PURCHASE PROJECTION
Month 1 44,317
Month 2 40,000
Month 3 38,000
Month 4 36,000
Month 5 42,000
Month 6 42,063
Month 7 40,000
Month 8 36,800
Month 9 32,000
Month 10 35,000
Month 11 40,000
Month 12 41,000
Total Year 1 467,180
ToTal Year 2 490,350
Total Year 3 519,771
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COLLECTIONS FOR SALES
In the month of sale 100%
1 month after sale
2 months after sale
Total 100%
PAYMENTS FOR PURCHASES
In the month of purchase
1 month after purchase 100%
2 months after purchase
Total 100%
FIXED ASSETS
Econ. Life
(yrs)
Office Equipment 5
- 5
- 5
- 5
Signboard 5
- 5
FIXED ASSETS
Econ. Life
(yrs)
5
5
Renovation 5
Insurance 5
Machine 5
5
DEPRECIATION METHOD (1=straight line, 2=declining balance) 1
INCREASE IN WORKING CAPITAL (%)
Year 2 5%
Year 3 6%
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ENDING STOCK OF RAW MATERIALS RM
End of Year 1 8,000
End of Year 2 5,000
End of Year 3 9,000
TAX RATE
Year 1 28%
Year 2 28%
Year 3 28%
BUSINESS LEGAL ENTITY 3
1 = Private Limited Cpmpany (Sdn. Bhd.)
2 = Partnership
3 = Sole Proprietorship
NATURE OF BUSINESS 3
1 = Manufacturing
2 = Trading
3 = Service
TERMS OF LOAN (if required)
Interest rate 5%
Loan duration 5
Interest payment method* 2
* Method: 1 = flat rate 2 = annual rest
TERMS OF HIRE-PURCHASE (if required)
Interest rate 5%
Hire-purchase duration 5
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Bio-Valley Day Spa
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution
Fixed Assets Cash Existing F. Assets
Land & Building
Office Equipment 10,040 10,040
Signboard 3,000 3,000
Renovation 80,000 80,000
Insurance 2,000 2,000
Machine 31,128 31,128
Working Capital 1 months
Administrative 9,401 9,401
Marketing 16,394 16,394
Operations 53,312 53,312
Pre-Operations & Other Expenditure 13,000 13,000
Contingencies
TOTAL 218,275 218,275
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ADMINISTRATIVE BUDGET
Particulars F.Assets
Monthly
Exp. Others Total
Fixed Assets
Land & Building - -
Office Equipment 10,040 10,040
- -
- -
- -
Working Capital
Salaries 7,800 7,800
Utilities 350 350
EPF 936 936
SOCSO 195 195
Stationary 120 120
- -
- -
Pre-Operations & Other Expenditure
Other Expenditure -
Deposit (rent, utilities, etc.) - -
Business Registration & Licences 3,000 3,000
Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure - -
Total 10,040 9,401 3,000 22,441
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MARKETING BUDGET
Particulars F.Assets
Monthly
Exp. Others Total
Fixed Assets
Signboard 3,000 3,000
- -
- -
- -
Working Capital
Salary 650 650
EPF 78 78
SOCSO 16 16
Promoting 9,800 9,800
Grand Opening 5,500 5,500
Utilities 350 350
- -
Pre-Operations & Other Expenditure
Other Expenditure -
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -
Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure - -
Total 3,000 16,394 - 19,394
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OPERATIONS BUDGET
Particulars F.Assets
Monthly
Exp. Others Total
Fixed Assets
Renovation 80000 80,000
Insurance 2000 2,000
Machine 31128 31,128
-
Working Capital
Raw Materials 44,317 44,317
Carriage Inward & Duty - -
Salaries, EPF & SOCSO 4,695 4,695
Utilities 2,300 2,300
Rental 2,000 2,000
Equipment - -
- -
Pre-Operations & Other Expenditure
Other Expenditure -
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -
Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure 10,000 10,000
Total 113,128 53,312 10,000 176,440
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Bio-Valley Day Spa
DEPRECIATION SCHEDULES
Fixed Asset Office Equipment
Cost (RM) 10,040
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 10,040
1 2,008 2,008 8,032
2 2,008 4,016 6,024
3 2,008 6,024 4,016
4 2,008 8,032 2,008
5 2,008 10,040 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Fixed Asset Signboard
Cost (RM) 3,000
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 3,000
1 600 600 2,400
2 600 1,200 1,800
3 600 1,800 1,200
4 600 2,400 600
5 600 3,000 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
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10 0 0 -
Fixed Asset Renovation
Cost (RM) 80,000
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 80,000
1 16,000 16,000 64,000
2 16,000 32,000 48,000
3 16,000 48,000 32,000
4 16,000 64,000 16,000
5 16,000 80,000 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
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Fixed Asset Insurance
Cost (RM) 2,000
Method Straight Line
Economic Life
(yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 2,000
1 400 400 1,600
2 400 800 1,200
3 400 1,200 800
4 400 1,600 400
5 400 2,000 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
Fixed Asset Machine
Cost (RM) 31,128
Method Straight Line
Economic Life (yrs) 5
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 31,128
1 6,226 6,226 24,902
2 6,226 12,451 18,677
3 6,226 18,677 12,451
4 6,226 24,902 6,226
5 6,226 31,128 -
6 0 0 -
7 0 0 -
8 0 0 -
9 0 0 -
10 0 0 -
72 | P a g e
Bio-Valley Day Spa
LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
LOAN REPAYMENT SCHEDULE
Amount 218,275
Interest Rate 5%
Duration (yrs) 5
Method Baki Tahunan
Year Principal Interest Total Payment Principal Balance
- - 218,275
1 43,655 10,914 54,569 174,620
2 43,655 8,731 52,386 130,965
3 43,655 6,548 50,203 87,310
4 43,655 4,365 48,020 43,655
5 43,655 2,183 45,838 -
6 0 0 - -
7 0 0 - -
8 0 0 - -
9 0 0 - -
10 0 0 -
73 | P a g e
74 | P a g e
Bio-Valley Day Spa
PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3
Sales 1,894,000 1,988,700 2,108,022
Less: Cost of Sales
Opening stock
Purchases 467,180 490,350 519,771
Less: Ending Stock
Carriage Inward & Duty
Gross Profit
Less: Enpenditure
Administrative Expenditure 112,812 118,453 125,560
Marketing Expenditure 196,728 206,564 218,958
Other Expenditure
Business Registration &
Licences
3,000
Insurance & Road Tax for
Motor Vehicle
Other Pre-Operations
Expenditure
10,000
Interest on Hire-Purchase
Interest on Loan 10,914 8,731 6,548
Depreciation of Fixed Assets 25,234 25,234 25,234
Operations Expenditure 107,934 113,331 120,131
Total Expenditure 933,801 962,662 1,016,201
Net Profit Before Tax 960,199 1,026,038 1,091,821
Tax 0 0 0
Net Profit After Tax 960,199 1,026,038 1,091,821
Accumulated Net Profit 960,199 1,986,236 3,078,057
75 | P a g e
Bio-Valley Day Spa
PRO-FORMA BALANCE SHEET
Year 1 Year 2 Year 3
ASSETS
Non-Current Assets (Book
Value)
Land & Building
Office Equipment 8,032 6,024 4,016
Signboard 2,400 1,800 1,200
Renovation 64,000 48,000 32,000
Insurance 1,600 1,200 800
Machine 24,902 18,677 12,451
Other Assets
Deposit
100,934 75,701 50,467
Current Assets
Stock of Raw Materials 0 0 0
Stock of Finished Goods 0 0 0
Accounts Receivable
Cash Balance 1,074,884 2,105,670 3,208,491
1,074,884 2,105,670 3,208,491
TOTAL ASSETS 1,175,818 2,181,371 3,258,958
Owners' Equity
Capital
Accumulated Profit 960,199 1,986,236 3,078,057
960,199 1,986,236 3,078,057
Long-Term Liabilities
Loan Balance 174,620 130,965 87,310
Hire-Purchase Balance
174,620 130,965 87,310
Current Liabilities
Accounts Payable 41,000 64,170 93,591
TOTAL EQUITY & LIABILITIES 1,175,818 2,181,371 3,258,958
76 | P a g e
Bio-Valley Day Spa
FINANCIAL RATIO ANALYSIS
Year 1 Year 2 Year 3
LIQUIDITY
Current Ratio 26 33 34
Quick Ratio (Acid Test) 26 33 34
EFFICIENCY
Inventory Turnover #VALUE! #VALUE! #VALUE!
PROFITABILITY
Gross Profit Margin #VALUE! #VALUE! #VALUE!
