This document provides a business plan summary for a home healthcare service called "Doc at the Door". The summary outlines that the company will provide weekly checkups, monthly thorough checkups, and 24/7 emergency services to elderly patients living alone in wealthy Dhaka neighborhoods. The financial plan estimates initial costs of approximately 2.4 million BDT and forecasts profitability within 3-4 years. Key aspects of the management, operations, marketing, and financial projections are presented at a high level.

1. Content Page
1.1 Executive Summary ………………………………………………………………………………………… 1
1.2 Present Scenario ……………………………………………………...………………………………………1
1.3 Objective……………………………………………………………………...…………………………….…..1
1.4 Mission…………………………………………………………………………………………………………..1
1.5 Company Summary......................................................................................................................…...3
1.6 Company Ownership………………………………………………….……………………………..…………3
1.7 Keys to Success ………………………………………………………………………………………………..3
2.1 Business Model…………………………………………….…………………………………………………...3
2.2 Company Locations and Facilities………………………………………………………………..................4
3.1 Market Analysis Summary…………………………..………………………….………………………………4
3.2 Market Segmentation……………………………………………………...……………………………………5
3.3 Target Market Segment Strategy………………………………………………………………………………5
3.4 Marketing Strategy………………………………………………………………………………………………6
3.5 Promotion Strategy………………………………………………………………………………………………6
3.6 Pricing Strategy………………………………………………………………………………………………….8
4.1 Web Plan Summary……………………………………………………………………………………………..8
4.2 Competitor………………………………………………………………………………………………………..8
4.3 Management Team……………………………………………………………………………………………...9
4.4 Financial Plan……………………………………………………………………………………………….….11
4.5 Initial Funding……………………………………………………………………………………………..……11
4.7 Transportation Cost………………………………………………………………………………………..…..12
4.8 Salary……………………………………………………………………………………………………………12
4.9 Overhead cost yearly……………………………………………………………………………………..……12
4.10 Overall Cost…………………………………………………………………………………...……...……….13
4.11 Determination of Payback Period………………………………………………………………………..….13
4.12 Break Even Analysis……………………………………………………………………………………….…14
4.13 Break Even Curve…………………………………………………………………………………….………15

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1.1 Executive Summary:
Doc at the door is a special service provider company. This company servers those people
whom are that much busy in their life or far away from their parents. They cannot go for their
parent’s regular medical checkup. This company help them out to provide medical checkup as
home service. Many people in this country that they have much money but they have shortage
of time this service can solve their problems.
This company will provide medical checkup weekly basis, thorough checkup by expert doctors
in a moth and emergency service 24 hours. This service costs 3000 BDT monthly only. This is
far cheap then any nursing or old care home. This will help people to be tension free about their
parent’s uncertain sickness.
This company is a low investment growing profit organization. This company will profit about
28% in a year. The most important thing is investment will be back in 3.6 years. This is a kind of
social welfare and profitable company. That will help people to serve society and this will stop
parents are away from their child in nursing home or old home. It can be a revolution on old
parent children relationship in society and also it will have a good impact on our culture also.
The total first year investment will 2404500 BDT only. Which compatibly low investment in any
that much big project like Doc at the door. And the most interesting news is that market survey
says that it is very unique, effective and market demanded business.

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1.2 Present Scenario:
Now a days many old people (aged above 50 years) in Gulshan, Banani, Utttara and
Dhanmondhi are living without their sons and daughter. Their sons and daughter live in
abroad. For this reason the old parents have to stay alone. There is no one to take care
of them specially when it is necessary to take them in hospital or clinic. In time of
sickness no one is there to help them. Little medical care like blood pressure and blood
sugar test which should be done regularly, are not done. So all on a sudden their health
condition go very bad and causes immature death.
1.3 Objective:
 Providing total health care to elderly people who live without their son and
daughter at Dhanmondhi, Banani, Gulshan and Uttara whenever necessary.
1.4 Mission:
Our mission is to increase the health facilities of the potential customer that the target
market of the company. Besides we will improve the responsiveness to the services.
The expansion of the segmented market is the prior mission of the company, which will
lead to the broader business. Besides our services, other social activities like raising
awareness about the health care will be done. The medical services are not only our
job. We will try to make a friendly relation with the potential customer and try to make
them happy by giving time to them and if possible gossip with them. It will help them to
become enthusiastic all the time and helps them to forget the monotonous feelings of
loneliness. The service center will provide information to their sons and daughter so that
they become up to date regularly with their parents condition.

