New Media Driver's License Final Project

1. Bayer’s Digital Strategy
Brandon Griffith
New Media Driver’s License

2. Overview
-Big Idea
-Target Audience
-Tactics
-KPI
-Overall Budget

3. Big Idea
Overall goal of the plan is to increase the number of the number of consumers buying
Bayer branded medicine. It is also of importance to the company to keep their targets
informed on what research developments and technologies they are working on. This
will be done through the usage of multiple social media platforms with an emphasis on
blogging as well as social media advertisements.

4. Target Audience
Ages: 25-35 & 65+
Men and Women
Focus on people with particular health problems

5. Tactics
Search Engine Optimization
Blogs
Social Media Advertising

6. Blogs
-Daily blogs will become a necessity for the company's website
-Different member of the team will write the blog each day
-Main goal is to inform consumers constantly on what is being worked on

7. Key Performance Index
SEO
Keywords like “Back pain” “Soreness” and “Infection” will be highlighted
Main goal is to make sure that Bayer websites come up high as possible on similar
searches
Google Analytics
Track success
See which words/posts need to be modified

8. Social Media Advertising
-More Tweets
-More Facebook Posts
-More Youtube videos focusing on selling products and not research updates

9. Budget
SEO: $200,000
Blog: $150,000
Google Analytics: $150,000
Advertising of medicine via Social Media: $50,000
Total: $500,000

10. Summary
-With this plan implemented, there should be a significant increase in customers for
Bayer medicine.
-The usage of SEO, social media, blog posts, etc will create enough buzz for consumers
to think of Bayer before other medicine brands.