Net Profit Margin 50.70% 51.59% 51.79%
Return on Assets 81.66% 47.04% 33.50%
Return on Equity 100.00% 51.66% 35.47%
SOLVENCY
Debt to Equity 22.46% 9.82% 5.88%
Debt to Assets 18.34% 8.95% 5.55%
Time Interest Earned 87 117 166
77 | P a g e
78 | P a g e
7.0 CONCLUSION
As conclusion, all the departments in this business such as administration, marketing, and
operation and financial have provided a specific systematic business planning. With this entire
specific planning, we are convinced that Tulip Spa can be the most familiar and successful
company in the business field especially among the competitors in Shah Alam and area
around.
With systematic management, the employee's productivity will develop in the future and
also increases as the management care of our employees. From the marketing management,
we make survey and research to get information about this business to make a good strategy
and target in order to compete with others competitor in this business field
The effective management with the best services can help our company to gain more profit
in sales. Besides, the efficient finance management will help our company in term of running
of the business smoothly and getting a profit as maximum we can get. With the financial
information statement, we can look the potential to involve in the business field.
We can conclude that this business have an opportunity to gain more profit for the future.
This business also will able to stand strongly and our company will be the best and strongest
Bumiputera Company even though we are new in the business field.
79 | P a g e
APPENDICES
SINGLE ROOM
FRONT VIEW
80 | P a g e
CENTRE STAIRS
VIP ROOM/ SUITE ROOM
81 | P a g e
i. Product
82 | P a g e
ii. Massage Therapy & Foot Massage
83 | P a g e
iii. Business Card
BIO-VALLEY DAY SPA
LOT 152, JALAN KONVENSION,
KOMPLEKS MITC,
75450 AYER KEROH, MELAKA
Phone num: 06-52323232
MUNERA ZAIMAN BINTI OSEMAN
OPERATIONAL MANAGER
BIO-VALLEY DAY SPA
LOT 152, JALAN KONVENSION,
KOMPLEKS MITC,
75450 AYER KEROH, MELAKA
Phone num: 06-52323232
WAN AZUREEN BINTI WAN KAMIL
MARKETING MANAGER
BIO-VALLEY DAY SPA
LOT 152, JALAN KONVENSION,
KOMPLEKS MITC,
75450 AYER KEROH, MELAKA
Phone num: 06-52323232
KHAIRINA IZAZI BINTI ABD RAHMAN
ADMINISTRATION MANAGER
84 | P a g e
iv. Equipment and Material Requirement
BIO-VALLEY DAY SPA
LOT 152, JALAN KONVENSION,
KOMPLEKS MITC,
75450 AYER KEROH, MELAKA
Phone num: 06-52323232
ROSLIN IZZATI BINTI ROSLAN
FINANCIAL MANAGER
Massage Table
White Kimono
85 | P a g e
Foot Bath

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Spa business plan example rose

  • 1. 1 | P a g e FUNDAMENTALS OF ENTREPRENEURSHIP (ENT 300) BUSINESS DATE: BIO-VALLEY DAY SPA PREPARED FOR: SIR MD SHARIFF M HANIFF DONE BY: WAN AZUREEN BINTI WAN KAMIL 2008253522 MUNERA ZAIMAN BINTI OSEMAN 2008258266 KHAIRINA IZAZI BINTI ABD RAHMAN 2008265466 ROSLIN IZZATI BINTI ROSLAN 2008259028 DATE OF SUBMISSION 28th MARCH 2011
  • 2. 2 | P a g e SUBMISSION BUSINESS PLAN Bio-Valley Day Spa, Lot 152, Jalan Konvension, Kompleks MITC, Ayer Keroh, 75450 Melaka. Sir Md Shariff M Haniff Lecture of Entrepreneurs Course ( ETR 300) Universiti Teknologi MARA Malaysia, 40000 Shah Alam, Selangor. Sir, SUBMISSION OF BUSINESS PLAN Referring to the above, we are the final semester students of Faculty Business Management, are glad to inform to you that we have successfully completing our business plan in the time given. 2. According to the business plan, we have agreed to open a health and beauty spa by the name of Bio-Valley Day Spa. As a student of Business Management, we believe it would give us more exposure in our future to open our own business. We also learn to gain experience from our mentor, Safa Wangi Spa. Our target is to fulfill the highest demand, needs and expectations from the service that will be provided to our customers. 3. Furthermore, we have stated the location of our business which is located at Lot 152, Jalan Konvension, Kompleks MITC, Ayer Keroh, 75450 Melaka. We also have detailed all our plans in setting up this business in four ways which are administration, marketing, operational and financial.
  • 3. 3 | P a g e 4. There are 4 shareholders in the company. They are directly involved and had signed the partnership agreement. They are: i. WAN AZUREEN BINTI WAN KAMIL ii. MUNERA ZAIMAN BINTI OSEMAN iii. KHAIRINA IZAZI BINTI ABD RAHMAN iv. ROSLIN IZZATI BINTI ROSLAN 5. Hereby, we are pleased to hand over this business plan to your respectful party, Sir. We really appreciate that it abides by the term that had been given to us. Lastly, we sincere thank to you for the cooperation from your side. Thank you. Your sincerely, ………………………… WAN AZUREEN BINTI WAN KAMIL GENERAL MANAGER Bio-Valley Day Spa
  • 4. 4 | P a g e EXECUTIVE SUMMARY The Spa industry has a great future prospect as it is a necessity for customers especially women. Nowadays, women are fully considered about their beauty and wellness. Therefore we have established this company in other to fulfill the needs and help them to treat their health and beauty. This company has been established on January 2012 by 4 owners that are committed and determined in involving themselves in business. We decided to establish and register this company as a partnership company because the condition and requirement are suitable with our need and desires. We also believe that partnership have many advantages compared to other type of business. Spa is a business which provides services in terms of health and beauty treatment. Bio-Valley Day Spa is being organized as a Natural Health Spa has provides a high quality performance of services accordingly with our mission to become the “Destination Natural Health Spa”. This company will be led by Ms. Wan Azureen Binti Wan Kamil. Our business has a very strong and skillful management with high background skill, knowledge and experience which related with the business. Our main of the business is to give Natural Health Spa services with lesser price with best quality than the other spas‟. Besides that, we do provide the highest level of services which we believe would attract more customers once they have gone through the experience at the spa. At this location, we do not have any competitor which gives the same services. We know this is an advantage for us to achieve the maximum amount of profit. However, we believe even if there were competitors, nothing would scare us because of our advantages which are high quality, lower prices and optimum costumers delight. The business‟s main strength is the labors with skills in body treatment. The business is based on a contractual basis and payment depends on the number of cleaners hired by the client, based on our consultation. So, as our business grow in the future, more workers will be taken in as they are our main assets. And more customers will come to our company.
  • 5. 5 | P a g e INTRODUCTION The word entrepreneur comes from the French word which is entreprendre, refers to individuals who under take the risk of the new ventures. The first who used this term is Richard Cantillon Circa 1755. He asserted that an entrepreneur invest, transforms and make profit or loss from the business. In other words, goods are bought at a certain price, value is added by transforming the goods, and the goods are sold at an uncertain price. So, from that activity, the entrepreneur undertakes whatever risks associated with the process. From years to other years, the term of entrepreneur will change follow the situation surrounding that year but the basic is still same. For this assignment, our group tried to experience to be an entrepreneur to open a business of a spa also called Bio-Valley Day Spa is focusing on services to customer. Spa treatments work on the human body, which I've been interested in ever, lie head to head, touching hands as they get a simultaneous, deeply relaxing massage. The teacher's idea was that if we understood how the body was put together, we would better understand how to move it. It can be everything from a large treatment room at day spas to lavish facilities with fireplaces, lounging beds and private patios at resort spas. By follow the “Fundamental of Entrepreneurship” subjects that can help students obtain knowledge and exposure in the field of small business and as an entrepreneur as well as to introduce
  • 6. 6 | P a g e some of the basic techniques and tools that can be used by entrepreneurs in managing their business. It also guides personnel to face a very challenging but rewarding career in the future. There are many steps before opening a business. The first step that as an entrepreneur must have is identify the needs and wants of the customers, by scanning the environment and evaluating of self and the community, screening of business opportunities and selecting a business opportunity. It can be done by preparing a comprehensive a business plan. A good business plan will comprise an organizational plan, marketing plan, operation plan and financial plan. It is the longer step will be taken by entrepreneur before opening a business. Without any knowledge, bravery and patience, the business can‟t be opened with success outcome. Nowadays, business is the major factor of sources to get the income or side income. It also can help in the growth of the economics in a country and nations. So, entrepreneur are the engine to growth it. It is proof that the entrepreneurs are also movers of the economy. The theory of economic growth and development, particularly which address developing countries, stimulate that the prime mover of economic development is the government. Over a period, however, the role of the government should gradually diminish, enabling the passing of the baton to the entrepreneur. From the description, an entrepreneur should be proud of them self because they are one (1) of sources economic growth in our beloved countries, MALAYSIA. We have to born many new and young entrepreneurs to try and make a business.