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1.5 Company Summary:
The legal name of the company will be “Doc at the Door”. Doc at the Door will be
formed as a Limited Liability Company in Dhaka.
1.6 Company Ownership
Doc at the Door is owned by its founder and president. He will be an active participant in
management decisions.
1.7 Keys to Success
The keys to success in our business are:
 Provide target customer a good health service
 Establish and build relationships and trust with customers to help shield from
future competition.
 Expand rapidly to control the market.
 Offer reasonable prices.
 Get investment.
2.1 Business Model
We are going to provide three kinds of service
1. Weekly check up
2. Monthly through checkup
3. Emergency health service
1. A respective person will go target customer destination weekly and check their blood
pressure, blood sugar and so on.

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2. An experienced Doctor will go to them every month for through checkup and if any
critical situation observed he will referred the patient to the nearest clinic. And if health
condition is as usual he prescribe usual follow up.
3. When customers need any help they just call us and a respective person will go
within short time as our service center is near to target customer. Firstly they check
basic health condition and if emergency care is needed he will take them to clinic.
2.2 Company Locations and Facilities:
“Doc at the Door” will operate in the head office at Gulshan, Dhaka. Besides it will do its
activities from the other branches at Dhanmondi and Uttara. In case of emergency,
ambulance facility have been kept. If the people faces any emergency then he or she
would be sent to any nearby hospital by the ambulance.
3.1 Market Analysis Summary:
In our supply chain, customers are present in one side. Our potential customers are the
aged people. Who are not capable to live alone. They are in a need of care and
affection. We have planned such an organization which will provide the elderly people a
touch of homely care and affection. For the reason we have made our tag line ‘YOU
CARE, WE DO’. There are a number of aspects that are involved in taking care of
elderly or aged people. Having a good amount of awareness about various needs and
requirements of the elders, is extremely important for those people who have the
responsibility of taking care of their aged family members like, their parents or relatives.
They need some basic requirements. Our potential customers in the segmented
markets are the suitable customers to whom we will provide the service.

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3.2 Market Segmentation:
Our segmented market is the 4 major luxurious areas in Dhaka city. They are Gulshan,
Banani, Dhanmondi and Uttara. In these areas, there are much more families in which
only husband and wife live. But their sons or daughter live in abroad leaving them alone.
In these areas there are about 400 families like this. For that reasons we have chosen
these arrears.
3.3 Target Market Segment Strategy:
To target our customers, we have examined the market trends. First of all we have
realized the present scenario of these arrears. There are much more families like these.
The peoples remain in tension for their parents, when they are in abroad. Their parents
remain alone in home. Besides, Old Homes are also not suitable for them. For all these
things it is realized that we should do something for these kinds of people. On the one
hand, there are numerous 90-year-olds living completely independent lives; on the other
hand, there are lots of people in their 70s and even 60s who find they need more help
from day to day.
This decision causes families grief. No adult son or daughter wants to admit that a
parent -- who provided life, nurturing and help to the child for so many years -- is now in
need of care that simply can't be provided in return. Rather than moving into a long-term
care facility as they age, many older adults prefer to stay at home for as long as
possible. This may be the right choice for you if one only needs minor assistance with
one’s daily activities and enjoy a close network of nearby family and friends. These
guidelines explore the range of home care services available to help to maintain one’s
independence within the comfort of their own home.
Health is the most important requirement when it comes to elderly needs. With
advancing age, the body tends to slow down and becomes less efficient. Elderly people
are prone to a few age-related health issues. This is a normal aspect of life and one
cannot help it. However, through proper care and nursing facilities, one can definitely