  • 7. 7 | P a g e PURPOSE OF PREPARING A BUSINESS The Business Plan is prepared for various reasons. Among the main reasons of preparing a business plan are:  To view and evaluate the proposed business venture in objective, critical and practical manner of viability and growth potential.  To apply for loans or financing facilities from relevant financial institutions. Prepared to obtain a loan from MARA for the amount of RM 130,000.00.  To act as a best guidelines for the management of the spa business.  To allocate business resources effectively and efficiently  To gain prosperity and wealthy towards the spa business.  To provide the needs for active and healthy lifestyle in beauty concept
  • 8. 8 | P a g e 1.0 COMPANY BACKGROUND  Name of Business : Bio-Valley Day Spa  Nature of Business : Massage therapy  Date of Business : 1 st January 2012  Location of Business : MITC, Ayer Keroh  Factors in Selecting the Proposed Business : There are many factors that drag us to take the risks by entering the industry and by involving actively in entrepreneurship activities. Firstly, which is the primary factor is the background family of the company partnership member. Next is we had observes the market and surrounding of this type of operation. It is hard to find a full treatment of spa. Finally, we select this kind of business is also because of to achieve our dream in providing a service to customer and to make people beautiful and have a confident of themselves.  Future Prospect of the Business : Our business prospect is to give the best and good services to fulfill the customers need and satisfaction. Besides, we want to improve our services and being acknowledge by the community as the center where they can have information about healthy and lifestyles thus change their life. Our business is to become the well- known spa in this city.
  • 9. 9 | P a g e
  • 10. 10 | P a g e 1.1 BACKGROUND OF BUSINESS A) Name of the Company : Bio-Valley Day Spa B) Business Address : Lot 152, Jalan Konvension, Kompleks MITC, Ayer Keroh, 75450 Melaka. C) Correspondence Address : www.bio-valleydayspa.com.my D) Telephone Number : 06-33498767 E) Form of Business : Private Limited Company F) Main Activity : As the main menu item. 1. Health consultant 2. Massage 3. Body therapy to aromatherapy G) Date of Commencement : 1 st January 2012 Name Share RM Wan Azureen Bt Wan Kamil 25% 25500 Munera Zaiman bt Oseman 25% 25500 Khairina Izazi bt Abd Rahman 25% 25500 Roslin Izzati bt Roslan 25% 25500
  • 11. 11 | P a g e BACKGROUND OF GENERAL MANAGER A) Name of Partner : Liyana Amira Binti Khairul Anwar B) Identity Card Number : 600507-07-5711 C) Permanent Address : No 36, Jalan Kenanga 2/14, Seksyen 2, 40000 Petaling Jaya, Selangor. D) Correspondence address : No 2, Jalan Debunga, Bukit Beruang, 75450 Ayer keroh, Melaka E) Telephone Number : 013-3390033 F) Date of Birth : 14 May 1960 G) Age : 51 years H) Marital Status : Married I) Academic Qualification : Bachelor (Hons) in Business Management Master in Business Admintraion J) Courses Attended :Bachelor (Hons) in Marketing
  • 12. 12 | P a g e K) Skills : Basic skill Counseling Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Excellence in communication skill. L) Experiences : 10 years working at Palm Royal Spa, LA (Manager) M) Present Occupation : General Manager
  • 13. 13 | P a g e 1.2 BACKGROUND OF PARTNERS 1.2.1 PARTNER I A) Name of Partner : Khairina Izazi Binti Abd Rahman B) Identity Card Number : 810507-07-5700 C) Permanent Address : No 36, Jalan Bunga Teratai 2/14, Seksyen 2, 40000 Shah Alam, Selangor. D) Correspondence address : No 2, Jalan Debunga, Bukit Beruang, 75450 Ayer keroh, Melaka E) Telephone Number : 013-3338033 F) Date of Birth : 7 May 1981 G) Age : 30 years H) Marital Status : Married I) Academic Qualification : Bachelor (Hons) in Business Management
  • 14. 14 | P a g e Master in Administration (Human Resource) J) Courses Attended : Bachelor (Hons) in Business Management K) Skills : Basic skill in accounting Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Excellence in communication skill. L) Experiences : 2 years working at Tlaga Spa (Assistant Manager) M) Present Occupation : Administration Manager 1.2.2 PARTNER II A) Name of Partner : Wan Azureen Bt Wan Kamil B) Identity Card Number : 820911-10-8971 C) Permanent Address : No. 26, Jalan Sentosa 8, Taman Sentosa , Wangsa Maju 41500, Kuala Lumpur
  • 15. 15 | P a g e D) Correspondence address : No.12, Jalan Angerik 3, Taman Ozana, Ayer Keroh 75450 Melaka. E) Telephone Number : 017-4703082 F) Date of Birth : 20 November 1981 G) Age : 30 years H) Marital Status : Single I) Academic Qualification : Bachelor (Hons) in Economic Financial J) Courses Attended : Beauty Treatment Course (Mustika Ratu) K) Skills : Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Good in communication L) Experiences : Beauty treatment and Executive marketing M) Present Occupation : Executive marketing
  • 16. 16 | P a g e 1.2.3 PARTNER III A) Name of Partners : Munera Zaiman Binti Oseman B) Identity Card Number : 830311-14-3388 C) Permanent Address : No 13, Jalan Memanah, Seksyen 13 Taman Laman Sri, 40100 Shah Alam, Selangor D) Correspondence address : No.4, Jalan Merak Mass 11, Taman Merak Mas, Hang Tuah Jaya, 75450 Melaka E) Telephone Number : 013-3038083 F) Date of Birth : 3 March 1983 G) Age : 28 Years H) Marital Status : Single I) Academic Qualification : Bachelor (Hons) in International Business Master in Business Management
  • 17. 17 | P a g e J) Courses Attended : International Business Conference (MARA) K) Skills : Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Good in communication L) Experiences : Operation Manager at Black Red Spa M) Present Occupation : Operation Manager 1.2.4 PARTNER IV A) Name of Partner : Roslin Izzati Binti Roslan B) Identity Card Number : 805607-05-6690 C) Permanent Address : No.5, Jalan Nuri seksyen 7 8/17 , Kota Damansara, 47810 Petaling Jaya, Selangor D) Correspondence address : No. 6, Jalan Merpati, Batu Berendam, 75450 Melaka E) Telephone Number : 013-4141763 F) Date of Birth : 5 Jun 1981
  • 18. 18 | P a g e G) Age : 30 years H) Marital Status : Married I) Academic Qualification : Bachelor (Hons) of Public Administration J) Courses Attended : Bumiputera Entrepreneurship Course K) Skills : Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Good in communication L) Experiences : Administration Manager at Southern Baker M) Present Occupation : Financial Manager
  • 19. 19 | P a g e 1.3 BUSINESS LOCATION As a new establishes company, location should play the important role. If the chosen location is strategic, more customers will come to our spa. Selecting business location for premise is one of the crucial factors to attract customer. Selecting our business location is influence by the following factors. a. Transportation Facilities This area completes with the transportation systems infrastructure. Buses and taxis are always passing and stop at this area. b. Infrastructures The availability of utilities such as electricity and water are crucial in modern life. Beside, at our business area there are many infrastructures such as parking lot, systematic road, telephone, cyber café and restaurant. c. Location Plan The location plan is important in order to make sure that customer can easily access to our spa. the location plan supposed to be realistic where all the details are available in the plan. Therefore, Tulip Spa has design the best location plan by inserting all the landmarks that near to our center. d. Types of Building  Premises Building  Structure of Building  This building is made from concrete. This building is an new building. The building is combined with other premises. Renovation was made by landlord on for the usage of previous tenant. e. Condition
  • 20. 20 | P a g e  Its new development area and very suitable to open a spa. 2.0 ADMINISTRATION PLAN 2.0.1 INTRODUCTION Organization of management can be defined as the activity of dividing and coordinating the tasks and responsibilities into department, section or unit. Bio-Valley Day Spa administration ensures that management has to be efficient and run smoothly to achieve the organization objectives. Bio-Valley Day Spa has divided four main task and responsibilities lead by General Manager as follows: 1. Marketing 2. Operation 3. Financial 4. Administration Normally, people open for business to get profit but failed to interpret their objectives and mission. Therefore in order to avoid this matter, Black Red Spa has list down the objectives and missions clearly and specific as follows: 1. To compete with non-Bumiputera and other spa company, thus to increase the number of Bumiputera in business industry. 2. To perform the best quality of services with update technique and trend, this then would directly give satisfaction towards customers. 3. In future, Bio-Valley Day Spa is planning to provide more services for customers and to open other branch at other specific location.
  • 21. 21 | P a g e 4. To provide safe and comfortable spa for all customers by considering the aspects of physical location of project, building type, infrastructures and location plan. 2.0.1 VISION Setting up a goal and moving towards it is the key to success. Therefore Bio-Valley Day Spa has too, taken the initiative to set a vision for us to move forward and accomplish the maximum satisfaction. Our visions are:  Winning the yearly Best Beauty and Health Spa service competition.  Opening branches in every state in Malaysia and further advancing internationally.  Making our own product in every aspect of health and beauty.  Making Bio-Valley Day Spa as an International brand.  Achieving Bio-Valley Day Spa to be a Multi-national company. 2.0.2 MISSION Having visions is not enough without effort. In this scenario Bio-Valley Day Spa has taken a step further in planning to achieve every one of our visions. Our missions are:  Bring out smiles in every customer after leaving the spa.  To maintain the quality of service  To prolong business and gain profit to the highest level  To attract customers from around Melaka.  To ensure increase in customers. 2.0.3 MOTTO The motto of Bio-Valley Day Spa is: “Beauty is Power, A Smile is its Sword” Means: Your health and beauty is our priority and concern towards you. Our service will be serviced to you with comfort and pleasure and gives satisfactions to customers. We will guarantee high satisfaction after you has experience Bio-Valley Day spa.
  • 22. 22 | P a g e 2.1 STRATEGY AND OBJECTIVE Bio-Valley Day Spa is a partnership company and operates on a contractual basis. The purpose of the establishment of the organization is to provide an extensive range of both general and specialized in beauty and health treatment services to all customers. Strategies in making Bio-Valley Day Spa the number one contender in the spa industry is top high quality, maximum sense of satisfaction and at a very low rate. In making these strategies a reality, we have implemented a policy which is “smile.. smile.. smile..”. This policy is the key for us to gain satisfaction from the customers. According to Dr. Smith A. Mat a professor at the Michigan University, United States in his book ‘7 Step Towards Victorious Entrepreneurship’ he quoted that a smile is the best cure to all the disease and the best recipe to success. Due to this quotation we believe that our service in relaxing and comforting customers will be much more efficient and welcoming with big smiles offered to our customers. Each one of the staffs of Bio-Valley Day Spa is well experienced in each of their field. Plus, having gone through beauty and health courses have helped strengthen the confidence of our customers. With great experience Bio-Valley Day Spa will not only be just a spa one day, but a class for new trainees.
  • 23. 23 | P a g e 2.2 ORGANIZATION CHART GENERAL MANAGER ADMINISTRATION MANAGER MARKETING MANAGER OPERATIONAL MANAGER FINANCIAL MANAGER
  • 24. 24 | P a g e 2.3 WORKING SCHEDULE General Manager: 8:00a.m – 5:00p.m Tuesday – Saturday Financial Manager: 8:00a.m – 5:00p.m Tuesday – Saturday Marketing Manager: 8:00a.m – 5:00p.m Tuesday – Saturday Operation Manager: 8:00a.m – 5:00p.m Tuesday – Sunday Administration Manager: 8:00a.m – 5:00p.m Tuesday – Sunday
  • 25. 25 | P a g e 2.4 LIST OF ADMINISTRATION PERSONAL 2.4.1 Manpower Planning Position Number of staff General Manager 1 person Marketing Manager 1 person Operation Manager 1 person Financial Manager 1 person Administration Manager 1 person 2.4.2 Schedule of Task and Responsibilities Position Main Tasks General Manager  To plan, implement and control the overall management of the business  To plan and monitor the strategic progress of the business  To be accountable for the overall performance of the business Marketing Manager  To provide a promotion strategy to promote the business  Responsible in the marketing activity.  Responsible in effort to increase the total employees and customers.  Responsible to broad the company name to the future customers. Operation Manager  To manage all the business flow during operation  Order product  Responsible for the overall performance of the general workers assigned to them.  Delegate duties according to the schedule given.
  • 26. 26 | P a g e Financial Manager  To manage the financial flow of the business  To control the cash flow  To make a report for profit business or lost  To prepare budget in the certain period to monitor expenses  Hand in invoices to the clients for that particular month for each location Administration Manager  Supervise and coordinate activities of staff  Interview job applicants  Administer salaries and work out leave entitlements  Be involved in staff training and development, the preparation of job descriptions, staff assessments and promotions  Locate suitable business premises and negotiate reasonable leasing agreements  Provide and maintain business premises and other facilities including plant and equipment 2.4.3 Schedule of Remuneration Position Monthly salary (RM) EPF contribution (12%) (RM) SOCSO (2.5%) (RM) Amount (RM) General Manager 1800.00 216.00 45.00 2061.00 Marketing Manager 1500.00 180.00 37.50 1717.50 Operation Manager 1500.00 180.00 37.50 1717.50 Financial Manager 1500.00 180.00 37.50 1717.50 Administration Manager 1500.00 180.00 37.50 1717.50 Total 8931.00
  • 27. 27 | P a g e 2.4.4 List of Administrative Budget Item Quantity Price/Unit (RM) Total cost (RM) Office table and chair 5 set 300.00 1,500.00 Computer 2 set 2,000.00 4000.00 File document rack 4 30.00 120.00 Stationery 6 set 20.00 120.00 Air conditioner 2 2000.00 4000.00 Printer 1 300.00 300.00 Total 10,040.00 2.4.5 Administrative Budget Item Fixed asset expenses (RM) Monthly expenses (RM) Other expenses (RM) Office equipment 9620.00 120.00 Salaries 7213.00 Utilities 350.00 Business license and registration 3000.00 9620.00 7680.00 3000.00 Total 20300.00
  • 28. 28 | P a g e 3.0 MARKETING PLAN 3.0.1 Introduction To ensure there is promotion, this important part of the business plays its role. Marketing is a process of planning and executing the conception, pricing, promotion and distribution of good and services to exchange the individuals‟ satisfy and organizational objective. The role of marketing can be considered as one of the most critical part of the business organization because it generates income to the business. The success of each business is depending to the achievement to the firm or company that offers products or services that is suitable and really needed by the consumers. Marketing is always the strategy that is used by the company to increase the sales of their product or services in the market. The services that we provide is spa, where the customers can ease and relax to maintain their enthusiasm and increase their health. Besides that, it is also a place for those people who would love a friendly gathering to talk and release all the tensions kept inside. All of this, inside one place, Tulip spa.