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help in keeping most of these health issues in check and preventing them from causing
any serious harm. Regular medical checkup in this case is a useful way to monitor the
health of the elderly. It can help in anticipating potential future health-related issues. At
the same time, it may help in identifying serious health problems at the initial stage
during which treatment is possible.
If it becomes difficult or impossible for one to leave home without help, isolation can
rapidly set in. They may not be able to participate in hobbies they once loved, stay
involved in community service that kept motivated, or visit with friends and family.
Losing these connections and support is a recipe for depression. For all these things,
the target market for the elderly people has been chosen.
3.4 Marketing Strategy:
The marketing strategy is the core of the main strategy:
1. Emphasize high value and high quality services.
2. Build a relationship oriented business.
3. Focus on rich families as key initial markets.
3.5 Promotion Strategy:
Our promotional strategy will be two-fold: first phase promotion will focus on before,
during, and six months following our opening; the second phase of promotion will deal
with the long term. The purpose of the first phase is to assist with rapid market entry to
ensure early and sustained profitability. The purpose of the second phase is to ensure
long-term growth and help propel us toward achieving our goal of expanding state wide
and across the region.

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3.5.1 First Phase Promotions:
 Publicity: We will send news releases to all of the major newspapers.
Publication of news articles about ‘Doc At The Door’ will lend great credibility and
be an excellent way to let all target markets know about this new and innovative
business. We will similarly seek publicity in the form of news stories from local
radio and television stations.
 Advertising: We will utilize direct mail and face-to-face promotional strategies to
raise awareness about our services in the target markets. Newspaper advertising
may also be used. Radio and television ads are not certain; we will evaluate their
effectiveness before further implementation.
 Internet: We will have a heavy content website geared towards letting the
potential customers to know about the benefits of our services. All literature,
business cards, etc. will include our website and e-mail address information.
3.5.2 Second Phase Promotions:
 Publicity: As the business grows and expands we will continue to seek publicity
through news media to tout our successes.
 Advertising: We will continue to make face-to-face contact with customers and
potential customers. Mail-outs will be done again within a few months of startup.
The second round of mail outs will be updated to reflect the benefits provided to
customers thus far. Such mail-outs will be sent periodically.
 Internet: We will continue to have a comprehensive website. The website will be
updated to provide responses to frequently asked questions. After the first six
months, and certainly after the first year, we will evaluate the viability of having
target clients advertise on our site.

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3.6 Pricing Strategy:
We will provide a 3 categorized regular service. For this reason we will charge BDT
3000 in every month. This price is low enough comparative to the old home and can
provide a healthy profit. It is worth to get a homely service, care and affection within this
money. Besides their guardian that is their sons or daughters can take the information
about their parent’s health.
4.1 Web Plan Summary:
Our website will be the virtual business card and portfolio for the company, as well as its
online "home." The website needs to be a simple, well designed, website that stays
current with the latest trends and provides information to the customers and information
about our services. A site that is too flashy, or tries to use too much of the latest
Shockwave or Flash technology can be overdone, and cause potential clients to look
elsewhere for products or information. Our website will be an important means by which
we can let the potential customers know about the services and they can get necessary
information as there will be much more beneficial tutorial and link for health tips.
4.2 Competitor:
Direct competitors are essentially non-existent in the Pioneer region. Our major indirect
competitors are old home in Dhaka city. However, their service is more costly and old
people did not like to go to that place as they feel sinful and filthy in that place. They
typically use a method in which all the old people are placed on the ground which did
not provide the health service they want. This is an inefficient method of take care the
old people because it gives a feeling that they are scrap to their family which they made
once.