  • 29. 29 | P a g e 3.0.2 Service a) Tulip Treatment Package Tulip Back Massage – RM38.00 Tulip Tummy Massage – RM 38.00 Tulip Hand Massage – RM 28.00 Tulip Shoulder Massage – RM 38.00 Tulip Leg Massage – RM 48.00 Slimming Oil – RM 35.00 (Slim-X Treatment Oil) Wrapping Spa – RM 25.00 (EX-Hottish Cream) Tulip Jakuzzi Bath – RM 38.00 (+RM 15.00 for Floral Mix up / Milk Mix up / Salt+Oil Mix up) Tulip sauna / Steamer Bath – RM 38.00 (+RM 15.00 for Nano Therm Oil + Nano Herbal Salt) Tulip Footspa – RM30.00 (+RM 15.00 for Floral / Essential Oil) b) Tulip Ladies Club Tulip Body Spa RM150.00 x 2 = RM300.00 (Massage30minutes+Scrubbing+Sauna/steamer+Jakuzzi+Footspa) Tulip Slimming Spa RM 180.00 x 3 = RM 540.00
  • 30. 30 | P a g e (Massage 1 hour + Scrubbing + Sauna / Steamer + Jakuzzi +Foot Spa) 3.0.3 Product Code Product Name Packing Price RM (W) Price RM (E) TFS002 Tlaga Face Spa Set 3 Item Set 130.00 140.00 FS001A Face Spa Salt 145gm 46.00 48.00 FS002A Face Spa Oil 130gm 58.00 60.00 FS003A O2 Gel Mask 150gm 61.50 66.50 TBS003 Tlaga Body Spa Set 4 Item Set 230.00 240.00 BS001A Nano-Therm Oil 130ml 45.00 47.00 BS001A Nano-Herbal Salt 145gm 36.00 38.00 BS001A Slim-X Treatment Oil 60ml 96.00 98.00 BS001A E-X Cream 150gm 78.00 80.00 TBS004 Tlaga Body Spa Set 2 Item (SALON PACK) BS001B Nano-Therm Oil 1000ml 250.00 260.00
  • 31. 31 | P a g e BS001B Nano-Herbal Salt 700gm 85.00 90.00
  • 32. 32 | P a g e Aromatherapy 100% (Pure) TEO001 Tlaga Essential Oil (Lemongrass) 16ml 33.00 35.00 TEO002 Tlaga Essential Oil (Lavender) 16ml 33.00 35.00 KT0001 Tlaga Coffee 4in1 15 sachet/box 25g/sachet 15.80 16.50 3.1 TARGET MARKET Bio-Valley Day Spa emulates the traditional style of Fiji design, emphasizing the 4R‟s which is relax, refreshed, renew and rejuvenate. Our target market is more to the carrier woman and a full-time housewife. As we know, a carrier woman at the office, a housewife at home and a mother to their children need to pampered themselves occasionally after a long day and week. Based on our research, the lifestyle of the community lives around MITC is average whereby they spend more on the necessary things. 3.2 MARKET SIZE 1) Assumption amount of people go to SPA 15% X RM 350000 = RM 52,500 person. 2) Assumption amount of money a person willing to spend for SPA for a month RM 52,500 X RM 50 = RM 2,625,000 3) Assumption of amount each person will spend at our SPA RM 2,625,000 X 6% = RM157,500
  • 33. 33 | P a g e 3.3 COMPETITORS Competitors refers to a competition from other company that involves in the same type of business and offers similar, substitute or other alternative of the competitor in terms of size, experience and years in business, financial ability and product line. It is good to have competition from other competitors so that we can improve our service. Therefore Tulip Spa had done a survey at our identified competitors. We had interviewed the competitors and collect the information as much as we could on the survey. From the survey we know the advantages and disadvantages of the competitors; plus the strength and weakness of Tulip Spa. The better performance of our services provides, the more number of customers that we can have. The competitors are as follow: COMPETITORS : 1) Sutra Maya Spa 2) Vital Beauty Boutique i. SUTRA MAYA SPA: Advantages  Use theme of „‟Balinese concept‟‟  Had a lot treatments such as massages, scrubs bath, facial, reflexology, pedicure and manicure Disadvantages:  Not a strategic place  No car park available  No network coverage
  • 34. 34 | P a g e a. VITAL BEAUTY BOUTIQUE Advantage  Provide beautician class  A supplier for beauty product  Treatment for hair Disadvantage  More chemical product  No online business 3.4 MARKET SHARE Name of competitors Percentages Amount Sutra Maya Spa 25% RM656250 Vital Beauty Boutique 18% RM472500 Other (5) 25% RM656250 Total 100% RM 2625000
  • 35. 35 | P a g e After Entering the Market: Name of competitors Percentages Amount Sutra Maya Spa 23% RM603750 Vital Beauty Boutique 17% RM446250 Other (5) 23% RM603750 Tulip Spa 6% RM157500 Total 100% RM2625000
  • 36. 36 | P a g e 3.5 SALES FORECAST Sales forecast is expected purchases from the identified target market. It is quoted in units or in ringgit for the period of a year or a month. The entrepreneur should consider of the factors such as customers‟ awareness, seasonal factor and characteristic of the business sector in forecasting sales. In forecasting sales, we have taken some other factors to consider our business based on the; 1. The number of competitors may increase at the operation. 2. Demand for the product and service will increase based on the promotions that have been done. 3. All services and products that we sell is in RM (Ringgit Malaysia). Month Sales Collection (RM) January 157,500 February 150,000 March 155,000 April 155,000 May 160,000 June 170,000 July 155,500 August 150,000 September 145,000 October 160,500
  • 37. 37 | P a g e November 165,000 December 170,500 Total 1,894,000 Year 2 Total sale 1,988,700 Year 3 Total sale 2,108,022
  • 38. 38 | P a g e 3.6 MARKETING STRATEGY 1) Product/Service Strategy 3.6.1 Products Bio-Valley Day Spa offers customized products and services especially designed by experts in spa industry. Our spa products is produced from a high quality and natural ingredients. At Bio-Valley Day Spa, most of the treatments use is oil which is blends from the uniqueness of the natural flora. The oil is specially processed in low temperature to ensure all active ingredients are retrieved, has been traditionally used in the East for centuries which give us a variety of health and beauty benefits. The naturally, scientifically and aesthetically developed through the special process as it is use in a variety of spa therapies such as to rejuvenate the stamina, smoothen hair and skin, as well as to slow down aging process. Using only the natural products, we guarantee that our customers reach maximum wellness. 3.6.2 Quality Bio-Valley Day spa is focused more in products and service quality because we believe every customers will feel welcome with a good services and presentable appearance. We also trained our workers in an intensive 600 hour of training before they start working in our spa. So, the result at the end of two weeks are absolutely satisfied. 3.6.3 Treatment Why is the treatment at Bio-Valley Day Spa is special? Bio-Valley Day Spa will make sure that each of our therapist starts their day by practicing the energy resonance by way of meditation, tai-chi and other spiritual and physical practices before giving a treatment to our customers. This practice will ensure a high level of energy balance,
  • 39. 39 | P a g e and by doing so, they will able to help clients regain their lost stamina. Therefore, this energy resonance can stimulate self-healing treatment for our clients who experience mental and physical fatigue. Our treatment blends the discipline of the West and the wisdom of the east. Bio-Valley Day Spa delivers international standard treatment. 3.6.5 Brand According to the definition in Fundamental of Entrepreneurship book, brand is a name, term, sign, symbol or design that identifies a product and differentiates it from any other products. The name „Bio-Valley Day Spa”, we use give us the meaning of the natural ingredients of flora. Besides easy to pronounce, it is also easy to recognize and remember by the local and foreigners. Our brand name is also protected by copyright. 2) Pricing Strategy The definition of pricing is the amount of money charge for a product or services. To setting the price of our Bio-Valley Day Spa services and products is by using the value- based pricing. 3.6.6 Value Based Pricing This method of pricing is used when the manager want to set the price base on the customer satisfaction and the quality of services that we provide to the customers. This method of pricing is based on the customer needs and value perception of the products. To make the method rational and can be used for our menu pricing, we decided to give high standard services that match with the price of the products. The price also match with the spa decorations and layout of the room that create the comfortable and relaxing environment. Place or distribution strategies Distribution strategy : Manufacturer  consumer
  • 40. 40 | P a g e i. Direct to customer This type of channel is called the direct marketing channel or channel one . It‟s has no intermediary level and consists of a business selling directly to consumers. It‟s normally used in services companies. We choose ground floor because will attract customer pass by . It also can display our product and MITC is a new development area in Melaka. 3) Promotion Strategy The purpose of doing the promotion strategy is to promote our products and services to people in order to increase the number of customer. Promotion strategy is used to disseminate information about the company‟s product or services with the purpose of attracting the target market. I. Advertising Advertising is a non-personal, do the promotion through the mass media. The main advertising strategies are creating advertising message and selecting advertising media. a) Flyers The flyers will concentrate on the target market segmentation. We include the details of our spa and the latest promotions. b) Internet We also introduce our spa information through internet. We have created a website for consumer to know more about our product and services offered at our spa. b) Membership Card We introduce a membership card in our spa so the customer will enjoy benefit from our spa by using the membership card. d) Discount & Free gift We give a discount price for the first trial with any of our services to let our customer to try and feel the ambiance in our spa.
  • 41. 41 | P a g e 3.6.7 List of Marketing Personnel Position Number of Personel Sales assistants 1 3.6.8 Schedule of Tasks and Responsibilities Position Tasks and responsible Sales assistants  Promote our spa aggressively as it is new to the market  Attract customers 3.6.9 Schedule of Remuneration Position No. Monthly Salary EPF SOCSO Amount Sales assistants 1 RM650 RM78 RM16.25 RM744.25 3.7 MARKETING BUDGET
  • 42. 42 | P a g e ITEMS FIXED ASSET EXPENSES (RM) MONTHLY EXPENSES (RM) OTHER EXPENSES (RM) Signboard 3000.00 Marketing personnel -salary 650.00 - EPF/SOCSO 94.25 - utilities 350.00 Promoting 9800.00 Grand Opening 5500.00 Total 3000.00 1094.25 15300.00 19394.25
  • 43. 43 | P a g e 4.0 OPERATION PLAN 4.0.1 Introduction As entrepreneur, operation plan is one of the essential parts other than administration and marketing plan. Operation plan involves the production of the product or services according to quantity, quality, specification and time to the customer. Operation management can be defined as the process of marshalling resources to produce output through the transformation process. The operation comprises 3 main components like business input, transformation system and output. Basically the operation plan of Bio-Valley Day Spa comprises how the company runs the business in particular period time. By having the operational plan, we can use it as guideline when facing any problems. Besides that, this plan also helps us in managing with suppliers in term of purchasing machine / equipment and supplements or vitamins. In order to satisfy the customer, we employ 5 workers who is expertise in this field. They are hired to give advice to customer, aid them and give out the best service at every hour. Other than that they have to make sure all the products that are applied safe to use and will not cause any harm to the customer. A cashier is hired to manage payment from the customer and also to remind the customer at what time is the operation time of the spa and so on. A cleaner are among the workers in the spa whom will ensure that the spa is always in a clean condition.
  • 44. 44 | P a g e 4.0.2 Operations Plan 1) Operation Process The key steps or phases in the operations process towards producing the product or providing the service. In our business we more practice into the service such as massage, slimming packages, facial and other service. All of this service is for generate customer satisfying. In this operational process include three component that output, input and transformation process. Based on the above, it is general picture about operation management which refer to a process of marshaling resources to produce output through the transformation process. Input refers to all resources required to produce a particular output, while the transformation system refers to the activities involved in transforming input into output. Then the output refers to the ended product created as the result of transformation process. Input Labour Raw material Capital Equipment Transformation process Output Product & services
  • 45. 45 | P a g e 4.0.3 Operation Process Flow Chart Our spa has two type of service flow that is walk in service and booking from customer. The flow is referring to the chart below. a) Walk in Service Greet and seat the customer Give an explanation on services • Deal with customer • Walk to room • Get the right equipment. • Treatment • Quality of service • Return to waiting area. • Make a cup of coffee • Receive payment Get the right equipment Quality of service Walk to room Deal with customer • Deal with customer • Walk to room • Get the right equipment. • Treatment • Quality of service • Return to waiting area. • Make a cup of coffee • Receive payment Do the treatment Return to a waiting area Make a cup of coffee Receive payment
  • 46. 46 | P a g e b) For Booking Received the customer call Explain about the package Record detail of customer Check spa schedule to make a booking Set a date and time for the customer Deal with customer Customer pays the deposit through the spa account
  • 47. 47 | P a g e 4.0.4 Capacity Planning Capacity planning refers to the amount of output that can be produced within a specified time.  The operations output in units of product or hours of operations relevant to the business. The calculation of product is :- Target market = RM 52,500 x 0.06 = 3150 person per month Customer per day = 3150 ÷ 26 (opening day) =121 person per day.  During the calculation we can estimated that 121 person will go to spa in one day and equal to 3150 person per month. 4.0.5 Operation Hour of Bio-Valley Day Spa Bio-Valley Day spa was open on Tuesday until Sunday and closed on Monday. Our spa start the operation on 9.00 am until 5.00 pm. After 5.00 until 10.00 pm its opening depends on appointment by the customers. Monday - Closed Tuesday until Sunday: 9.00 am to 5.00 pm 5.00 pm to 10.00 pm (Appointment only)
  • 48. 48 | P a g e 4.1 Material Requirement Product Name Packing QUAN Price RM (cost) Price RM (sold) Total RM Tlaga Secret Skin Set 4 Item Set 130 44.00 88.00 5720.00 Refreshing Facial Wash Gel 100ml 14.00 28.00 Hydrating Facial Toner 100ml 14.00 28.00 Restoring Nutricare Cream 30ml 19.00 38.00 Intensive Aqua Gel 30ml 17.00 34.00 Tlaga Face Spa Set 3 Item Set 130 65.00 130.00 8450.00 Face Spa Salt 145gm 23.00 46.00 Face Spa Oil 130gm 29.00 58.00 O2 Gel Mask 150gm 30.75 61.50 Tlaga Body Spa Set 4 Item Set 115.00 230.00 Nano-Therm Oil 130ml 65 22.50 45.00 1462.50 Nano-Herbal Salt 145gm 65 18.00 36.00 1170.00 Slim-X Treatment Oil 60ml 130 48.00 96.00 6240.00 E-X Cream 150gm 130 39.00 78.00 5070.00
  • 49. 49 | P a g e Tlaga Body Spa Set 2 Item (SALON PACK) Nano-Therm Oil 1000ml 65 125.00 250.00 8125.00 Nano-Herbal Salt 700gm 65 42.50 85.00 2762.50 Aromatherapy 100% (Pure) Tlaga Essential Oil (Lemongrass) 16ml 130 16.50 33.00 2145.00 Tlaga Essential Oil (Lavender) 16ml 130 16.50 33.00 2145.00 TLAGA Coffee 4in1 15 sachet/box 25g/sachet 130 7.90 15.80 1027.00 TOTAL 44317.00
  • 50. 50 | P a g e 4.2 List of Operation Personnel Position Number of Personnel Reception 1 Consultant 1 Worker 3 4.3 Schedule of Task and Responsibilities Position Task Reception • Greet guest • Make and receive phone call • Give guest the spa form • Receive payment from guest Consultant • Introduce product to the guest • Deal with guest • Help guest full the form Massage staff  Do treatment  Check material stock that uses in massage treatment. Facial staff  Do the facial treatment  Check material stock that uses in facial treatment 4.4 Working Schedule O = OPENING STAFF MON TUE WED THU FRI SAT SUN
  • 51. 51 | P a g e RECEPTION C O O O O O O CONSULTANT L O O O O O O FACIAL STAFF O O O O O O O MASSAGE STAFF 1 S O O O O O O MASSAGE STAFF 2 E O O O O O O 4.4.1 Schedule of Remuneration  Basic salary per month = RM800.00  EPF= 12% x RM800.00 = RM96.00  SOCSO = 2.5% x RM800.00 = RM20  Commission for 1 guest = RM10.00  Overtime = RM3.00 per hour Position No Job status Wages rate EPF(12%) /SOCSO(2.5%) Amount Reception 1 Full time RM800.00 RM116.00 RM916.00 Consultant 1 Full time RM900.00 RM130.50 RM1030.50 Facial staff 1 Full time RM800.00 RM116.00 RM916.00 Massage staff 1 1 Full time RM800.00 RM116.00 RM916.00 Massage staff 2 1 Full time RM800.00 RM116.00 RM916.00 TOTAL RM4100.00 RM594.50 RM4694.50 As the starting, our company only hired 5 service workers, one receptionist, one consultant , one facial staff and operation staff. Their salary is paid monthly. We have chosen to hire them because taking part time workers are much more costly. Service worker‟s task is stated in the agreement they signed which is keeping the place clean, keeping all decorations as presentable as possible and keeping all equipment‟s for treatment at a hygiene level.
  • 52. 52 | P a g e 4.4.2 Identify supplier  Price and discount: the price are affordable.  Quality & material : a lot of people trust them  Sale term & condition : there were a discount if we pay before the time given.  Sale service & warranty: they come to spa and give service.  Delivery term: free transportation 4.4.3 SUPPLIER  TlagaVenture i. No.54 Jalan Perdana Selatan, Bandar Perdana, 14000 Bukit Mertajam, Pulau Pinang ii. Fax:04-5022252 iii. Email: tlagaventure@gmail.com  Spa Equipment & Furniture Supplies i. No.56, Jln 3/62D, Bandar Manjalara, Off Sri Damansara, 52200 Kepong, Wilayah Persekutuan ii. 03-6277 34045  Finns Sauna Trading & Builder Sdn Bhd i. 3-2, Jln Metro Perdana Timur 1, Taman Usahawan, 52100 Kepong, Wilayah Persekutuan ii. 03-6277 89248
  • 53. 53 | P a g e 4.5 Machine and Equipment QUAN. ITEM PRICE PER UNIT (RM) TOTAL (RM) 1 Steamer room 4000.00 4000.00 1 Sauna room 11000.00 11000.00 1 Tahiti Multi-Jet Shower 2300.00 2300.00 1 Jacuzzi Tubs 5000.00 5000.00 1 Multifunction facial 700.00 700.00 1 g – 5 machine 1000.00 1000.00 2 Massage bed 600.00 1200.00 2 Facial bed 400.00 800.00 2 Foot Bath 500.00 1000.00 1 Hot blanket 800.00 800.00 2 Ozone Steamer & 5 Dioptor Magnifying Lamp 129.00 258.00 1 Sterilizer 500.00 500.00 30 Batik sarong 14.00 420.00 100 Towel(multiple size) 7.50 750.00 1 Chair 250.00 250.00 2 Jacuzzi Spa Pillow 46.50 93.00 3 Leisure Bay Spa pillow 50.00 150.00 5 Glass Biker Parts 5.00 25.00 2 Salon Cart With Drawers 225.00 450.00 3 4 Level Plastic Trolley Cart 139.00 417.00
  • 54. 54 | P a g e 5 burner aromatherapy 3.00 15.00 30 Disposable plastic 0.50 15.00 50 Disposable panties free size 0.50 25.00 50 Disposable bra 0.80 40.00 200 Candle(100ct) 15.00 30.00 3 Essential oil 5.00 15.00 10 Sponge 3.00 30.00 10 Spa Headband 5.00 50.00 30 Closed Toe Cotton Slippers 3.75 112.50 20 Waffle Weave White Kimono Robe 25.00 500.00 2 Vinyl Gloves Powder Free (100ct) 10.50 21.00 5 Makeup Remover Sponge 1.95 9.75 5 Medium Wood Spatulas (50pcs) 2.95 14.75 TOTAL 31991.00 4.6 Location  Lot152,Jalan Konvension, MITC Ayer Keroh, 75450 Melaka  Incur renovation cost around RM80000  Operations, administration and marketing sections under one roof.