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4.3 Management Team:
 President
 Board of directors
 Administrator
 Marketing employ
 Paramedic Employ
 Part Time Doctors
President
Board of
Directors
• Marketing Employee
• Paramedic employee
• Part Time Doctors
Administrator

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4.3.1 President:
In this organization president is the highest rank. President can make any decision by
consulting with board of directors. President can make any change of this organizational
infrastructure. President has that power to do any change for organizational welfare.
President is the highest share holder of this organization.
4.3.2 Board of Directors:
Board of directors will play the main stream role in the advising and welfare of this
organization.
They can make decision but not personally they all should have to meet and make a
vote to pass any decision for organizational welfare. They cannot recruit any employee.
Board of directors will pass or decline any order that issued by administrator.
4.3.3 Administrator:
Administrator has that power to manage any schedule, human resource, make any
purchase order and manage the supply chain. Administrator has that power to divide
any work in between employees. Marketing employees, Paramedic employees and Part
time doctors are under him.
4.3.4 Marketing employees:
They will do the field work to make this company explored. They will work under a
marketing strategy plan which is provided by board of directors or administrator.
4.3.5 Paramedic employees:
They will do routine work by their determined schedule, which is made by administrator.
4.3.6 Part time doctors:
They will work schedule basis which is scheduled by administrator.

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4.4 Financial Plan:
Our financial plan is based on receiving several loans to purchase the various medical
equipment, provide initial operating capital, and establish the customer base.
4.5 Initial Funding
Equipment Quantity (for per
year)
Price of per
piece (BDT)
Price (BDT per
year)
1. Thermometer 50 150 7500
2. Blood Pressure
Machine
30 1500 45000
3. Weight
Measurement
Machine
20 1200 24000
4. Blood Sugar
Measurement
machine
100 2500 250000
5. Stethoscope 25 1000 25000
6. Fast Aid Box 100 750 75000
426500

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4.6 Initial cost:
Office decoration: BDT 50000
Registration and other cost: BDT 10000
4.6 Transportation Cost (Two Ambulances):
Life : 20 years
Buying cost : 2000000 BDT
Salvage value : 800000 BDT
Depreciation for 1st
year : 60000 BDT per year
Maintenance : 100000 BDT per year
4.8 Salary:
Salary of paramedical doctors: 8*8000= BDT 64000 (monthly)
Expert doctors: 2*10000= BDT 20000 (monthly) [for monthly check up once in a month]
Salary of receptionist: 1*8000= BDT 8000 (monthly)
Salary of driver: 2*10000= BDT 20000 (monthly)
Salary of Maintenance worker: 1*5000= BDT 5000 (monthly)
4.9 Overhead Cost (yearly):
Salary : 1344000 BDT
Space rent : 720000 BDT
Electricity and power consumption : 48000 BDT
Maintenance : 15000 BDT
Safety measurement : 45000 BDT

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Advertising : 50000 BDT
Company insurance : 12000 BDT
Opportunity cost for advance payment 50000 BDT @ 10% interest per year.
4.10 Overall Cost:
Figure: Pie chart based on % of amount
4.11 Determination of Pay-back Period
Various types of costs
Recurrent cost per year = Overhead cost
= 2284000 BDT
Variable cost for per patient for per month = Equipment cost for per patient
= [(426500/1200) BDT
= 355.42 BDT
Total variable cost = (355.42 * 1200) BDT
= 426504 BDT
Overhead
Cost
80.6
9
15.
07
4.2
4

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Assumption: We assume 100 patients per month.
4.12 Break-even Analysis:
Fixed cost = Initial cost + Overhead cost
= (120000 + 2284000) BDT
= 2404000 BDT
Variable cost for per patient = Equipment cost for per patient
= [(426500/1200) BDT
= 355.42 BDT
Payment = {(Initial cost + Equipment cost + Overhead cost) / Patient} + Profit
= [(120000 + 426500 + 2284000)/1200] + 641.25 [27.19% profit]
= 3000 BDT per patient
The equations for break-even analysis:
For fixed cost, F.C. = 2404000 BDT
For variable cost, V.C. = 355.42X [Where, X represents patient number]
For total cost, T.C. = F.C + V.C. = (2404000 + 355.42X) BDT
Sales, R = 3000X
At Break Even Point,
Total revenue = Total cost
Or, T.R = T.C
Or, 3000X = 2404000 + 355.42X
Or, X = 909.03 patients = 910 patients
So the break even quantity is 910 patients.

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Fig: Break-Even Curve
-500000
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
5000000
-200 0 200 400 600 800 1000 1200 1400 1600
BDT
Number of patient
T.C.
T.R.
F.C.
V.C.
910