  • 55. 55 | P a g e Figure 1: Floor Plan Office toilet Room 1 Room 2 jet shower Room3 Cashier Reception Waiting area steamer Sauna jakuzi 4.7 Operation Budgets ITEMS Amount Electricity RM200 Water RM100 Telephone RM200 OPERATION BUDGETS Item Fixed Asset Monthly Expenses (RM) Other Expenses Changin g room Equipment
  • 56. 56 | P a g e (RM) (RM) Renovation RM80000.00 Deposit rental RM10000.00 Utilities RM2300.00 Insurance RM2000.00 Wages + salary RM4694.50 Rental RM2000.00 Machine & equipment RM31128.00 RM863.00 Material RM44137.00 Total RM 123128.00 RM53994.50 RM 177122.50
  • 57. 57 | P a g e 5.0 FINANCIAL PLAN 6.0.1 Introduction There are several factors that must be considered before start the business such as financial. The financial plan is the final step in the preparation of the business plan. The financial plan incorporates all financial data derived from the operating budget like marketing, operation and administration budget. Through this maximum profit, it will be guided line for the company to predict about business potentials in the future. It will need at least three years of projected financial data where the first years will reflect to monthly data. In short, a good financial pelan should be able to determine the following:  Project Implementation Cost  Sources of Funds  Fixed Asset Depreciation Schedule  Loan Amortization Schedule  Hire Purchase Repayment Schedule  Pro- Forma Statement  Manufacturing Accounts  Trading Accounts  Profit and Loss Accounts  Balance Sheet Accounts
  • 58. 58 | P a g e The financial is crucial to the overall business plan that is developing for a insets project. There are many advantages of the financial planning as:  To be used as the guideline for implementation.  While managing the business, we ensured that the initial capital is sufficient.  To show to the creditors and banks about the company's ability to pay back the loan.  To analyze each of the business performance based on all the resource to achieve a maximum profitability level.  The viability can be appraised before the actual investment is committed.  To analyze how the operation of the business are working and its impact to financial sector.  To identify and proposed the relevant sources of fund. 6.0.2 Task and Responsibilities of Financial Manager  To ensure the company maximize the profit and minimize the cost.  Involve with bank loan.  Do the cash flow of the company to see how progress is.  Responsible in managing the company budget.
  • 59. 59 | P a g e NAME OF BUSINESS/COMPANY Bio-Valley Day Spa MARKETING EXPENDITURE Fixed Assets RM Signboard 3,000 Working Capital Salary 650 EPF 78 SOCSO 16 Promoting 9,800 Grand Opening 5,500 Utilities 350 Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 19,394
  • 60. 60 | P a g e ADMINISTRATIVE EXPENDITURE Fixed Assets RM Land & Building Office Equipment 10,040 Working Capital Salaries 7,800 Utilities 350 EPF 936 SOCSO 195 Stationary 120 Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences 3,000 Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 22,441
  • 61. 61 | P a g e OPERATIONS EXPENDITURE Fixed Assets RM Renovation 80,000 Insurance 2,000 Machine 31,128 Working Capital Raw Materials 44,317 Carriage Inward & Duty Salaries, EPF & SOCSO 4,695 Utilities 2,300 Rental 2,000 Equipment Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure 10,000 TOTAL 176,440
  • 62. 62 | P a g e SALES PROJECTION Month 1 157,500 Month 2 150,000 Month 3 155,000 Month 4 155,000 Month 5 160,000 Month 6 170,000 Month 7 155,500 Month 8 150,000 Month 9 145,000 Month 10 160,500 Month 11 165,000 Month 12 170,500 Total Year 1 1,894,000 ToTal Year 2 1,988,700 Total Year 3 2,108,022 PURCHASE PROJECTION Month 1 44,317 Month 2 40,000 Month 3 38,000 Month 4 36,000 Month 5 42,000 Month 6 42,063 Month 7 40,000 Month 8 36,800 Month 9 32,000 Month 10 35,000 Month 11 40,000 Month 12 41,000 Total Year 1 467,180 ToTal Year 2 490,350 Total Year 3 519,771
  • 63. 63 | P a g e COLLECTIONS FOR SALES In the month of sale 100% 1 month after sale 2 months after sale Total 100% PAYMENTS FOR PURCHASES In the month of purchase 1 month after purchase 100% 2 months after purchase Total 100% FIXED ASSETS Econ. Life (yrs) Office Equipment 5 - 5 - 5 - 5 Signboard 5 - 5 FIXED ASSETS Econ. Life (yrs) 5 5 Renovation 5 Insurance 5 Machine 5 5 DEPRECIATION METHOD (1=straight line, 2=declining balance) 1 INCREASE IN WORKING CAPITAL (%) Year 2 5% Year 3 6%
  • 64. 64 | P a g e ENDING STOCK OF RAW MATERIALS RM End of Year 1 8,000 End of Year 2 5,000 End of Year 3 9,000 TAX RATE Year 1 28% Year 2 28% Year 3 28% BUSINESS LEGAL ENTITY 3 1 = Private Limited Cpmpany (Sdn. Bhd.) 2 = Partnership 3 = Sole Proprietorship NATURE OF BUSINESS 3 1 = Manufacturing 2 = Trading 3 = Service TERMS OF LOAN (if required) Interest rate 5% Loan duration 5 Interest payment method* 2 * Method: 1 = flat rate 2 = annual rest TERMS OF HIRE-PURCHASE (if required) Interest rate 5% Hire-purchase duration 5
  • 65. 65 | P a g e Bio-Valley Day Spa PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE Project Implementation Cost Sources of Finance Requirements Cost Loan Hire-Purchase Own Contribution Fixed Assets Cash Existing F. Assets Land & Building Office Equipment 10,040 10,040 Signboard 3,000 3,000 Renovation 80,000 80,000 Insurance 2,000 2,000 Machine 31,128 31,128 Working Capital 1 months Administrative 9,401 9,401 Marketing 16,394 16,394 Operations 53,312 53,312 Pre-Operations & Other Expenditure 13,000 13,000 Contingencies TOTAL 218,275 218,275
  • 66. 66 | P a g e ADMINISTRATIVE BUDGET Particulars F.Assets Monthly Exp. Others Total Fixed Assets Land & Building - - Office Equipment 10,040 10,040 - - - - - - Working Capital Salaries 7,800 7,800 Utilities 350 350 EPF 936 936 SOCSO 195 195 Stationary 120 120 - - - - Pre-Operations & Other Expenditure Other Expenditure - Deposit (rent, utilities, etc.) - - Business Registration & Licences 3,000 3,000 Insurance & Road Tax for Motor Vehicle - - Other Pre-Operations Expenditure - - Total 10,040 9,401 3,000 22,441
  • 67. 67 | P a g e MARKETING BUDGET Particulars F.Assets Monthly Exp. Others Total Fixed Assets Signboard 3,000 3,000 - - - - - - Working Capital Salary 650 650 EPF 78 78 SOCSO 16 16 Promoting 9,800 9,800 Grand Opening 5,500 5,500 Utilities 350 350 - - Pre-Operations & Other Expenditure Other Expenditure - Deposit (rent, utilities, etc.) - - Business Registration & Licences - - Insurance & Road Tax for Motor Vehicle - - Other Pre-Operations Expenditure - - Total 3,000 16,394 - 19,394
  • 68. 68 | P a g e OPERATIONS BUDGET Particulars F.Assets Monthly Exp. Others Total Fixed Assets Renovation 80000 80,000 Insurance 2000 2,000 Machine 31128 31,128 - Working Capital Raw Materials 44,317 44,317 Carriage Inward & Duty - - Salaries, EPF & SOCSO 4,695 4,695 Utilities 2,300 2,300 Rental 2,000 2,000 Equipment - - - - Pre-Operations & Other Expenditure Other Expenditure - Deposit (rent, utilities, etc.) - - Business Registration & Licences - - Insurance & Road Tax for Motor Vehicle - - Other Pre-Operations Expenditure 10,000 10,000 Total 113,128 53,312 10,000 176,440
  • 69. 69 | P a g e Bio-Valley Day Spa DEPRECIATION SCHEDULES Fixed Asset Office Equipment Cost (RM) 10,040 Method Straight Line Economic Life (yrs) 5 Annual Accumulated Year Depreciation Depreciation Book Value - - 10,040 1 2,008 2,008 8,032 2 2,008 4,016 6,024 3 2,008 6,024 4,016 4 2,008 8,032 2,008 5 2,008 10,040 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 - Fixed Asset Signboard Cost (RM) 3,000 Method Straight Line Economic Life (yrs) 5 Annual Accumulated Year Depreciation Depreciation Book Value - - 3,000 1 600 600 2,400 2 600 1,200 1,800 3 600 1,800 1,200 4 600 2,400 600 5 600 3,000 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 -
  • 70. 70 | P a g e 10 0 0 - Fixed Asset Renovation Cost (RM) 80,000 Method Straight Line Economic Life (yrs) 5 Annual Accumulated Year Depreciation Depreciation Book Value - - 80,000 1 16,000 16,000 64,000 2 16,000 32,000 48,000 3 16,000 48,000 32,000 4 16,000 64,000 16,000 5 16,000 80,000 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 -
  • 71. 71 | P a g e Fixed Asset Insurance Cost (RM) 2,000 Method Straight Line Economic Life (yrs) 5 Annual Accumulated Year Depreciation Depreciation Book Value - - 2,000 1 400 400 1,600 2 400 800 1,200 3 400 1,200 800 4 400 1,600 400 5 400 2,000 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 - Fixed Asset Machine Cost (RM) 31,128 Method Straight Line Economic Life (yrs) 5 Annual Accumulated Year Depreciation Depreciation Book Value - - 31,128 1 6,226 6,226 24,902 2 6,226 12,451 18,677 3 6,226 18,677 12,451 4 6,226 24,902 6,226 5 6,226 31,128 - 6 0 0 - 7 0 0 - 8 0 0 - 9 0 0 - 10 0 0 -
  • 72. 72 | P a g e Bio-Valley Day Spa LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES LOAN REPAYMENT SCHEDULE Amount 218,275 Interest Rate 5% Duration (yrs) 5 Method Baki Tahunan Year Principal Interest Total Payment Principal Balance - - 218,275 1 43,655 10,914 54,569 174,620 2 43,655 8,731 52,386 130,965 3 43,655 6,548 50,203 87,310 4 43,655 4,365 48,020 43,655 5 43,655 2,183 45,838 - 6 0 0 - - 7 0 0 - - 8 0 0 - - 9 0 0 - - 10 0 0 -
  • 73. 73 | P a g e
  • 74. 74 | P a g e Bio-Valley Day Spa PRO-FORMA INCOME STATEMENT Year 1 Year 2 Year 3 Sales 1,894,000 1,988,700 2,108,022 Less: Cost of Sales Opening stock Purchases 467,180 490,350 519,771 Less: Ending Stock Carriage Inward & Duty Gross Profit Less: Enpenditure Administrative Expenditure 112,812 118,453 125,560 Marketing Expenditure 196,728 206,564 218,958 Other Expenditure Business Registration & Licences 3,000 Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure 10,000 Interest on Hire-Purchase Interest on Loan 10,914 8,731 6,548 Depreciation of Fixed Assets 25,234 25,234 25,234 Operations Expenditure 107,934 113,331 120,131 Total Expenditure 933,801 962,662 1,016,201 Net Profit Before Tax 960,199 1,026,038 1,091,821 Tax 0 0 0 Net Profit After Tax 960,199 1,026,038 1,091,821 Accumulated Net Profit 960,199 1,986,236 3,078,057
  • 75. 75 | P a g e Bio-Valley Day Spa PRO-FORMA BALANCE SHEET Year 1 Year 2 Year 3 ASSETS Non-Current Assets (Book Value) Land & Building Office Equipment 8,032 6,024 4,016 Signboard 2,400 1,800 1,200 Renovation 64,000 48,000 32,000 Insurance 1,600 1,200 800 Machine 24,902 18,677 12,451 Other Assets Deposit 100,934 75,701 50,467 Current Assets Stock of Raw Materials 0 0 0 Stock of Finished Goods 0 0 0 Accounts Receivable Cash Balance 1,074,884 2,105,670 3,208,491 1,074,884 2,105,670 3,208,491 TOTAL ASSETS 1,175,818 2,181,371 3,258,958 Owners' Equity Capital Accumulated Profit 960,199 1,986,236 3,078,057 960,199 1,986,236 3,078,057 Long-Term Liabilities Loan Balance 174,620 130,965 87,310 Hire-Purchase Balance 174,620 130,965 87,310 Current Liabilities Accounts Payable 41,000 64,170 93,591 TOTAL EQUITY & LIABILITIES 1,175,818 2,181,371 3,258,958
  • 76. 76 | P a g e Bio-Valley Day Spa FINANCIAL RATIO ANALYSIS Year 1 Year 2 Year 3 LIQUIDITY Current Ratio 26 33 34 Quick Ratio (Acid Test) 26 33 34 EFFICIENCY Inventory Turnover #VALUE! #VALUE! #VALUE! PROFITABILITY Gross Profit Margin #VALUE! #VALUE! #VALUE! Net Profit Margin 50.70% 51.59% 51.79% Return on Assets 81.66% 47.04% 33.50% Return on Equity 100.00% 51.66% 35.47% SOLVENCY Debt to Equity 22.46% 9.82% 5.88% Debt to Assets 18.34% 8.95% 5.55% Time Interest Earned 87 117 166
  • 77. 77 | P a g e
  • 78. 78 | P a g e 7.0 CONCLUSION As conclusion, all the departments in this business such as administration, marketing, and operation and financial have provided a specific systematic business planning. With this entire specific planning, we are convinced that Tulip Spa can be the most familiar and successful company in the business field especially among the competitors in Shah Alam and area around. With systematic management, the employee's productivity will develop in the future and also increases as the management care of our employees. From the marketing management, we make survey and research to get information about this business to make a good strategy and target in order to compete with others competitor in this business field The effective management with the best services can help our company to gain more profit in sales. Besides, the efficient finance management will help our company in term of running of the business smoothly and getting a profit as maximum we can get. With the financial information statement, we can look the potential to involve in the business field. We can conclude that this business have an opportunity to gain more profit for the future. This business also will able to stand strongly and our company will be the best and strongest Bumiputera Company even though we are new in the business field.
  • 79. 79 | P a g e APPENDICES SINGLE ROOM FRONT VIEW
  • 80. 80 | P a g e CENTRE STAIRS VIP ROOM/ SUITE ROOM
  • 81. 81 | P a g e i. Product
  • 82. 82 | P a g e ii. Massage Therapy & Foot Massage
  • 83. 83 | P a g e iii. Business Card BIO-VALLEY DAY SPA LOT 152, JALAN KONVENSION, KOMPLEKS MITC, 75450 AYER KEROH, MELAKA Phone num: 06-52323232 MUNERA ZAIMAN BINTI OSEMAN OPERATIONAL MANAGER BIO-VALLEY DAY SPA LOT 152, JALAN KONVENSION, KOMPLEKS MITC, 75450 AYER KEROH, MELAKA Phone num: 06-52323232 WAN AZUREEN BINTI WAN KAMIL MARKETING MANAGER BIO-VALLEY DAY SPA LOT 152, JALAN KONVENSION, KOMPLEKS MITC, 75450 AYER KEROH, MELAKA Phone num: 06-52323232 KHAIRINA IZAZI BINTI ABD RAHMAN ADMINISTRATION MANAGER
  • 84. 84 | P a g e iv. Equipment and Material Requirement BIO-VALLEY DAY SPA LOT 152, JALAN KONVENSION, KOMPLEKS MITC, 75450 AYER KEROH, MELAKA Phone num: 06-52323232 ROSLIN IZZATI BINTI ROSLAN FINANCIAL MANAGER Massage Table White Kimono
  • 85. 85 | P a g e Foot Bath